Acknowledgement
Acknowledgement
Mrs. Sanmeet Pal Kaur for their ever helping inspiring attitude.
investigation. Last but not the least my humble thanks to all the
staff and my near and dear ones for their help and support.
DECLARATION
partial fulfillment of the course BBA, and the report has not been
other purpose.
HARSIMRAN SINGH
Roll No. : 80104320042
Date : BBA 5th
PREFACE
is required
summer training.
TABLE OF CONTENTS
TOPICS
• Introduction
• Review of literature
• Research methodology
• Limitation
• Suggestions
• Reference
• Questionnaire
ABSTRACT
this study is taken place to see which brand is most favored brand
thus with the turnaround in its range once again the bicycle which
began as, the glamorous vehicle of the elite in the 18th century
appears all the set of recapture its post glory by offering to serve
HISTORY OF BICYCLE
fad, not being practical for transportation in any other place than a
popularly known as the bone shaker, since it was also made entirely
of wood, then later with metal tires, and the combination of these
tires and the long spokes of the large front wheel provided a much
smoother ride than its predecessor. The front wheels became larger
and larger as makers realized that the larger the wheel, the farther
you could travel with one rotation of the pedals. You would purchase
a wheel as large as your leg length would allow. This machine was
an average worker six month's pay), with the hey-day being the
invented for tricycles. Rack and pinion steering, the differential, and
Ward, to revitalize the bike industry (Schwinn made its big splash
motor, this was it. These bikes evolved into the most glamorous,
pound machines! They were built into the middle '50s, by which
time they had taken on design elements of jet aircraft and even
speed" of the '50s through the '70s, the 10-speed derailleur bikes
which were popular in the '70s (the derailleur had been invented
right now. There are also many oddball designs that never quite
made it, including the Ingo (you have to see it to believe it!)
INDUSTRY
bicycles from fitness to racing in demand. And, India can meet this
demand effectively.
markets.
million USD by the end of this year. "Our R and D (Research and
are installing new plants. Our new painting plant has started just
prices and stiff competition from China, the company is facing tough
strategies.
over area. Even small towns of India also have Neelam cycle
were confined to East Africa but now we also have West Africa as
our market. We have also added some countries of Asia like
70-80 per cent of the market for the rickshaw kit," said Satish
manufacturers.
brother came into being the year 1956. From a modest manufacture
through years.
own steel ,make critical components such as free wheels for their bi
total satisfaction in all its spheres of activity.” Thus apart from being
Ludhiana.
DATE OF COMPONENTS:
DATE OF INCORPORATION:
M.D. (Unit-II)
M.D. (Works)
KEY PERSONNEL
2. Auditors
3. Bankers
Corporation Bank
Citibank N.A.
INTRODUCTION ABOUT HERO CYCLES LTD.
foresight of the Munjal brothers, who shared their vision with their
workers and led the Group to a position where its name has become
Lall Munjal and Mr. O. P. Munjal continue to carry the torch and are
The saga is being continued with the same zeal by the second
and third generations of the family and by the large working force of
just in the members but also in mind. Leadership at hero is the what
of life. The hero management sum up this attribute in just for words:
“The sprit of the hero” it is theirs that keep it morning all the time. It
believes, “the secret lies being it close to the stake holder. Almost a
Product Efficiencies:
hero has helped set up 300 annularly units. Hero cycle was among
by hero help.
Hero’s plan to serve the Indian & world population with the
9216816179
MARKETING SET UP
have 3200 dealers. It has spread across Nepal and Bangladesh also.
All over India, Hero has 26 filed executives, around whom the
have a tour job and they nearly tour about 25 days in a month. Their
2. To collect payments.
(A) Satisfaction
(B) Acceptance
(C) Quality
bicycle dealers, 350 dealers for mopeds and 225 franchise holder
East, today more than 50 percent the group bicycle export meet he
MANUFACTURING FACILITIES
Hero has always been ahead in the quest for product quality
were four brother:- Mr. Dayanand, Mr. Satyanand, Mr. Brij Mohan lal
Delhi. Though they had to start in scratch, they captured their lost
parts for handle bars for the new upcoming cycle factory in India.
cycles. In Ludhiana, only two were given which Munjals were fortune
success story.
It was late Mr. Dayanand Munjal was kindeled the flame with
their co founder. Mr. Satyanand, Mr. Brij Mohan lal and Mr. Om
Parkash which has not dinned with the passage of time. Hero cycle
25 cycles per day &rose to the production of 18000 cycles per day
schedules.
For the perfect thesis one has to know each and every aspect
• Books;
• Magazines;
• Journals; &
• Web site.
d) Data collection.
technique.
collected since this topic is very highlighted in all over India and the
RESEARCH METHOD:
SAMPLING PROCEDURE:
researcher collects the data from the units in this sample. As stated
taken.
next step was coding. Different categories were identified into which
responses are classified. Then tabulation was done. Data was sorted
After all analysis and evaluation is done the final report is presented
in a good manner which gives a proper detail about the study and
today.
1963 It pioneered bicycle exports from India - a foray into the
international market.
1971 Highway Cycles was set up to meet the demands of
of bicycles in India.
1978 Majestic Auto Limited was formed and the Hero Majestic
motorcycles.
1985 Munjal Showa Limited established to manufacture shock
absorbers and struts and is today among the top two
World.
1987 Gujarat Cycles Limited, now known as Munjal Auto
machines.
1990 Hero Cold Rolling Division established and is one of the
Award.
1991 Hero Honda receives the Economic Times - Harvard
wheelers
1995 Hero Corporate Services Limited as the service segment
engines.
1996 Munjal Showa Limited receives British Council's National
Safety Award.
1998 Hero Briggs and Stratton Auto Private Limited was set
cubic capacities.
1998 Munjal Auto Components established to manufacture
Services Limited.
2000-2001 Hero Honda emerges as the market leader in
bicycles.
2002 Fastener World Established.
2002 Easy Bill Established to offer utility bill collection &
retail services.
2003 Tie up with Livebridge Inc., USA.
2004 Tie up with Bombardier-Rotax GmbH for scooter
engines.
2004 Tie up with Aprilia Scooters, Italy.
2004 Hero Honda continues as the World's largest
100cc "Pleasure"
2006 Hero Honda crosses a unit sales threshold of 3.0 million
motorcycles
2006 Hero Group celebrates Golden Jubilee year since
study. The London Business School, UK, has done a case study
ideal employer:
years old
2001.
Cycles with the Best Exporter Award for the last 28 years in
succession.
AIMS AND OBJECTIVES
about there geared cycles; as half of the people are not aware
of them.
be maintained.
expectations.
E. Company should concentrate on gear shifters, as it disturbs
REFERENCES
D. Websites:-
• www.herogroup.com
• www.herocycles.com
• www.herohistory.com
QUESTIONNAIRE
Hero
Avon
Atlas
Any other
5 to 10 years
Good
Average
Bad
Extremely bad
Quality
Brand
Features
Price
Q5. What is the main purpose for buying the geared cycle?
Practice
Competition
Trend
Q6. Which age segment is the largest buyer of geared
Above 20 years
Q7. Which factor out of the following a customer consider the most
when
Display
Showroom
Product information
Models
Q8. Which of the following configuration is the most popular?
6 speed
12 speed
15 speed
21 speed
Regular
Often
Sometimes
Rarely
Yes
No
Excellent
Very good
Good
Average