RuPay Operating Regulations 1.0
RuPay Operating Regulations 1.0
Regulations
Version 1.0 – 27 April 2012
[RuPay Operating Regulations]
Table of Contents
Table of Contents..............................................................................................................................................2
1 Introduction ..............................................................................................................................................9
1.1 Objective of the RuPay Operating Regulations .................................................................................9
1.2 Concerned Parties.............................................................................................................................9
1.3 Related Publications ...................................................................................................................... 10
1.4 Confidentiality of this Document ................................................................................................... 11
1.5 Organization of this document ...................................................................................................... 11
1.6 Contact for Feedback ..................................................................................................................... 12
2 RuPay Operating Regulations - Governance .......................................................................................... 13
2.1 Introduction ................................................................................................................................... 13
2.2 Key Principles ................................................................................................................................. 13
2.3 Use of RuPay Bylaws and RuPay Operating Regulations ............................................................... 13
2.4 Confidentiality of NPCI Publications .............................................................................................. 14
2.5 Changes to the RuPay Operating Regulations ............................................................................... 14
2.6 Operating Regulations for Compliance and Enforcement ............................................................. 14
2.6.1 NPCI’s Right to Monitor, Audit, Inspect, or Investigate ......................................................... 15
2.6.2 Compliance Committee .............................................................................................................. 15
2.6.3 Types of Compliances ............................................................................................................ 15
2.6.4 Assessing Violations ............................................................................................................... 15
2.6.5 Fines and Penalties for Violations .......................................................................................... 16
2.7 Right of Termination of Merchants or Agents ............................................................................... 18
2.8 Variances to RuPay Operating Regulations or Dispute Guidelines ................................................ 18
2.8.1 Variance attempt requests .................................................................................................... 18
2.8.2 Types of Variance requests .................................................................................................... 18
2.8.3 Emergency Variances ............................................................................................................. 19
2.8.4 Time limit for Emergency Variances ...................................................................................... 19
3 RuPay Scheme Membership .................................................................................................................. 20
3.1 Introduction ................................................................................................................................... 20
3.2 Key Principles ................................................................................................................................. 20
3.3 General Membership Guidelines ................................................................................................... 20
3.4 Third Party Guidelines ................................................................................................................... 24
3.5 Termination of Membership .......................................................................................................... 27
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1 Introduction
1.1 Objective of the RuPay Operating Regulations
The RuPay Operating Regulations have been designed to provide a convenient, safe and reliable payment
experience while minimizing risk. The RuPay Operating Regulations represent a binding contract between
NPCI and all its members associated with the RuPay card scheme. The operating regulations do not
constitute a third-party beneficiary contract as to any entity or person, nor do they constitute a contract,
promise or representation, or confer any rights, privileges, or claims of any kind as to any third parties.
The RuPay Operating Regulations is a comprehensive document detailing the operating regulations set by
NPCI. This manual provides description of the rules and requirements for the RuPay card business. This
document attempts to provide operating guidelines that all the participating members must comply with
when conducting RuPay card issuing and acquiring business.
NPCI: National Payments Corporation of India (NPCI) has been formed to consolidate and integrate the
multiple systems with varying service levels into nation-wide uniform and standard business process for
all retail payment systems. NPCI facilitates an affordable payment mechanism to benefit the common
man across the country and help grow the retail payments in India.
RuPay Scheme: RuPay is a brand of NPCI under which it operates the card scheme and this document is
published by NPCI for its RuPay card scheme. RuPay has been conceived to fulfill RBI’s vision to offer a
domestic, open-loop, multilateral system which will allows various institutions to participate in the
electronic payments.
NOTE: The terms NPCI and RuPay have been used interchangeably in this document and refer to the
card scheme entity promoted by NPCI. NPCI owns the RuPay card scheme and NPCI is the decision
maker with reference to all matters
“Member” means an Acquiring Member, Issuing Member, Acquiring and Issuing Member, Principal
Member, Associate Member, and / or Sponsor as the context may require;
“Membership” means Principal Membership or Associate Membership as the context may require;
“Principal Member” means a Member who is granted with a Principal Membership by NPCI for the RuPay
Card Scheme;
“Principal Membership” means a membership which is granted by NPCI for the RuPay Card Scheme to the
Bank in India or any of its subsidiary or joint venture entity formed by the Bank with other entities;
“Issuing Member” means the Member acting in its capacity as an issuer of Cards to its customers for
allowing them to transact with the Merchant and lastly making payment to the Acquiring Member.
“Acquiring Member” means a Member acting in its capacity as an acquirer of payment from the Issuing
Member on behalf of the Merchant;
“Acquiring and Issuing Member” means a Member who is acting in its capacity both as an Acquiring
Member and an Issuing Member;
“Associate Member” means a Member who is granted with an Associate Membership by NPCI for the
RuPay Card Scheme;
“Associate Membership” means a membership which is granted by NPCI for the RuPay Card Scheme to a
Member which is a bank or any Person who may or may not be a bank included in the second schedule to
the Reserve Bank of India Act, 1934 Bank
“Merchant” means any commercial establishment that accepts monetary transactions made through the
RuPay Network;
For further details on each of the above topics, members must refer the RuPay Bylaws.
NPCI will communicate the changes that have been approved but are yet not incorporated in the RuPay
Operating Regulations through member letters. These communications have the same authority as the
RuPay Operating Regulations. Unless an effective date is specified in the release all changes are effective
on the Member letter date.
4) Right to appeal the determination that a violation has occurred and the fines assessed for such
violation
A member that fails to comply with the certification compliance will be assessed by the RuPay compliance
committee and appropriate penalties will be imposed on the member or the third party entity by the
committee.
A member that fails to comply with the RuPay physical security validation compliance will be assessed by
the RuPay compliance committee and appropriate penalties will be imposed on the member or the third
party entity by the committee.
The RuPay compliance committee, headed by the chairman of the committee, can review the appeal and
take a decision on the waiver. The decision to grant waiver will be taken by the committee which needs to
be in a quorum. The waiver can be granted to the member only if there is an agreement within the
committee by a way of simple majority through voting.
In case the RuPay compliance committee is unable to reach a conclusive decision on the waiver and the
votes are split equally without a conclusion, then the chairman has the veto power to take the final
decision.
In case of termination of the member due to repeated non-compliance, the member can appeal to the
RuPay compliance committee to review their case along with all the supporting documents. The
committee will hear the case and based on the facts thereafter make their recommendation. The
committee can only recommend for the repeal of the suspension of the member. The decision to reinstate
the member will fully lie with NPCI Board.
The decision of the NPCI Board / compliance committee is binding on the member and the members
would not have legal recourse in this regard.
1) Entering into a merchant agreement under a new name with the intent to circumvent the provisions
of the RuPay Operating Regulations
2) Is involved in fraudulent activity
3) Activity that causes the Acquirer to repeatedly violate the RuPay Operating Regulations
4) Any other activity that may result in undue economic hardship or damage to the goodwill of the
RuPay card scheme
5) If the merchant is involved in any illegal activity under Indian law
6) If the merchant is involved in any money laundering
7) If the merchant poses a threat to the RuPay brand
8) If the merchant is responsible for a situation which could result in a loss to NPCI or brings the RuPay
brand to disrepute
9) Any other reason NPCI deems appropriate
Once a merchant or agent is prohibited by NPCI from participating in the RuPay scheme, every acquirer
should terminate its relationship with the merchant
particular region. The emergency variance can be given to specific location, member or group of members
in the event of natural disaster.
3.1 Introduction
This Chapter describes various types of RuPay card scheme membership, procedure for obtaining and
terminating a membership, sponsorship requirements, compliance and certification requirements,
liabilities of these members. RuPay Bylaws and Member Agreement documents provide further details
(including member rights and obligations) for the card scheme members.
The application for RuPay card scheme membership shall be made to NPCI in the specific format mentioned
in Member Agreement and NPCI will evaluate and accept or reject these applications. NPCI reserves the
sole right to refuse membership to any applicant without providing the reason / explanation for the same.
The member should be able to perform the functions and obligations required of specific membership (as
specified in the RuPay Bylaws Annexure) and should pay the applicable fees to join RuPay card scheme,
fees related to issuing, acquiring and processing RuPay cards, fees and charges for towards settlement and
settlement guarantee fund and all fees that may be levied by NPCI from time to time. The details about
member pricing is mentioned in the RuPay Product Manual.
Member Agreement
The entities interested in a RuPay card scheme membership should enter into an agreement as specified
in Member Agreement. Detailed rules and information related to RuPay card scheme membership are
specified in the new member enrolment documents which are listed below:
a) RuPay Membership Agreement
b) RuPay Sponsorship Agreement
The membership shall begin only from the date the applicant is accepted for membership by NPCI. The
members will be bound by rules and guidelines as defined in the RuPay Operating Regulations and RuPay
Bylaws.
Classes of Membership
There will be two classes of RuPay card scheme membership - Principal membership,and Associate
membership as detailed below:
Principal Membership
“Principal Membership” means a membership which is granted by NPCI for the RuPay Card Scheme to the
Bank in India or any of its subsidiary or joint venture entity formed by the Bank with other entities;
a) Have direct relationship with the card holders of the bank having the marks of RuPay and/or with
the merchants to honour these cards having the marks of RuPay
b) Provide authorization services unless exempted by NPCI
c) Provide credit to and collect outstanding money from the cardholders and pay to the acquirers
d) Notify NPCI atleast 90 (Ninety) days in advance of its intention to modify or terminate the RuPay
Sponsorship Agreement;
e) Immediately notify NPCI in writing of any termination or material modification of the Service
Agreement.
Associate Membership
“Associate Membership” means a membership which is granted by NPCI for the RuPay Card Scheme to a
Member which is a bank or any Person who may or may not be a bank included in the second schedule to
the Reserve Bank of India Act, 1934Bank;
The Associate membership shall be granted to any bank or non-bank having a sponsorship agreement
with any of the Principal members. The Associate will have similar rights as that of a Principal member.
The Associate member:
a) Has to be sponsored by a Principal member and a written agreement needs to be drafted for the
sponsorship between the two entities
Eligibility
Principal Membership
The membership is exclusive and no entity can have more than one membership at any given point of
time. The application for RuPay card scheme membership shall be made to NPCI and NPCI will evaluate
and accept or reject these applications. NPCI reserves the sole right to refuse membership to any applicant
without providing the reason / explanation for the same.
The membership would have associated functions and obligations and should pay the applicable fees to
join RuPay card scheme, fees related to issuing, acquiring and processing RuPay cards, fees and charges
towards settlement and settlement guarantee fund and all other fees that may be levied by NPCI from
time to time. The details about member pricing, fees and charges is detailed in the RuPay Product
Manual.
Besides the above, NPCI would require the member banks to adhere to other technical, operational and
governance criteria as defined from time to time.
The Associate membership shall be granted to any bank or non-bank having a sponsorship agreement
with any of the Principal members. The Associate will have similar rights as that of a Principal member.
The Associate member has to be sponsored by a Principal member and a written agreement needs to be
drafted for the sponsorship between the two entities. The Associate and Participant applicant who require
a sponsorship for participation in the scheme must send the RuPay Sponsorship Agreement duly signed by
the authorized official of the sponsor member and the sponsored member. The sponsor member should
notify NPCI 90 days in advance in case of change or termination of the sponsorship agreement.
