ACKNOWLEDGEMENT

Behind the successful undertaking is the blessing of many is

required, but this formal piece of acknowledgment sure not be

sufficient to express the feeling of gratitude towards people who

have helped me in successful completing my summer training.

It gives me immense pleasure to acknowledge my thanks and

deep sense of gratitude to Mr. G.S Dua (coordinator of G.G.N.I.M.T)

Mrs. Sanmeet Pal Kaur for their ever helping inspiring attitude.

I also hold in my deep sense of gratitude to Mr. Bharat Goel

(Sr. V.P Finance cum company Secretary) providing me an

opportunity to work with such prestigious organization. The credit of

invaluable given at all steps of my present studies goes to my

research guide Mr. G.D Kapoor (President Marketing and sales)

those guidance and suggestions help me throughout the source of

investigation. Last but not the least my humble thanks to all the

staff and my near and dear ones for their help and support.
 DECLARATION

I HARSIMRAN SINGH declare that the project report entitled “Sales

of geared cycles in Ludhiana”. This Summer Internship Project

Report is being submitted by me alone, at G.G.N.I.M.T, for the

partial fulfillment of the course BBA, and the report has not been

submitted to any other educational institutions for any

other purpose.

HARSIMRAN SINGH
Roll No. : 80104320042
Date : BBA 5th
 PREFACE

For management carrier, it is important to develop managerial

skills, in order to achieve positive and concrete result, along this

theoretical concept the exposure of real life situation existing in

corporate world is very much needed to fulfill this summer training

is required

I took this summer training from world renowned company

hero cycles. It is situated in Ludhiana. It was my fortune to get

training in very healthy atmosphere. I got an ample opportunity to

view the overall working of the company.

In the forth coming pages an attempt has been made to

present a comprehensive report covering different aspects of my

summer training.
 TABLE OF CONTENTS

TOPICS

• Introduction

• Review of literature

• Research methodology

• Aims and objectives

• Limitation

• Suggestions

• Reference

• Questionnaire
 ABSTRACT

The present research study consisted of the study of geared fancy

this study is taken place to see which brand is most favored brand

of hero cycles the questionnaire method is applied post purchase

view points of consumers regarding brands are taken.

 INTRODUCTION OF THE CYCLE INDUSTRY

“Cycling for life

To play football or cricket u need a team
To swim you need a sea, river or a swimming pool
To ski you need a mountain and snow
But for the pleasant and easiest form of exercise
In the world
You only need a bike!”

Despite its being essentially a nineteenth century contraption,

devoid of sophistication of a modern car or aero plane, the bike is

likely to maintain its importance in 21st century. it is cheapest way

of traveling. The environmental danger posed by the petrol, the

increased need for exercising for improved health is our present

day stress ridden society and congestion on road are chiefly

responsible for its phenomenal popularity by cycling one can

became stronger and delay fatigue, by building up stamina.

 Besides the cycle offers the cheapest mean of transport with

the added benefit of minimum cost operations and maintenance

thus with the turnaround in its range once again the bicycle which

began as, the glamorous vehicle of the elite in the 18th century

appears all the set of recapture its post glory by offering to serve

needs of both classes and masses.

BICYCLE- ORIGIN AND INVENTION

HISTORY OF BICYCLE

The Walking Machine

In 1817 Baron von Drais invented a walking

machine that would help him get around the

royal gardens faster: two same-size in-line

wheels, the front one steerable, mounted in a

frame which you straddled. The device was

propelled by pushing your feet against the ground, thus rolling

yourself and the device forward in a sort of gliding walk. The

machine became known as the Draisienne or hobby horse. It was

made entirely of wood. This enjoyed a short lived popularity as a

fad, not being practical for transportation in any other place than a

well maintained pathway such as in a park or garden.

The Velocipede or Boneshaker

The next appearance of a two-

wheeled riding machine was in 1865,

when pedals were applied directly to the

front wheel. This machine was known as

the velocipede ("fast foot"), but was

popularly known as the bone shaker, since it was also made entirely

of wood, then later with metal tires, and the combination of these

with the cobblestone roads of the day made for an extremely

uncomfortable ride. They also became a fad, and indoor riding

academies, similar to roller rinks, could be found in large cities.

