Chapter 6

Case Study Analysis

Holmes, Nicholas, and Walker Associates

Professor Cindy Stevens

3/18/2008
To: Sales Team
From: Holmes, Nicholas, and Walker Associates
Date: March 18th, 2008
Re: Mobile Devices Purchase

In assessing the best options for the Sales team’s new mobile devices, we took a look at three
major competitors. Sprint Nextel, AT&T, formerly Cingular Wireless, and Verizon Wireless. We took into
consideration the needs laid out to us by the sales team. The devices we selected would need to include:
 Built in Phone
 Texting Plan
 Data and Picture Messaging
 900 Minutes per Week
In addition we felt that the device should allow the sales team to have their e-mail available on
the device. With these criteria in place, we researched several devices. The biggest benefit in terms of
cost was the Blackberry Pearl. The phone is compact, but offers a camera, compatibility with Microsoft
Office, and an extended QWERTY keyboard for ease of typing.
Overall, we were impressed by the plan laid forward by Nextel. They offered the most cost
effective solution in terms of minutes, as well as unlimited data plan. This would allow employees to use
the device to its full effectiveness on the go, checking email, sending text messages, photos, and
accessing the internet.
While AT&T offered a competitive price on the devices, they didn’t allow unlimited pictures, and
their plan was more costly. Verizon barely peaked our interest with their phone coming in at double the
cost and a comparable plan being nearly double in price for the same amount of service as Nextel.

Sales Team Mobile Device Analysis

Plan
Service Mobile Device Cost Network Bonus Text Photo Anytime
Provider Device Cost (per) Range Features (30/Day) (5/week) Minutes
Sprint- Blackberr Email,
Nextel y Pearl $99 $89.99 Country web Unlmt. Unlmt. 900
AT&T- Blackberr
Cingular y Pearl $99 $99.99 Country Email Unlmt. 6999k 900
Verizon Blackberr Email,
Wireless y Pearl $199 $199.99 Country web Unlmt. Unlmt. 900

Figure 1. This spreadsheet details our findings by wireless service provider. Cost of plan, data limits, and
bonus features were all taken into account.
To: Professor Cindy Stevens
From: Holmes, Nicholas, and Walker Associates
Date: March 18, 2008
Re: Internet Skills

The Better Search Engine

Yahoo, AltaVista, Google, or Ask

After trying out these three search engines, I have found Google and AltaVista to be the
easiest to use. They provide the information that is easier to understand further up the results
page. The other websites had more digging that had to be done, and sometimes the results
were not what I was looking for. Google and AltaVista both take the popularity and size of a
website into account when displaying the most relevant results for a user’s search.

Between these two websites, I would have to choose AltaVista because of the easier
access to international versus national searching. Underneath the search bar on AltaVista, you
have the option of searching within the United States or worldwide, and because of this simple
feature I choose AltaVista as the easier to use of the search engines.

Google has the possibility to filter on a language basis however, and they have an entire
page of advanced and extended options for the user. However, it is the ease of access that
makes AltaVista appealing.
 To: KoKo’s Canine
From: Holmes, Nicholas, and Walker Associates
Date: March 18th, 2008
Re: Dog Walking Database

Case Study Objectives:

The job at hand is to build a simple, yet effective, database for Caedee Hannah’s business. She is
in need of Client and Pet forms, Client and Pet tables, Walker Schedule and Client List reports, and
several queries.

Case Deliverables:

Walker No. First Name Last Name Pet No. Pet Name
W001 Bob Legier 0001 Mickey
0002 Fiedo
Total Pets 2
W002 Kyle Morgan 0003 Molly
0004 Sir Lancelot
Total Pets 2
W003 Burlon Jordan 0005 Bruno
0006 Sally
Total Pets 2
W004 Kelly Lamont 0007 Peek-A-Poo
0008 Bear
0009 Gretchen
0010 Prancy
0011 Lacy
0012 Dazzle
Total Pets 6

Walkers & Pets

Figure 1-1: Above shows the names of each walker along with the pets they walk.

Number Last Name First Name Address City State Zip

0001 Blake Barney 101 Sunnyville Lane Edmond OK 73003
0004 Monac Levitica 303 Northridge Edmond OK 73099
0006 Barker Gayle 1983 Sliding Glass Edmond OK 73034

Edmond Clients
Figure 1-2: Above provides the names and information of each client that resides in Edmond.

Client No. Last Name First Name Pet No. Pet Name
 0004 Monac Levitica 0007 Peek-A-Poo
0008 Bear
0009 Gretchen
0006 Barker Gayle 0010 Prancy
0011 Lacy
0012 Dazzle

Clients with 3 Pets

Figure 1-3: The table above shows the clients that have three pets.

Client No. Last Name First Name Pet No. Pet Name Walk Time Quoted Price
0001 Blake Barney 0001 Mickey 1 $7.00
0002 Fiedo 1 $10.00
TOTAL $17.00
0002 Stone David 0005 Bruno 3 $8.00
TOTAL $8.00
0003 Yu William 0006 Sally 3 $8.00
TOTAL $8.00
0004 Monac Levitica 0007 Peek-A-Poo 3 $7.00
0008 Bear 3 $8.00
0009 Gretchen 3 $8.00
TOTAL $23.00
0005 Ruaz Monica 0003 Molly 2 $10.00
0004 Sir Lancelot 2 $7.00
TOTAL $17.00
0006 Barker Gayle 0010 Prancy 5 $8.50
0011 Lacy 5 $8.50
0012 Dazzle 5 $10.00
TOTAL $73.00

Walking Fees
Figure 1-4: The information above contains the total walking fees for each client.

Walker No. First Name Last Name Pet No. Pet Name Client No.
W001 Bob Legier 0001 Mickey 0001
 0002 Fiedo 0001

Morning Walks
Figure 1-5: Above shows the pets that Bob Legier walks in the morning.

Pet No. Pet Name Client No. Last Name First Name Phone Emergency Phone
0001 Mickey 0001 Blake Barney 606-8975 606-5039
0002 Fiedo 0001 Blake Barney 606-8975 606-5039
0003 Molly 0005 Ruaz Monica 905-8440 606-4102
0004 Sir Lancelot 0005 Ruaz Monica 905-8441 606-4103
0005 Bruno 0002 Stone David 899-8182 606-3402
0006 Sally 0003 Yu William 899-4979 899-2222
0007 Peek-A-Poo 0004 Monac Levitica 899-2395 909-8679
0008 Bear 0004 Monac Levitica 899-2396 909-8680
0009 Gretchen 0004 Monac Levitica 899-2397 909-8681
0010 Prancy 0006 Barker Gayle 754-3666 359-1588
0011 Lacy 0006 Barker Gayle 754-3667 359-1589
0012 Dazzle 0006 Barker Gayle 754-3668 359-1590

Client & Pet Information

Figure 1-6: The table above contains detailed information for each client and their pets.

Business Analysis:
After reviewing all of the information gathered above, in order for KoKo’s Canine Pet Club to
succeed, Ms. Hannah would have to become more organized and efficient with clients and their pets.
This can be done by building a simple, yet effective, database for the business including Client and Pet
forms, Client and Pet tables, Walker Schedule and Client List reports, and several queries. By producing
all of these tables and queries, Ms. Hannah will be able to maintain a sense of organization and know
which clients have which appointments. This will aid her in being able to provide quality service to her
clients thus continuing business with them which will further benefit the business enabling expansion
and increased revenues.