1

A PROJECT REPORT ON

“A STUDY OF THE IMPACT OF EMPLOYEE STRESS MANAGEMENT

ON EMPLOYEES PROMOTION AT KS&DL”

MASTER OF BUSINESS ADMINISTARTION

FROM

BANGALORE UNIVERSITY

Submitted By:

SWATHI.S

REG.NO:17XQCMD141

UNDER THE GUIDENCE

OF

PROF.HEMA HARSHA

M.P. BIRLA INSTITUTE OF MANAGEMENT

#43, Race Course Road, bangalore-560 001, India

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STUDENT DECLARATION

I hereby declare that this project report is titled “A study on employees’ opinion
towards stress management” at KS&DL, submitted in partial fulfilment of the
requirement for the master of business administration of university of Bangalore,
is an original piece of work carried out by me under the guidance of MS. Hema
Harsha faculty in department of HR and management MPBIM, Bangalore. I also
declare that this project work as not has been previously submitted to any other
university or Institution for the award of any degree

SWATHI.S

Place: Bangalore.

Date:

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ACKNOWLEDEMENT

My special gratitude and thanks to chairman sir for giving me an opportunity to

undergo the project work.

I express my gratitude to our principal Dr.N.S.vishwanath sir for he

wholehearted cooperation and encouragement throughout the completion of the
project.

I would like to give my gracious thanks to Mrs Laxman, AGM (HRD), Mrs T
Krishna officer HRD and Prakash jr officer (welfare), KS & DL for the
continuous support.

My sincere thanks to all staff and faculties of Department of management

MPBIM and management academy.

Finally, I thank all the employees of KS&DL for spending their valuable time in
providing their valuable opinions in successful completion of this project.

Place: Bangalore
SWATHI.S

Date:

EXECUTIVE SUMMARY

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Soap is one of the commodities which have become an indispensable part of the
life of modern world. Since it is non-durable consumer goods, there is a large
market for it. The world soap industry is experiencing changes due to
innumerable reasons such as government relations, environment and energy
problems increase in cost of raw materials etc.

Following swadeshi movement in 1905, few factories were set up and they were:

1.Mysore government soap at Bangalore.

2.Godrej soaps at Bombay

The changing technology and ever existing desire by the individual and the
organisation to produce a better product at a more economical price has also
acted as catalyst for the dynamic process of change. more and more sap
manufactures are trying to capture a commanding market share by introducing
and maintaining acceptable products. The soap industry in India faces a cut
throat competition while multinational companies dominate the market. they are
also facing severe threat from dynamic and enterprising new entrance especially
during 1991-92.

If we look back into the history of soaps and detergents, mankind knew about
soaps nearly 2000 years back i.e. in 70 A.D when Mr. elder accidentally
discovered the soap, roasted meat over flowed on the glow in ashes. This lump
like product was soap &had foaming & cleansing

Character. In 1192 A.D. the first commercial batch of soaps was made & market
by m/s Bristol soap market in London, from there in 1662 A.D. the first patent
for making soap was taken in London. The world consumption of soap in 1884
A.D. was said to be 2lakhs tones p.a.

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TABLE OF CONTENT

CHAPTER TOPIC
NO.

Introduction

 Background Introduction
 Scope & significance of
the study
 Objectives of the study
 Statement of problem
 Limitations of the study

Industry and
company profile

 Indian soap
scenario
 Milestone of the
company
 Objectives of the
study
 Product profile
 Areas of operations
 Competitors
information
 SWOT and Future
growth

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Review of literature and

Theoretical frame

Research methodology

Data analysis and interpretation

Findings and suggestion

Conclusion

Bibliography

Annexure

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CHAPATER-1

INTODUCTION TO THE STUDY

THIS CHAPTER INCLUDES INTODUCTION PART

1.1 Background Introduction

1.2 Scope and significance of the study

1.3 Objectives of the study

1.4 Statement of the problem

1.5 Limitations of the study

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1.1 Background Introduction

“stress is a term used mostly in physics to mean strain, pressure or force on a

system. When used in relations to body cells, it describes the effect on the
effect on the body reacting, that is, the build-up of pressure, the strain of
muscles tensing”.