The sponsor member should comply with the RuPay Sponsorship Agreement and
a) Accept full and complete responsibility for the proper performance by the sponsored member of
all requirements of the rules & guidelines as may be in force from time to time
b) Immediately notify NPCI in writing of any termination or material modification of its service
agreement with the sponsored member
c) Promptly pay the fees and charges associated with the sponsored member to NPCI as required
d) Ensure the sponsored member is compliant with all the guidelines and regulations of NPCI and the
violation of any such compliances will lead to penalties and thereafter termination of membership
Sponsorship requirements
The Associate applicant who require a sponsorship for participation in the scheme must send the RuPay
Sponsorship Agreement duly signed by the authorized official of the sponsor member and the sponsored
member. The sponsor member should notify NPCI 90 days in advance in case of change or termination of
the sponsorship agreement.
The sponsor member should comply with the RuPay Sponsorship Agreement and
a) Accept full and complete responsibility for the proper performance by the sponsored member of
all requirements of the rules & guidelines as may be in force from time to time
b) Immediately notify NPCI in writing of any termination or material modification of its service
agreement with the sponsored member
c) Promptly pay the fees and charges associated with the sponsored member to NPCI as required
d) Ensure the sponsored member is compliant with all the guidelines and regulations of NPCI and the
violation of any such compliances will lead to penalties and thereafter termination of membership
Transferability of Membership
The membership of RuPay Card Scheme is not transferable or assignable by the Member, whether by sale,
consolidation, merger or otherwise without the express written Consent of NPCI.
Provided however, if a Member intends to transfer or assign its membership with NPCI RuPay Card
Scheme, such a Member must send such a request in writing to NPCI requesting for transfer of
membership. Upon receipt of such request, NPCI will review the same and notify the requesting Member
accordingly.
In the event of a consolidation, amalgamation or merger of two or more Members that results in the
liquidation of any Member or Members, the surviving Member shall continue to be a Member with all the
rights, liabilities, duties and obligations of such dissolving Member’s Membership.
Provided however that the surviving Member shall be eligible to be a Member of NPCI Card Scheme and
perform the functions and obligations required by Members of the same class as that of the dissolving
Member.
In case the member does not want to continue the Membership, then the said Membership needs to be
terminated in accordance with the termination provisions provided hereunder.
Compliance
The members are required to provide such information and certification as requested by NPCI from time
to time which includes adherence to compliance of the RuPay Bylaws, operating environment, business
numbers and the compliance guidelines specified in NPCI compliance documents listed below:
a) Member Certification Guidebook
b) RuPay Acquirer Manual
c) Third Party Compliance
d) Member Service-Level Agreement
e) RuPay Brand Manual
NPCI shall have the right to require any member to produce such written evidence as it deems necessary
to determine compliance with these guidelines. Every issuing member should also be bound to the
requirements specified in RuPay Card Marks and Specifications.
Member Certification
The applicant banks, both the issuers and the acquirers need to certify themselves in order to start the
operations as a NPCI member. These certifications can be related to PCIDSS, online authorization
specifications, RuPay Global clearing and Settlement System (RGCS) certification, EDC/POS machine
certification, , and any other certification as decided by NPCI from time to time. The applicant banks will
be confirmed as full time members of NPCI only post completion of all the required certifications as
required by NPCI. The details of the required certifications are specified in Member Certification
Guidebook
Third Party Processors (TPP): TPP are defined as Third Party entities operating under the marks of
NPCI for Principal / Associate members who either through the way of processing or clearing and
settlement and/or by any other way directly interact with NPCI systems and switch.
A Data Storage Entity is engaged in the processing, transmission, or storage of card account data,
transaction data, or both.
A Third Party Processor is an independent entity that is contracted by a member to conduct some
part of the transaction processing process. The third parties may provide authorization, clearing &
settlement, or any other payment related processing services for merchants or member banks
Third Party Service Providers (TSP): TSP are Third Party entities that do not touch the switch of
RuPay but provide other services like data storage, data transmission, processing cardholder data.
The various types of TSPs are Independent Sales Organizations, personalization and dispatch
bureaus, cardholder solicitation
A Third Party should also submit for evaluation a letter of recommendation from the sponsor, copy of
their most recent audited financial statements (previous three years), previous experience details and a
brief history of the organization and promoters profiles. The procedure for enrolment of Third party
processors is detailed in Third Party Enrolment and Certification document.
A Third Party must apply to be registered and get empanelled by NPCI before commencing its services..
The Third Parties can start their operations only post completing the necessary registrations and
certifications with NPCI.
NPCI will not disclose any confidential information furnished to it by a member or the Third Party, except
to the same Member or Third Party supplying the information, or as part of a general statistical compilation
that does not reveal individual Member or the Third Party data, or as may be required by any court process
or governmental agency having or asserting jurisdiction over NPCI.
The agreement must capture the member’s responsibility, operating policies and must not include any
clause that limits or attempts to limit the Principal or Associate member’s responsibility or shift the
responsibility to the Third Party for all the action / activities related to RuPay card scheme operations.
On the effective date of the termination or expiration of the agreement(s), or upon notice by NPCI or
upon expiration or de-registration of the Third Party, the Third Party must immediately cease all use of
NPCI marks and systems. The member is responsible to ensure that the Third Party ceases to use the
marks of NPCI and surrenders all NPCI related materials and associated information to the member or
NPCI failing which the member shall be held responsible and all procedures legal and non legal shall be
directed towards the member, depending upon the severity of misuse of marks and system.
The member must verify if the Third Party has an existing business and business model, has required
controls, both financial and operational, to conduct the business on an ongoing basis and complies with all
the applicable laws before signing up the Third Party. The list of checks the member must undertake to
verify the Third Party credentials is specified in section ‘Pre-requisites while entering into an agreement
with the participant’ of Third Party Compliance.
Use of marks
A Third Party must not use any NPCI or related marks on its own behalf. The Third Party may not suggest
or in any manner create an impression that the Third Party is a Principal or Associate member of NPCI.
Transfer of rights
A Third Party must not subcontract, sublicense, assign, license, franchise, or in any other manner extend
or transfer to any third party any rights or obligation the Third Party may have in connection with
providing the service to a member. Any such transfer is not permitted by NPCI to process RuPay card
transactions.
Confidentiality
A Third Party must comply with the confidentiality rules specified in Third Party Compliance Guidelines.
Data Security
A Third Party must comply with all standards and regulations pertaining to the storage and/or
safeguarding and/or transmission of account and customer data. The Third Party must ensure their
systems are secure against any frauds or network attacks or any such security related risks. If a Third Party
believes that there has been an unauthorized access to cardholder’s data, then the Third Party should
immediately inform the member and the member should submit a report on the same to NPCI. The
member should give details on the lapse and the remedial action plan to counter it.
Third party entities must comply with the guidelines for access to NPCI system and software, and also the
components and the data environment that interfaces with NPCI switch and systems as specified in Third
Party Compliance Guidelines.
Indemnification
The Third Party must indemnify under any and all circumstances, and hold harmless National Payments
Corporation of India and each of the directors, officers, employees and agents of NPCI from any actual or
threatened claim, demand, obligation, loss, cost, liability and/or expense(including, without limitation,
actual attorneys’ fees, costs of investigation, and disbursements) resulting from and/or arising in
connection with, any act or omission of the indemnifying member, its subsidiaries, or any person
associated with the indemnifying member or its subsidiaries.
Audits
NPCI or any designated agency appointed by NPCI may conduct one or more regular or periodic financial
and procedural audits of the Member and its Third Party or both, at any time and from time to time for
the purpose of determining compliance with the guidelines and rules. The Third Party bears all costs of
any such audit or audits. The Member and its Third Party each must fully cooperate with and promptly
supply NPCI with all information and material upon request. Such audits can be conducted by NPCI either
with prior notice or as surprise checks if there is a requirement.
Penalties
A Third Party that fails to comply with the Merchant Management and Third Party Compliance will be
assessed by the RuPay compliance committee and appropriate penalties will be imposed on the NPCI
member. Descriptions of these penalties are specified in Member Certification Guidebook
1
DG Comment: Member cannot terminate unless the same is accepted by NPCI.
G. Consequences of Termination
a) The Member shall, from the date of termination, cease to issue Cards in its own name or
appear on such Cards or elsewhere as the owner or issuer thereof;
b) The Member may re-issue cards to its customers on a network other than the RuPay
Network by replacing the Cards issued to them;
c) The Member shall return to NPCI all media, Documentation and other materials including
those pertaining to the RuPay mark and Confidential Information and certify in writing to
NPCI that they have been destroyed as directed. The Member shall also cause all software
related material to be erased from the Members Computer and shall certify to NPCI that
the same has been done;
d) The Member shall make all payments accrued but not paid until the date on which such
event of termination occurs and also make all such payments which would have been
required to be paid, if no event of termination would have occurred on the date of
termination;
e) The Member will not be eligible for any refund of any excess Fee(s) lying with NPCI after
adjusting the amounts payable by the Member to NPCI;
f) The Member must issue necessary directions / notifications to the Card Holders,
Merchants, Vendors, Associate and Participant Members who were sponsored by it of
such termination at least [30] days prior to the date of termination and the Member shall
not enter into a direct contractual relationship with any Person for the issuance of Cards
from such date;
g) The Member must refrain from misrepresenting to any Persons that it continues to be a
Member of NPCI RuPay Card Scheme and must indemnify and keep indemnified, NPCI of,
from and against any loss or damage caused to it as a result of such misrepresentation;
h) The Member must fulfill all its obligations pertaining to each transaction executed through
it and this provision shall survive the termination of its Membership with NPCI.
Provided however, any obligation of the Member arising out of or in connection with any transactions
executed on the RuPay Network and which shall accrue prior to the date of termination but not concluded
on or before the date of termination, such Member shall conclude such transactions and perform its
2
DG Comment: Please refer to the definition of the term Insolvent as the same is very exhaustive.
obligations in accordance with the provisions contained in the Transaction Documents as though the same
were consummated prior to the termination of its Membership with NPCI.
A terminated member shall maintain confidentiality of RuPay information as specified in Clause G below.
The terminated member should indemnify RuPay from any falsely projected image of RuPay and can be
penalized for projecting association with RuPay in spite of the termination.
Wind Down: NPCI may, during the Wind Down Period, permit an outgoing Member and its existing Card
Holders to transact on the RuPay Network. For this purpose, the outgoing Member shall furnish such
security as may be acceptable to NPCI to secure its obligations for the transactions which have been
executed on the RuPay Network during the Wind Down Period. All those transactions which have been
executed during the Wind Down Period shall continue to be governed by the applicable Transaction
Documents and that the outgoing Member shall be bound by the provisions contained in such Transaction
Documents.
Provided however, NPCI reserves its right to reject all or any transactions executed by the existing Card
Holders of the outgoing Member on the RuPay Network during the Wind Down Period.
This provision shall not apply to any Member who is becoming or is likely to become Insolvent.
