MACA Travel & Tours Agency

TABLE OF CONTENTS

CHAPTER 1
A. Name of the Firm
B. Location
C. Descriptive Definition of the Project
D. Project’s Long-Range Objectives
E. Feasibility Criteria
F. Highlights of the Project
G. Major Assumptions and summary of Finding and Conclusion

CHAPTER 2 Introductions
Introduction/Background of the study
Objectives of the study
Scope and limitations
Definition of terms

CHAPTER 3 Market Study

Product Description
1. Properties of the Product
2. Uses of the product
3. Major uses of the product
4. Geographical areas of dispersion
Demand
Supply
Demand-Supply analysis
Price Study
Factors affecting the market
Marketing Program
Remarks on the mathematical method of projection
CHAPTER 4 Technical Feasibility

5. The Product(s)
6. Manufacturing process
7. Plant size and production schedule
8. Machinery and equipment
9. Plan location/plant layout
10. Building and facilities
11. Raw materials and supplies
12. Utilities
13. Waste disposal
14. Production cost
15. Labor equipment

CHAPTER 5 Financial Feasibility- Tangible vs. intangible costs and benefits

Cost- benefits analysis

Payback period
Net present value (NPV)

CHAPTER 6 Management Feasibility

16. Form of ownership

17. Organization chart
18. Officers and key personnel
19. Project schedule
MACA Travel and Tours Agency
MACA Travel & Tours Agency

CHAPTER 1
SUMMARY OF THE PROJECT
MACA Travel & Tours Agency

Name of the Firm

The word “MACA” was used as my business name due to the following reason.

I choose “MACA” as my business name it stands for the initial of

my name MICHELLE ANNE C. AMANTE.

I was encouraged to use my initial because of its uniqueness. The logo and name has its

own meaning that uphold for the success of the propose business. The quality service and

costumer satisfaction will lead to MACA Travel and tours Agency to its progress of

fulfilling its vision and mission.

The logo of MACA travel and tours Agency reflect to my personality of being sincere,

friendly and nature lover and adventurous person. I love going to different places that’s

why I decided to take BS Tourism Course and dreaming to become a successful flight

stewardess someday and experience traveling to different countries in the world.

I choose the shade of yellow as the background of my logo for its symbolize my

eagerness of becoming successful flight attendant and career business women. The shade
of green as the color of free reflects my desire to travel different places and experience

the wonder of nature. The calmness of the sky tells me the unending journey of my life.

MACA Travel and Tours Agency

LOCATION

The site is located at St. Eugene de Mazenod Avenue Community Center Building which

is formerly known as 11th venue Grace Park Caloocan City. At present the site has a

quicker access true LRT Monumento Station and Rizal Avenue Manila. And beside the

location, is Our Lady of Grace Church in Caloocan City, to the North is the Manila

Central University and on the Southern portion is going to Rizal Avenue, Manila. The

site is located within big establishments in Caloocan like Grand Central, Uniwide,

Schools and others Companies.

LAND AREA:

- The total Land Area of the site of the proposed MACA Travel & Tours

Agency is (50 50) square meters only

- Located within Vicinity of OLGP Church beside St. Eugene de Mazenod

Avenue Caloocan City.

This site is strategically located near the Central business districts of Caloocan City about

2 kilometers and 4 kilometers respectively. The major roads & highways like Rizal

Avenue, EDSA, Mc Arthur highway link to Shopping malls, Schools, Universities,

Hospitals and Churches. It is a better place for those who are planning to invest and put

up business because of its commercial areas.

MACA Travel and Tours Agency

ENVIRONMENTAL CONDITION

Caloocan is situated along highly developed urbanized area in Caloocan. It is

Surrounded on all sides of Establishments, Commercial area, Schools, Universities and

Hospitals.

The place is the one of the largest commercial areas in the entire Metro Manila

that has a continuous expansion and well developed site.

MACA Travel and Tours Agency

BRIEF DESCRIPTION OF THE PROJECT:

MACA Travel & Tours Agency provides booking & ticketing for travel needs. We offer

service & facilities for domestic only. The flight reservation system of ABACUS is the

one being used by the business. The other services offered are travel assistance &

consultation for costumers, canceling booked services, and serve as center for the regular

costumers (either foreign or local tourists) in the agency.

