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    SOP's For All Digital Marketing Activites

    Uploaded by

    Savijeet Singh
    This document outlines standard operating procedures (SOPs) for different digital marketing activities. It provides details on the time and notice required for email automation and campaigns, setup and changes to the LSQ sales funnel system, third party integrations, Facebook ads, Google AdWords, and LinkedIn ads. Key steps include providing requirements to managers, creating content, setting up the activity, and reporting results. Email automation requires the most time at 20.5 hours while email campaigns need only 3 hours. One week advance notice is needed for LSQ setup or changes, and third party integrations, while Facebook, AdWords, and LinkedIn ads require 2 days notice.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    SOP's For All Digital Marketing Activites

    Uploaded by

    Savijeet Singh
    2K views3 pages
    This document outlines standard operating procedures (SOPs) for different digital marketing activities. It provides details on the time and notice required for email automation and campaigns, setup and changes to the LSQ sales funnel system, third party integrations, Facebook ads, Google AdWords, and LinkedIn ads. Key steps include providing requirements to managers, creating content, setting up the activity, and reporting results. Email automation requires the most time at 20.5 hours while email campaigns need only 3 hours. One week advance notice is needed for LSQ setup or changes, and third party integrations, while Facebook, AdWords, and LinkedIn ads require 2 days notice.

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    SOP

    Original Title

    SOP's for All Digital Marketing Activites

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    This document outlines standard operating procedures (SOPs) for different digital marketing activities. It provides details on the time and notice required for email automation and campaigns, setup and changes to the LSQ sales funnel system, third party integrations, Facebook ads, Google AdWords, and LinkedIn ads. Key steps include providing requirements to managers, creating content, setting up the activity, and reporting results. Email automation requires the most time at 20.5 hours while email campaigns need only 3 hours. One week advance notice is needed for LSQ setup or changes, and third party integrations, while Facebook, AdWords, and LinkedIn ads require 2 days notice.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    2K views3 pages

    SOP's For All Digital Marketing Activites

    Uploaded by

    Savijeet Singh
    This document outlines standard operating procedures (SOPs) for different digital marketing activities. It provides details on the time and notice required for email automation and campaigns, setup and changes to the LSQ sales funnel system, third party integrations, Facebook ads, Google AdWords, and LinkedIn ads. Key steps include providing requirements to managers, creating content, setting up the activity, and reporting results. Email automation requires the most time at 20.5 hours while email campaigns need only 3 hours. One week advance notice is needed for LSQ setup or changes, and third party integrations, while Facebook, AdWords, and LinkedIn ads require 2 days notice.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    SOP’s for DM

    Email Marketing

    Automation SOP

    Time spent – 20.5 hours

    Notice period – two weeks

    1. Brief to be provided by the Manager of the function – 30 mins


    2. MOM to be sent out after
    3. Email flow – 4 hours
    4. Email content creation and iterations – 8 hours
    5. Automation execution in LSQ and testing – 8 hours

    Email Campaign SOP

    Time Spent – 3 hours

    Notice Period – 1 day

    1. Brief to be provided by the Manager (to include TA and email message) – 30 mins
    2. MOM to be sent out after
    3. Email creation – 2 hours
    4. Email campaign setup – 30 mins
    5. Report in 3 days

    LSQ Setup

    Time spent – On a rolling basis

    Notice Period – 1 week in advance of LSQ setup

    1. Brief to be given by Manager regarding functionality required, no of users, logic to be followed


    while setting up the sales funnel. (Initial setup)
    2. Strategy once designed and implemented will not be changed before a quarter unless causing
    serious issues in sales process.
    3. New users to be added need to be identified 5 days before joining the team so that appropriate
    changes can be made in the system to accommodate the new user.
    4. New rules and automations will be implemented by the Admins to suit the strategy discussed
    with the Managers in the initial setup. The strategy will not be altered unless explicit approval
    from function head and/or Jaideep
    3rd Party Integration with LSQ

    Time Spent – Undefined

    Notice Period – 1 week in advance of LSQ setup

    1. Request to be submitted over email for any 3rd party integration required with LSQ.
    2. All parameters regarding integration will be discussed between LSQ admins and the tech team.
    3. After discussion with the vendor a tentative timeline will be shared with the Manager.

    Lead generation
    FB ads

    Time Spent – 5-7 hours

    Notice Period – 2 days before launch

    1. Request to be submitted ideally at the start of every month in the format to be shared with the
    manager. To include – TG, Content idea, Budget, Lead information to be captured and any other
    points.
    2. Ad copy to be created and finalized – 2 hours
    3. Ad design to be created and finalized – 4 - 24 hours depending on Praveen/Kiran’s availability
    4. Ad publication – 30 min
    5. Report in 3 days

    AdWords

    Time Spent – 5-7 hours

    Notice Period – 2 days before launch

    1. Request to be submitted ideally at the start of every month in the format to be shared with the
    manager. To include – TG, Content idea, Budget, Lead information to be captured and any other
    points.
    2. Ad copy to be created and finalized – 2 hours
    3. Ad design to be created and finalized – 4 - 24 hours depending on Praveen/Kiran’s availability
    4. Ad publication – 30 min
    5. Report in 7 days

    Linkedin

    Time Spent – 5 – 7 hours


    Notice Period – 2 days before launch

    1. Request to be submitted ideally at the start of every month in the format to be shared with the
    manager. To include – TG, Content idea, Budget, Lead information to be captured and any other
    points.
    2. Ad copy to be created and finalized – 2 hours
    3. Ad design to be created and finalized – 4 - 24 hours depending on Praveen/Kiran’s availability
    4. Ad publication – 30 min
    5. Report in 7 days

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