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    Market Size: LG Pakistan

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    Amir Ali
    Market size depends on the target market, which is made up of buyers with common needs. There are several target market segments including undifferentiated, differentiated, concentrated, and micro marketing. This target marketing is suitable for air conditioners (ACs) as the product is the same but there are different segments in the market. Current major home appliances brands in Pakistan include LG Pakistan, Pak Elektron Limited, Samsung Pakistan, Dawlance, Orient Group of Companies, and Al-Meraj Home Appliances. The home appliances market in Pakistan has grown significantly as consumption of electric goods such as TVs, refrigerators, and ACs has increased with the rising population and GDP, though this increase has not been proportional across

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    Market Size: LG Pakistan

    Uploaded by

    Amir Ali
    36 views3 pages
    Market size depends on the target market, which is made up of buyers with common needs. There are several target market segments including undifferentiated, differentiated, concentrated, and micro marketing. This target marketing is suitable for air conditioners (ACs) as the product is the same but there are different segments in the market. Current major home appliances brands in Pakistan include LG Pakistan, Pak Elektron Limited, Samsung Pakistan, Dawlance, Orient Group of Companies, and Al-Meraj Home Appliances. The home appliances market in Pakistan has grown significantly as consumption of electric goods such as TVs, refrigerators, and ACs has increased with the rising population and GDP, though this increase has not been proportional across

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    International marketing

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    vestel

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    Market size depends on the target market, which is made up of buyers with common needs. There are several target market segments including undifferentiated, differentiated, concentrated, and micro marketing. This target marketing is suitable for air conditioners (ACs) as the product is the same but there are different segments in the market. Current major home appliances brands in Pakistan include LG Pakistan, Pak Elektron Limited, Samsung Pakistan, Dawlance, Orient Group of Companies, and Al-Meraj Home Appliances. The home appliances market in Pakistan has grown significantly as consumption of electric goods such as TVs, refrigerators, and ACs has increased with the rising population and GDP, though this increase has not been proportional across

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    36 views3 pages

    Market Size: LG Pakistan

    Uploaded by

    Amir Ali
    Market size depends on the target market, which is made up of buyers with common needs. There are several target market segments including undifferentiated, differentiated, concentrated, and micro marketing. This target marketing is suitable for air conditioners (ACs) as the product is the same but there are different segments in the market. Current major home appliances brands in Pakistan include LG Pakistan, Pak Elektron Limited, Samsung Pakistan, Dawlance, Orient Group of Companies, and Al-Meraj Home Appliances. The home appliances market in Pakistan has grown significantly as consumption of electric goods such as TVs, refrigerators, and ACs has increased with the rising population and GDP, though this increase has not been proportional across

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Market size

    Market size is depend on Target market, is a set of buyers sharing common needs or characteristics that
    the company decides to serve.There are several target market segments including undifferentiated
    marketing,differentiated marketing, concentrated marketing, and micro marketing. both these combine
    provide services to these following areas.

    World region or country PAKISTAN

    Country region PUNJAB

    City MORE THAN 40 CITIES INCLUDINGLAHORE, GUJRANAWALA,Multan,Sibi

    Climate hot weather

    Because the segmented marketing is a market-coverage strategy in which afirm decides to target several
    market segments and designs separate offers for each.This is also the case in AC target marketing.This
    target marketing is very apt for the AC because the product is one and dealingwith several segments
    existed in the market.

    Current home appliances brand in pakistan

    LG Pakistan

    The history of LG has always been based around the company's desire to create a happier, better
    life.LG Electronics has unveiled many new products, applied new technologies in the form of
    mobile devices and digital TVs in the 21st century and continues to reinforce its status as a
    global company.

    Pak Elektron Limited – PEL

    Pak Elektron Limited - PEL is the pioneer manufacturer of electrical equipment in Pakistan. PEL
    was established in 1956 with technical collaboration with AEG of Germany.

    Samsung Pakistan

    Since its founding in Suwon, Korea in 1969, Samsung Electronics has grown into a global
    information technology leader, managing more than 200 subsidiaries around the world.

    The Company’s offerings include Home Appliances such as TVs, Monitors, Refrigerators and Washing
    Machines as well as key mobile telecommunications products like Smartphones and Tablets
    Dawlance

    Dawlance is a household brand of home appliances in Pakistan. Dawlance began its


    operations in 1980 and has grown steadily over the past three decades into a company
    known for quality and reliability of its products and services.

    Orient Group of Companies

    Established in Lahore in 1957 with Photo Goods business, today the Orient Group of
    Companies is one of the largest consumer goods companies of Pakistan. In 1975, the
    company launched its imports division. With hard work, excellent services, honesty and
    strongly integrated business ethics, the imports business grew consistently and resulted in
    the formation of Orient Enterprises.

    Al-Meraj Home Appliances


    Managed By: Mr. Muhammad Afzal Bhutta - MDMr. Asad Afzal Bhutta - CEOMr. Adnan Afzal
    Bhutta – Director.
    Y.O.E: 1979
    Business Type: Wholesalers, Manufacturers, Exporters.

    Market situation analysis


    Similar to any developing economy, consumption and usage of electric goods such as televisions,
    refrigerators and air conditioners has increased in Pakistan. However this increase has not been
    proportional provincially and demographically. This paper will analyze the previous distribution of
    electric goods in Pakistan as well as the future trends that they exhibit with respect to televisions,
    air-conditioning, refrigeration and tube light industry.
    Television viewership has steadily increased in Pakistan. In Punjab the estimated number of television
    sets is more than the combined (estimated) number of televisions in other provinces

    Refrigeration industry has exhibited tremendous growth in Pakistan. The demand for refrigerators is
    estimated to be at 300,000 per annum for 1994-95 and is expected to grow at the rate of 10% per
    annum for the next five years

    In aggregate terms the electric goods market has grown tremendously. With an increasing population as
    well as GDP growth rate, this industry can easily be estimated to grow more in all arenas. Increasing
    competition can also be estimated to increase quality of the product. So as increase the demand
    completion also increased, that is a big challenge for companies to maintain his place in country. With
    increasing no. of customer number of home appliance production was also increased and bring
    something better than other.

    As company’s produces better quality of product that enhances production cost that may minimize
    profit margin and create some challenges for others.
    Pest analysis

    Political environment
    In Pakistan there is no sustainability in political system of country. There are always conflicts regarding
    tax system, budget allocation trade policies. Pakistan is one of the most vulnerable countries of world.
    Very few incentives are given to manufacture. Government also increased minimum wage rate.

    For haier to combine working with vestle may have regulation policies. But current government has
    relaxation on tax system regarding tariff. Current government promotes foreign investment in country
    that is good sign to run a business.

    Social environment
    For haier to run a business in Pakistan may have issue of price wars. In Pakistan air conditions are mostly
    used by upper and middle class. People are more conscious about price due to financial crisis. Customer
    has started considering split air conditioners as a symbol of status.more demand of split ac due to
    energy saving.

    Economical environment

    With haier operationsit can be affected by the country economic condition.for instance if country
    economic growth has declining and going towards inflation,haier,s sale affected because people have no
    power to buy their product.however

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