PROJECT SUMMARY:

Market Feasibility:

This study determines the project rationale and operational strategy that should be made

to improve sales. Based on government statistics, the improved perception of the country

will sustain a continued influx of tourist arrivals will grow by at least ten percent on a

year to year basis. (Department of Tourism (DOT) statistics, www.dot.gov.ph) To meet

this potential market, system and product promotion must be improved.

Technical Feasibility:

Technical feasibility provides information about services and production. The production

Requirements are capable of addressing market demand in all conditions. By using the
Capability of the internet, booking is now online-real time. And also see the website of

www.MACA travel & tours.com.ph for online booking. The initial outlay requirements

are capable of being met.

MACA Travel & Tours Agency

OBSERVATIONS/INTERVIEWS:

Actual and personal observation was conducted to obtain the following information:

 Site condition and its vicinity.

 Existing features.

 And type of climatic condition’s affecting the site.

TOOLS AND EQUIPMENT USED:

A map and a photographic camera was used to capture those important features of the

site, its surrounding areas, landmarks and other relevant features for better visual

familiarization of the site location.

DATA AND EVALUATION:

All the gathered data were arrranged accordingly following a given outline for the

proposal. The assumption and interpretation were carried out objectively to present

honest view of the environment and its problem; data were analyzed according to their

significance of the study. Irrelevant information was set aside and whole important details

were summarized. The proponent also encounterec several problems like; school

expenses and financial constraints, in scheduled meetings it was noticed that some of the
office workers always came late, and some were gossiping and eating every now and

then, and long travel to Caloocan City for others documents.

MACA Travel & Tours Agency

FEASIBILITY CRITERIA:

This establishes the type of organizational structure and culture that must in order to

insure the success of the proposed business. The type of business is unilateral

entreprenuership or single proprietorship. It was the chosen because the nature of

business is simple and it provides harmonious relationship between the employees and

management. Included in this chapter are the selection, hiring, work requirements,

compensation and other labor matters.

Financial Feasibility:

The financial aspect of the business is described in this chapter. Here the capability of the

proposed business is ascertained. Based on the figures, it was noted that this project is

practical and financially sound. Moreover, the financial analysis point to a positive

outlook of the business as shown in the projected financial statement.

Socio-Economic Impact:

The socio-economic impact is directly beneficial to its workers by providing employment

opportunities. The project also will contribute to local tourism development not only
through the payment of local taxes but also promoting and selling local tourist destination

via consultation and referral to clients.

MACA Travel & Tours Agency

HIGHLIGHTS OF THE STUDY

Business travel is the mainstay of travel agency operation. Eventually, flight reservations,

ticketing and or booking is 75% for business which also include government servants

traveling on official work. About 80% of the travelers are foreigner such as Indians,

Koreans, Americans, Taiwanese, Japanese, and other foreign travelers promoting travel &

tours is successful tourism management. The following principles have to be kept in mind

to wit.

1. Setting clear – cut guidelines for ticketing, booking and flight reservation;

2. Travel agency staff must be well – trained to change travel itinerary upon short

notice;

3. From time to time, there should be a review of the existing rules and

procedures to develop effective system both in the interest of the agency and other

stakeholders;

METHODOLOGY:

To conduct research, the proponent surfed the net to gather informational materials.

An ocular inspection was made to establish the site location. A survey and interview of

Some travel agencies were also made to support the secondary data gathered. Library

research was also performed to build up foundation on the project study.

MACA Travel & Tours Agency

CHAPTER 2
INTRODUCTION
MACA Travel & Tours Agency

INTRODUCTION:

Sustainable tourism development is one of the major issues facing the world travel and

tourism industry in the 1990’s. Not only tourism becoming more concerned aboout

different forms of environmental pollution in their holiday destination. There are also a

growing number of tangible examples of environmental pollution translated a loss of

tourism income. As far as a new travel agency development is concerned, the problems

are perhaps less a cure-but only the condition that concerned efforts are made on the part

of both local and national government. And the operating sector to ensure an integrated

approach in the development. Only this way will the development be sustainable and

avoid placing under stress in the carrying capacity on the travel and tour agencies.