The High Wheel Bicycle

In 1870 the first all metal machine

appeared. (Previous to this metallurgy was

not advanced enough to provide metal

which was strong enough to make small,

light parts out of.) The pedals were still

atttached directly to the front wheel with

no freewheeling mechanism. Solid rubber

tires and the long spokes of the large front wheel provided a much

smoother ride than its predecessor. The front wheels became larger
and larger as makers realized that the larger the wheel, the farther

you could travel with one rotation of the pedals. You would purchase

a wheel as large as your leg length would allow. This machine was

the first one to be called a bicycle ("two wheel"). These bicycles

enjoyed a great popularity among young men of means (they cost

an average worker six month's pay), with the hey-day being the

decade of the 1880s.

Because the rider sat so high

above the center of gravity, if the front

wheel was stopped by a stone or rut in

the road, or the sudden emergence of a

dog, the entire apparatus rotated

forward on its front axle, and the rider,

with his legs trapped under the handlebars, was dropped

unceremoniously on his head. Thus the term "taking a header"

came into being.

The High Wheel Tricycle

While the men were risking their

necks on the high wheels, ladies,

confined to their long skirts and corsets,

could take a spin around the park on an

adult tricycle. These machines also afforded more dignity to

gentlemen such as doctors and clergymen. Many mechanical

innovations now associated with the automobile were originally

invented for tricycles. Rack and pinion steering, the differential, and

band brakes, to name a few!

The Kid's Bike

Introduced just after the First World War by several

manufacturers, such as Mead, Sears Roebuck, and Montgomery

Ward, to revitalize the bike industry (Schwinn made its big splash

slightly later), these designs, now called "classic", featured

automobile and motorcyle elements to appeal to kids who,

presumably, would rather have a motor. If ever a bike needed a

motor, this was it. These bikes evolved into the most glamorous,

fabulous, ostentatious, heavy designs ever. It is unbelievable today

that 14-year-old kids could do the tricks that we did on these 65

pound machines! They were built into the middle '50s, by which

time they had taken on design elements of jet aircraft and even

rockets. By the '60s, they were becoming leaner and simpler.

The Current Scene

Pedaling History has on display even the recent history of the

bicycle in America that we are more familiar with: the "English 3-

speed" of the '50s through the '70s, the 10-speed derailleur bikes

which were popular in the '70s (the derailleur had been invented

before the turn of the century and had been in more-or-less

common use in Europe since), and of course the mountain bike of

right now. There are also many oddball designs that never quite

made it, including the Ingo (you have to see it to believe it!)

PRESENT POSITION OF INDIAN BICYCLE

INDUSTRY

Not many may know but India is the largest bicycle

manufacturer in the world after China. The industry, having an

annual turnover of over 1.2 million bicycles, is today all set to

expand itself to meet new challenges posed by global slowdown.

It has been observed that there is a broad spectrum of

bicycles from fitness to racing in demand. And, India can meet this

demand effectively.

The Indian bicycle manufacturing and bicycle spares industry

is widely recognized for its quality standards in international

markets.

One of the country's leading bicycle manufacturers and

exporters is Neelam cycle industries. Operating under the flagship

of M/S Seth Industrial Corporation, the ISO certified company came

into existence in 1964. The company specializes in manufacturing a

wide range of complete bicycles, spare parts and heavy Duty Kits

for Rickshaws. With new plants in the offing, Neelam Cycles is

optimistic about raising its existing turnover of 24 million USD to 30

million USD by the end of this year. "Our R and D (Research and

Development) is working day and night to develop new models. We

are installing new plants. Our new painting plant has started just

recently with the cost of 40-50 Lakhs. By such actions we hope to

increase the production by at least 25% from the previous year,"

said K.K.Seth, Director of the Neelam Cycle Industries.

The country's 1.2 billion dollars bicycle industry, which thrives

largely on domestic market, also exports eco-friendly bicycles to

Africa, Latin America and Gulf countries.Neelam Cycles too has

tested the international waters through direct and indirect exports.

ts export base lies in 32 countries. But with recession, higher steel

prices and stiff competition from China, the company is facing tough

times. And, this has led Neelam Cycles to look at innovative

strategies.

"Certainly it (recession) has affected. But we have expanded

over area. Even small towns of India also have Neelam cycle

dealership. We have expanded the global markets. Previously we

were confined to East Africa but now we also have West Africa as
our market. We have also added some countries of Asia like

Bangaldesh, Burma. So we are expanding the area to meet global

recession," said K. K. Seth. The company closely follows new market

trends, is fully conscious of the buyer's needs and is launching

many more reasonably priced and advanced models."We have a

good response from the market as we are not only the

manufacturers of standard bicycles. The segment has changed. We

serve bicycles that cater to different segments from a Child to an

elderly. Apart from that we have a good share in market. We have

70-80 per cent of the market for the rickshaw kit," said Satish

Talwar, the marketing head of the Neelam Cycle Industries.

