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Research Methodology: 2.1 Sampling Design

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2.

RESEARCH METHODOLOGY

2.1 Sampling Design

The data regarding the perception about asymmetry in product packaging has been collected
from energetic educated consumers and has been studied here. For that purpose, a questionnaire
was designed that included questions relating to various aspects of negative experiences of
consumers due to misleading and deceptive packaging. Accordingly a survey was carried out
among a sample of students of Tezpur University.

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