Developing tourism of a different kind encourages investors to come and that emphasizes

not the number of arrivals but protections of the environment, preservation of the

country’s rich history and heritage, promotion of its goods and services. As a matter of

standard operating procedure, several factors are involved in putting up of a hotel.

Roughly grouped into three, these have to do with people, place and culture. The people

who have a direct influence on the resort design are the tourists. Taken with equal

importance and in combination, these influences the design of the Travel and Tour

Agency.
MACA Travel & Tours Agency

Management Feasibility:

This establishes the type of organizational structure and culture that must in order to

insure the success of the proposed business. The type of business is unilateral

entreprenuership or single proprietorship. It was the chosen because the nature of

business is simple and it provides harmonious relationship between the employees and

management. Included in this chapter are the selection, hiring, work requirements,

compensation and other labor matters.

Financial Feasibility:

The financial aspect of the business is described in this chapter. Here the capability of the

proposed business is ascertained. Based on the figures, it was noted that this project is

practical and financially sound. Moreover, the financial analysis point to a positive

outlook of the business as shown in the projected financial statement.

Socio-Economic Impact:

The socio-economic impact is directly beneficial to its workers by providing employment

opportunities. The project also will contribute to local tourism development not only
through the payment of local taxes but also promoting and selling local tourist destination

via consultation and referral to clients.

MACA Travel & Tour Agency

BACKGROUND OF THE STUDY:

Caloocan is a Global City because it is a commercial where you can find a lot of

establishment, factories and better site for this kind of business. On this site will rise the

proposed project entitled “MACA Travel & Tour Agency”. This will certainly create a

domestic class infrastructure capable in meeting the demands needed by both local and

business aspirants of time. The project will serve as passive bookings and ticketing

services provider. Considering the strategic location of the area, there is a potential

market in this part of the (well establish location) to serve the hospitality industy needs of

Caloocan clients. Nowadays, there is a growing awareness among the costumers the need

of hiring the services of travel agents for flight bookings and travel destinations.

OBJECTIVES OF THE STUDY:

The project objectives of the MACA Travel & Tours aim to answer the following:

1. What are the significant features of the proposed feasibility study?

2. What is the market study of the proposed project?

3. What is the technical viability of the proposed project?

4. What management structure is necessary for the effective operation of the

proposed project?

5. How financially viable is the project in terms of operating ratio and net profit
 ratio?

6. What is the socio – economic benefit of the proposed project?

MACA Travel & Tours Agency

REVIEW OF RELATED LITERATURE

The Travel Agency business does not have a long history. Although one of the largest in

the world in volume sales, it was a sheer coincidence that brought this business into

being. On June 9, 1841, Thomas Cook walked fifteen miles to a temperance meeting at

Leicester in England. On this journey, he conceived the idea of hiring a train to take his

fellow members of the temperance society. Accordingly, he organized a trip from

Leicester to Lougborough carrying 570 passengers on his famous excursion. The

experiment was unique as it was the first time that an agent bought railways tickets in

bulk and resold them to members of his group. The arrangements were made on a no

profit basis. Each participant had to pay only one shilling for a journey of twenty – two

miles. Although Cook undertook this project as a no – profit service, he soon realized its

commercial potentials. He started a full – time excursion agency in 1845. The Railway

Company agreed to give him five percent commission which, however, was not enough

to make the business worthwhile. Cook had, therefore, to diversity his business in other

directions and he became the first tour operator in the world.

The First Travel Agent:

Cook started making his tours interesting. In 1845, he arranged the first all inclusive tour

from Leicester to liver pool. For the purpose of his tour, he invented hotel coupons,

which are now a common phenomenon in travel agency business all over the world. In
1846, he took 350 people by train and steamship on a tour of Scotland. The first guide

book on his tour was also published by cook. He later moved to London. In 1851, over 1,

MACA Travel & Tours Agency

50,000 people used Cook’s lodging and transportation service to go to London for the

first world exposition at Crystal Palace. This was followed by a number of grand circular

tours of Europe including visits to different countries. Soon after the American Civel War,

his son, John M. Cook, led a group of tourists to New York, Washington and other places

connected with the battlefields of the American Civil War. In 1882, Cook started his first

around – the – world tour. The tour took 220 days. It inspired Jules Verne to write his

famous book Around the World in Eighty Days.