Separate bicycle tracks are coming up in Indian cities and this

given hope of a revival of cycle culture in metros to the

manufacturers.

Though global recession has hit the bicycle exports too,

Neelam Cycles is of the opinion that there is huge domestic

potential, especially in Tier II and Tier III cities in the country.

Metros are basically regarded as Tier I cities, relatively smaller

cities are regarded as Tier II cities whereas smaller cities are

considered as Tier III ones

 PROFILE

“Hero” brand name symbolizing the steel ambition of Munjal

brother came into being the year 1956. From a modest manufacture

of bicycle components in the year 1940’s to the world’s t largest

cycle manufacture in India, the odyssey was fueled by one vision to

build long-lasting relationships with everyone, including workers,

dealers and vendors. This philosophy has paid rich dividends

through years.

Hero a name synonymous with the two wheelers is India is

today a multi-unit multi-product geography diversified group of

companies. Through fully integrate operations, the Munjal rool their

own steel ,make critical components such as free wheels for their bi

cycles, and have the foresight to simultaneous diversity into myriad

venture ,like product designing ,it enabled services, finance and

insurance just to name a few.

The hero group to philosophy is; “To provide excellent

transportation to the common man at easily affordable prices and to

total satisfaction in all its spheres of activity.” Thus apart from being

customer- centric, the hero group also complementing their C &

Developments. C & D cam put India’s cycle industry into a

stagnation phase. So, we have to shift our focus C & D to R & D.

NAME OF THE REGISTERED OFFICE:

Hero cycle ltd.,

Hero Nagar, G.T Road,

Ludhiana.

LOCATION OF THE FACTORY:

• One unit is located at hero Nagar, G.T. Road, Ludhiana and

other at Sahibabad (U.P).

• The company as on cold rolling steel strips unit at Ludhiana.

GROUP TO WHICH THE COMPANY BELONG:

Hero group of companies

DATE OF COMPONENTS:

1956 (as partnership concern)

DATE OF INCORPORATION:

1966 (as pvt. Ltd. Co.)

 BOARD OF DIRECTORS

Sh. Brijmohan Lall Munjal (chairman)

Sh. Satyanand Munjal

Co. chairman cum M.D (Works)

Sh. O.P Munjal

Co. chairman cum M.D (Adm. & Marketing)

Sh. Vijay Munjal

Managing Director (International market)

Sh. Suresh Chandra Munjal

Managing Director (Domestic market)

Sh. Sunil Kant Munjal

Managing Director (C.R. Division)

Sh. Ashish Kumar Munjal

M.D. (Unit-II)

Sh. Pankaj Munjal

 M.D. (New Hero Auto Rim Division)

Sh. S.K. Rai

M.D. (Works)

KEY PERSONNEL

1. Senior Vice President Finance Cum Company Secretary

Sh. Bharat Goel

2. Auditors

B.D. Bansal & Co.

3. Bankers

State Bank of India

Corporation Bank

ICICI Bank Limited

Punjab National Bank

Citibank N.A.
 INTRODUCTION ABOUT HERO CYCLES LTD.

The success of the Hero Group lies in the determination and

foresight of the Munjal brothers, who shared their vision with their

workers and led the Group to a position where its name has become

synonymous with top-quality two wheelers.

The flame kindled by the Munjal brothers in 1956 with the

flagship company Hero Cycles; Mr. Satyanand Munjal, Mr. Brijmohan

Lall Munjal and Mr. O. P. Munjal continue to carry the torch and are

actively involved in the day-to-day operations of the Hero Group.

The saga is being continued with the same zeal by the second

and third generations of the family and by the large working force of

the Hero Group. The spirit of enterprise which dominates the

progress of the Group is characteristic of the land where it all began

- the City of Ludhiana, in Punjab - home to some of lndia's finest

workers and entrepreneurs.

The Hero Group is a thriving example of three generations of a

family working and striving together to ensure quality, satisfaction

and extensive growth.