Every Member shall indemnify and keep indemnified, NPCI of, from and against:
a. any loss or damage that it may suffer as a result of a breach by the Member of any of the
provisions contained in any of the Transaction Documents or under any law for the time being
in force;
b. any demand, claim, action, proceeding or any action which may be made or likely to be made
or maintained against NPCI on account of the Member not having complied with any of the
provisions contained in any of the Transaction Documents;
c. all prosecutions, claims, costs, charges and expenses with regards to any action or prosecution
that may be initiated by or against NPCI in connection with the Member’s membership with
NPCI;
d. any waiver, forbearance or indulgence granted by the Member shall not affect the liabilities of
the Member under any of the Transaction Documents and this indemnity shall bind the
Member and its respective representatives, executors, successors and assigns and shall not be
determined or affected by the incapacity of the Member;
e. any loss or damage that it may suffer as a result of a breach by a Third Party of any of the
provisions contained in any of the Transaction Documents or under any law for the time being
in force.
Every Member who is a Sponsor must accept full and complete responsibility for compliance by an
Associate Member of all rules and regulations contained in the Transaction Documents formulated by
NPCI for the RuPay Card Scheme marketed under the brand ‘RuPay’ and all other Intellectual Property
Rights of NPCI and must indemnify and keep indemnified, NPCI as provided in Rule 6(a) to Rule 6(d) of the
By-laws
Liabilities
Notwithstanding anything to the contrary the Member’s aggregate liability in connection with obligations
undertaken as a part of the card scheme regardless of the form or nature of the action giving rise to such
liability (whether in contract or otherwise), shall be at actual and limited to the total value of all fees /
charges / amounts due to NPCI and the transaction value that is being processed / cleared by the Member
The Member’s liability in case of claims against NPCI resulting from gross misconduct or gross negligence
of the Member or its employees, contractors, consortium members, and subcontractors or from
infringement of patents, trademarks, copyrights or such other Intellectual Property Rights or breach of
confidentiality obligations shall be unlimited.
In no event shall either party be liable for any indirect, incidental or consequential damages or liability,
under or in connection with or arising out of this Agreement or the hardware or the software delivered
hereunder, howsoever such liability may arise, provided that the claims against customers, users and
service providers of NPCI would be considered as a direct claim.
Upon termination, members will not be eligible for any refund of fees from NPCI. The member shall
continue to be responsible for any financial or other obligations arising from its membership prior to the
termination date. The member shall not indulge in any action that leads to a suggestion that the member
is still a part of RuPay card scheme. The member shall be liable to fulfil all obligations incurred as a result
of a transaction occurred prior to the termination date. A member notifying NPCI of its intention to
terminate shall immediately advise its cardholders, merchants and agents of such action and shall cancel
all cardholder, merchant and agent agreements no later than the date on which its termination becomes
effective. Any member whose membership is terminated shall thereupon relinquish to NPCI all its rights
and privileges in RuPay card scheme and shall immediately discontinue the use of and destroy all printed
materials and supplies bearing (i) the name RuPay, (ii) the marks of NPCI, or (iii) any colourable imitations
of the foregoing. A terminated member shall maintain confidentiality of RuPay card scheme information.
The terminated member should indemnify NPCI from any falsely projected image of RuPay and can be
penalized for projecting association with RuPay card scheme in spite of the termination.
Force Majeure
If at any time during the subsistence of a Member’s Membership with NPCI, NPCI or a Member is
prevented or delayed from performing any of its obligations hereunder by causes, circumstances or
events beyond the control of NPCI or a Member respectively including delays due to floods, fires, accidents,
earthquakes, riots, explosions, wars, hostilities, acts of government, or other causes of like character,
despite due diligence and reasonable efforts to do so, NPCI or a Member shall be excused from performance
hereunder for so long as such causes, circumstances or events continue to prevent or delay such
performance.
change of IIN licensee, the full liability associated with the acquired IIN lies only with the purchasing or
surviving organization.
Merchant Acquisition
Acquirers who use third party processors (Third Party) for acquiring merchants are responsible for ensuring
that the Third Party follows the Acquirer guidelines. The liability for the merchant acquisition through
Third Party rests with the Acquirer.
Vendors are not granted membership status of RuPay scheme and they support and act on behalf of
Principal, Associate or Participant members who are members of RuPay scheme.
Members that are supported by vendors should comply with the guidelines specified in Vendor
Management Guidebook
On-boarding
The vendor must inform NPCI of its interest in order to initiate the on-boarding process. The vendor
should submit copy of their most recent audited financial statements (previous three years), previous
experience details and a brief history of the organization and promoters profiles.. The procedure for on-
boarding of vendors is detailed in vendor Management Guidebook.
Certification
All certified vendors must adopt the security control processes and security devices specified in security
guidelines section ‘Vendor Security Compliance’ of Vendor Management Guidebook as a minimum
protection for card products bearing the RuPay brand. Any divergence from these requirements needs a
written approval from the RuPay compliance committee.
Certified vendors may adopt additional controls, as they find appropriate, provided they are in addition to
and enhance the procedures mentioned in Vendor Management Guidebook. All additional controls and
enhanced systems need to have prior approval of NPCI. The RuPay compliance committee will take the
final decision about the Vendor’s security control.
An Issuer may use a vendor for the production of card products and related components bearing the
‘’RuPay’’ brand only if the vendor is certified and registered with NPCI to be in compliance with the
requirements mentioned in section ‘Certification’ of Vendor Management Guidebook.
The vendor certification program is managed and overseen by the NPCI. NPCI will choose to appoint any
external certification or audit agency for conducting the certification.
The various steps that need to be followed while getting the compliance done are specified in section
‘Certification Process’ of Vendor Management Guidebook.
A certified vendor must comply with security standards at every given time and must notify NPCI
immediately of the following:
a) Change in location of the certified site or extending the existing certified building.
b) Any changes to the security procedures.
c) Change in the company management, structure, and shareholding pattern.
d) Upgrading or replacing major equipment.
e) Establishing joint ventures or agreements with other certified or non-certified Vendors.
In the event any of the above mentioned points occurs, NPCI may require that the vendor may contract
with one of the external audit firms accredited by NPCI to perform a follow-up security audit of the
vendor site. All the costs related to this activity should be borne by the vendor.
Security Compliance
Vendors will be required to do business operations under various security challenges and hence they are
expected to abide by the below security compliance guidelines:
1) Vendors should abide by the security procedures specified in section ’Personnel’ of Vendor
Management Guidebook which covers all personnel that have access to RuPay card and its products,
components and the data environment. The guidelines are related to:
a) General security procedures
b) Screening and documentation
c) Identification access cards/badges
d) Change of role & attrition management
2) The in-house or contract security personnel must meet the same pre-screening qualifications
requirements as personnel that access to RuPay card products, data environment. In the event the
security personnel are outsourced, the outside source must maintain liability to cover for any potential
losses. Detailed guidelines for security personnel are specified in section ’Security Personnel’ of Vendor
Management Guidebook
3) Vendors should handle visitors or non-employees (including consultants and maintenance staff from
any sub-contractor) as specified in section ’Visitors or Non-employees’ of Vendor Management
Guidebook
4) Vendor premises guidelines including access controls, security control room, high security areas, locks
and keys, shredding room and other safety norms are specified in section ’Vendor premises’ of
Vendor Management Guidebook
5) Vendors are expected to abide by the guidelines on production processes, returned cards, data
handling processes, waste management and security policies specified in section ‘Vendor Security
Compliance’ of Vendor Management Guidebook
Audit Guidelines
NPCI audit guideline is to assess the vendor’s financial and business risk. Internal and external audits may
be used to review specific information relating to different operations of the vendor. Audits will test
financial information for accuracy and validity. Audits will focus on security aspects. The audit will
determine various compliances of the vendor:
a) Financial compliance
b) Commercial compliance
c) Legal compliance
d) Vendor premises
e) Personnel
f) Production
g) Security
h) Business continuity plan
Details on audit methodology, audit plan, audit frequency, audit agency criteria and qualification and
audit fees are specified in section ‘Audit Guidelines’ of Vendor Management Guidebook
Penalties
A member whose vendor fails to comply with the RuPay physical security validation compliance will be
assessed by the RuPay compliance committee and appropriate penalties will be imposed on the NPCI
member. Descriptions of these penalties are specified in Member Certification Guidebook
marks, as a part of the member’s trade name, company name, product names, marks, copyright or
otherwise.
At NPCI’s request, the member shall immediately withdraw all its rights it may have in any NPCI marks.
The member shall agree that all use of NPCI marks by the member shall be for the benefit of NPCI. In case
the members requires to launch a card in liaison with any other corporate as a co-branded card, then the
member needs to inform NPCI in writing 90 days in advance and take written approval from NPCI. The
member needs to adhere to the specifications and guidelines mentioned in the RuPay Card Marks and
Specifications document to issue the co-branded card and should ensure the partner corporate also
adheres to the specifications and guidelines mentioned in the document.
“To build state-of-the-art world class customer friendly electronic retail payments system available &
affordable to all, round the clock”
4.1 Introduction
This chapter describes how RuPay Brand is to be positioned and provides guidelines on the use of RuPay
marks, restrictions on use of marks, presence of other marks, use of marks for promotions, rules to be
complied with by members for usage of NPCI brand and marks and the compliance required with these
rules.
Compliance
The use of RuPay marks must comply with the guidelines specified in RuPay Card Marks and
Specifications, RuPay Operating Regulations and RuPay Acquirer manual.
Acquirers must ensure that all its merchant outlets, agents or e-commerce merchants do not process any
illegal transactions including, but not limited to:
1) Purchase of photographs, videos, cartoons, simulation or any other media or activities including but
not limited to
a) Pornography
b) Rape
c) Terrorism
d) Bestiality
2) Goods or services the provision of which is illegal (e.g. drug trafficking)
3) Sales where the amounts charged do not correspond with the value of the goods or services
purchased or rendered
4) Cash at merchant outlets excluding Cash at POS
5) Amounts which do not represent a bonafide sale of goods or services at the merchant location
6) Any unlawful activity as defined by constitution of India (Central/ State governments etc)
document.
Notifications
Acquirers will receive notifications from NPCI if their merchants have indulged in any transaction(s) that
may lead to the disrepute or damage of RuPay brand. This notification will include timelines for responding
to the violation and remediation plan. This may lead to financial implications and eventually termination
of membership.
Remediation
Once the acquirer has been identified by NPCI for any violations, the acquirer should immediately take
strict action to address the matter on an urgent basis and make sure no further transactions take place
through the specific merchant. The acquirer is also expected to submit a detailed report on the
remediation and controls implemented to NPCI within the timelines mentioned by NPCI.
Waiver
NPCI reserves all the rights to decide upon the suspension or waiver of penalties due to non-compliance
on a case to case basis. The acquirers need to inform NPCI within 10 days post receiving the notification in
case they wish to seek waiver of penalty
The waivers are granted at the sole discretion of RuPay compliance committee and will be granted
only
for the agreed timeframe.
