Business plan template

We take you through some of the common sections of modern business plans.

 The sections are ordered in the best way to present the finished plan. However, you would
not complete the plan in the order given. It’s easiest to do some of the later sections first,
then come back and fill in the earlier summary section, and you would normally complete the
executive summary last of all.
 It is strongly suggested you complete it in the order that follows the task list sections. It is
required and possible to work on multiple sections at the same time.
 You may even need to rewrite sections several times as your plans transform from the initial
business idea to a more complete business plan.
 For each section, we include some help text. You should delete that when you have finished
your plan, but until then, leave it in as a reminder to yourself and your supervisor.
 DO NOT ADD OR DELETE SECTIONS OR CHANGE THE ORDER OF SECTIONS OR
SUBSECTIONS, OR ITEMS, HEADINGS ETC, OR FORMATTING OF THIS TEMPLATE
WITHOUT FIRST CONSULTING YOUR ACADEMIC SUPERVISOR.

Copyright: This business plan template is adapted from: Employment, Small Business and
Training, Queensland Government, Business plan template, licensed under Creative
Commons Attribution 4.0 sourced on 18 March 2019
Business plan for
<EcoVibes >

Student No. Student Names

2018002896 Pankti Modh

2018002915 Alex Mathew

2018002917 Jasmine Masih

Date: <Enter submission date for each submission>

Table of Contents
1. Executive summary............................................................................................................ 1
Business details .......................................................................................................................... 2
2. Product and Market Analysis ............................................................................................. 3
2.1. Products and Services.................................................................................................. 3
2.2. Industry description and outlook ................................................................................. 4
2.3. Market analysis ........................................................................................................... 6
2.4. Competitor analysis ..................................................................................................... 7
2.5. SWOT analysis ............................................................................................................ 8
2.6. Conclusion................................................................................................................. 10
3. Marketing plan ................................................................................................................. 11
3.1. Customer profile ........................................................................................................ 11
3.2. Pricing ....................................................................................................................... 11
3.3. Customer service ....................................................................................................... 11
3.4. Advertising and promotion........................................................................................ 11
3.5. Sales .......................................................................................................................... 12
3.6. Sales analysis and forecast ........................................................................................ 12
3.7. Conclusion................................................................................................................. 14
4. Legal matters and risk management ................................................................................ 15
4.1. Business structure ...................................................................................................... 15
4.2. Contracts, licences and agreements ........................................................................... 15
4.3. Intellectual property .................................................................................................. 15
4.4. Insurance ................................................................................................................... 16
4.5. Leases ........................................................................................................................ 16
4.6. Employees ................................................................................................................. 16
4.7. Financial .................................................................................................................... 17
4.8. Risk management ...................................................................................................... 18
4.9. Legal and ethical trading ........................................................................................... 19
4.10. Conclusion ............................................................................................................. 20
5. Operating plan .................................................................................................................. 21
5.1. Location ..................................................................................................................... 21
5.2. Production ................................................................................................................. 21
5.3. Current performance ................................................................................................. 21
 5.4. Customer management .............................................................................................. 22
5.5. Plant and equipment .................................................................................................. 22
5.6. List of major suppliers............................................................................................... 23
5.7. Stock and inventory................................................................................................... 23
5.8. Business continuity ................................................................................................... 24
5.9. Conclusion................................................................................................................. 24
6. Human resources plan ...................................................................................................... 25
6.1. Management and key personnel ................................................................................ 25
6.2. Planned Team Structure ............................................................................................ 26
6.3. Training ..................................................................................................................... 26
6.4. Retention, engagement and recruitment policies and practices ................................ 27
6.5. Conclusion................................................................................................................. 27
7. Financial plan ................................................................................................................... 28
7.1. Start-up or expansion costs ....................................................................................... 28
7.2. Profit and loss forecast .............................................................................................. 28
7.3. Cash flow forecast ..................................................................................................... 28
7.4. Balance sheet ............................................................................................................. 28
7.5. Conclusion................................................................................................................. 29
8. Action plan ....................................................................................................................... 30
9. References ........................................................................................................................ 32
10. Appendices .................................................................................................................... 35
List of Tables
Table 2-2 Competitor analysis for <Insert name of business here> for the period <Insert time
period covered here>................................................................ Error! Bookmark not defined.
Table 2-1 SWOT analysis for <Insert name of business here> for the period <Insert time
period covered here>................................................................................................................ 10
Table 3-1 Sales analysis of <Insert name of business here> for the period <Insert time period
covered here> ........................................................................................................................... 13
Table 4-1 List of licences/contracts/agreements status and action plan .................................. 15
Table 4-2 Intellectual property protection, expiry dates, conditions ....................................... 16
Table 4-3 List of lease terms and conditions ........................... Error! Bookmark not defined.
Table 4-4 List of employment-related legal requirements and action ..................................... 17
Table 4-5 List of finance-related legal requirements and action plan ..................................... 18
Table 4-6 Risk identification and management plan ............................................................... 19
Table 5-1 Operations benchmark for <Insert name of business here> for the period <Insert
time period covered here> ....................................................................................................... 22
Table 5-2 Ongoing operations costs and maintenance requirements ....................................... 23
Table 5-3 List of <Insert company’s name> major suppliers and items supplied ................... 23
Table 6-1 Management and key personal of <Insert name of business here> ......................... 25
Table 6-2 List of business mentors, advisors and other contacts ............................................. 26
Table 6-3 Current and required qualifications and skill levels of staff.................................... 27
Table 8-1 Actions plan for <Insert name of business here> for the period <Insert time period
covered here> ........................................................................................................................... 30