What Sets Management Apart:

It is the uncompromising quest for absolute leadership, not

just in the members but also in mind. Leadership at hero is the what

of life. The hero management sum up this attribute in just for words:

“The sprit of the hero” it is theirs that keep it morning all the time. It

magnifies their self’s in what ever we do and it is everywhere: in the

company’s employee etc. be it new product launches the new

product the customers the right value.

People Oriented Approach:

The hero management success the of hero brand to a simple

strategy that’s seems out of its own experience hero management

believes, “the secret lies being it close to the stake holder. Almost a

ne to one interaction may it b worker on the shop floor or a

dealership may interface with the customer and it is this philosophy

that translates into the relationship into the customer. It is called a

brand touch.a genuine completing the “Hero touch”.

Product Efficiencies:

The group boosts of superb operational efficiencies. Till date

hero has helped set up 300 annularly units. Hero cycle was among

the earliest companies to go for in just in time inventory. Every

worker at the component assembly line operates two machines

simultaneously to save time and improve productivity. The most of

the machines used at the plant are either developed or fabricated

by hero help.

Plan For The Future:

Hero’s plan to serve the Indian & world population with the

most modem products of technological excellence.

Research And Development:

The research and development centre of HCL has been

recognized by the govt of India as an “IN HOUSE” Research And

Development center upto the year 2020. This give HCL an

opportunity to claim the capital expenditure incurred at its research

And development center for tax exemption. Since its inception the

center has been instrumental in bringing exciting changes in design

elements & quality improvements in bicycles 7 its components.

9216816179
 MARKETING SET UP

Hero cycle has a vast network of dealers. In all hero cycles

have 3200 dealers. It has spread across Nepal and Bangladesh also.

For the conveniences of marketing, the company has divided India

into 5 marketing zones.

Northern zone: Punjab, Haryana, Himachal, J.K and Delhi.

Southern zone: Kerela, T.N and A.P.

Western zone: Maharashtra, Gujarat and all N.E states.

Central zone: U.P

Each company has 2 D.G.M (Marketing) who look after the

company’s affairs in their respective zones.

All over India, Hero has 26 filed executives, around whom the

company marketing activities revolve. These fields executives b

have a tour job and they nearly tour about 25 days in a month. Their

job mainly consists of the following functions.

1. To collect the order.

2. To collect payments.

3. To have legal documents.

4. To get feedback about.

(A) Satisfaction

(B) Acceptance

(C) Quality

(D) Problems etc

 MARKETING STARTEGY

A thorough understanding of the fast changing consumer

behavior, new market segments and product opportunities along

with sensitivity to changing customer need, form the core of hero’s

marketing strategy and philosophy.

At Hero we essentially have a completely customers driven

approach. A nation wide dealer network comprising of over 3.500

bicycle dealers, 350 dealers for mopeds and 225 franchise holder

for motorcycles, ensures convent access to the group products

across the country.

With the deep sense of belonging to the hero fraternity, he

groups dealers network has catalyzed growth and acted as a strong

bridge between the customers and the group.

While initial exports were restricted to Africa and the Middle

East, today more than 50 percent the group bicycle export meet he

demands of sophisticated markets in Europe and America. This is

primarily because of appropriate product development and

excellent quality that hero offers.

 The group has undertaken a steady up gradation of

technologies and there has been diversifications and setting up of

newer establishments to meet strength international standards.

MANUFACTURING FACILITIES

Hero has always been ahead in the quest for product quality

thorough advance technology. The bicycles manufacturing facility of

hero cycle includes a highly automated production line with one

machine and robots a polyurethane saddle molding machine,

electroplating section and sophisticated paint shop.

Hero cycle has experienced personnel to look after

management is like marketing finances etc.

Hero cycles is fully equipped with the in house computer and it

facilities easy accounting in their looks.

 HISTORY OF HERO CYCLE LTD.

The whole of the hero groups control by Munjals. Dr.

Dayanand Munjal (1912 - 1968) was the founder of hero group of

companies. The family was stuck together admirably despite having

as many as 15 male members involved in the operations of the 3

main companies. Hero cycles, Hero Honda Majestic Auto. Munjals

were four brother:- Mr. Dayanand, Mr. Satyanand, Mr. Brij Mohan lal

and Mr. Om Parkash. They started in 1944, as the cycle past

supplier in Amritsar. Two of them were hard working, young which

added to the growth of the company. But in 1947 the family

segregated from Amritsar. They shifted to Ludhiana and party to

Delhi. Though they had to start in scratch, they captured their lost

market by 1951 by 1952 they also started manufacturing spare

parts for handle bars for the new upcoming cycle factory in India.