With the exception of marks owned by entities deemed to be competitive by NPCI, the following marks
and language may appear on RuPay cards:
1) A trade name or mark of a non-issuer (e.g., co-branding partner or affinity entity) can also be placed
on the back of a RuPay Card if the issuer trade name or mark is used on the front of the card
2) Words that indicate an account classification, type, service description, or other information
associated with the card (e.g., type of bank account, VIP status)
3) Characters that identify an account or provide security identification
Members need to take prior written approval of NPCI to use the marks and language as specified above.
Members should not include advertising, promotional or other language on a RuPay Card, unless it is an
integral part of the identification of the issuer’s organization
With prior written consent from NPCI, a RuPay card may display:
1) Marks associated with proprietary, local, regional, national or multinational services that are not
competitive to RuPay
2) Marks that identify the services of the issuer or trade names that identify the issuer, in any colour
Transaction Monitoring
1) Issuers must monitor card usage and transactions at high risk merchants
2) Issuers shall be liable for any transaction authorized by issuers, even if originated at illegal MCCs and
for and illegal transactions
Other elements
The account number, expiration date and cardholder name/identifier must be placed on the card as
specified in RuPay Card Marks and Specifications. The account number, expiration date and cardholder
name/identifier must not interfere with the card's functional or security features.
The detailed specifications are available in RuPay Card Marks and Specifications
2) The Issuer name and/or logo must not be placed over the RuPay brand mark and its clear space area.
Requirements
1) Issuers may use a proprietary program name on the front of the card with or without their name
included.
2) If the Issuer name is not included on the front of the card, it must appear on the back of the card
3) A RuPay card cannot be issued bearing the trade name or mark of any entity that is competitive with
RuPay or with a RuPay program.
IIN
The IIN is a number used to identify an issuer for authorization, clearing, or settlement processing. Issuers
must ensure that the card is pre-printed with the first 4 digits of the IIN. These first 4 digits will also
become the first 4 digits of the card permanent account number (PAN) during the personalization process.
The details for this are clearly specified in the RuPay Card Marks and Specifications.
4.10 Audits
NPCI will conduct periodic audits to ensure that all entities authorized to use the RuPay Marks comply
with the NPCI guidelines. NPCI will conduct audits to ensure compliance in relation to use of RuPay marks,
and all communication related to product and promotions.
A member that fails to comply with the Brand Protection Guidelines as mentioned in RuPay Acquirer
Manual will be assessed by the compliance committee and appropriate penalties will be imposed.
Descriptions of these penalties are specified in Member Certification guidebook
Issuer must provide tariff sheet with details of all applicable fees, charges and details of terms and
conditions and any other applicable agreement to the cardholder.
1) It is the primary and sole responsibility of the issuer to ensure that all its card programs, customer
relationships, terms & conditions are in compliance with all applicable government law, RBI guidelines
and other regulatory guidelines
2) Issuers are responsible for ensuring compliance with the anti-money laundering policies as per The
Prevention of Money Laundering Act, 2002, its amendments and any other related guidelines on the
Anti-Money Laundering
3) Issuers are responsible for ensuring compliance with any privacy related regulations of the
government which includes sharing of cardholder information with any third party
4) Issuers are responsible for payment of all applicable Government Taxes related to the card program
5) Issuers are responsible for ensuring compliance with applicable FEMA Guidelines
5.3.6 Audit
NPCI or any organization designated by NPCI may audit the system, records and procedures or facilities of
the issuer at any given point of time.
The regulations governing IIN assignment, activation, release and management are clearly defined in the
RuPay - IIN Maintenance Manual
2) Communications to the cardholders like promotions, campaigns, newsletters and usage guide, related
to RuPay card program
For details on RuPay product guidelines; kindly refer the RuPay Product Manual.
Cardholder acquisition
Cardholder acquisition is a critical step in the card issuance process and thus it is essential that due care
and preventive measures against frauds are implemented at this stage. The issuer should follow the
guidelines mentioned below to reduce risk of losses due to application frauds
1) Ensure Know Your Customer (KYC) norms are met before issuance of card
2) The issuer should adopt a robust evaluation process and due diligence process at the time of on
boarding the customers which could include adequate credit checks, bureau checks, fraud checks,
verifications etc. In case there are any specific guidelines published by RBI same should be adopted by
members.
3)
4) Decline direct-mail applications that have been substantially altered or submitted by anyone other
than the intended party
5) Implement “closed-loop” feedback process involving all members of the payment chain to identify
characteristics of fraudulent applications and develop preventative measures for the same
6) All applicable fees and charges details are shared with cardholder
RuPay may require all cardholders to be distributed a PIN along with the card. The PIN is mandatory for
transactions at ATM networks and required at POS terminals.
Issuers should ensure that the PIN is handed over to cardholder in such a way that no person other than
the cardholder knows it and is able to access it. The issuer may send the card in de-active mode to prevent
fraudulent usage of cards, intercepted midway before reaching the actual cardholder.
Issuers should comply with the RBI guidelines issued from time to time in matters related to issuance and
dispatch of Pins. RuPay internal guidelines related to the same have been mentioned in RuPay Issuer
Implementation Guidebook.
Cardholder communications:
Issuer must develop effective processes to provide cardholder communication materials to their
cardholders.
Cardholder communication materials are important for all RuPay debit products. The following
recommendations must be considered while developing the communication materials:
1) Cardholder communication must be a regular exercise and must be increased during promotional
offers
2) Cardholder information may be designed to encourage customers to increase usage of RuPay debit
cards
3) Cardholder communication must include security precautions that cardholders must exercise to
prevent fraud
4) The communication material must include contact details for queries and emergencies
Any change in the customer service number must be promptly communicated to the cardholders at least
30 days prior to the change
Issuer must ensure that customer service support is available for the following functions
1) Dispute resolution
2) Card product information
3)
4) Card cancellation
Issuers must ensure that 24*7*365 customer service support is available for the following functions:
1) Fraud Detection
2) Lost/Stolen cards
Transaction processing
RuPay debit card program has developed a support framework to enable transaction processing
The following are the key transaction processes:
1) Authorization processing
1) Clearing and settlement processing
Authorization is a process through which a card issuer approves or declines a card transaction. Before a
transaction is presented for clearing and settlement, it needs to be authorized by the issuer.
Issuers must ensure that they have connectivity to the NPCInet and must be aware of the file and message
specifications for Clearing and Settlement. The details can be found in the RuPay Global Clearing and
settlement Manual
Dispute resolution
To protect cardholder rights, issuing institution can raise dispute on questionable transactions with
acquirer through retrieval request/charge back process.
For details on dispute settlement guidelines for different types of issuers; kindly refer the “RuPay Dispute
Management Rules and Regulations”
RuPay Gold is a higher variant product offering which the issuer can offer to its customers. This product is
targeted at a customer base that maintains higher balances with the issuer and is considered a preferred
customer base.
For each targeted customer segments, issuers are expected to create a value proposition around the
RuPay debit offering. This will help them deliver quality service to their customers. Moreover the issuer
can always provide add-on services and benefits to the cardholders to enhance their card usage
experience.
The RuPay debit card product features can be viewed in the light of the following major aspects:
Acceptance
The RuPay card is valid for transactions at Point of Sale (POS), Automated Teller Machine (ATM) and E-
Commerce (E-Com)
Transaction types
The RuPay card is valid for Purchase, Purchase with Cash Back, Cash at POS, ATM Cash withdrawals, ATM
PIN Change, ATM Balance Enquiry transactions and various allied services through ATM’s.
The RuPay card offers option of 16 or 19 digits Primary Account Number Length to issuers.
For details on RuPay product features; kindly refer the RuPay Product manual.
Positioning
The issuer needs to decide upon the positioning of the RuPay base Debit card - “top of the wallet” card.
The positioning will largely be determined by the segmentation strategy of the issuer
Branding
The issuer needs to take all the necessary steps in terms of marketing & communication through all means
& channels to promote RuPay brand to the customers
Pricing
The issuer needs to finalize the annual and renewal fees for this product, based on the positioning and
strategy
Packaging
The packaging of the RuPay base debit card determines how the card is presented to the customers. The
same includes physical design, card cover, usage guides, as well any other marketing communication
accompanying the card. The member needs to obtain necessary approval from NPCI for the same at least
30 days prior to the card roll out and pilot launch
Activation
The issuers must try to ensure maximum activation levels for the RuPay cards issued by them
Promotion
The issuer needs to undertake various types of promotional activities, both above-the line (ATL) and
below-the-line (BTL) campaigns to reach out to its prospective customers. ATL is a type of advertising
through media such as television, cinema, radio, print, and out-of-home to promote brands or convey a
specific offer. This type of communication is conventional in its nature and is considered impersonal to
customers. BTL uses unconventional brand-building and promotional strategies, such as direct mail, sales
promotions, telemarketing and printed media (for example brochures, and usually involves no motion
graphics). It is much more effective than when the target group is very large and difficult to define.
Marketing materials
Issuers must submit samples of all their marketing communications, terms & conditions, website content,
and disclosures to NPCI for approval prior to publishing the same. The same should be submitted to NPCI
for approval at least 15 days prior to publishing the materials
NPCI’s review of marketing and other materials is only for the purpose of checking that they do not violate
any compliance or pose any risk to the RuPay brand. The issuer will be responsible to ensure that all legal
and compliance-related requirements are satisfied.
Target Segment
The issuer should have a clear policy to identify the target customer segment for the RuPay debit cards.
The issuer can issue the cards to both the new and the existing customer card base. NPCI will provide all
the guidelines to the issuers for issuance of RuPay card to their prospective customers.
Continuous Evaluation
Post product launch, the issuer should track the performance of the launched product. This would allow
the issuer to evaluate the success and the failure or lapses of the product.
For details on RuPay product guidelines; kindly refer the RuPay Product manual.
For this purpose, the merchant who wishes to accept payment must sign a contract with each of the
acquirer with whom he wishes to route all or some of its transactions. Each contract between an acquirer
and a merchant must include the clauses required by NPCI. The details of these clauses are mentioned in
the Merchant & Third Party compliance document for acquirers.
The acquirer should verify the merchant’s financial soundness and the risk of fraud before entering into
any agreement with the merchant. Hence the acquirer must gather all the relevant information on the
merchant’s background, business model, location and promoters or owners.
The details gathered by the acquirer needs to be documented and stored for a period of at least 12
months or as stipulated by NPCI from time to time.
The acquirer should take the details of the business, brochures, cancellation policies, URLs, SSL
certificates, and the promoters. Acquirers must complete the following checks:
An acquirer must verify additional application information for card not present transaction processing
merchants. This includes business plans, advertisement details and other marketing materials. Additionally,
the acquirer must check whether the applicant is an existing merchant that wants to add a website, or a
new merchant. The form should collect additional information like the URL, IP address, details of the
customer service, terms & condition of the sale, security guidelines and risk management guidelines
which the e-commerce merchant should provide to acquirer.
For additional information regarding merchant application; members may refer the RuPay Acquirer
Manual.
The agreement should have clear terms of termination and all the regulatory guidelines prescribed by the
regulator/governing bodies. The agreement should also clearly state the right of the acquirer to hold
funds of the merchant.