To a common man, stress refers to an individual’s reaction to disturbing factor

in the environment. According to Luthans “Stress defines as an adaptive
response to an external situation that result in physical, phycological, and
behavioural deviation for organization participants”. The stress can be
manifest itself into two ways i.e., positive and Negative. Stress is considered
to be positive when the situation offers opportunity for one to gain something
and this is refers as eustress. Eustress is very often considered as a motivator
since in its absence the individual lack the ‘edge’ or often referred as ‘killer
instinct’ necessary for peak performance. Whereas, it is considered as negative
when stress is associated with heart disease, alcoholism, drug abuse, martial
breakdowns, absenteeism, child abuse, and a host of other social, physical,
organizational, and emotional problem. It is often referred as distress by Hans
Selye.

Most of us are aware that employee stress is an increasing problem in

organization. We hear from our friends tell about stressed from greater
workloads and have to work longer hours because of downsizing their
company. We also read about the surveys in which employers complain about
the stress created in trying to balance work and family responsibilities
“stress has been called “The invisible”. It is a disease that may affect you, your
organization, and any of the people in it, so you cannot afford to ignore it”.

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MEANING AND DEFINITION OF STRESS:

Stress is the way that you react physically, mentally and emotionally to
various conditions, change and demands in your life. High levels of stress can
affect your physical and mental wellbeing and performance.
The results of stress are harmful to individual, families, society and
organizations, which can suffer from “organization Stress”. Ivancevich and
Matteson define stress as individual with the environment.

DEFINING STRESS AT WORK

Change in working practise, such as the introduction of new technology or the
alteration of new technology or the alternative of targets, my cause stress, or
stress may be built into an organizations’ structure. Organizational stress can be
measured by absenteeism and quality or work.

ORAGANIZATIONAL STRESS
Stress affect as well as the individual with them. An organization with a high
level of absenteeism, rapid staff turnover, deteriorating industrial and customer
relations, a worsening safety record, or poor-quality control is suffering from
organizational stress.

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Types of job Related cause of stress

Financial: In companies where money is

Accountants, the major products, a high
stock level of stress is permanent
marketing feature, the larger the sum
traders, bank involved, the greater the stress
tellers, on staff.
mortgage
consultants

Sales-oriented: These jobs pressurize worker

sales and by continually demanding that
marketing they reach targets within the
manager and certain budgets and deadlines.
consultants Sales staffs are on snow.
advertising
executive

Technological: Information-technology
computer specialists have to keep abreast
programmer & of the fastest changing
technicians’ industry ever. Technicians
statisticians. have fix hardware and explain
complex problem to
unanimated

Journalist Worker hunt for new subject

producers, material and then the required
to be creative to tight deadline

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1.2 SCOPE AND SIGNIFICANCE OF THE STUDY

Human resource is the main asset of every organization. Satisfying them will
make the organization to achieve results quickly, efficiently, and effectively.
The scope of the study is to analyse and evaluate the employee’s opinion towards
stress management adopted in KS&DL to find out how the employees manage
stress and to give suggestion to give management for further improvement.

1.3 OBJECTIVES OF THE STUDY

 To undergo an in-depth study about the stress among the employees of KS&DL
 To identify the factors causing stress among the employees
 To study about the effects and consequences of stress on employees in KS&DL
 To offer some findings and suggestion to the concern
 To study the perception of employee towards the stress management

1.4 STATEMENT OF THE PROBLEM

The main objective of the study is to undergo an in-depth study about stress
among the employees leading to poor performance

1.5 LIMITATIONS OF THE STUDY

 The sample size of the research is only 50
 Data provided by employees may not be accurate
 Operators are not familiar with English language
 The project is done to analyse the impact of stress on operations only. In future
the researcher can take the top-level employee as sample.

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CHAPTER-2

INDUSTRY PROFILE AND COMPANY PROFILE

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THE FOUNDERS OF MYSORE SANDAL SOAP:

Sir M. VISVESVARAYA NALWADIKRISHNARAJA

WODEYAR

SRI. S.G. SHASTRI

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3.1 TRADEMARK OF MYSORE SANDAL SOAP. “THE SHARABHA”

The Carving on the cover is the ‘Sharabha’, the trademark of KS&DL. The
Sharabha is a fanciful creation from the purines and exemplifies the consolidated
temperance’s of astuteness, mettle and quality, while it is delineated in its
uncommon from the body of a lion with leader of an elephant. It was received ‘as
an official seal of KS&DL to symbolize the reasoning of the organization.