Then the chief minster, s partap singh kairon wanted to

industrialize Punjab.100 units were given license to manufacture

cycles. In Ludhiana, only two were given which Munjals were fortune

to get for hero cycles & hero motors.

 In 1978, Hero started manufacturing hero majestic range of

mopeds. By 1983, Majestic Auto LTD was the country’s leading

manufacturing of mopeds. In 1983, hero collaborated with Honda

co.ltd, Japan for manufacturing 100cc motorcycles namely hero

Honda. In 1988, Munjals tied up Austria for manufacturing nine

motorcycle namely hero-puch. This seems to be never ending

success story.

Keeping the wheels of progress turning are the individual

companies of hero independent profit center, each a success story

in its own right.

It was late Mr. Dayanand Munjal was kindeled the flame with

their co founder. Mr. Satyanand, Mr. Brij Mohan lal and Mr. Om

Parkash which has not dinned with the passage of time. Hero cycle

ltd. commenced its operation in 1956 with a modest production of

25 cycles per day &rose to the production of 18000 cycles per day

today. Hero cycle is presently exporting its product to nearly 70

countries. More than 50% of its exports meet the demand of

sophisticated market in Europe & U.S.

 QUALITY OBJECTIVE

• Generating awareness at all levels of organization about the

significance of quality and customer satisfaction.

• Understand and identify customer values, set standard and

develop quality those in processes to ensure local satisfaction.

• Treat customers feed back as an opportunity for affecting in

improvement in product and services.

• Strict adherence to specification in all steps and

manufacturing distribution and maintenances of dispatch

schedules.

• Create congenial working environment for the entire set up

associated with hero cycles ltd. In every segments and sphere.

 RESEARCH METHODOLOGY

For the perfect thesis one has to know each and every aspect

of the concept thoroughly. So acquiring the data regarding this I

gone through by several things like:

• Books;

• Magazines;

• Journals; &

• Web site.

In order to understand the Performance and Prospects of DUKE

Apparels in Punjab as per the objective stated, the various steps

which are to be followed are given below:

a) Planning the research design.

b) Selecting the research method.

c) Selecting the sampling procedure.

d) Data collection.

e) Evaluating the data.

f) Preparing and presenting the research report.
RESEARCH DESIGN:

Research design essential because it facilitates the smooth

flow of various research processes. In order to get the appropriate

results on a clearly defined research topic, the design chosen by the

research is exploratory in nature. Exploratory studies: This research

is carried out to make the problem suited to more precise

investigation or to frame a working hypothesis from an operational

prospective. It is not used in case where definite result is desired as

in our research case where only impact is to be studied. This

research can be conducted using both qualitative and quantitative

technique.

As a part of exploratory studies the secondary data is being

collected since this topic is very highlighted in all over India and the

sector growth is also very rapid. On the basis of that in Ludhiana

context this research is an attempt to know the perception of

Ludhiana people and the apparel store retailers.

RESEARCH METHOD:

After developing an appropriate research plan, it is important

for the researcher to select a proper research method. For this

research, the research method chosen by the researcher are

secondary data and survey methods. Secondary data studies: This

is concerned with the analysis of already existing data that is

related to the research topic in question. Surveys: This is a research

technique, which is used to gather information from a sample of

respondents by employing a questionnaire. These surveys will be

conducted among them:

SAMPLING PROCEDURE:

Sampling is generally a part of the research design but is

considered separately in the research process. Sampling is a

process that uses a small number of items or a small portion of a

population to draw conclusion regarding the whole population. For

this research the sampling method chosen is simple random

sampling and Convenient

Sampling. Since in Ludhiana only few organized apparel

outlets is there so the unorganized retailers also are chosen for

interviews and customers are chosen at random.

SAMPLE SIZE: Sample size is around 50

Sampling Area: Ludhiana city

DATA COLLECTION: after preparing a suitable sample, the

researcher collects the data from the units in this sample. As stated

above that research method which will be used in the research

comprises of surveys therefore data collected will be of primary in

nature and partly secondary since secondary data will also be

taken.

EVALUATING AND ANALYSING THE DATA: This step includes

editing, coding, tabulation and processing of collected data. The

Schedules are required to be edited during the field survey for

necessary corrections. After the survey was complete they are

required to check again completeness, accuracy and uniformity. The

next step was coding. Different categories were identified into which

responses are classified. Then tabulation was done. Data was sorted

into different categories and numbers of cases that belong to those

categories were counted.