The agreement should have, but not limited to, the following mandatory clauses:
1) The contracting merchant should have a registered office in India
2) The merchant shall not disclose card holder information to any third party
3) Merchants and its agents should not retain the track data post the authorization
4) The merchant’s liabilities like chargeback & fines should be clearly stated
5) Chargebacks will be directly debited from the merchant’s account and the merchant is required to
maintain necessary reserves to cover the same
6) Merchants should not levy surcharges on the transactions unless explicitly permitted by NPCI
7) The marks of RuPay must be used only for promotional purpose as a way to indicate acceptance of
RuPay cards and not as sponsoring or endorsing the merchant’s products unless agreed upon by NPCI
in writing
8) The acquirer/NPCI or any entity on behalf of the acquirer/NPCI reserves the right to audit the
merchant at any time
9) The acquirer reserves the right to terminate the agreement for any reason at any time
The following rules must be followed by the acquirers before they enter into a legal agreement with their
merchant:
1) The acquirers must have in place an agreement for all its merchants, which ensures that a merchant
operates under the rules and regulations established by NPCI and the acquirer.
2) The merchant agreement must include the clause that the acquirer is the principal party and the
services are extended to the merchants by the acquirer
3) Individual merchants can choose to move their relationship from existing acquirer to another acquirer
without obtaining the consent of the existing acquirer. The merchant should inform the acquirer
incase of termination of relationship within the specified timelines as set by the acquirer
4) Ownership of the merchant’s RuPay card-based transactions rests with the RuPay acquirer with whom
the merchant has a signed merchant agreement
5) An acquirer must implement a procedure for formulating and validating merchant agreements. A
periodic review (once every quarter) may be done by the acquirer to ensure that the merchant
complies with terms contained in the agreement
6) The merchant agreement must provide for the immediate termination of a merchant by the acquirer
for any activity that may create a loss to NPCI or may bring the RuPay brand into disrepute
7) The merchant agreement must have a clause emphasizing the importance of compliance with the
security requirement including but not limited to database security, data storage & data transfer.
Acquirers must educate the merchants on the importance of this obligation and the consequences of
failing to protect this information
8) All acquirers and their merchants / Third Parties must follow the Payment Card Industry (PCI) Data
Security Standard (DSS)
9) The merchant agreement must include a clause that requires the merchant to inform the acquirer in
case of any agent that has access to cardholder data
10) The merchant should have a report of all agents and the same should be shared with the acquirer on a
quarterly basis
11) The merchant agreement must state that the acquirer is responsible for providing settlement funds to
the merchant within the agreed timelines.
Members must refer the RuPay Acquirer Manual for details regarding the rules and regulations.
Following are the requisites that acquirers must evaluate merchants on, before initiating merchant
agreements. The requisites have been segregated in terms of card-present and card not present
merchants. Members must refer the RuPay Acquirer Manual for further details.
3) The acquirer should advise the merchant to install strong fraud management process and data
security including data storage. Please refer the RuPay fraud risk management document.
The acquirers must monitor various merchant activities, including but not limited to the below:
1) Monitor merchants and investigate situations where there are a significant number of low-value or
high-value transactions compared to the merchant’s average transaction value
2) New and inactive merchant activity
3) Unusual refund activity
4) Excessive disputes and high chargebacks
For e-commerce merchants, the acquirers should monitor every page on the merchant’s website. This
review should consist of a combination of proactive and persistent website analysis. Acquirers should
review every page on every website at a pre-determined timeline. This is to ensure that merchants do not
process illegal or prohibited transactions. An acquirer must comply with the applicable laws and a
transaction must be legal in the jurisdiction of both the cardholder and the merchant. The merchant
should also adhere to the security guidelines of using SSL certificates, two-factor authentication and other
policies mandated by the regulatory authorities or mandated by NPCI and RBI from time to time.
The acquirer must also review and monitor the agent activities on a quarterly basis
An acquirer must, to the best of its ability, assist other acquirers with a fraudulent activity investigation
with the following:
1) Investigating merchants, cardholders, suspects, physical evidence
2) Cooperate with RuPay, issuers and law enforcement agencies, and release all information relative to
the merchant upon request
3) Recovering lost, stolen, or counterfeit cards.
4) Providing information to proper authorities for the possible arrest of person
The acquirer should gather and retain the following daily transaction data for each associated merchant
for a period of 365 calendar days:
1) Gross sales volume
2) Number of transaction
3) Average transaction amount
4) Number of disputes received
5) Number of reversals/refunds
An acquirer must have a specific policy for merchants who operate in high-risk environment and may not
sign merchants who have
1) Products & services that may lead to high disputes
2) Delayed delivery of products
3) Product/services that are prohibited or illegal
Members may refer the RuPay Acquirer Manual for detailed information on the following aspects of Risk
Management and Mitigation Policies:
Underwriting
The acquirer must have a strong background check and approval processes for each of its merchant while
on-boarding them. Whenever the acquirer signs-up with a merchant, the acquirer is agreeing to
underwrite the merchant’s transaction. The acquirer can have a checklist to identify suspicious activities
of the merchant.
Fraud Prevention
The following measures, not limited to, needs to be taken to prevent fraud:
a) Verification of merchant application information including promoter’s background and financial
check
b) Merchant location/Site verification
c) All the merchants should sign the merchant agreement with the acquirer, and retain the same
until the relationship exists and up to 12 months from termination date
d) Website inspection including content, products, privacy policy, refund policy, cancellation policy,
terms & conditions, website data security, data storage, SSL payment options over the internet
and links to other sites
e) Regular periodic audits need to be undertaken at physical site or on the merchant website
The exceptions must be monitored daily and addressed immediately
The acquirer should implement appropriate risk management controls as decided and governed by NPCI
or RBI from time to time.
The merchant should accept all transactions of any card schemes and every transaction should be treated
at par. The merchant should not be preferential to any card scheme and should be scheme neutral.
Discount at POS
A merchant may offer a discount on the maximum retail price of the product to incentivize a cardholder to
use a preferred means of payment, provided the following rules are followed:
1. Clearly states the incentive as a discount on the standard price
2. Does not discriminate between RuPay cards and any other comparable cards (comparable cards are
any general purpose payment cards that use signature/PIN authentication)
The merchant should ask the customer to sign the card immediately in front of the merchant. The
signature should then be verified with the customer’s signature on a valid government issued ID card. In
case the customer refuses to sign the card, then the merchant should request for another card for the
transaction.
2) Transmit the entire unaltered data encoded on the magnetic stripe for transaction processing
3) Does NOT erase or alter any magnetic encoding on a card
Acceptance of PAN
A RuPay acquirers must ensure that the POS terminal accepts all 16-19 digit PAN’s with RuPay issued IIN’s
Acceptance of PIN
Acquirers must ensure that while handling the PIN used to identify a cardholder in a transaction, the
process and technology used by the acquirer, merchant as well as its agents are compliant with the
standards mentioned in the RuPay Fraud Risk Management Manual. Non-compliance to the same, will
lead to penalties and assessments.
A merchant website must display RuPay brand mark unless visual representation of RuPay brand mark is
not possible, in which case the RuPay Brand name must be used.
The details on the RuPay brand design are specified in RuPay Brand Manual
6.4.5.1 Surcharge
The merchant should not impose any surcharge for transaction on NPCI card, accept for certain Merchant
Category Codes (MCCs), the merchant can impose a surcharge for the transaction. The merchant should
contact the acquirer for further details and clarifications on these select MCCs.
6.4.5.2 Tip
The merchant should not add any tip amount to the transaction amount unless explicitly mentioned and
authorized by the customer on the charge slip and permitted by the acquirer.
6.4.5.6 Taxes
Any tax amount should not be collected separately. Taxes should be included in the total transaction
amount and should be a part of final invoice being raised.
Data Details
Card Number Last 4 digits of card account number should be clearly visible on
transaction receipt copy. The remaining digits of card account number
should be masked.
Cardholder name or Cardholder name or cardholder reference number should be clearly
Cardholder reference visible on transaction receipt copy
number for instant
card
Cardholder signature Clearly defined area for capturing the cardholder’s signature
Other requirements
1) A completed copy of the transaction receipt must be presented to the cardholder at the time of
delivery of goods or after services are performed by the merchant.
2) A merchant should not ask the cardholder to sign a transaction receipt until the final transaction
amount is entered on the transaction receipt.
Tips and surcharges are applicable for only certain, specified MCCs such as Railways, Petrol Pumps and
Hotels. For DMS transactions, the merchant can present the tip and surcharge with the actual transaction.
For SMS transactions, the acquirer must use the Tip and Surcharge adjustment message on previously
settled SMS authorizations for the transactions done on applicable MCCs.
Refer to the RuPay Dispute Management Rules and Regulations and RuPay Global Clearing and Settlement
Manual for transaction deposit time frames and other details.
The merchant must provide a “VOID” transaction receipt to cardholder for every voided transaction
Further the acquirer should ensure that all voided transactions submitted by the merchants are
transmitted onto the RGCS system within 7 calendar days of them been voided.
A RuPay member must be certified by NPCI for the RuPay cash at POS and/or cash back service, before
offering the same to its cardholders. The members are bound by applicable regulatory requirements.
In order to offer cash back and/or cash at POS services, RuPay merchants must ensure that:
1) The transaction is conducted in a face-to-face environment
2) The transaction is authorized by both a PIN and signature
3) Entire unaltered full track data (track 1 & 2) are transmitted
4) The cash back and/or cash at POS service must only be provided to product types permitted by the
Reserve Bank of India
5) The cash back and/or cash at POS service must be available regardless of whether the cardholder does
or does not make a purchase
6) Cash back and/or cash at POS disbursement limits must not exceed the daily RBI-legislated cash back
limits per card
7) For a Cash at POS or purchase with cash back transactions, the merchant must not process a refund
transaction for the cash portion of the transaction
8) The transaction receipt should explicitly indicate the cash portion of the transaction
9) Comply with clearing and settlement record requirements
Acquirer must process the refund within 5 calendar days from the date the refund request was received.
The refund request must describe the merchandise were returned, services cancelled or adjustment
made.
Delivery policy
The merchants can have its own delivery policy, however they should be clearly mentioned on the
website and any exceptions needs to be detailed
Privacy policy
As a best practice, the merchant should include its privacy policies on the websites for the customers to
access
Security policy
Another best practice is to mention details about the security of the site like use of SSL certificates,
encrypted web pages and two-factor authentication mechanism for all transactions
The merchant must be educated regarding the risks and liabilities associated with the card not present
transactions. The acquirer should advise the merchant to follow strong fraud containment, data security
and data storage process. The details can be taken from the RuPay fraud risk management document.
6.7.1 Airline
Airline Ticket Booking Information
An airline or its third-party booking agent must provide to the cardholder reservation information which
must include the following details:
1) Cardholder name, PAN, and card expiration date
2) Reservation confirmation code or a unique reference number
3) Physical address of the establishment
4) Airline ticket booking service provisions relating to the cardholder's obligations
5) All other details related to the reservation
6.7.2 Hotels
Hotel reservation receipt information
A hotel or its third-party booking agent must provide to the cardholder reservation receipt with the
following information:
1) Cardholder name, PAN, and card expiration date
2) Reservation confirmation code
3) Physical address of the establishment
4) Hotel reservation service provisions relating to the cardholder's obligations
5) All other details related to the reservation such as length of stay, room rate, etc.
