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Production Process

The document provides an introduction to PT. Mondrian, a garment company in Indonesia. It discusses PT. Mondrian's product lines, which include t-shirts, jumpers, jackets and children's clothing. It emphasizes the importance of product strategy and quality control to the company's sales and market reach. The document then outlines the student intern's goals, which are to learn about PT. Mondrian's production process and marketing strategies, and to fulfill their study requirements. Finally, it previews the internship activities over four weeks, which will include orientation, assisting in marketing and production, and a final evaluation.
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0% found this document useful (0 votes)
260 views

Production Process

The document provides an introduction to PT. Mondrian, a garment company in Indonesia. It discusses PT. Mondrian's product lines, which include t-shirts, jumpers, jackets and children's clothing. It emphasizes the importance of product strategy and quality control to the company's sales and market reach. The document then outlines the student intern's goals, which are to learn about PT. Mondrian's production process and marketing strategies, and to fulfill their study requirements. Finally, it previews the internship activities over four weeks, which will include orientation, assisting in marketing and production, and a final evaluation.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1

CHAPTER I

INTRODUCTION

A. Background

Nowadays technology is developing so rapidly encouraging

companies to grow and develop. Certainly cannot be separated from

various problems that arise from within and from outside the company.

And in guaranteeing the survival of the company, it requires a directed

form of leadership and good planning.

With the current industrial era the diversity of models and the

quality of a product becomes a very important factor and cannot be

separated from the process of success of a company. The demands of

consumers or markets for the availability of models and the quality of a

high product increasingly show clear symptoms. Where the market or

consumers tend to choose a product that has guaranteed quality than an

unknown product. It shows that the market or consumers assess the good

and bad of the company based on the availability of capital and the quality

of the products it produces.

Kotler (2000:448) defines products: “ A product is anything that

can be offered to a market to meet a desire or need. ” The product has

elements, that is : Product packaging, product quality, product warranty,

and product appearance. Consumers will consider these elements before


2

buying a product. A company must be able to provide satisfaction to

consumers so that a loyalty to the product and customer loyalty will occur

that will make the company develop further

PT. Mondrian is a company engaged in garment. The products

produced are T-shirts, jumpers, jackets, children's clothing etc. Fashion

products from PT. Mondrian are known as brand Carter Oshkos and

Gymbore. Given the production of large enough quantities and broad

market reach, which covers almost all regions of Indonesia and exported in

several countries. So the company must be able to maintain the quality of

the products to be marketed.

Product strategy is very important in the process of selling goods

by company. Therefore this study focuses on product strategies to increase

sales. Companies that want to develop products continuously, are likely to

develop and succeed with satisfactory results. If the interaction between

the company and the consumer is well established, the company will be

easy to know the needs of consumers and if the consumer's needs are

known by the company, the company will be easy to meet those needs.

This is one way to make the company grow.

From the background, explaination about this report is titled “

Production Process at PT Mondrian Klaten ”


3

B. Aims of Internship

Aims of the internship activities at PT. Mondrian are:

1. The general objective of the writing of this report is to complement and

complete for graduation from a Diploma Program III requirement

International Business Program Faculty of Economics and business of

the Jenderal Soedirman University.

2. To give the student experience in the real work place

3. To practice the knowledge that has been learned in the college To know

directly Product Strategy at PT Mondrian Klaten

4. To increase the writers knowledge and insight about cash disbursement

that may be useful in the future.

C. Benefits of Internship

The benefits of internship activities at PT. Mondrian are:

1. For Students

a. As one of the requirements of study completion at Diploma III of

International Business Program Economy and Business Faculty,

Jendral Soedirman University

b. Provides knowledge about the implementation of marketing mix

product at PT Mondrian

c. Enable students to apply the theory to actual work situations

d. Improve job opportunities after graduation by giving them valuable

work experience
4

2. For the Company

a. The result of the internship may become suggestion and

consideration to increase the effectiveness of the work performance

at PT. Mondrian

b. To assist employees to finish the duties

c. Provide suggestion for the evaluation and improvement of the

performance of the institutions in the future related to marketing mix

product

3. For the Faculty

a. As the additional literature and reference that may be useful for other

students

b. To create good relationship between the faculty with PT. Mondrian

D. Internship Activities

1. Week I

a. Orientation

b. Get an Explanation about PT. Mondrian

c. Learning the organization structure

d. Get an Explanation about the Job description

e. Put into marketing division

2. Week II

a. Adapting to marketing divition

b. Assisting marketing staff

c. Assisting sales report


5

3. Week III

a. Move to production division

b. Observe the process of cutting fabric

c. Observe the process of sewing

d. Observe the process of packing

4. Week IV

a. Company performance evaluation

b. Farewell
6

CHAPTER II

LITERATURE REVIEW

A. Definition of Marketing

Marketing is a process and managerial that make an individual or

group get what they need and what they want with creating, offering ,or

selling, and exchanging valuable product to the other individual or all the

activity about delivery the product and service. The system of activities that

related to design, determine the price, promotion, and distribution customer

or group (Rivai, 2012:7 ).

Another description of marketing is the activity, set of intructions,

and process for creating, capturing, communicating, delivering, and

exchanging offering taht have value for customers, clients, partners, and

society at large (Levy, 2012:4)

Although we will soon explore more-detailed dfinitions of

marketing, perhaps the simplest definition is this one: Marketing is

managing profitable customer relationship. The twofold goal of marketing

is to attract new customers by promising superior value and keep grow

current customers by delivering satisfaction (Kotler & Amstrong, 2011:4)

Marketing is commonly misunderstood as an ostentious term for

advertising and promotion; in reality it is far more than that. This

prospection is not many ways unreasonable, advertising and promotion are


7

the major way in which most people are exposed to marketing, However,

the term “market

ing” actually covers everything from company culture and positioning,

through market research , new business or product development ,

advertising, and promotion, PR (public or press relations) , and agruably all

of the sales and customer service functions as well. (Whalley, 2010:9)

From the above understanding, marketing can be defined as the

process where the company creates value for customer and build strong

relationships with customer, with the aim of capturing value from

customers in return. Marketing also includes businesses that begin with :

a. Identify customer needs.

b. Determine the product or service.

c. Determine the selling price.

d. Determine the ways of promotion.

Here are 5 different concepts of marketing, each of which vary in

the function that they deal with. For example – production concept deals

with production and selling concept deals with selling. Each of the concept

was developed as per the need of the market. As the market changed, so

did the concepts of marketing. And today, we have an opportunity to look

at all 5 concepts of marketing and what they represent (Kotler, 2005 :15)

Those concept are :


8

1) Production Concept

Consumers prefer products that are widely available and inexpensive.

The production concept is more operations oriented than any other

concept.

2) Product Concept

Consumers favor products that offer the most quality, performance, or

innovative features. The product concept believes in the consumer and

it says the consumers are more likely to be loyal if they have more

options of products or they get more benefits from the product of the

company.

3) Selling Concept

Consumers will buy products only if the company aggressively

promotes or sells these products. Off course, in this era of marketing,

we know that selling is not the only tactic to sell your product. You

have to focus on marketing as well.

4) Marketing Concept

Focuses on needs/wants of target markets & delivering value better than

competitors. The marketing concept believes in the pull strategy and

says that you need to make your brand so strong that customers

themselves prefer your brand over every other competitor. This can be

achieved through marketing.


9

5) Societal Marketing concept

Focuses on needs / wants of target markets & delivering value better

than competitors that preserves the consumer’s and society’s well-

being.

B. Marketing Mix

According to Kotler & Armstrong (1997: 48), "Marketing mix is a

marketing tools that can be controlled, product, price, distribution, and

promotion combined by the company to produce the desired response in

the target market".

"Marketing mix is a strategy to combine marketing activities, so

that the maximum combination is created so that the most satisfying

results emerge." Alma (2005: 205)

Sumarmi and Soeprihanto (2010: 274) explained, "Marketing mix

is a combination of variables or activities which are the core of the

marketing system, namely products, prices, promotions, and distribution.