PREPARING AND PRESENTING THE RESEARCH REPORT:

After all analysis and evaluation is done the final report is presented

in a good manner which gives a proper detail about the study and

research done on the topic.There is proper detailed study of the

research in an easy form which anyone can understand.

 MILESTONES

Hero's success saga contains an element of spirit and enterprise; of

achievement through grit and determination, coupled with vision

and meticulous planning.

1956 Hero Cycles Limited is established.

1961 Rockman Cycles Industries Limited established which

the largest manufacturer of bicycle chains and hubs is

today.
1963 It pioneered bicycle exports from India - a foray into the

international market.
1971 Highway Cycles was set up to meet the demands of

Hero Cycles. It is today the largest manufacturer of

single speed and multi-speed freewheels.

1975 Hero Cycles Limited became the largest manufacturer

of bicycles in India.
1978 Majestic Auto Limited was formed and the Hero Majestic

Moped was introduced.

1981 Munjal Castings established.
1984 Hero Honda Motors Limited established in joint venture

with Honda Motors of Japan, to manufacture

motorcycles.
1985 Munjal Showa Limited established to manufacture shock
 absorbers and struts and is today among the top two

shock absorber manufacturing companies in India.

1985 The 100 cc Hero Honda Motorcycle arrived and by 1988

was the No. 1 among all motorcycles in India.

1986 Hero Cycles Limited entered the Guinness Book of

Records as the largest bicycle manufacturer in the

World.
1987 Gujarat Cycles Limited, now known as Munjal Auto

Industries Limited was established to manufacture and

export state-of-the-art bicycles and allied products in its

fully automated plant at Waghodia.

1987 Sunbeam Auto Limited, earlier a unit of Highway Cycles

Limited, established as an ancillary to Hero Honda. It is

the largest die casting plant in India.

1988 Introduced "Hero Puch" from Hero Motors Limited. This

revolutionary machine immediately set new records of

petrol efficiency and usable power in 50 - 65 cc

machines.
1990 Hero Cold Rolling Division established and is one of the

most modern steel cold rolling plants.

1991 Hero Honda receives National Productivity Council's

Award.
1991 Hero Honda receives the Economic Times - Harvard

Business School Association Award against 200

 contenders.
1992 Munjal Showa Limited receives National Safety Award.
1993 Hero Exports established as the International Trading

Division for Group and non-Group products.

1993 Hero Motors becomes Indias largest exporter of two

wheelers
1995 Hero Corporate Services Limited as the service segment

for the Hero Group Companies, ancillaries, suppliers,

dealers and other associates.

1996 Hero Winner, a large-wheeled scooter was introduced

by Hero Motors Limited with a choice of 50 cc and 75 cc

engines.
1996 Munjal Showa Limited receives British Council's National

Safety Award.
1998 Hero Briggs and Stratton Auto Private Limited was set

up to produce 4-stroke two-wheeler engines in various

cubic capacities.
1998 Munjal Auto Components established to manufacture

gear shafts and gear blanks for motorcycles.

2000 The Hero Group diversifies into IT and IT enabled

services through its service segment - Hero Corporate

Services Limited.
2000-2001 Hero Honda emerges as the market leader in

motorcycles with sales of over a million motorcycles

and a strong market share of 47%.

2001 Hero Global Design established to offer engineering

services in CAD/CAM/CAE related to New Product

Development, Design, Engineering and Manufacturing.

2002 Hero Cycles ties up with National Bicycle Industries,

part of Matsushita Group to manufacture high-end

bicycles.
2002 Fastener World Established.
2002 Easy Bill Established to offer utility bill collection &

retail services.
2003 Tie up with Livebridge Inc., USA.
2004 Tie up with Bombardier-Rotax GmbH for scooter

engines.
2004 Tie up with Aprilia Scooters, Italy.
2004 Hero Honda continues as the World's largest

manufacturer of two-wheelers with annual sales volume

of 2.07 million motorcycles and a market share of 48%.

2004 Retail Insurance business established.
2005 Heroite strengthens its relationship with ACS, USA, USD

5.0 billion market cap and Fortune 500 company.

2006 Hero Honda enters the scooter segment, launches

100cc "Pleasure"
2006 Hero Honda crosses a unit sales threshold of 3.0 million

motorcycles
2006 Hero Group celebrates Golden Jubilee year since

inception.It was commemorated by sales of over 15

million motorcycles & over 100 million bicycles.