6) Details of cancellation , refund and no show policy
7) On a cardholder’s request, the merchant must provide a written confirmation with the above
information. The merchant must advise the cardholder to retain the above reservation information
for future reference.
On a cardholder’s request, the merchant must provide a written confirmation with the above information.
The merchant must advise the cardholder to retain the above reservation information for future
reference.
Unavailable vehicle
If a vehicle reserved is unavailable, car rental merchant must provide the following services to the
cardholder without charge:
1) Refund the entire advance deposit amount (if taken)
2) At least a comparable vehicle for the number of days specified in the reservation
1) No-show fee plus tax, as applicable. The amount of the no-show transaction must not exceed the
value of:
► 2 days' rental, including tax, for a specialized vehicle reservation
► One day's rental, including tax, for a peak time reservation
2) Cardholder name, PAN, and expiration date as displayed on the card
3) The words "No-show refund" should be stated in the refund transaction
The merchant must provide a written confirmation with the above information. The merchant must
advise the cardholder to retain the above reservation information for future reference.
6.7.5 Timeshare
Timeshare Merchant Category Code
Acquirers are required to ensure that the Merchant Category Code 7012, "Timeshares," is assigned to a
timeshare merchant that operates sales, rentals, or other uses not including full-service lodging (i.e., maid
and room service). Each authorization request must be submitted with the assigned MCC for a timeshare
merchant
NPCI offers 99.9% uptime of their systems. All Members must ensure they have access to and maintain
connectivity to NPCInet and the RGCS system to provide authorization, clearing and settlement services to
RuPay cardholders and merchants.
While on boarding with NPCI and at all times during the membership tenure each participant must
provide, without cost to NPCI, support requested by NPCI for establishing connectivity to the NPCInet or
installing the RGCS System or any other system required by NPCI from time to time, including:
1) Providing an appropriate location for installing the NPCI system/s at the member's premises
2) Providing trained and qualified personnel to operate the NPCI systems
3) Maintaining records, documents and logs for authorization, clearing & settlement transactions as
required by NPCI and providing them to NPCI at their request
4) Providing access to its premises and cooperating with NPCI and its agents for the installation, service,
repair, or inspection of NPCI systems
5) Notifying NPCI promptly of any failure in accessing NPCInet or in operating any of NPCI systems
6) Develop, maintain and certify (if required) any software/hardware that may be required for the
Member's systems to communicate with NPCInet and any of NPCI’s systems
All the transaction authorized on the NPCI central switch should be authenticated by a second factor such
as a PIN or any other second factor as prescribed by NPCI from time to time.
An acquirer can generate reversal up to next 3 days which is validated by NPCI before forwarding the
same to the issuer. If a reversal is generated after 3 days then NPCI will not send it to issuer and those
reversals will be handled in RGCS.
Reversal messages follow the Store and Forward (SAF) concept and every reversal needs to be
acknowledged. This principal may cause generation of multiple reversals for a transaction and it is the
Issuer’s responsibility to verify the reversal before posting the same to customer account.
Each member is bound by the timelines to raise each clearing message defined in the RuPay Global
Clearing and Settlement (RGCS) Manual.
All members need to adhere to the cutovers and timelines related to the daily clearing and settlement
cycle as defined in the RuPay Global Clearing and Settlement (RGCS) Manual. NPCI will not entertain any
requests to process files submitted post the defined submission cutovers.
All members are liable to honour all NPCI generated fee collection and fee disbursement messages.
All members participating in processing RuPay transactions should be capable of handling both 16 digit
and 19 digit Primary Account Numbers.
Clearing Record data must be consistent with comparable data in the authorization request
and authorization response.
authorization response.
7.3.5.1 RGCS System Usage
The RGCS system supports various clearing message types. The respective members (issuers and
acquirers) should raise only the applicable and permitted clearing messages depending on and for
the purpose as defined in the RuPay Global Clearing and Settlement (RGCS) Manual.
The RGCS system has two channels through which each clearing messages type can be raised, wiz Web
User Interface (Web UI) or File Staging. The respective members (issuers and acquirers) should raise the
clearing messages only via the permitted channel/s as defined in the RuPay Global Clearing and
Settlement (RGCS) Manual.
Files staged on the RGCS will remain in the staging area for 7 calendar days after which the same will be
purged by the system.
All members should ensure that all files staged via the file staging channel is named as per the file naming
convention defined in the RuPay Global Clearing and Settlement (RGCS) Manual.
The Net settlement amount arrived upon at the end of each settlement cycle will be net off transaction
amount, applicable service tax/VAT, applicable fees/charges and interchange fee.
All RuPay transactions should be settled via the RGCS system only. Members cannot settle RuPay
transactions by any means outside the RGCS system.
Every member is liable to pay the applicable fees as defined in the RuPay Product Manual.
A principal member must maintain sufficient funds in each settlement account to ensure smooth daily
settlement activities.
A principal must have sole ownership of any of it settlement accounts it uses for RuPay settlements.
In cases of a third party processor, the ownership and funding liability of the settlement account will lie
with the sponsoring member bank/s only. No third party member will have a settlement account of its
own.
Settlement for each processing date of RuPay transactions will be made separately based on instructions
received from NPCI. For settlements on Sundays and holidays observed by Reserve Bank of India Mumbai
the settlement will be effected on the next business day as separate entries.
If NPCI cannot complete the settlement processing cycle in sufficient time to affect funds transfers, it will:
1) Postpone Settlement
2) Notify Members of the situation
3) Make Settlement on the next business day that the NPCI Settlement Bank (RBI) is open
A member is liable to pay a late settlement fee for each calendar day that it has been unable to meet its
settlement liability as provided in the daily settlement advice. The fee would be calculated on the daily
unsettled amount. The late settlement fee will be determined as per the below formula
Late settlement fee = (Number of calendar days) X (Interbank rate + 3%) X (Settlement amount) / 360
Calendar days include the day that the settlement amount was due and exclude the day that the settlement
amount was made available. After NPCI receives the delayed settlement amount, the late settlement
fee is collected through a NPCI fee collection message.
NPCI may, at its discretion, offset or otherwise net all or some financial obligations of or due or settlement
totals of certain or all members.
NPCI may offset certain settlement and other obligations in calculating settlement amounts owed
to a member. This right may be implemented by a fee collection message initiated by NPCI.
NPCI reserves the right to withhold or redirect settlement funds if it is necessary to protect NPCI or its
members from risk of financial loss or damage to the goodwill of NPCI.
NPCI, under the RuPay Bylaws and the RuPay Settlement Guarantee Document, may impose financial or
other obligations on a member, including financial collateral obligations to cover the member's daily
settlement obligations. If a member does not satisfy financial obligations adopted under the RuPay Bylaws
or the RuPay Settlement Guarantee Document, NPCI will collect those obligations through a fee collection
message as part of the settlement.
It is recommended that the Issuers should generate exception report for following scenarios
1) Individual authorized transaction exceeding issuer pre-set limits of amount.
2) Total amount of authorized transactions exceeds issuer pre-set limit for amount.
3) Total number of authorized transactions exceeds issuer pre-set limit for count of transactions.
For computation of the authorization decline rate, decline for the below “Response codes” will be
excluded:
► 05 – Do not honor
► 04 – Pick Up
► 17 – Customer Cancellation
► 33 – Expired card, capture
On receipt of reversal information from acquirer, issuer must reverse the transaction from their
cardholders account post necessary account checks.
An Acquirer must not distribute the IIN range table without the prior written consent of NPCI
For e.g.:
Wrong Merchant Category Code (MCC) assigned to merchant. e.g.: For gambling merchant category non
gambling MCC assigned.
An online gambling transaction will be termed to be incorrect if it fails to include:
1) MCC 7995, Betting
2) POS condition code = 59, E-commerce request
Besides levying a penalty, NPCI may further prohibit an acquirer from contracting with any new high
brand risk merchant for a period of one year or more if the acquirer has one or more non-compliant
merchants identified for 4 or more months during a 12-month period.
If NPCI determines that an acquirer or its merchant changed, modified, or altered any merchant
information/data in any way, NPCI may:
1) Apply a fine as decided by the RuPay compliance committee per merchant, per month, to the acquirer
2) Instruct the acquirer to implement risk reduction measures
3) Prohibit the acquirer from acquiring high-brand risk merchants for a period of one year or more
Merchant is liable to accept all the RuPay cards presented except in the below scenario where merchant
discretion may apply
1) Transaction is suspicious
2) Card signature panel is blank
3) Counterfeit card (RuPay card and mark specification not adhered too)
An acquirer must send the authorization reversal request received from any of the merchant to NPCINet
system.
7.5.1.10 Others
Acquirer must provide authorization, clearing and settlement service to all its merchants
Acquirer must ensure network connectivity between its or its associated Third Party’s switch and NPCI
central switch
Acquirer should not reject or decline any authorization request based on internal parameter set at acquirer
end for specific RuPay IIN or IIN ranges or any RuPay account number
For card present authorization requests, the acquirer should ensure that track 2 of the magnetic-stripe is
read and transmitted successfully along with all the data elements mentioned in RuPay - PoS Switching
Interface Specifications Manual.
For cash at POS transactions the acquirer should ensure that the presented amount is same as the
authorized amount.
Refer to the Fraud Risk Management manual for the Fraud Reporting fields
Fraud Reporting Compliance
A NPCI member is compliant with fraud reporting requirements if it:
1) Reports at least 90% of confirmed fraud activities
2) Reports at least 90% of fraud within 90 calendar days of the transaction date
3) Uses correct fraud types for at least 90% of reported fraud
4) In case of non-compliance, penalties will be levied on the member.
Threshold Limits:
3 tiers of issuing banks would be defined based on the volume of transactions. FTS for issuers would be
compared with other peers within their tiers as well as at a pan-India level. The threshold limits for FTS
would be kept at 150% of the Average FTS value for all issuers in their respective tier or 300% of the
average Pan-India FTS value.
Since according to the number of frauds in February 2011 reported as on June 2011, the FTS exceeds
150% of the tier average, the issuer will be assumed to have failed i-Fact program.
NPCI action:
If the FTS for a RuPay issuer exceeds threshold limits, NPCI will provide warnings on a monthly basis to the
issuer. NPCI will contact flagged issuers through electronic or system generated notifications.
Timelines:
In case the FTS value exceeds the threshold limit for a quarter, RuPay will provide the issuer with a work-
out period of a quarter to reduce the FTS and bring it within acceptable limits. The issuer must outline a
clear action plan to reduce their fraud exposure with timelines and expected outcomes. They must also
consider guidelines provided by NPCI for the same. The issuer is expected to provide NPCI with monthly
reports tracking the progress of their fraud control effort during this period.
► Acceptance of counterfeit cards where the magnetic stripe data differs from that embossed on
the card
3) Ensuring full cooperation with NPCI in the course of an investigation and honor requests for all
information relative to the merchant. Ensuring full cooperation with issuers as well as law
enforcement agencies also.