List of Figures
Figure 2-1 Market structure/ supply chain structure of <insert business name> ....................... 5
Figure 6-1 Organisation chart of <Insert name of business here> ........................................... 26

List of Abbreviations
List any frequently used abbrev. here in Alphabetical order e.g.

Abbrev. Abbreviation
1. Executive summary
The executive summary is the first section of your plan, but it's best to write it last when you have a
clear understanding of the direction of your business.
Your executive summary ‘sells’ the whole concept of your business. It should be convincing and excite
the reader (who might be your bank manager or a potential investor). So it’s important to use strong,
enthusiastic language that answers the following questions:
 What is your business vision?
 What is your legal structure?
 What products and services do you offer?
 Who are your customers?
 What sets you apart from your competitors?
 How will you create a market for your products and services?
 How will you operate?
 What are your financial projections?
 How will your business/industry evolve?
 Who owns/manages your business?

[Start your executive summary here]

1
Business details
This section provides details of your business so that the reader can look you up to verify that you
exist and find out more about you.

You can go to the Companies Office (companiesoffice.govt.nz) to check your:

 registered name
 date of registration
 structure
 New Zealand Business Number (NZBN).
Business Name: {Eco Vibes}

Date Registered: {Enter the date you first began trading or plan to trade}

Owners: Pankti Modh, Alex Mathew, Jasmine Masih

New Zealand Business

Number (NZBN):

Structure: {Partnership}

Contact Name: Pankti Modh

Landline:

Mobile: +64225973370

Email: Pankti.modh0@gmail.com

Physical Address: 26 Alamein Avenue, Belmont Auckland

Website:

LinkedIn:

Facebook:

Twitter:

Vlog/YouTube:

Blog:

2
2. Product and Market Analysis

2.1. Products and Services

After, a thorough research and understanding on the pros and cons of the usage of bamboo
based product, environmental factors, food and drug administration laws, importing
procedures, and cost.

 Describe the key features of your products/services:

The motive of using this bottle is that the materials used in the manufacture of these
bottles are fully plant based and are fully compostable, leading to a sustainable environment.
Since New Zealand has no manufacturers of such bottles and china being one of the largest
producers of bamboo and bamboo based products they are imported. this plant based product
is that it is reusable, New Zealand being a tourist destination, tourism is one of the major
source of economy the QR codes designed by Ecovibes on the bottles can be scanned and they
help in finding out locations to refill these bottles with the help of refill stations available in
whole of New Zealand. Also customization is another feature where customer can customize
it according to their preferences.

 Describe the benefits of your products/services:

 New Zealanders are aiming towards a sustainable environment and there are many
initiatives and habits followed in order to create a green environment. Since tourists
being the major population the usage of plastic bottles through them can be reduced to
a high extent by providing them with such bottles and information which can be
awakening to both tourists and the residents of the country. For this Ecovibes has tied
up with one of the hotels named Jet Park in Auckland, New Zealand. Through this tie-
up Ecovibes is trying to reach tourists and the customization feature available benefits
the hotel where they are advertised.

 Describe any limitations of your products/services:

Though there is paper and plant based products that are available in the market not all of them
are reusable and fully compostable. But the introduction of such reusable and compostable
product can be a drawback. Importing can become a problem in case of any disputes between
the countries or any changes on the law and governing factors. Certain limits to customization
can lead to lose of customers. Deflation can also be a problem.

 What is the cost and sale price of your products/services?

3
The cost of one bottle is $ 0.625 (NZD). When ordered in the bulk the price for 5000 for
months is $3100(NZD). For all the expenses which includes, printing, transportation,
warehouse and marketing $2000(NZD). The total cost of one bottle after all expenses is $1.
The selling price of one bottle is fixed at $3. So a $2 saving for each bottle sold.

 Are there any substitutes for your products/services?

 There are bamboo-based bottles available in the market but they are either bamboo
covered with stainless steel coating which is expensive and cannot be used by all of
them. Apart from this the products available are of single use which again is not cost
effective when looking from the customer point of view.

2.2. Industry description and outlook

If you have accurate information about your industry, and any current and upcoming market
trends, you give your business the best chance to capitalise on opportunities that may arise.
Like the many other developing countries, New Zealand has an amassed growth in the tourism
industry, the number of people visiting the country each year is growing at a faster rate. So is
the obesity issue in children of New Zealand due to the consumption of sugary drinks. To
bring about a solution to this Ecovibes aims in motivating tourists to use compostable bottles
by Ecovibes and empowering people to drink tap water.

