Experienced Retail professional with 8+ Years of Category & Ecommerce Business

Building experience with Flipkart, Reliance Digital, Shopcj India, Browntape and Shyam
Richfeel India
Yadav
Retail Professional
Work History

2017-09 - Head Of Business Development –

Current Riddhi Siddhi Enterprise, Mumbai, India
Offline Business –
• Responsible for doing tie ups with modern trade and managing
sale of products of brand Khadi Shuddha & Khadi Pure
• Tie up with super , regional and local distributors and generating
sales from them.
• Tie up with modern trade and Large format retail chain stores
like Noble & Wellness Forever, Dmart, Eden & DG Ayurvedic etc.
• Handling general trade operaion and corporate gifting business
development
• Handling retail distributor team of 5 people, 2 for sales and 3 for
Personal Info
operation all over Mumbai and India.
Address
• Strengthening the Core Categories & developing the
Flat 004 Pawansut Bldg Tanaji
complimentary product lines
Nagar Malad E
• Assortment Panning – New Products, Supplies – Regional &
Mumbai, MH, 400097
National
• Product Curation, Planning Promotions & Propositions for driving Phone

sales in coordination with internal management and marketplace 08097853813

team E-mail
• Business Targets & Gross Margin Responsibility shyamny13@gmail.com
• Publishing sales Trends, Insights and Analytics LinkedIn
• Generating 50 L additional revenue from gifting orders per https://www.linkedin.com/in/sh
month yamny13/
• Have added sales value of 2x in offline by adding Noble &
wellness forever.
• Achieved Total offline business size – 1cr per month
Online Business –
• Handling complete operation for online sales on all portals and
Skills
marketplaces
• Expanding business from offline to online stores and Buying and Merchandising
marketplaces
• Building complete presence in online market from scratch to E-commerce Evangelist
more than 10 well known websites Nykaa, Purplle, amazon,
Vendor Development
netmeds, bigbasket etc.
 • Negotiating margin and discount for festive period and Big sale Category Management
days.
Planning & Controlling Sales
• Managing Promotion , discount and offers on all portals.
• Handling Ad spend on marketplaces and portals with in depth Data Analytics
ROI analysis
• New website development for Khadi Shuddha
• 2 x Growth, 2018-19 vs 2017-18, 50L GMV / month

2016-05 - Manger - E-Commerce

2017-08 Richfeel India Pvt. Ltd, Mumbai, Maharashtra
• Managing P&L of category and handling operations part on all
Marketplaces.
• Sales analysis of the different products on the weekly,
monthly and quarterly basis, analyze the trends and plan for
future requirements.
• Negotiations for Margin contributionin offers and promotions
on Marketplaces.
• Increasing length & width of category and number of listing
with hygiene on all MPs.
• Market research for competitive pricing and product in
category to increase revenue.
• Monthly, Quarterly and Annual sales plan formulation and
implementation for category.
• Experience Summary: Company Designation Duration Khadi
Shuddha Business Head - Offline & Online Sep-2017 - Till Date.

2014-09 - Assistant Category Manager

2016-04 Shopcj India Pvt. Ltd
Vendor Development & Management :
• Identify and select vendors/brands for Consumer Electronics
category, as well as other categories which cater to the identified
Target Audience.
• Negotiating with the said vendors/brands and deciding upon
the best commercials.
• Identifying the target market as well as the target audience.
Operation Management :
• To work with SCM for testing on drop shipment model under
trial for Home shopping channel, later will be testing for
marketplace as well .
Website Management:
• To work closely with IT development team to implement
changes on website, backend database management & vendor
 panel front .
• Vendor training on vendor panel for order Management
through internet .
Marketplace with Agency, Franchise, mCommerce& Mobile App:
• Develop and implement a merchandising strategy to meet and
maximize sales through available platform such as Internet,
mCommerce& Mobile App etc.
• Analysing sales trend and evolving future promotions

2013-12 - Deputy Manager - Category

2014-12 Reliance Retail, Navi Mumbai, Maharashtra
Product Procurement:
•Identifying, selecting and sourcing products from the vendor to
build a strong product portfolio.
•Building and maintaining strong relationships with the vendors
to facilitate the flow of stocks and product information.
Vendor Management:
•Sourcing potential vendors in compliance with the company
policies and procedures.
•Negotiations with the vendors to get the supply of the products
at right time and at a competitive price.
Product Management:
•Identifying customer needs and assorting proper merchandise
at store level.
•Ensuring proper display of Merchandise at Retail Outlets.
•Store Level target setting, creating sales plans and tracking
performance against the same.
Market Research:
• Understanding Retail trends to identify the consumer needs.
• Competition mapping and analysis
Analysis:
•Analyzing sales trend to forecast and study the demand
dynamics.
•Other back end report analysis.

2011-11 - Sr. Executive

2013-11 Flipkart India Pvt. Ltd, Mumbai, Maharashtra
● Responsible for launch of Gaming Hardware & Home Audio
Category for Western Region .
● Have managed vendors for Large Appliances and TV Category
as well.
● Sourcing, Buying and Merchandising activities for category and
 New launches .
● Formulation and implementation of monthly sales planning for
my set of brands.
● Current updates on product range, category verticals, market
trends, price variation, new product launches, competitive
market analysis etc.
● Co-ordination with various teams –Procurement, Catalog Team
, Marketing , logistics, Warehouse to ensure smooth flow of
process in operation.
● Managing Brands Accounts , getting deals , seasonal offers ,
discounts from Distributors etc.
● Generating brand sales reports like for Sony, Microsoft,
Mitashi, Red Gear, Philips, Gunnar etc. and doing sales analysis of
campaign and suggesting measures to increase effectively of
campaign.
● Sales analysis of the different products on the weekly, monthly
and quarterly basis, analyze the trends and plan for future
requirements .
● Achievement - Launching of Gaming Hardware& Home Audio
Category successfully for Western Region .

Education

2009-07 - MBA: Marketing

2011-07 Atharva Institute Of Management Studies - Mumbai

2003-07 - Bachelor of Engineering Technology :

2007-07 Electrical, Electronics And Communications
Engineering
Thakur College Of Engineering & Technology - Mumbai