4) Ensure termination of the merchant agreement, in case, it is determined that the merchant:
► Poses a threat to the RuPay brand
► Introduces a disproportionate level of fraud into the NPCI system
5) Ensure that legal action is taken to minimize losses wherever appropriate
6) If possible, hold merchant funds while the merchant is being investigated
7) Initiate criminal and legal proceedings against the merchant, if applicable
The acquirer should carefully monitor the merchant deposits and flag-off any unusual pattern for
investigation. The suspicious activities may include:
1) Deposit variations: The acquirer should check for significant variations in the deposit amount or
frequency.
2) Large deposits: When a merchant suddenly makes large deposits for settlement
3) Suspicious authorization activity: The acquirer should check for authorization activity of the new
merchants. The merchant should check if the merchant is sending authorization requests at unusual
hour or there are high declines to the authorizations submitted by the merchant
Acquirers should look for sudden changes in ownership, location, phone number, product line, or selling
methods. Other signs of suspicious activity may include requests for new accounts or for additional sales
equipment-such as terminals, imprinting machines, or sales transaction receipts-at new or additional
locations.
Threshold Limits:
3 tiers of acquiring banks would be defined based on the volume of transactions. FTS for acquirers would
be compared with other peers within their tiers as well as at a pan-India level. The threshold limits for FTS
would be kept at 150% of the Average FTS value for all acquirers in their respective tier or 300% of the
average Pan-India FTS value.
The table below details the fraudulent transactions reported in each of the months of February, March,
April, May and June for the transactions with the transaction date in February 2011.
Since according to the number of frauds in February 2011 reported as on June 2011, the FTS exceeds
150% of the tier average, the acquirer will be assumed to have failed i-Fact program.
NPCI action:
If the FTS for a RuPay acquirer exceeds threshold limits, NPCI will provide warnings on a monthly basis to
the acquirer. NPCI will contact flagged acquirers through electronic or system generated notifications.
Timelines:
In case the FTS value exceeds the threshold limit for a quarter, RuPay will provide the acquirers with a
work-out period of a quarter to reduce the FTS and bring it within acceptable limits. The acquirers must
outline a clear action plan to reduce their fraud exposure with timelines and expected outcomes. They
must also consider guidelines provided by NPCI for the same. The acquirer is expected to provide NPCI
with monthly reports tracking the progress of their fraud control effort during this period.
Depending on the expected risk exposure and fraud history, merchants are divided among 3 different
levels.
Applicability:
Merchants of all RuPay acquirers will be subject to this program. In case a merchant has multiple outlets
across different locations, outlets in one location will be identified as one merchant for the purpose of this
program. The outlets from other location will be termed as to be part of a different merchant.
3. NPCI may have reason to believe that the merchant is engaging in collusive or otherwise fraudulent or
inappropriate activity, or
4. NPCI determines that the merchant’s ratio of charge-backs, credits to sales exceeds the limits
established by NPCI.
An acquirer must accept charge-backs for all fraudulent transactions that took place during the entire
period in which the merchant did not comply to the NPCI valid transaction rules.
Timelines:
In case a merchant is identified as Level 3: Warning, Review and Action merchant, RuPay will provide a
work-out period of one quarter after notification to reduce fraud levels for that merchant and bring them
within threshold limits. The acquirer must outline a clear action plan to reduce this fraud level with
timelines and expected outcomes. They must also consider guidelines provided by NPCI for the same.
The acquirer may choose to deactivate such a merchant or provide details of the action taken by
them. The acquirer is also expected to provide NPCI with monthly reports tracking the progress of
their merchant fraud control effort during this period.
Sample Calculation:
Let’s assume that for a merchant XYZ, total sales are INR 6,500,000 in the month of February, 2011
Month Number of Cumulative Value of frauds Total value of Cumulative
frauds number of reported for frauds FTS for
reported for frauds the reported for frauds
the reported for transactions the reported
transactions the with transactions for the
with transactions transaction with transaction
transaction with date in the transaction s with
date in the transaction month of date in the transaction
month of date in the February 2011 month of date in the
February month of February month of
2011 February 2011 February
2011 2011
Februar 1 1 30,000 30,000 0.46
y
March 1 2 60,000 90,000 1.38
April 2 4 120,000 210,000 3.23
May 1 5 150,000 360,000 5.53
June 1 6 30,000 390,000 6
Since according to the frauds reported for February 2011 till June 2011, the merchant falls under Level 3:
Warning, Review and Action merchant, it will be subject to the RuPay merchant level fraud control
program.
Exit Criteria:
The RuPay merchant level fraud control program case will be closed if the acquirer is able to bring the
merchant fraud levels within thresholds for at least one quarter after the work-out period. Any
subsequent identification will be treated as new cases.
Applicability:
CNP merchants of all RuPay acquirers will be subject to this program. In case a merchant has both physical
as well as CNP sites (E-Commerce/IVR etc.), only CNP transactions will be considered for the purpose of
this program.
Timelines:
In case a merchant is identified as Level 3: Warning, Review and Action merchant, RuPay will provide a
work-out period of one quarter after notification to reduce fraud levels for that merchant and bring them
within threshold limits. However if a merchant has been accepting transactions which are not 2-factor
authenticated (2FA), no work-out period will not be given for such merchants. The acquirer must outline a
clear action plan to reduce this fraud level with timelines and expected outcomes.
The acquirer may choose to deactivate such a merchant or provide details of the action taken by them.
The acquirer is also expected to provide NPCI with monthly reports tracking the progress of their merchant
fraud control effort during this period.
Exit Criteria:
The RuPay CNP Merchant Level Program case will be closed if the acquirer is able to bring the merchant
fraud levels within thresholds for at least one quarter after the work-out period. Any subsequent
identification will be treated as new cases.
warning the corresponding acquirer, aiding the acquirer in reducing their exposure to charge-backs and
imposing penalties in case the acquirer is unable to control charge-backs for its merchant.
Identification:
NPCI will monitor the Chargeback to Sales (CTS) ratio (the number of RuPay charge-backs received by the
Acquirer for a merchant in a calendar month divided by the number of the Merchant’s RuPay sales in the
preceding month acquired by that Acquirer) of all their merchants and identify High Chargeback Rate
Merchants (HCRMs).
HCRM categorization:
HCRMs will be categorised into two levels:
In addition to a notification, acquirers of all Level 2 HCRMs will be charged with a monetary penalty on a
monthly basis till the time merchants are designated as Level 2 HCRMs. The penalty will be decided by
NPCI depending on the severity of the situation.
Exit Criteria:
The HCRP case will be closed if the acquirer is able to bring merchant CTS levels within thresholds. Any
subsequent HCRP identifications will be treated as new cases. The acquirer can terminate an agreement
with a Level 2 HCRM or reduce chargeback levels to within acceptable limits.
The issuer will be able to file for recovery only those transactions that occurred up to 180 calendar days
before the date of this notification.
NPCI will determine whether to declare the audited Merchant a FCM, and do the following:
In case the acquirer determines that the merchant is a FCM, it may terminate the Merchant Agreement.
The acquirer must then add the Merchant to FIND within five calendar days of the decision to terminate
the merchant. The acquirer may choose to continue to acquire from the Merchant after NPCI declares it a
FCM. The Acquirer must then accept liability for charge-backs with questionable merchant activity reason
code at the FCM location, for a period of at least one calendar year following the identification.
An affected issuer will be eligible to claim a recovery as per the CMCP program if it:
1) Cooperates fully with NPCI regarding a CMCP audit by providing all information regarding the
merchant either by itself or when required by NPCI
2) Reports all fraud transactions related to CMCP at the FCM once it is identified by NPCI and notified to
the issuer
3) File a claim within 120 days of receipt of the NPCI notification regarding the FCM
4) Issuers must acknowledge and certify that all claims on cardholder bust-out accounts submitted are
according to NPCI definitions and that:
5) All transactions occurred before the date of receipt of notification of RuPay identifying a merchant as
a FCM
6) The issuer received no other recovery for any of the transactions - via any existing remedy in the
RuPay system, recovery process, or the Issuer’s own collection process
7) First party fraud (fraudulent application or account takeover) transactions are not included in the
claim
8) Requisite cardholder screening processes as suggested by NPCI and mandated by regulatory bodies
had been conducted on the cardholder account including but not limited to KYC processes and
continued monitoring of the Cardholder’s account.
9) The Issuer’s Principal Contact must sign and date this acknowledgement and certification.
NPCI will not permit Issuers to file a recovery claim for any transaction:
1) That took place after the NPCI notification regarding that FCM
2) For which the Issuer received recovery via any existing remedy in the NPCI system, including charge-
back, recovery process, or the Issuer’s own collection process.
NPCI has the sole discretion regarding acceptance, reduction or rejection of any claim. NPCI will not pay
claims in excess of the amount collected from the Acquirer(s) for that purpose.
PIN Verification
1) PIN Verification is mandatory for all ATM transactions.
2) If the Issuer performs PIN Verification, it must comply with requirements for PIN processing specified
in the RuPay manuals
3) Acquirers must ensure that while handling the PIN used to identify a cardholder in a transaction, the
process and technology used by the acquirer, merchant as well as its agents are compliant with the
standards mentioned in the RuPay Fraud Risk Management Manual. Non-compliance to the same, will
lead to penalties and assessments.
CVD2
1) Ensure that the 3-digit CVD2 is printed on the signature panel of all cards.
Expiration Date
1) The expiration date may be used by merchants as an additional level of authentication and must be
clearly mentioned on the card. Refer to the “RuPay Card Marks and Specifications” document for
design standards for the same.
2) Verify expiration dates from authorization requests and decline most requests with mismatched
expiration dates.
Hologram
1) The card must bear the RuPay hologram as an additional security feature. Refer to the “RuPay Card
Marks and Specifications” document for design standards for the same.
Signature Panel
1) The signature panel provided on the card should be tamper-evident.
2) The panel must be duly signed by the cardholder failing which the card should not be accepted. Refer
to the “RuPay Card Marks and Specifications” document for the signature panel design standards.
After completion of settlement process between acquiring institution and issuing institution, the issuing
institution may determine that the transaction may be unacceptable or invalid for any of the reasons
listed in this manual and further clearly defined in the RuPay Dispute Management Rules and Regulations
manual. The issuing institution may return the original transaction to the acquiring institution as a
chargeback for resolution.
RuPay dispute resolution process entails the following stages of dispute cycle.
1) Retrieval Request
2) Retrieval Request fulfilment or Retrieval Request non fulfilment
3) Chargeback
4) Chargeback acceptance
5) Re-presentment
6) Re-Presentment acceptance
7) Pre-arbitration
8) Pre-arbitration acceptance
9) Pre-arbitration decline
10) Arbitration case
11) Arbitration case acceptance
12) Arbitration case continuation
13) Arbitration case withdrawn
14) Arbitration verdict
15) Pre-compliance
16) Pre-compliance acceptance
17) Pre-compliance decline
18) Compliance case
19) Compliance case acceptance
20) Compliance case continuation
21) Compliance case withdrawn
22) Compliance verdict
23) Bulk compliance staging
24) Good-faith
25) Good-faith acceptance
26) Good-faith decline
27) Bulk good-faith staging
1) Web-UI :Selecting a transaction on the RGCS system and raising the relevant dispute request
2) File Staging: Raising the relevant dispute request through file staging on RGCS System.
a) Only validated files will be allowed for staging
b) The member may select all or selective files for staging
c) The file will remain in the staging area for 7 days, following which the file will be purged from the
system
Members may do a bulk file staging for good faith and compliance stages only.