 Describe the industry you are in (e.g. age, present structure, size in terms of $ and
volume):
 The market growth of bottled water is increasing. Every year people consume about
billion litres of bottled water which is continuing to grow. Around 19% of water used
is packaged drinking water rather than sugary drinks. The plastic industry in New
Zealand is also growing and is expected to grow. (nzbeveragecouncil) These water
bottle industries also serves as an economy to some of the regions in New Zealand since
they have unemployment rates, few firms and less manufacturing units.
 But then when it comes to the recycling of plastics not all of them are recycled. The
plastics are everywhere causing a problem for sustainability. As a result of which the
need for more eco-friendly products are growing and these bottled industries are on the
race to bring up more of such products.
 Government of New Zealand is taking up all possible measures and is supporting
industries who is already exist in the market as well as the new entrants on the possible
usage of reusable and compostable bottles.

 Describe where your business fits into the marketplace or supply chain structure and any
efficiencies you plan to implement to usurp the status quo.

 From research and surveys it is evident that the main motive of people using bottled
water is because of health, perceptions, status and such other factors.

4
  Taking all this in to consideration Ecovibes concentrates on people of age groups from
20s to 50s who are very keen on travelling and they being tourists the target customers.
 The direct customers include the residents where they are empowered on the
importance of using tap water.

How it works

In order to reach the indirect target customers Ecovibes has tied up with hotel jet star to sell the
bottles during the customers stay. The bottles are first printed with QR codes then comes the
customization of the product according the preferences of the client this benefits both the
Ecovibes and the clients as part of marketing.

Through marketing the direct customers are reached. Some of the techniques include stalls in
public places for hand to hand marketing, reaching out children through schools and event
centres.

Figure 2-1 Market structure/ supply chain structure of <insert business name>
Describe any major trends (both past and future) affecting your industry:

In New Zealand around 78% plastic bottles are not recycled (Admin, 2019). New Zealand
government are planning to ban plastic bags because according New Zealand Government
approximately $1.29 billion plastic bags used (Stuff, 2019). So, this step which was taken by
government it would be help Eco Vibes to increase its product and service value in market. Even
though it would help to New Zealand government to reduce plastic.

Try kairu 6 compitors service kari ne

Gov eco friendly support
Tourism vadhe 6
 What are the chief characteristics of the market (e.g. growth industry, competitive
nature, government involvement, high production costs)?
Competitor

Gi

 Describe the opportunity in the marketplace that you’ve recognised. Go into detail
about how visible this opportunity is to your competitors (whether it’s a gap your
competitors are also actively looking to fill or one that you think is largely
unrecognised by the market) and the potential revenue the market opportunity
represents.

Opportunities- compititors-strenth pochvanvu gap purvano

5
Market Structure

Bamboo-Fiber China
Supplier Bottle

Indirect
Compititors Competitors
Eco Vibes

Government Help for legal

Documents

Customers Tourists

Hotel

2.3. Market analysis

Before starting our business of providing eco-friendly water bottles and spreading the awareness
among tourist about drinking tap water in Auckland region, we have analysed our market which is
Auckland city. To analyse our market we have used different market research resources and market
research methods.
As the Auckland airport is projected this that they had the tourists who visited in majority (71
percent) to Auckland with 2.72 million arrivals, 189,700 in March 2017. (STATS NZ, 2018).
Auckland is the city where mostly tourist comes to visits which is beneficial for our business to grow
rapidly in such a city. We have chosen to set up our business in Auckland as it is one of the largest
cities of New Zealand and also the central hub for transportation, which is located in the North
Island. (STATS NZ, 2018)

Mostly here in Auckland people are highly educated as the education system here includes primary,
intermediate, secondary schools and also followed by tertiary education at universities and
polytechnics. Setting up a business in such well-educated region is beneficial for the growth of our
business.

The New Zealand’s largest market for tourism is because of Australians. Visitor from Australia is
contributing more than 1.8 million. Europeans as well as tourist from United Kingdom are about
189,000 annually who visit. (100% PURE NEW ZEALAND, 02). Even setting up the business in

6
Auckland city is beneficial because it is considered as New Zealand’s economic powerhouse which
contributes about 38% of the GDP of nation. Auckland city is also connected innovatively, globally in
country which ranked first in th0e world for ease of setting up the business. (AUCKLAND, 2019)

Auckland had 192,400 of business which are settled up in February 2017 of 3.8%, which went up
from February 2016.in Auckland mostly peoples who were employed was accounted by 31,100 for
just over half the total increase across all regions during the year. (STATS NZ, 2017)

By analysing our region market we came up with a decision that setting up a business of providing
bamboo fibre bottles and spreading awareness among tourist to drink tap water will be beneficial
and profitable for growth of our business in coming years.