 THE ACHIEVEMENTS

The Group and its management have acquired a number of

accolades and achievements over the years:

• Hero Group Management style has been acclaimed

internationally by World Bank and BBC, UK. Hero Group is

discussed as a case study at London Business School, UK and

INSEAD, France. World Bank has acclaimed Hero Cycles as a

role model in vendor development based on a world-wide

study. The London Business School, UK, has done a case study

on the Group as model of entrepreneurship.

• Boston Consulting Group has ranked Hero Group as one of the

top ten Business Houses on Economic value, in India.

• HSBC-Merrill Lynch has estimated Hero Group to be amongst

the top value creators in the five years 2001-05.

• The Hero Group is recognized as a long term partner and an

ideal employer:

• Hero Group's partnership with Honda Motors, Japan is over 20

years old

• Hero Group's Partnership with Showa Manufacturing

Corporation, Japan is over 18 years old.

• Group Chairman, Mr Brijmohan Lall Munjal received the

coveted "Ernst & Young Entrepreneur of the Year" award for

2001.

• Hero Cycles was ranked 3rd amongst top Indian companies

Review 2000 - Asia's leading companies award (2003) by Far

Eastern Economic Review.

• Hero Cycles is the World's largest manufacturer of Bicycles

with annual sales volume of over 4.8 million cycles.

• Hero Cycles Limited is a Guinness Book Record holder since

1986 as the world's largest manufacturer of bicycles, with

annual sales volume of 5.2 million bicycles in FY 2004.

• Engineering Exports Promotion Council has awarded Hero

Cycles with the Best Exporter Award for the last 28 years in

succession.
 AIMS AND OBJECTIVES

A. Knowing which brand is most favoured by the consumer.

B. To find out which are the consideration that are taken

Into account while buying geared cycles.

C. Finding out the purpose of buying geared cycle.

 LIMITATIONS

A. Geared fancy cycles are not easily available in market.

B. These cycles are costlier than simple hero cycles

C. Even their mechanics are no easily available.

D. These cycle geared are difficult to handle.

E. The cycle gears are difficult to handle.

F. All above constraints make future of geared cycles dark

End narrow in scope.

 SUGGESTIONS

A. According to my analysis the company should advertise more

about there geared cycles; as half of the people are not aware

of them.

B. Hero is known for its quality so the quality standards should

be maintained.

C. Company should give various incentive schemes to its dealers

as well as to the end customers for better sales.

D. As spare parts are not easily available in the market, so

customers have to approach only the dealers for repair, there

is a scope for improvement as customer have higher

expectations.
 E. Company should concentrate on gear shifters, as it disturbs

the whole alignment of bicycles when it falls.

REFERENCES

A. Kotler Philip (2004), “Marketing Management”, Eleventh Edition,

Pearson Publishing House ,New Delhi:433-466.

B. Richman, T (1996), “Service Industries- Why customers leave?”,

Second Edition Harvard Business Review. 74(2): 9-10.

C. Surendar T.(2003), “In Through The Outdoor”, Business world,

February, page 10.

D. Websites:-

• www.herogroup.com

• www.herocycles.com

• www.herohistory.com

QUESTIONNAIRE

Q1. Which brand of cycle do you deal in?

Hero

Avon

Atlas

Any other

Q2. Since how long you are into this business?

 Less than 5 years

5 to 10 years

More than 10 years

Q3. What you think about the potential of geared cycle?

Good

Average

Bad

Extremely bad

Q4. What factors affect the purchasing decision of a customer for

geared cycles?

Tick any one.

Quality

Brand

Features

Price

After sales service

Q5. What is the main purpose for buying the geared cycle?

For regular use

Practice

Competition

Trend
Q6. Which age segment is the largest buyer of geared

Age b/w 5 to 10 years

Age b/w 10 to 15 years

Age b/w 15 to 20 years

Above 20 years

Q7. Which factor out of the following a customer consider the most
when

he goes to buying the cycle?

Display

Showroom

Product information

Models
Q8. Which of the following configuration is the most popular?

6 speed

12 speed

15 speed

21 speed

Q9. How often there is a need to repair the bi-cycle?

Regular

Often

Sometimes

Rarely

Q10. Are the spare parts easily available?

Yes

No

Q11. What is the performance level of geared bicycle according to

you.

Excellent

Very good

Good

Average