Cook’s tours went every where – to Egypt, to see the pyramids and to avoid the English

chill, to the Holy Land for pilgrimage. Cook was hired by the British government o

transport 18,000 men up the Nile River to relieve General Gordon at Khartoum. In the

late seventies of the nineteenth century, Cook arranged a deluxe tour of India with the P

& O steamship line. On arrival in Bombay, the travelers were moved to the spacious

compartments of Indian railways to see the Taj Mahal. Meals were served in the travelers’

cabin in the train. Cook also arranged travel to the valley of Kashmir. In 1874, he

provided another service which was the beginning of the present day traveler’s cheques.

These coupons were called circular notes came to be known as “traveler’s cheques” and

were adopted by the American express company. The travelers cheque has been a unique

phenomenon which greatly helped the development of tourism in the world. It is insured

against loss. The issuing company makes little money on selling travelers cheques, but it

can use the noney acquired from the sale of such cheques by investing it or by loaning it
on interest. The people who buy travelers cheques do not use the money for along time.

Thomas cook

MACA Travel & Tours Agency

became blind in his old age. His only son, John, inherited the business and continued the

work of his father. In 1878, he became the manager of the firm. The Cooks realized that a

bulk use of transport and accommodations could reduce the cost of travel and thus

increase the demand. They provided personalized service. The Cook’s tours throughout

the second half of the nineteenth century were quality tours escorted by a tour leader -

frequently by John or one of his three sons. Mark Twain, who traveled all over the world

on his own was most impressed and he caricatured such tours. It seems some enterprising

and unscrupulous man has devised the project of conducting some forty to fifty persons

from London to Naples and back for a fixed sum. He contracts to carry, theatricals,

sculpture, carved wood, frescoes, washing and roulette. You see them forty in number,

pouring along the street with a director, now in front, now in the rear, circling them like a

sheep – dog. In 1898, the management of the firm passed on to John’s three sons. At the

time of his death at the age of 83, the Cook’s tours became more and more sophisticated

and easy for travelers. The travelers were net on arrival by a car. Cook’s agents went in

the customs lounge to assist the travelers through formalities and to arrange their sight-

seeing tours. In those days, most of the were group tours. The era of all – inclusive tours

had started.
MACA Travel & Tour Agency

OPERATIONAL DEFINITION OF TERMS:

Booking - A reservation booking code. The code used to make a booking on a GDS

for a specific fare also called a fare code.

Electronic Ticketing - A computerized system used by airlines in which no physical

ticket or boarding pass is generated.

Global Distribution System - A computer reservation system, typically owned jointly by

airlines in different countries that includes reservation databases of

suppliers in many countries abbreviated GDS. This term has largely

replaced “computerized reservation system (CRS)” as the term of choice

within the industry.

Ground Operator – A tour operators referred to as “ground operators” normally provide

services at the destination only and do not package or market

transportation to or from the destination.

Information On Destination – The travel agent provides information to clients on hotels

and various other accommodations at the other end of the airline ticket.

Insurance – travel agencies offer insurance policies to cover death, disablement, loss or

damage of baggage.

Itineraries – A travel agent advises people on the type of itineraries which they should

select for their holiday or business Travel. He also advises them where
 they should go for a holiday.

Passport – A document identifying an individual as a citizen of a specific country and

attesting to his or her identity and ability to travel free.

Speciality Channellers – include incentive travel firms, meeting and convention

planners, hotel representatives, interline representatives, association

executives, corporate travel offices, and travel consultants.

Ticketing – he/she sells tickets to his clients on all modes of travel.

Tour Operator – is responsible for delivering the services. Some tour operator own

buses hotels or other facilities or these may be obtained from constructors

such as specifics hotels, bus, companies, restaurants, resorts, attractions, car

rental companies or other tour operators.

Travel Agent – besides selling prepaid package tours, also prepares individual itinerary

and a retailer who sells independent tour or tour packages created by tour

operators.