2.4. Competitor analysis

Sales mix Years

Reputation
Company name Size (products/service in
rating (1-10)
s) busin
ess
WATER CARE NZ BIG Supplies 365 3.2
million litres to
Auckland every
day. Serves to
4.1 million
people in
Auckland
(WATER
CARE, 2019)
WATER NEW ZEALAND BIG Focuses on
sustainable
management
and promotion
of the water
environment
(WATER NEW
ZEALAND)

7
PURE WATER SERVICES Provides water 20
purification years
services. (PURE
WATER
ECO TANKA SERVICES)
Provides 4.3
reusable and
recyclable water
bottles (ECO
FRIENDLY)

ECO FIND Provides BPA

free water
bottles. (ECO
FIND)

1. In what areas does your business have a competitive advantage?

 PRICE- Our business has competitive advantage in price as we are going to sell in a
very lower price to our customers, compare to other companies providing the product,
because the ECO TANKA sells their mini Tanka in $16.30 and we going to provide
these bottles at a very lower price to our customers which is in $3.

 LOCATION- one more advantage is the location where we going to provide bottles
to the hotel JET AIRPORT AUCKLAND which is near to Auckland airport and
mostly all tourists stay their while their visit to Auckland which will be one of
advantages for our business.

2. In what areas does your business lack a competitive advantage?

Marketing- our business lacks competitive advantage in marketing area, because if we
compare with big non-profit organisations like water care NZ which is operated by
Auckland council does their marketing and promotions on a large scale like on
websites, with the help of blogs on airport and also on all tourist places.

3. What is your unique selling proposition?

Our business unique selling proposition is that we will provide eco-friendly water bottle
at a lower prices to our customer’s s well as also going to spread awareness amongst
tourist for drinking New Zealand tap water. We will also provide them the information
on refilling the tap water from nearby refill stations with the help of printing link and
QR code which customer can scan and find out nearby refill station.

2.5. SWOT analysis

8
Use a SWOT analysis to identify strengths, weaknesses, opportunities and threats.
 Record the results of your SWOT analysis in the columns below. Also describe the
strategy/strategies for addressing each item:

Strengths Strategy

To reduce usage of plastic To protect an Environment (Neville &

Neville, 2018)

Easy to Find Free Water Service Encouraging people to use natural resource in
positive way (Refill NZ, 2019)

Reusable Bottles are found at cheaper Help to save money (Alibaba, 2019)
rates

Limited Competitors (Ministry of Health, No direct competitors for product and

2019) service

Free Trade Agreement with China (New China is the major supplier
Zealand Ministry of Foreign Affairs and
Trade, 2019)

Weaknesses Strategy

Lack of Finance Limited capital and little profit (Migrator,

2018)

Demographic Limitation Concentrated on limited target market

(Boykin, 2017)

No Brand Awareness Educating people about our company

(Williams, 2005)

Opportunities Strategy

To Start Manufacturing Unit With the little help of government and banks
for establishment (New Zealand
Immigration, 2019)

To Tie-up with more hotels in Auckland Expand the business by distributing free
samples

To Make Easily Available Introduce the product and services

9
 Threats Strategy

Eco Tanka, plastic bottle company Main competitors for bottle

Auckland DHB, Watercare NZ Main competitors for water service

Changes of economy of importing Importing eco-friendly bottle from china. So,

country changes in import-export rules will be highly
affected in our company

Water Pollution If New Zealand government avoid taking

care of maintain water quality which will be
highly dangerous for consumers.

Table 2-1 SWOT analysis for <Insert name of business here> for the period <Insert time
period covered here>

2.6. Conclusion

After analysing internal and external environment we came up with many strengths and
opportunities on which company can expand so by using aggressive strategy we will
pernitrate the Auckland market and then slowly will enter other cities of New Zealand.

10
3. Marketing plan
your business's overall marketing strategy.

3.1. Customer profile

While your market research looks broadly at your customers, competitors and industry,
customer research provides more in-depth information on the needs, wants, expectations and
behaviours of your customers.
 What is the customer profile of your business (e.g. age, gender, location, income,
education, buying patterns, customer motivation)?

3.2. Pricing
Setting the right prices for your products/services is vital - if you charge too much you may
price yourself out of the market. If you charge too little you may be underpaid for your work.
 What is the basis of your existing/future pricing (discounting) policy?

 Is it possible to increase prices by offering added value?

3.3. Customer service

If your business provides good customer service, you have a greater chance of keeping and
increasing your customer base.
 What after sales service and warranties do you offer?

3.4. Advertising and promotion

The goal of advertising and procmotion is to attract people’s attention to your products and
services. The type of advertising you choose depends on your target audience.
 What is your unique selling proposition?

 What promotional activities will you use to reach your target?

 Do you need to develop a brand for your business?

11
  What are your signage requirements?

 Are there opportunities to promote your business at trade shows or exhibitions or by

networking?

 Do you need an online marketing strategy?

3.5. Sales
Successful selling involves using the right distribution methods, keeping good records and
developing relationships with customers.
 What method(s) will you use to sell your products and services (e.g. direct marketing,
telephone, mail order, retail)?

