Enron Scandal: The Fall of A Wall Street Darling

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Enron Scandal: The Fall of a Wall Street Darling

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BY TROY SEGAL

Updated Sep 20, 2018


The story of Enron Corp. is the story of a company that reached dramatic
heights, only to face a dizzying fall. Its collapse affected thousands of employees
and shook Wall Street to its core. At Enron's peak, its shares were worth $90.75;
when it declared bankruptcy on December 2, 2001, they were trading at $0.26.
To this day, many wonder how such a powerful business, at the time one of the
largest companies in the U.S, disintegrated almost overnight and how it managed
to fool the regulators with fake holdings and off-the-books accounting for so
long.

Enron's Energy Origins


Enron was formed in 1985, following a merger between Houston Natural Gas Co.
and Omaha-based InterNorth Inc. Following the merger, Kenneth Lay, who had
been the chief executive officer (CEO) of Houston Natural Gas, became Enron's
CEO and chairman and quickly rebranded Enron into an energy trader and
supplier. Deregulation of the energy markets allowed companies to place bets on
future prices, and Enron was poised to take advantage. In 1990, Lay created the
Enron Finance Corp. To head it, he appointed Jeffrey Skilling, whose work as a
McKinsey consultant had impressed Lay. Skilling was at the time one of the
youngest partners at McKinsey.

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Why Enron Collapsed

Skilling joined Enron at an auspicious time. The era's regulatory environment


allowed Enron to flourish. At the end of the 1990s, the dot-com bubble was in full
swing, and the Nasdaq hit 5,000. Revolutionary internet stocks were being
valued at preposterous levels and consequently, most investors and regulators
simply accepted spiking share prices as the new normal.

Mark-to-Market
One of Skilling's early contributions was to move Enron from a traditional
historical cost accounting method to a mark to market (MTM) accounting method,
for which the company got official SEC approval in 1992. MTM is a measure of
the fair value of accounts that can change over time, such as assets and
liabilities. Mark to market aims to provide a realistic appraisal of an institution's or
company's current financial situation. It is a legitimate and widely-used
practice. However, in some cases it can be manipulated, since MTM is not based
on "actual" cost but on "fair value," which is harder to pin down. Some believe
MTM was the beginning of the end for Enron, as it essentially started logging
estimated profits as actual ones.

"America's Most Innovative Company"


Enron created Enron Online (EOL) in October 1999, an electronic trading website
that focused on commodities. Enron was the counterparty to every transaction on
EOL; it was either the buyer or the seller. To entice participants and trading
partners, Enron offered up its reputation, credit, and expertise in the energy
sector. Enron was praised for its expansions and ambitious projects, and named
"America's Most Innovative Company" by Fortune for six consecutive years
between 1996 and 2001.

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