Travel information – a travel agent provides information relating to the destination,

climate, modes of travels, prices, timetable, visa, currency, health etc. to

people who wish to travel.

Visa – A document or, more frequently, a stamp in a passport authorizing the bearer to

visit a country for specific purposes and for a specific length of time.

SCOPE AND LIMITATION:

The proposed MACA Travel and Tours Agency will serve both local and foreign

clienteles in booking and ticketing services through the internet for local flight

reservations and travel destinations. A random survey pretest on site at Caloocan City will
be conducted to serve as basis for the market survey variables. Secondary data will be

used.

MACA Travel & Tours Agency

CHAPTER 3
MARKET STUDY
MACA Travel & Tour Agency

MARKET STUDY AND PRODUCT DICRIPTION:

This study is states the descriptions of the quantities of the product, and presenting the

process flow chart. The objective of this study is to explain the technical concept about

products and services.

Technical Aspect:

Flight reservation booking/ticketing, travel assistance, and consultation require a high

degree of skill and organizational capacity at MACA Travel & Tour Agency.

Airline Ticketing/Booking:

The airline ticketing/booking and other activities in the specified area is centrally located,

preferably in the business area and easily acceptable to the general public and it is also

maintains ethical standard of business in dealing with the clients and the principal.

Likewise, the target market is based on a variety of other factors related to

booking/ticketing and flight reservation.

A. Booking and or Ticketing Preparation

 In this preparation the MACA Travel & Tour Agency would provide

Effective and efficient services to the clients in principals by adhering

to international standards.

B. Travel Assistance/Consultation

* The managing director of the agency should be given the full

Responsibility to the clients on travel assistance consultation.

MACA Travel & Tour Agency

A. On the Market Aspect

The Product

Passive Booking, Ticketing are the main products of this project, including canceling

tickets and Travel Assistance/ Consultation to all clientele. The agency shall ensure the

arrangements flight bookings, the actual carrier of services booked is made clear to the

customer. This is very important for coded-shared flights. Though, there are also

competitors offering the same products and services such that of MACA Travel & Tour

Agency, its selling point would be friendly and accommodating service.

Demand for the Product

The MACA Tour & Travel Agency shall keep accurate records covering all reservations

and transactions of all clientele to guarantee smooth handling of reservations, bookings

and other providers.

The data based or a figure on the comparative projected study of yearly clientele over a

period of five (5) years, from 2008 up to 2012. Table 1.1 Weekly Flight Reservations,

Booking and Ticketing, Consultation and other services below show this:
MACA Travel & Tours Agency

GEOGRAPHICAL AREAS OF DISPERSION:

DOMESTIC CITY CODES:

CITY: CODE:

ALAH VALLEY AAV

BACOLOD BCD
BAGUIO BAG
BASCO BSO
BISLIG BPH
BUTUAN BXU
CAGAYAN CGY
CALBALOG CYP
CATARMAN CRM
CAUAYAN CYZ
CEBU CEB
COTABATO CBO
DAET DTE
DAVAO DVO
DIPOLOG DPL
DUMAGUETE DGT
GEN. SANTOS GES
ILIGAN IGN
ILOILO ILO
JOLO JOL
KALIBO KLO
LAOAG LAO
LEGAZPI LGP
MALABANG MLP
MAMBURAO MBO
MANILA MNL
MARINDUQUE MRQ
MASBATE MBT
NAGA WNP
ORMOC OMC
OZAMIZ OZC
PAGADIAN PAG
PTO. PRINCESA PPS
ROXAS RXS
SAN JOSE SJI
SURIGAO SUG
TABLAS TBH
TACLOBAN TAC
TAGBILARAN TAG
TANDAG TDG
TAWI-TAWI TWT
TUGUEGARAO TUG
VIRAL VRC
ZAMBOANGA ZAM
MACA Travel & Tours Agency

I. Demand for the product

RESPONCE NO. OF RESPONCE PERCENTAGE

Good Quality 39 52%

Not good quality 0 0

Did not return 36

TOTAL 75 100%

The Table I showed demand for the product which are most likely good quality. 39 or

(52%) percent respondent said yes. It is noticed that the majority of the respondents want

a good quality for the product to be given to them.