Our main target is Hotel, where collaboration with hotel will help our company to give bottle
to the tourist staying in that hotel and another source is running campaign on the tourist
places for spreading the awareness to consume tap water and providing them bottles which
are reusable.
So our company will initially use indirect marketing via collaboration with hotel, where the
hotel will print their own logo on the bottles for its own marketing to arriving tourist.
https://www.business.qld.gov.au/running-business/marketing-sales/marketing-
promotion/direct-marketing/using/types

3.6. Sales analysis and forecast

Using sales history and/or market research, you can forecast the number and value of sales
you expect to make. You can then set sales targets and plan how to reach them.
 What are your current and proposed total sales ($), volume (units) and market share
(%) for the next 2 years?

Segment Current year 2nd year 3rd year

12
 (e.g. by area,
product, store, Market Vol. Market Vol. Market
Total $ Vol. (units) Total $ Total $
customer type, share % (units) share % (units) share %
distribution method)

Direct
Campaign
1000
(For spreading
awareness)

Indirect 3200
Campaign
Auckland
(Via Hotel)

Total sales ($)

$ $ $

Table 3-1 Sales analysis of <Insert name of business here> for the period <Insert time
period covered here> potani rite share lakhvanu 6

 What is your sales plan for reaching these targets?

Our sales plan is, we are planning to import 10,000 bottles per year where we will sell
minimum 6000 bottles to hotel for their customers who stays in their hotel and planning to
sell 2000 bottles per year by running campaign at different tourist places. So below given
table shows the selling price and profit.

No. of Cost / Total S.P/bottle Total Profit/Bottle Total Profit

bottles bottle cost Selling (Selling Price-Cost Price)
Price

8000 $1 $8000 $3 $24,000 $2 $16000

13
Being into bottle industry(i.e. to aware people for consumption of tap water) our main target
is to reach tourist via two different model one is B2B( Eco-Vibes to Hotel) hotel will give
complimentary bottles to tourist which will be 2 complimentary bottles per room for tourist
which is reusable and aware public to consume tap water. In this model hotel will do its own
marketing by printing its brand logo on the bottle before giving to tourist.

Another model is B2C ( Eco-Vibes to Consumer) here we, as a motive to save environment
by not using plastic bottles for drinking water, will run different campaigns at tourist places
like near to Sky Tower, Auckland Zoo, Beaches, Botanical gardens etc where by taking
permission of government will setup canopies which encourages people/Tourist to drink tap
water.

 How can you maintain/increase your market share over the next 2 years (i.e. what is
your general marketing strategy)?

As a start-up company, there is no direct competitors of Ecovibes but plastic

bottle sellers are still our major competitors which can be consider direct
competitor who provide drinking water which is costly in the market so by using
offensive marketing strategy https://www.marketing-schools.org/types-of-
marketing/offensive-marketing.html we will reach to the customer who will
prefer our competitor’s product which is expensive and not reusable. Our
business is connected with the community where local people believe in saving
nature and maintain the natural beauty of NZ, according to “Greenpeace”
marine life is fully disturbed because of ingesting bags, bottles and other debris
which will be maintained by us because our bottle is not made up of plastics so
selling of these bottles will reduce the pollution from plastic.
https://www.greenpeace.org/new-zealand/tag/plastics/

3.7. Conclusion

 Key points for action plan (i.e. marketing actions chart):

14
4. Legal matters and risk management

4.1. Business structure

A business can be legally structured in several ways. Choosing the best legal structure for
your business is one of the first and most important decisions you need to make.
 Briefly describe the legal structure of your business:

4.2. Contracts, licences and agreements

You need to understand your legal rights and responsibilities as a business owner and know
when to seek professional advice.
 What licences, contracts or agreements currently relate to your business? Note any
action required for each:
Current
Licence/contract/agreement Action
status

Operational licences permits or registrations

Business purchase or sale contract
Franchise agreement
Plant and equipment purchase or maintenance
Advertising contracts
Distribution rights
Purchase or supply contracts
Service contracts
Loan/finance contracts
Agreements with customers and contractors
Cooperative agreements with other businesses
Table 4-1 List of licences/contracts/agreements status and action plan

4.3. Intellectual property

Intellectual property (IP) can give your business its competitive advantage. Conducting an IP
audit will help you find out what IP assets you have, and how you can protect them.

15
Briefly describe your IP assets. What protection do they have?

IP asset Type of protection Expiry date Conditions of protection

]=
Table 4-2 Intellectual property protection, expiry dates, conditions

4.4. Insurance

Choosing the right insurance will help you manage and reduce potential risks. You should
regularly review and update your insurance, especially as your business grows or changes.
 Describe your business insurance - including items and sums insured, premium paid
and the frequency of the review of your insurance needs:

4.5. Leases
Before you sign a lease, you need to be confident that you understand and can meet all the
terms and conditions.
 If your business operates from leased premises, are you familiar with all the terms
and conditions in relation to:

4.6. Employees
As an employer, it is important for you to understand employment-related legislation and
your obligations towards your employees.
 Are you aware of your responsibilities in the following areas?

