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    Title: Study of Toothpaste Segmentation, Targeting and Positioning and Differentiation

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    Fazal Punewale
    The document discusses toothpaste segmentation, targeting, and positioning in India. It notes that the Indian toothpaste market is worth 3500 crore but per capita consumption is low compared to other countries due to alternatives. Toothpaste is segmented by brand, price, health consciousness, and demographics. Targeting strategies aim Sensodyne at sensitive teeth sufferers over 30, Colgate at all ages and classes, and Dabur at all ages and classes. Positioning ranges from high quality/high price (Sensodyne, Himalaya) to low quality/low price (Dabur, Vicco Vajradanti).

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    Title: Study of Toothpaste Segmentation, Targeting and Positioning and Differentiation

    Uploaded by

    Fazal Punewale
    115 views4 pages
    The document discusses toothpaste segmentation, targeting, and positioning in India. It notes that the Indian toothpaste market is worth 3500 crore but per capita consumption is low compared to other countries due to alternatives. Toothpaste is segmented by brand, price, health consciousness, and demographics. Targeting strategies aim Sensodyne at sensitive teeth sufferers over 30, Colgate at all ages and classes, and Dabur at all ages and classes. Positioning ranges from high quality/high price (Sensodyne, Himalaya) to low quality/low price (Dabur, Vicco Vajradanti).

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    marketing

    Original Title

    marketing basics

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    The document discusses toothpaste segmentation, targeting, and positioning in India. It notes that the Indian toothpaste market is worth 3500 crore but per capita consumption is low compared to other countries due to alternatives. Toothpaste is segmented by brand, price, health consciousness, and demographics. Targeting strategies aim Sensodyne at sensitive teeth sufferers over 30, Colgate at all ages and classes, and Dabur at all ages and classes. Positioning ranges from high quality/high price (Sensodyne, Himalaya) to low quality/low price (Dabur, Vicco Vajradanti).

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    115 views4 pages

    Title: Study of Toothpaste Segmentation, Targeting and Positioning and Differentiation

    Uploaded by

    Fazal Punewale
    The document discusses toothpaste segmentation, targeting, and positioning in India. It notes that the Indian toothpaste market is worth 3500 crore but per capita consumption is low compared to other countries due to alternatives. Toothpaste is segmented by brand, price, health consciousness, and demographics. Targeting strategies aim Sensodyne at sensitive teeth sufferers over 30, Colgate at all ages and classes, and Dabur at all ages and classes. Positioning ranges from high quality/high price (Sensodyne, Himalaya) to low quality/low price (Dabur, Vicco Vajradanti).

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    Title – STUDY OF TOOTHPASTE SEGMENTATION , TARGETING AND POSITIONING AND

    DIFFERENTIATION

    Tooth paste is FMCG product which has the high share in the market as which is required on
    daily basis.

    According to survey the total toothpaste market share in India is about 3500 crore which is
    shown in below pie chart of year 2018

    Since India is on of the developing country and the consumer have different choices for the
    toothpaste they may use the home made toothpaste or substitute for it for example salt
    powder, charcoal powder, and or herbs such as meswaak wood or neem wood so due to this
    above mentioned reason india is the least consuming country of toothpaste which is shown
    below
    PER CAPITA CONSUMPTION OF TOOTH PASTE BY DIFFERENT COUNTRIES

    SEGMENTATION OF TOOTHPASTE

    SEGMENTATION OF
    TOOTH PASTE

    BASED ON THE
    BASED ON
    DEMOGRAPHI
    BASED ON BRAND BASED ON PRICE HEALTH
    C FACTOR LIKE
    CONCIOUSNESS
    AGE

    Based on brand

    Sensodyne
    Colgate
    Pepsodent
    Himalaya
    Dabour
    Patanjali

    Based on price (ranging from low to high )

    Dabour babool
    Patanjali
    Colgate
    Pepsodent
    Himalaya
    Sensodyne

    Based on health consciousness taken by the consumer (ranging from more preferred to least

    Patanjali
    Sensodyne
    Colgate
    Pepsodent
    Dabour

    Based on the demographic factor such as age

    For the age group 5-10 kids pepsodent ,colgate, and dabour is used
    For the age group 17-30 years colgate max fresh , colgtae diamond is used
    For the age group of above 30 years colgate ,sensodyne is used

    TARGETING

    Targeting is exact which consumer should be focused or which consumer should be targeted .

    Following targeting is for the some mentioned below toothpastes is as follows


    For sensodyne – the consumers can be the persons who are suffering fro the problem of
    sensitivity mostly for the persons above 30 years and for upper class consumers
    For colgate – the consumers can be from all age group consumers because they have
    separate products for every age group and for upper, middle class consumers
    For pepsodent - the consumers can be from all age group consumers because they
    have separate products for every age group and for upper ,middle class consumers
    For dabour - the consumers can be from all age group consumers because they have
    separate products for every age group and for upper ,middle ,lower class consumers

    POSITIONING

    Positioning refers to the place that a brand occupies in the minds of the customers and how
    it is distinguished from the products of the competitors. In order to position products or brands,
    companies may emphasize the distinguishing features of their brand (what it is, what it does
    and how, etc.) Positioning of various brands of tooth paste depending about various

    reviews from the consumers .

    HIGH QUALITY AHD HIGH PRICE


    SENSODYNE
    HIMALAYA
    PEPSODENT
    MEDIUM QULITY AND
    MEDIUM PRICE
    COLGATE
    PATNJALI
    LEVER AYSH

    LOW QUALITY AND LOW PRICE


    DABOUR
    VICCO VAJRDANTI

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