MACA Travel & Tours Agency

F. Status Living in the Area

RESPONSE NO. OF RESPONDENTS PERCENTAGE

24
Class A 18 %
Class 2 35%
B 6

2 31
Class C 3 %

Did
not returned 8

TOTAL 75

The table F show, status living in the area, 18 respondents or (24%) percent of the class A

(higher Class), 26 or (35%) percent of the class B (Middle Class) and 23 or 31% percent

of the class C. Majority or residents living in the area belong to class B.

MACA Travel & Tours Agency

H. Size and characteristics of the market

RESPONSE NO. OF PERCENTAGE

RESPONDENTS
Favorable and good services 39 52%
Unfavorable and uncomfortable 0 0
Did not return 36
TOTAL 75

The table H showed of size and characteristics of the market. 39 or (52%) favor of
the area in favor respondents good services and zero respondents and
uncomfortable.

MACA Travel & Tours Agency

 II. Demand for the product

RESPONCE NO. OF RESPONCE PERCENTAGE

Good Quality 39 52%

Not good quality 0 0

Did not return 36

TOTAL 75 100%

The Table I showed demand for the product which are most likely good quality. 39 or

(52%) percent respondent said yes. It is noticed that the majority of the respondents want

a good quality for the product to be given to them.

MACA Travel & Tours Agency

J. ALWAYS TRAVEL

RESPONCE NO. OF RESPONCE PERCENTAGE

Yes 24 32%

No 23

No answer 28

TOTAL 75 100%

The Table L showed respondents who always traveled 24 or (32%) and 23 or (31%) did

not travel a lot. This situation says that those respondents who had the means loves to

travel than those have nots.

MACA Travel & Tours Agency

K. Type of Travel ( Domestic )

RESPONCE NO. OF RESPONDENTS PERCENTAGE

First Class 22 29%

2ND Class 22 29%

Economy 31 42%

TOTAL 75 100%

The above table indicated that people in the area are practical when it comes to the type

of travel. Respondents preferred air travel via company class with 42% approvals due to

limited budget.

MACA Travel & Tour Agency

DEMAND SUPPLY ANALYSIS:

The MACA travel & tours agency gives a discount of those students going traveled. It is

also give a low fare price for the children’s. I’ll advertise the agency from process such as

leaflets, brochure and bulletin board.

PRICE STUDY

Tour Packages that they offer as of September 2007:

These packages are available for groups of 2-3 persons only. All rates are subject to

change without prior notice.

Bohol

Accommodation Rates Particulars

Bohol Beach Club single-Php - optional:fascinating bohol tour Php

7,809 1,950/ person
Twin- PhP5, 643 - AC local: PhP 500.00
Triple-PhP5,415 - AC International: USD $10.00

Alona Knew single-PhP - optional:fascinating bohol tour PhP

5,090 1,950/ person
Twin- PhP3, 390 - AC local:PhP 250.00
Triple-PhP6, 620 - AC International: USD $10.00

Cebu

Accomodation Rates Particulars

Cebu Beach Club single- Php - AC Local: PhP 500.00

8,379
Twin-PhP5, 814 - AC International: USD $10.00

Maribago Blue-Water Single- PhP - Valid for local and expatriates only
 8,000 - AC local:PhP500.00
Twin- PhP 6,000 - AC international: USD $10.00
Triple- PhP 5,000

Davao

Accomodation Rates Particulars

Marco polo single- PhP 6,840

Twin- PhP 3,420
Triple –PhP

Palawan

Accomodation Rates Particulars

Club paradise single- PhP -AC local: PhP500.00

Twin- PhP 6,555 -AC international: USD $10.00
Triple- Php

Princesa Holiday Single- PhP7,920 - AC local: 5%

Twin- PhP 4,220 - AC international: USD $10.00
Triple- PhP 3,225

Dos Palmas Single- PhP - AC local: PhP500.00

22,230
Twin- PhP - AC international: USD $10.00

Boracay

Accomodation Rates Particulars

Friday’s resort Single-PhP -roundtrip transfer from kalibo-resort

16,302 Subject to a surcharge
Twin-PhP -AC local: PhP500.00
9,462
Triple- PhP -AC international: USD $10.00
MARKET PROGRAM

Bookings and/ or ticket reservations, plane tickets and travel assistance and consultation

per customer within the agency, a first class domestic flight is higher fare than those 2nd

class and third class domestic flight. But market of small domestic flight will also be

developed by establishing network outside Mindanao and Visayas area.