Item Yes/No Action

Superannuation Yes

16
 Hold and maintain an
Workers’ compensation Yes accident insurance policy to
cover our workers
For meet company’s
Tax (PAYG and payroll) Yes
obligation

Termination of employment
Industrial disputes

Workplace health and safety According work health and

Yes safety act 2011, developing
manage plan

Sex discrimination
Human rights and equal opportunity
Parental leave
Negligence
Holiday and long service leave
Employment contracts
Industry awards
Hiring apprentices/trainees
Table 4-3 List of employment-related legal requirements and action

4.7. Financial

 Are you aware of your legal responsibilities regarding?

Yes/No Action

According limited partnership,

Separate legal personality
And identified lifespan if desired
Liability and legal structure of Safe harbour activities
Yes
business https://www.companiesoffice.govt.nz/all-
registers/limited-partnerships/about-
limited-partnerships/what-a-limited-
partnership-is/

17
 Registered GST if expected turnover is
Tax (GST, BAS statements, FBT) Yes around $60,000 per year
Fringe benefits Tax doesn’t apply for
partnership business
Keeping statutory records and For GST registered keep receipts,
Yes invoices, banking records, assets
receipts
registered, arranging business meetings
mails
Here in our business we are not offer the
credit policy to our customers because
Customer credit policy No ,
our product are not too costly that
customers
, mails etc.need credit for buying product

Table 4-4 List of finance-related legal requirements and action plan

4.8. Risk management

Risk management is about preparing for internal and external scenarios that may directly
affect your business:
 Use the table below as a starting point for your risk management plan (add more
rows if needed):
(L = low, VL = very low, M = medium, H = high, VH = very high)
Likelihood

Priority

Risk Preventative
Impact

Contingency plans
description action

Market High Medium High Need action Start with a different or more
within 3 innovative product and
Risk Happens Financial months service
once in loose
a year $10,000 Try to fulfil
and the need of
$50,000 customer and
work upon
current
situation

Economic High High M R

&
Financial Increase
Risk interest
rate

18
 Likelihood

Priority
Risk Preventative

Impact
Contingency plans
description action

Work Very High Very Identify Review the controls

Health and low high workplace regularly
safety Risk hazardous
and decided
to control
measures

Suppliers High High risk High Improve Deploy comprehensive

Risk risk continuously- supplier reviews and deploy
Reduced risk risk metrics- through this
revenue monitoring alert a company to problem
Decreased and in supply chain.
market governance https://www.cfo.com/supply-
share frequently chain/2014/02/five-ways-
and close gap manage-supplier-risks/
Inflated in those
cost system

Damaged
business
reputation
and
customer
confidence

Natural Very moderate M Insurance of Emergency alerts and

disaster low business, contact
risk stock
Develop procedures and
Attend small maintain hazardous
business
recovery
sessions

Table 4-5 Risk identification and management plan

4.9. Legal and ethical trading

Legal and ethical conduct protects your business from legal risks but also builds a strong
reputation and earns long-term customer loyalty.

19
  Do you need to comply with any codes of practice?

 Which business activities are regulated under New Zealand Consumer Law?

 Do you and your staff understand your legal obligations to customers regarding
guarantees, warranties and refunds?

 How will you comply with customer privacy laws?

4.10. Conclusion

 Key points for action plan (e.g. to raise with your business adviser):

20
5. Operating plan

5.1. Location
Choosing where to locate your business is an important decision that requires research and
planning.
 Briefly describe your location requirements (e.g. space, type of building, zoning,
access, parking):

5.2. Production
Understanding your production processes will help to standardise your operations and
create efficiency. It may also generate ideas for future innovation.
 How and where are your products or services produced?

 What costs are involved in production?

 Have you documented standard procedures?

 What quality control measures do you use?

 Do you have any strategies for new product development?

5.3. Current performance

Benchmarking is a way of measuring your performance against similar-sized businesses in
your industry.
 Rate these operational features relative to the industry average.

Operational feature Rating out of 10 Methods for improvement

Current Expected
(in next 6 months)

21
 Cost
Quality
Wastage
Flexibility
Skill levels
Dependability
Scheduling
Downtime
Safety
Service
Technology
Innovation
Table 5-1 Operations benchmark for <Insert name of business here> for the period <Insert
time period covered here>

5.4. Customer management

 How will you keep customer records?

 Describe your customer credit policy (e.g. payment terms, invoicing, managing
debtors)

5.5. Plant and equipment

Because of the potentially large costs involved, you may wish to be guided by advice from
your accountant or business adviser.
 What plant and equipment do you need to operate your business?

 How do you plan to finance your plant and equipment (rental, lease or buy)?

22
  What are the ongoing operating costs and maintenance requirements?

Description of plant or Cost and how Ongoing costs -

Number required
equipment Item financed maintenance strategy

Table 5-2 Ongoing operations costs and maintenance requirements

5.6. List of major suppliers

Using the Yellow Pages is a good way to find suppliers. Attending industry events and
exhibitions is a good way to examine potential suppliers’ products and services.
 Who are your main suppliers and what terms do they offer?