In case of invalid or illegible retrieval request fulfillment the issuing institution can claim reversal through
fund collection or acquiring institution can initiate fund disbursement of retrieval fulfillment fees.
Additionally issuing institution may raise chargeback on the disputed transaction.
Please refer RuPay Dispute Management – Rules & Guidelines for further details on Retrieval Request.
9.8 Chargeback
After completion of settlement process between acquiring institution and issuing institution, the issuing
institution may determine that the transaction may be unacceptable or invalid for any of the reasons
listed in this manual or as defined in the RuPay Dispute Management Rules and Regulations manual. The
issuing institution may return the original transaction to acquiring institution as a chargeback for
resolution.
The acquiring institution has rights to represent disputed transactions to the issuing institution, based on
NPCI defined chargeback reason codes. At every chargeback stage transaction related fund transfer will
take place between issuing and acquiring institution.
Chargeback acceptance
1) Initiation member /institution: Acquiring institution
2) Acceptance Amount: Full or Partial Amount
3) Details: Acquiring institution may accept the chargeback initiated by the Issuing institution.
4) Time Lines: Within 10 calendar days following the chargeback initiation date.
5) Deemed Acceptance: Any chargeback not re-presented within the specified re-presentment due date
is deemed to be accepted by the acquiring institution.
Re-presentment
1) Initiation member /institution: Acquiring institution
2) Re-presentment Amount: Full or Partial Amount
3) Details: Acquiring institution may present the transaction again to the issuing institution either to
correct an earlier defect or to indicate disagreement with the chargeback raised by the Issuing
institution.
4) Time Lines: Within 30 calendar days following the chargeback initiation date.
5) Re-presentment Documents: The re-presentment should be backed by all relevant documents
wherever applicable and prescribed in the RuPay Dispute Management Rules and Regulations.
6) Kindly refer respective chargeback reason codes in the RuPay Dispute Management Rules and
Regulations for details.
Category Reason
Goods and service related issues Credit not processed for cancelled or returned goods and services
Goods and services not as described/ defective
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Refer the RuPay Dispute Management Rules and Regulations for further details on the categories and
reasons.
9.9 Re-presentment
Acquiring institution may present the transaction again to the issuing institution either to correct an
earlier transaction processing defect or to indicate disagreement with the chargeback raised by the issuing
institution. Re-presentment gives rights to the acquiring institution to shift the transaction liability to
issuing institution.
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9.10 Pre-arbitration
When applicable, the issuing institution may use this message as a final attempt to mutually resolve the
disputed transaction before an arbitration is filed with RuPay to resolve the dispute.
Though it is recommended, it is not necessary for an issuing institution to raise a pre-arbitration prior to
arbitration
9.10.1Pre-Arbitration Amount
An issuing institution must process pre-arbitration for either
1) Re-presentment amount
2) Re-presentment partial amount
9.10.3Pre-arbitration Response
An acquiring institution that receives a pre-arbitration attempt must provide their stand on pre-
arbitration, using either of the below options.
1) Accept the pre-arbitration
2) Decline the pre-arbitration
No response to pre-arbitration is deemed declined if no response is received within 15 calendar days from
pre-arbitration processing date
9.11 Arbitration
When the chargeback and re-presentment process fails to resolve the dispute, arbitration process allows
RuPay to assign liability to member institution for the disputed transaction.
RuPay arbitration committee will review all documentation/information submitted by both member
institution to determine who has final liability for the transaction.
NPCI will decide which member institution is liable for the disputed transaction. The decision taken by
NPCI in case of arbitration will be final and binding on the member institutions.
3) The acquiring institution does not respond to the pre-arbitration attempt within 15 calendar day’s
response timeframe.
4) Acquiring institution re-presentment was not valid or the cardholder still disputes the transactions.
Pre-arbitration is not a mandatory step before arbitration. The issuing institution may directly file for
arbitration with NPCI after the re-presentment stage itself.
9.11.2Arbitration Amount
An issuing institution may process arbitration for any one of the following
1) Re-presentment amount
2) Pre-arbitration amount
3) Re-presentment partial amount
4) Pre-arbitration partial amount
9.11.3Arbitration timelines
Issuing institution must raise arbitration request with NPCI within 60 calendar days following the re-
presentment date.
9.12 Pre-Compliance
When applicable, a member that has no chargeback, re-presentment, pre-arbitration or arbitration right
may use pre-compliance as a final attempt to file a complaint against another member for violation of the
RuPay operating regulations, before compliance is filed with RuPay to resolve the dispute.
1) Pre-compliance is not a mandatory step before compliance. However, the requesting member must
attempt to resolve the dispute with the opposing member through pre-compliance
2) Pre-compliance can be raised by either the issuing institution or acquiring institution
9.12.2Pre-compliance amount
Member institution must process pre-compliance for either
1) Transaction or settlement amount
2) Partial transaction or settlement amount
9.13.1Pre-compliance Response
Receiving institution has the following 3 options once the pre-compliance is received
1) Accept Pre-compliance (full or partial)
2) Decline Pre-compliance
3) No response within 15 calendar days from the Pre-compliance receipt date, which will be deemed
declined
9.14 Compliance
When applicable, a member that has no chargeback, re-presentment, pre-arbitration or arbitration right
may use compliance as a final attempt to file a complaint against another member for violation of the
RuPay operating regulations.
If the initiator is unsatisfied with the pre-compliance response from the opposing member, the initiating
member may file compliance case with NPCI to provide a decision on the disputed matter.
RuPay compliance committee will review all documentation/information submitted by both member
NPCI will decide which member institution is liable for the disputed transaction. The decision taken by
NPCI in case of compliance will be final and binding on the member institutions.
The member will have no compliance rights in case an earlier retrieval request was not responded to.
9.14.3Compliance amount
Member institution must process compliance for either
1) Pre-compliance amount
2) Partial pre-compliance amount
3) Transaction settlement amount
4) Partial transaction settlement amount
9.14.4Compliance timelines
Initiating institution may raise compliance request with NPCI within 365 calendar days following the
transaction settlement date
9.15 Good-faith
A good faith process is an attempt to resolve transaction supported by RuPay Global Clearing and
Settlement System (RGCS). Good-faith allows the member that has no presentment, chargeback, re-
presentment, arbitration, or compliance right to make a mutual attempt to resolve its card member’s
dispute or any other transaction related disputes.
RuPay dispute management system enables the members to raise good faith and respond to the good
faith attempt initiated by the other member. Good faith can be raised by either the issuing or acquiring
institution.
The decision to accept or reject the good faith attempt solely lies with receiving institution. NPCI shall
have no role and responsibility in case of good faith raised by a member and cannot be approached to
give a ruling.
In case of good faith decline by the receiving institution, no additional rights are left with the initiating
institution and NPCI is not bond to resolve the issue.
Receiving institution is not bound to respond the good faith attempt, but if the good faith attempt is valid,
the receiving institution should accept the good faith.
For rest of the chargeback reason codes mentioned above and clearly defined in the RuPay Dispute
Management Rules and Regulations, the chargeback can be raised for the full transaction amount including
cash portion of the cash-back transaction.
Interchange is established to incentivize banks to issue payment cards and merchants to accept those
cards. It is a small fee paid by an acquiring institution to an issuing institution and serves to compensate
the issuing bank for a portion of the risks and costs it incurs to maintain cardholder accounts.
These costs include finance costs for the interest free period between the time a consumer makes a
purchase and pays his/her bill, credit losses, fraud protection and processing costs.
By shifting some of the cost of the payment system from issuers and their cardholders to acquirers and
their merchants, NPCI can encourage greater utilization of the RuPay cards. Often referred to as
“balancing the system” this makes the system more efficient and valuable to cardholders and merchants.
When a purchase is made with a RuPay card, the acquiring institution pays the issuing institution an
interchange fee to help offset a portion of these costs. The acquiring institution eventually collects this fee
from the merchant as a component of the merchant discount rate (MDR).
10.3.3Direction of Interchange
The interchange fee is paid by either the acquiring or issuer depending on the type of transaction being
processed through the RGCS. There are certain transaction types that do not effect a movement of
interchange fee between members. The comprehensive list of all the transaction types and the
applicability and direction of interchange fee between members is as defined in the RuPay Global Clearing
and Settlement Manual.
5) Member Audit Charges: These fees may be charged to the members for auditing their systems on a
cost plus basis
6) Training Fees: RuPay scheme may charge its member banks for recovering the costs for imparting
training on a cost plus basis
7) Certification Fees: NPCI may charge its member banks for recovering the costs for conducting
different certifications, on a cost plus basis
8) Arbitration/Compliance Charges: In case a dispute does not get resolved between member banks, the
final step will be to approach NPCI via the arbitration process. NPCI may charge a filing fee and a
review fee to the members to recover the costs involved in managing the entire arbitration process
9) Retrieval Request Charges: In a retrieval request charge the acquirer is paid the amount upon
fulfilling the issuer’s request for information on a particular transaction
For details on the RuPay pricing, please refer the RuPay Product Manual.
11 RuPay Liability
11.1 Introduction
This section clearly identifies the conditions and liability of RuPay, issuers and acquirers under various
transaction conditions.
Specific provisions for the Offline and Key Entry Transaction Conditions
1) If the merchant/acquiring bank completes a magnetic-stripe or chip transaction with or without PIN
either through magnetic swipe or key entered and the service code indicates ‘X2X Positive
Authorization’ without obtaining authorization from the Issuing Bank and submits the settlement
details directly, then the acquiring bank will be liable for the transaction and will have no
representment rights for X2X Chargeback dispute
12 Glossary
Abbreviation Description
AEPS Aadhaar Enabled Payment System
APBS Aadhaar Payment Bridge System
ACS Access Control System
ATM Automated Teller Machine
ATL Above The Line
ARD Acquirer Reference Data
API Application Programming Interface
AP Access Point
ACQ Acquirer
ACH Automated clearing house
AML Anti-Money Laundering
AID Acquirer ID
BIN Bank Identification Number
BCP Business Continuity Planning
B2B Business-to-business
B2C Business-to-consumer
BPSS Board for Regulation and Supervision of Payment and Settlement systems
BTL Below-The-Line
BIS Bureau of Indian Standards
CVD Card Verification Data
CVD 2 Card Verification Data-2
CB Chargeback
CNP Card not present
CP Card present
CPC Cheque Processing Centre
CPP Common Purchase Points
CoD Card/Cash on Delivery
CBCH Chennai Bankers’ Clearing House
CTS Cheque Truncation System
CTR Chargeback to Transaction Ratio
CIM Chargeback Identified Merchant
CMYK Cyan, Magenta, Yellow & Key (Black)
CCIL The Clearing Corporation of India Limited
CCN Clearing Cycle Number
CHI Clearing House Interface
CAF Card Acceptance Forum
CCTV Closed Circuit Television
DSP Dispute
DES Data Encryption Standard
DTD Document Type Definitions
DSE Data Storage Entity
DOM Domestic