Production

The list below shows a sample list of the Place of Departure, Date of Departure and

Return and Flight Fare As of September 2006.

Place of Departure Date of Departure Date of Return Domestic Fare

Flight (First Class)

Bohol September 1, 2007 September 5, 2007 Php 8,880.00

Cebu City September 6, 2007 September 10, 2007 9,198.00

Iloilo City September 11, 2007 September 15,2007 8,900.00

Davao City September 16, 2007 September 20, 2007 9,991.00

Tacloban City September 21, 2007 September 25, 2007 7,567.00

Butuan City September 36, 2007 September 30, 2007 8,900.00

TOTAL PASSENGERS= 9/ TOTAL FARES= (ROUND TRIP)= PHP53,436.00

MACA Travel & Tour Agency

REMARKS ON THE MATHEMATICAL METHOD OF PROJECTION

Table 1.1
Weekly Projection
Flight Reservation, Booking and Ticketing, Consultation and Other Services
MACA Tours & Travel Agency

Year 2007 2008 2009 2010 2011

Domestic 15 Passengers 20 Passengers 25 Passengers 30 Passengers 35 Passengers

Flight
Cebu 5 Koreans 10 Americans 10 Japanese 10 Koreans 10 Taiwanese

Davao 5 Indians 5 Balikbayan 5 Americans 8 Americans 5 Americans

Iloilo 2 Taiwanese’s 5 Koreans 5 Canadians 7 Balikbayan 6 Koreans

3 Balikbayan 5 Thai Lander 5 Taiwanese 4 Balikbayan

5 Indians

Sourced from: Michelle Anne C. Amante

Managing Director

MACA Travel & Tours Agency

 CHAPTER 4
TECHNICAL FEASIBILITY

MACA Travel & Tour Agency

TECHNICAL STUDY:

This study is states the descriptions of the quantities of the product, and presenting the

process flow chart. The objective of this study is to explain the technical concept about

products and services.

Technical Aspect:

Flight reservation booking/ticketing, travel assistance, and consultation require a high

degree of skill and organizational capacity at MACA Travel & Tour Agency.

Airline Ticketing/Booking:

The airline ticketing/booking and other activities in the specified area is centrally located,

preferably in the business area and easily acceptable to the general public and it is also

maintains ethical standard of business in dealing with the clients and the principal.

Likewise, the target market is based on a variety of other factors related to

booking/ticketing and flight reservation.

C. Booking and or Ticketing Preparation

 In this preparation the MACA Travel & Tour Agency would provide

Effective and efficient services to the clients in principals by adhering

to international standards.

D. Travel Assistance/Consultation

* The managing director of the agency should be given the full

Responsibility to the clients on travel assistance consultation.

MACA Travel & Tour Agency

 E. Serve as center for the regular customers (either foreign or local tourist) in

the Southern Metro Manila

 Available facilities 24/7 for client’s consultation. This can be made

Possible with the use of appropriate technology currently being used

by other players in the tourism industry.

ACTIVITIES January-March April - June July - August December -

January
I. PROJECT
START UP

II.
PROCUREMENT

III.
MOBILIZATION

IV.
INSTALLATION

START - UP

The table above depicts the timetable of the activities before commercial operations of

the business starts in 2008.