Volume Alternate
Name Product/service Trading terms
purchased suppliers

Table 5-3 List of <Insert company’s name> major suppliers and items supplied

5.7. Stock and inventory

You will need to keep track of the items you sell, use or manufacture. The stock control
system you use will depend on the size of your business and the type of stock you use.
 What are your storage requirements (e.g. capacity, access, regulations, safety,
product deterioration)?

 What inventory control system will you use?

23
5.8. Business continuity
Business continuity planning involves developing a practical plan to keep your business
operating after an incident or crisis.
 Do you need to develop a business continuity plan?

5.9. Conclusion

 Key points for action plan (e.g. to raise with your business adviser):

24
6. Human resources plan
In this part of the business plan you will review staff functions, job descriptions, human
resource policies, workforce planning and training.

6.1. Management and key personnel

Starting and running a business requires specific skills so it's essential to identify the skills
you already have, and the ones you may need to improve or learn.
 Describe the skills and experience of the owners and key personnel:

Name

Role title

Key responsibilities

Qualifications

Experience

Track record

Name

Role title

Key responsibilities

Qualifications

Experience

Track record

Name

Role title

Key responsibilities

Qualifications

Experience

Track record
Table 6-1 Management and key personal of <Insert name of business here>

25
  Include details of business advisers and other external contacts:
Name Contact details
Accountant:

Solicitor:

Bankers:

Trade or industry association:

Consultants:

Insurance company:

Other:

Table 6-2 List of business mentors, advisors and other contacts

6.2. Planned Team Structure

[Enter an organisation chart, showing where the roles fit together, if your team will be more
than a few people.]

Figure 6-1 Organisation chart of <Insert name of business here>

6.3. Training

Training helps you get the most out of your staff and increases their job satisfaction, which
can help you retain staff and avoid the expense of recruitment.
 Current and required qualifications/skill levels of staff are rated 1-10 as follows:
Actual (1-10) Projected (1-10)

Administration
Accounting/bookkeeping
IT

26
 Legal
Marketing/sales
Management
Production
Research/technology
Other
Table 6-3 Current and required qualifications and skill levels of staff

6.4. Retention, engagement and recruitment policies and practices

If you need to hire staff for a new business venture or to support growth in an existing
business, you should spend time setting up recruitment processes.
 Do you have processes in place for recruitment and interviewing?

 Do you have a staff code of conduct?

 Do you have a staff induction program?

6.5. Conclusion

 Key points for action plan (e.g. to raise with management and/or business adviser):

27
7. Financial plan
Although you can prepare you own financial statements or forecasts, it may help to work with
your accountant or business adviser. You can also use the financial statements in our sample
business plans as a guide.

7.1. Start-up or expansion costs

One of the most common causes of new business failures is not having enough start-up capital
to meet expenses, especially in the first 6-12 months of starting.
 Use the start-up costs calculator to work out your required start-up capital.

7.2. Profit and loss forecast

A profit and loss forecast involves listing your planned expenses and calculating the sales
targets needed to reach your profit goals.
 Download the financial statements spreadsheet to help prepare your profit and loss
forecast.

7.3. Cash flow forecast

Cash flow forecasting is a management tool that helps you estimate whether you will have
enough cash to pay your business expenses when they become due.
 Download the financial statements spreadsheet to help prepare your cash flow
forecast.

7.4. Balance sheet

A balance sheet shows your business’s assets (what you own), liabilities (what you owe) and
owner’s equity (total assets minus total liabilities) at a given point in time.
 Download the financial statements spreadsheet to help prepare your balance sheet.

28
7.5. Conclusion

 Key points for action plan (e.g. to raise with your business adviser):

29
8. Action plan
You have now completed all the major parts of your business plan.
In order for your plan to become a reality, actions have to be coordinated and placed into a time frame. Add the action items you identified at
the end of each section above to the following action plan schedule.
 Regular contact should be maintained with your business advisers to review the outcomes of this action plan.

Date Date for Person

Action Deadlines Outcome Costs
initiated follow up responsible

Table 8-1 Actions plan for <Insert name of business here> for the period <Insert time period covered here>

30
31
9. References

100% PURE NEW ZEALAND. (02, October 2014). Retrieved from www.media.newzealand.com:
https://media.newzealand.com/en/story-ideas/new-zealand-tourism-facts-and-figures/

STATS NZ. (2017, 0CTOBER 26). Retrieved from www.stats.govt.nz:

https://www.stats.govt.nz/information-releases/new-zealand-business-demography-
statistics-at-february-2017

STATS NZ. (2018, April 27). Retrieved from www.stats.govt.nz:

https://www.stats.govt.nz/news/annual-visitor-arrivals-up-more-than-1-2-million-in-five-
years

AUCKLAND. (2019). Retrieved from www.aucklandnz.com: https://www.aucklandnz.com/business-

and-investment/economy-and-sectors/aucklands-economic-profile

WATER CARE. (2019). Retrieved from www.watercare.co.nz: https://www.watercare.co.nz/About-us

ECO FIND. (n.d.). Retrieved from www.ecofind.co.nz: https://www.ecofind.co.nz/products-services/