The Sharabha symbolized the power that expelled flaws and pollutions. The
Maharaja of Mysore has his official token received it. What’s more, soon
assumed its pride of position as the image of the administration Soap
manufacturing plant of value that mirrors a standard of perfection of Karnataka
Soaps and Detergents Limited.

THE INDIAN SOAP INUSTRY SCENRIO

Incorporated Name – Karnataka soaps and Detergents limited.

Address - Karnataka soaps and Detergents limited.

Bangalore Pune High way

post Box No.5531

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Rajajinagar, Bangalore-560055

Ph.: 080-22164800

Email: Mysoresandal@vsnl.com

Website: www.mysoresandal.com

Year of Establishment -1918

Constitution - wholly owned by Govt. of Karnataka

Management - Govt. of Karnataka & financial institution

Nomination Board of Directors

Chairman & MD with IAS cadre

Rename -1980

Trademark -The trademark is SHARABHA. It is the body of lion

with the head

Of an elephant Means blending the majesty of lion with

strength of an elephant.

Production range -Toilet soaps, bar soaps, Detergents cakes

Agarbathies, Air fresheners, Talcum powder, Baby products

Glycerine (Industrial Grade), And cosmetics.

Process known how - The facility is pioneer in the manufacturers of various

soaps and

Technology Imported from Italy.

Capacity of the unit - Licensed capacity is title 26000 metric tons of soaps
and 10000

Metric tons of detergents per Annum.

Cost of the project

Working capital

Sources of finance

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Plants -At Bangalore soap plant, Detergent plant

fatty Acid plant At Mysore

sandal wood oil Agarbathies at shimoga Sandal wood oils.

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INDUSTRY PROFILE

Soaps is one of the commodities. Which have become independent parts of the
life of modern world. Since it is non-durable consumer goods, there is a large
market for it. The whole soap industry is experiencing changes due to
innumerable reason such as government relations environment and energy
problems increases in cost of raw material etc.

Following swadeshi movement in 1905, few factories were set up and they were:

Mysore Government soap factory at Bangalore.

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Godrej soap at Bombay.

The changing technology and even existing desire by the individuals and the
organization to produce a better product at a mere economical rate has also acted
as catalyst for the dynamic process of change. More and more soap
manufacturers are trying to capture a commanding market share by introducing
and maintaining acceptable product. The soap industry in India faces a cutthroat
competition while multinational companies dominate the market.

COMPANY PROFILE

India is a rich of forest, ivory, silk, sandal; precious gems are magical charms of
centuries. The most enchanting perfumes of the world got their exotic spell with
a twist of sandal. The world’s richest sandalwood is from isolated stretch of
forest land south India that is Karnataka

The origin of sandalwood and its oil in Karnataka which is used in making Of
Mysore sandal soap is well known as Fragrant Ambassador of India and
sandalwood oil is infect known

By the inspiration of his highness maharaja of Mysore late jaayachamararajendra

Wodeyar, the trading of sandalwood logs started which exported to Europe and
New destination, but with the commencement of First world war India faced
severe crisis on the business of sandalwood.

The situation gave rise to start industry, which produce value added products i.e.,
of sandalwood oil. His highness maharaja of Mysore created this situation as an
opportunity by sowing the seed of the Government sandalwood oil Factory,
which is the present KS&DL.

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The project was shaped with the engineering skills and expertise of the top level.
Late Sir.M. Visvesvaraya, the great engineer who was the man behind the
project.

Today’s famous Mysore sandal soap credit goes to Late sir sosale Garalapuri
shastri who incorporated the process of soap making using sandalwood oil. He
was an eminent scientist in the field working at the Tata institute, Bangalore. He
was sent to England to master the fine aspects of soap manufacturing.