MACA Travel & Tours Agency

CHAPTER 5
Financial Feasibility- Tangible vs. intangible costs and benefits
 PROJECTED INCOME STATEMENTS
2008-2012
(In Philippine Pesos)
2008 2009 2010 2011 2012

Fees Earned 1,225,500 1,348,050 1,842,855 1,631,141 1,794,254

Other Income 55,000 60,500 66,550 73,205 80,526
Total Revenue 1,280,500 1,408,550 1,549,405 1,704,346 1,874,780
Cost of Fees Earned 768,300 822,081 879,627 941,200 1,007,085
Gross Profit 512,200 586,469 669,778 763,146 876,695
Less:
Advertising 8,000 8,560 9,159 9,800 10,486
Amortization 1,000 1,000 1,000 1,000 1,000
Communication 36,000 38,520 41,216 44,102 47,189
Contribution Expenses (SSS, PH.PAG-IBIG 7,092 7,588 8,120 8,688 9,296
Depreciation 37,000 37,000 37,000 37,000 37,000
Fringe Benefits 65,000 69,550 74,419 79,628 85,202
Insurance 7,000 7,490 8,014 8,575 9,176
Office Supplies 6,000 6,420 6,869 7,350 7,865
Rent 240,000 240,000 240,000 240,000 240,000
Repairs & Maintenance 2,000 2,140 2,290 2,450 2,622
Taxes and Licenses 8,000 25,610 28,171 30,989 34,087
Transportation 12,000 12,840 13,739 14,701 15,730
Miscellaneous 3,500 3,745 4,007 4,288 4,588
Total Expenses 432,592 460,463 474,004 488,571 504,241

Net Income Before Tax 79,608 126,006 195,774 274,575 363,454

Provision for Income Tax 10,422 19,702 34,444 57,373 84,037
Net Income After Tax 69,186 106,304 159,330 217,202 279,417
MACA Travel & Tours Agency

CHAPTER 6
MANAGEMENT FEASIBILITY

MANAGEMENT STUDY:
The objective of this study is to determine the manpower requirement and to be able to

establish the organizational structure, and to develop the system to analyze the procedures

and policies of the proposed MACA Travel & Tour Agency.

Form of Business Ownership:

The form of business ownership is single proprietorship in which the business is owned

and usually managed by one person. For MACA Travel & Tour Agency, the proponent is

the managing director. A sole proprietorship is a kind of business that is easiest to

start. It is simple to operate because the owner can make decisions freely.

Capitalization:

The capital of the proposed project is P300,000.00, the personal saving of the proponent.

This amount initially will cover the operating capital to start up the business. Other

funding will be sourced from suppliers and avail of their term payments.

Legal requirements

The regulatory requirement are needed before its business operation commences like

certifications from Bureau of Domestic Trade, Social Security System, Bureau of Internal

Revenue, Pag-ibig and mayor’s permit from the local government unit.

MACA Travel & Tour Agency

ORGANIZATION CHART
 MANAGING DIRECTOR

ASSISTANT MANAGING
DIRECTOR

RESERVATION ACCOUNTANT
OFFICER 1

LIAISON OFFICER

This organizational chart is a line and staff type. The set up fits the simple

operation of the Agency in its day to day operation.

MACA Travel & Tour Agency

Operational Strategy:

In pursuit of each objective, MACA Travel & Tour Agency will engage in following

activities:

1. Servicing on flight reservation, booking space or services and ticketing;

2. Travel assistance & consultation to customers;

3. Canceling booked services; and

4. To serve as center for the regular customers ( either foreign or local tourist ) in

the agency.

Organization & Management:

The Managing Director of the MACA Travel & Tour Agency will implement and

manage the business. Although a team work approach or task- sharing approach with the

staff in the agency will mostly be observed through out each conduct, the managing

director will assume full responsibility for the project modules.

St. Eugene de Mazenod Avenue, Grace Park Caloocan City

 MARKET RESEARCH SURVEY
QUESTIONNAIRE

Name:____________________ Age: _______________

Position:__________________ Date of Birth:________________
Name of Company:_________________ Assignment:_________________

Direction: Please fill up the following questions below to enable the firm to identify a
specific market segment where there is an opportunity for profit and growth:

A. Geographical Location at Taguig City

Near the Business District Near the Slum Area

Near the Dangerous Area Near the seceded Area

B. Age Bracket Living in the Area

11 years old 18 years old

25 years and above All of above

C. Status:____________________

D. Sex:______________________

E. Income Bracket:

Php 5,000 below Php 10,000.00

Php 30,000.00 and above Php 15,000.00