ECO FRIENDLY. (n.d.). Retrieved from www.water-bottle.co.nz: https://www.water-

bottle.co.nz/product-category/brands/ecotanka/

PURE WATER SERVICES. (n.d.). Retrieved from www.purewaterservices.co.nz:

http://www.purewaterservices.co.nz/about/about-us/the-company

WATER NEW ZEALAND. (n.d.). Retrieved from www.waternz.org.nz:

https://www.waternz.org.nz/Category?Action=View&Category_id=893

nzbeveragecouncil. (n.d.). Retrieved from www.nzbeveragecouncil.org.nz:

https://www.nzbeveragecouncil.org.nz/assets/PDFs/9ee61a0436/An-Overview-of-Water-
Bottling-in-New-Zealand.pdf

(n.d.). Retrieved from aucklandcouncil.govt.nz:

ttps://ourauckland.aucklandcouncil.govt.nz/articles/news/2019/01/top-tips-for-reducing-
soft-plastic-use/

business queensland. (n.d.). Retrieved from www.business.qld.gov.au:

https://www.business.qld.gov.au/starting-business/planning/market-customer-
research/basics/methods?utm_medium=MS-Word-2010&utm_source=business-plan-
template&utm_campaign=business-plan-kit

Stats NZ. (n.d.). Retrieved from www.stats.govt.nz: https://www.stats.govt.nz/

32
Why the Government is planning to ban plastic bags. (n.d.). Retrieved June 18, 2019, from
https://www.stuff.co.nz/environment/106163275/why-the-government-is-planning-to-ban-
plastic-bags

Neville, A., & Neville, A. (2018, October 07). New Zealand faces up to its plastic problem.
Retrieved from https://thespinoff.co.nz/food/07-10-2018/new-zealand-faces-up-to-its-plastic-
problem/

Refill New Zealand. (n.d.). Retrieved June 17, 2019, from https://refillnz.org.nz/
Refill New Zealand

Alibaba.com. (n.d.). Retrieved June 17, 2019, from https://www.alibaba.com/product-

detail/400-ml-BPA-Free-Eco Friendly6 0668674061.html?spm=a2700.galleryofferlist.
normalList.97.3f987426akVZ0X

New Zealand Ministry of Foreign Affairs and Trade. (n.d.). New Zealand-China FTA
overview. Retrieved June 17, 2019, from https://www.mfat.govt.nz/en/trade/free-trade-
agreements/free-trade-agreements-in-force/china-fta/nz-china-fta-overview/

Migrator. (2018, May 01). Problems with growth: Lack of finance. Retrieved June 17, 2019,
from https://www.nibusinessinfo.co.uk/content/problems-growth-lack-finance

Boykin, G. (2017, November 21). How to Identify Demographic Opportunities & Threats.
Retrieved June 18, 2019, from https://smallbusiness.chron.com/identify-demographic-
opportunities-threats-76601.html

Williams, J. (2005, May 02). The Basics of Branding. Retrieved June 18, 2019, from
https://www.entrepreneur.com/article/77408

Starting a business. (n.d.). Retrieved from https://www.newzealandnow.govt.nz/investing-in-

nz/investment-options/starting-a-business

Marketing school.org. (n.d.). Retrieved June 24, 2019, from https://www.marketing-

schools.org/types-of-marketing/offensive-marketing.html

https://www.greenpeace.org/new-zealand/tag/plastics/

33
.

34
10. Appendices
Place all your appendix items here. Each item should have its own label (e.g. Appendix 10.1,
Appendix 10. 2 etc), and should also include correct labelling of figures or tables, as well as
correct APA citations showing sources of information. Some of the appendices items
expected are:
Market analysis-related items
Strategic analysis-related items
Operations planning-related items
Costing-related
Financial-planning
Intellectual property

Appendix 10.1 <First appendix item>

Appendix 10.2 <Second appendix item>

35
Appendix checklist

Executive summary

References from customers and suppliers.......................................................................

Copies of business agreement/business name registration .............................................
Awards, details of significant milestones .......................................................................
Product/service and market analysis

Patents, trademarks and copyrights.................................................................................

Photos of products, equipment and facilities ..................................................................
Marketing plan

Marketing material including brochures, advertisements ...............................................

Market research reports...................................................................................................
Media releases, features, articles ....................................................................................
Operating plan

Quality control and procedures manuals.........................................................................

Human resources plan

Resumes of key people, references .................................................................................

Organisation chart ...........................................................................................................
Training certificates, degrees ..........................................................................................
Legal matters and risk management

Partnership agreements, company memorandum and articles of association .................

Employment contracts ....................................................................................................
Lease and loan documents ..............................................................................................
Service agreements .........................................................................................................
Finance plan

Profit and loss (previous year) ........................................................................................

Balance sheet (previous year) .........................................................................................
Ratio analysis ..................................................................................................................
Annual profit budget .......................................................................................................
Annual cash flow forecast ...............................................................................................
Debtor and creditor analysis ...........................................................................................

36