The Maharaja of Mysore and Diwan Sir, Visvesvaraya established the

government soap factory during the year 1918.The factory was started as very
small unit near K.R. circle, Bangalore with the capacity of 100 tons PA in Nov
1918th Mysore sandal soap factory was put into the market Sincere effort and
experiments were undertaken to evolve a soap perfume blend using sandalwood
oil as the main base to manufacture toilet soap. The factory shifted its operation
to Rajajinagar Industrial Area, Bangalore in July 1957, where the present plant is
located. The plant occupies an area of 39 acres (covering Soaps, Detergents &
Fatty acid division), on the Bangalore Pune Highway, easily accessible by
transport services and communication. Another sandalwood Oil division was
established during the year 1944 at shimoga, which stopped its operation in the
year 2000 for want of natural sandalwood.

The factory started at moderated scale in year 1916. The first product was
washing soap in addition to the toilet soap in the year 1918. The toilet soap of the
company was made of sandalwood oil.

In 1950 Government decided to expand the factory in two stages. The first stage
of expansion was done to increase output to 700 tons per year and was completed
in the year 1952 in the old premises. The next stage of expansion was
implemented in 1954 to meet growing demand of Mysore sandal soap and for
this purpose government of India sanctioned licence to manufacture 1500 of tons

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of soaps and 75 tons of Glycerine per year. The expansion project worth of Rs.21
lakhs includes the shifting of the factory started functioning in the new premise.,
[i.e., present one] 1st July 1957. From this onwards till date the fact tory had
never looked back, it has achieved growth and development in production scales
and profit.

The industry has two more divisions one at Shivamogga and another at Mysore
where sandalwood oil is extracted. The Mysore division started functioning from
1917 and only during 1984 manufacturing of perfumed and premier’s quality
Agartha’s was started, right from the first log of sandalwood that rolled into
boiler room 1916, the company has been single-minded pursuit of excellence.
The project took shape with the engineering skills and expertise of top-

level team under the leadership of Shim. Visvesvaraya, Profanations and Rd.
brought. Like this soap factory was started as a small unit and now it has growth
up to giant size.

OBJECTIVES OF KS & DL:

 To serve the national economy

 To attain self-reliance
 To promote and upload its image as symbol of traditional products
 To promote purity and quality products and thus enhance age old-charm of
sandalwood Oil
 To build upon the reputation of Mysore sandal soap based on pure sandal oil
 To maintain the brand loyalty of its customer

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 To supply the products mentioned above at most reasonable and competitive

price.

OUR VISION:
 Keeping pace with globalization, global trends and the state’s policy for using
technology in every aspect of governance
 Ensuring global presence of Mysore sandal products while leveraging its unique
strengths to take advantage of the current technology scenario by intelligent and
selective diversification.
 Secure all assistance and prime status from Government of India, all technology
alliances.
 Further, ensure Karnataka’s pre-eminent status as a proponent and provider of
technology services to the world, nation, other states public and private sector
 Making available technology product and services at the most affordable price to
the people at large, in keeping with the policy of a welfare state.
 Making all out efforts to achieve reasonable profits.
 Most importantly to earn the invaluable foreign exchange, both to the state and to
the country.

OUR MISSION:
 To serve the National economy.
 to attain self-reliance
 to promote purity and quality products
 to promote brand loyalty of its customers
 to build upon the reputation of Mysore sandal soap based on pure sandal oil.

SWOT ANALYSIS OF KS & DL

STRENGTHS:

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 Only soap in India that contains pure and sandal and almond oil.
 Certified by ISO
 World’s largest production of sandalwood oil.
 Brand name from decades from soap market.
 It has very good dealership network in south which ensures that the products
reach every minute.

WEAKNESS:
 Distribution network is weak in north and east.
 Limited advertisement
 Negligence freshness aspect
 High oriented cost due to excessive labour force
 Low turnover resulting in low profits

OPPORTUNITIES:
 Traditional benefits that sandal is good for skin
 Skin care is just gaining importance among customer
 Government supports for large production capacity
 Advantage of being in the industry for a long time
 Existence of vast market and huge demand

Threats:
 Other competitor’s products such as Rexona, Himalaya, santoor etc.,
 There is a need for renovation of plan and machinery
 Government policy may reduce growth potential
 Other sandal soaps in the markets
 Entry of new multinational skin soap business

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COMPETITORS OF KS & DL PRODUCTS AND SERVICES

KS & DL is facing cut-throat competition in national and international market.
Some of its main competitors are:
 M\S Hindustan Unilever Ltd.,
 M\S Godrej soaps private Ltd.,
 M\S Proctor & Gamble
 M\S Wipro
 M\S Nirma Soaps private Ltd.,

SLOGAN
“NATURAL PRODUCTS WITH EXOTIC FRAGRANCES”
KS & DL has a long tradition of maintaining the highest quality standard, right
from the selection of raw materials to processing and packing of the end of
product. The reasons why its products are much in demand globally and ar3e
exported regularly to UAE, Saudi-Arabia, Kuwait, Qatar, South America. The
entire toilet soaps of KS & DL are made from raw material of vegetable origin
and are totally free from animal fats.

PRESENT STATUS OF THE COMPANY

The company is mainly dependent on southern market. The product
availability in retail outlets particularly for Mysore sandal soap is almost
comparable to any other similar industries products in the premium segment in
the south. Whereas in other parts like Eastern & Northern markets penetration
of KS & DL product is relatively poor, which depends on the company’s
distribution structure, stocklist and field personnel strength. With increase
trust on distribution, the company does not foresee any problem to achieve the
projected sales through the redistribution package.
Further, the policy of Indian Government also sees the public-sector
enterprises enter the industry in a large way there by making the products

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available to the consumer at reasonable prices. Being located in the centre of

southern part of Indian the Government soap factory claims preferential
treatment for expansion programmed in view of availability of exotic natural
Sandalwood oil.

KS & DL has the following departments:

 Human Resource Dept.
 Production Dept.
 Marketing Dept.
 Finance Dept.
 Materials & Stores Dept.
 R & D Dept.
 Quality control Dept.
 Environment & Safety Dept.
 Welfare Dept

 Medical Benefits to Employees (Workmen and Officers) in regard of “Mishap while

on obligation) according to KS&DL therapeutic participation Rules”.
 Grant of Special leaves to representatives who embrace “Little Family Norms”.

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 Grant of Maternity leaves to ladies’ representatives under “Maternity Benefit Act

And. Rules”.
 Grant of Special leave to the Sports people taking an interest in Sports and Cultural
exercises inside Karnataka.
 Release of Honorarium to the Enquiry Officers/Presenting Officers and
Stenographers, according to round issued every once in a while.
 Issue of “Exchange Orders” in regard of Workmen (Unionized Cadre Employees) in
B.C. handled by the HRD with the composed simultaneousness of concerned Heads
of Department.
 Acceptance of Resignation in regard of all Employees in the non-official units.
 Release of movement recompense to the supervisory work force and officers
according to the guidelines of the Company.
 Fixation of pay according to the understanding/on arrangement/advancement, with
money related simultaneousness.
 Extending benefits according to the assertion/administrative booklets in regard of
unionized frameworks and other staff and officers, with money related
simultaneousness, for example, HBA/HPA and so on.,

3. Maintaining reports and information according to the necessity of ISO-

14001 and ISO 9001

4. Implementation of the Departmental Policies

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 Company Secretary: is over all accountable for Company Secretary Obligations with
the help of Manager for Convening the Board/Audit Committee Meeting some other
Meetings determined by the Board according to the Companies Act 1956.

 General Manager (Marketing): Marketing Department is in charge of Marketing of

the Company items through its 6 Branches and 25 Depots all finished India and
furthermore have the obligation of accumulations

HRM Policy & Man power planning

HRM policy firmly believes induction, orientation, training and performance
appraisal, individual rating, up-gradation of knowledge and skills for achieving
technological change, cost reduction, targeted reduction with reciprocate profit
motive and shared challenging aims of the organization.

The policy believes in give and take reciprocation, punishment and reward
promotion for long service, education and skills and for timely action with
integrity and dignity of human value

FUTURE GROWTH AND PROSPECTS

 Introduction of anti-bacteria, herbal transparent soap, made out of 33 essential
oil-based perfume, Aloe Vera, Vitamin-E etc., as additive and suitable for all
types of skins and all seasons.
 Improvement in existing products Mysore sandal classic improved moisturizer
and skin conditions

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