In other words, the marketing mix is a collection of variables that can be

used by companies to influence consumer responses. "

a. Product

According to Sumarni and Soeprihanto (2010: 274), "Products are any

things that can be offered in the market to get attention, demand, use or

consumption that can fulfill the desires or needs". The product is not

only an item but can be a service or a combination of goods and

services.
10

b. Price

According to Sumarni and Soeprihanto (2010: 281) prices are, "The

amount of money is needed to get a number of combinations of goods

and their services". After the product is ready to be marketed, the

company will determine the price of the product.

c. Place

The place in marketing mix is usually called the distribution channel,

the channel where the product reaches consumers. The definition of

Sumarni and Soeprihanto (2010: 288) about distribution channels is,

"Channels used by producers to distribute these products from

producers to consumers or industry users"

d. Promotion

According to Tjiptono (2008: 219), in essence promotion is a form of

marketing communication. Marketing communication is a marketing

activity that seeks to disseminate information, influence, persuade, and

remind the target market of the company and products to be accept,

buy, and be loyal to the products.

Based on the above theories, it can be concluded that the marketing

mix is a marketing component group consisting of 4P: product, price,

place and promotion that are interrelated with each other, with the aim of

meeting customer needs and satisfaction and achieving company goals.


11

C. Product Strategy

Products According to Fandy Tjiptono (1999: 95), Products are all

things offered by producers to pay attention to, in them, sought, bought,

used or consumed by the market as fulfilling the needs or desires of the

relevant market.

Understanding products According to Kotler and Armstrong (2001:

346), products are everything that is offered, owned, used or consumed so

that it is able to satisfy desires and needs including physical, place, people,

services, ideas, and organizations.

a. Product Types

a. Consumption Products

Consumption products are often also referred to as daily

necessities (convenience goods), while the definition of consumer

products is goods that are generally consumed or used alone by

family members or individuals or given to others and their purchases

are based on the habits of the consumers themselves.

Consumer product categories and examples:

a. Convenience Gods, for example: Soap, toothpaste, toothbrush,

sugar, rice etc.

b. Specialy Goods, for example: Mercedes Mobile, TV, Radio,

Jewelry, Cosmetic tools, cameras, Smartphones,

c. Shoppping Goods, for example: Suits, Shoes, Bags, Glasses etc.


12

d. Unsought goods are items that generally unknown and even

known to be just not thinking about buy it. Examples: Food

processors, smoke detectors, chemical detectors, drug detection

devices

b. Industrial Products

Industrial products are goods that can help humans work on

their production activities. Examples of industrial product items such

as rice grinding machines, refrigerators, large jar, stoves, blenders,

machine machines in the factory that help the packing process and

production.

a. Products of physical goods are those that can be seen, touched or

touched, felt, held, stored, transferred, and other physical

treatments.

b. Service products is any action or activity that can be offered by

one party to another party, which is basically intangible and does

not result in any ownership. The product can be linked or not

associated with a physical product. "(Kotler (2002, p.486).

b. Dimensions of Product Quality

The factors or dimensions that can be used as a reference to assess the

quality of products offered, according to David Gravin and Lovelock in

his book by Fandy Tjiptono (2000: 7) include :


13

a. Performance

Which is related to the functional aspects of the item and is the main

characteristic that consumers consider when discussing an item.

b. Features

Distinctive features of secondary characteristics or complementary

of performance.

c. Reliability

Characteristic that reflects the possible level of success in the use of

goods.

d. Conformance

Relating to the level of conformity with specifications that have been

previously set based on consumer desires. Confirmation reflects the

degree to which the product design characteristics and operating

characteristics meet established standards

e. Durability

Closely related to how long the product can continue to be used.

f. Service Ability

Given before sales, and during the sales process to after sales.

Characteristics that show speed, convenience in repairs and

complaints that satisfy.


14

g. Aesthetics

Product attraction to the five senses.

h. Perceived Quality

The image and reputation of the product and the company's

responsibility for it. Usually because of the lack of knowledge the

buyer will attribute or characteristics of the product to be purchased,

then buyers prepare the quality from the aspect of price, brand name,

and reputation of the company.

D. Production Process

The process is defined as a method, method and technique of how

the actual resources (labor, machinery, materials and funds) are changed to

obtain a result. Production is an activity to create or add to the use of

goods or services (Assauri, 1995).

The process is also defined as the method, method or technique of

how the production is carried out. Production is an activity to create funds

to increase the utility (utility) of goods and services. According to Ahyari

(2002) the production process is a method, method or technique to

increase the usefulness of an item and service by using existing production

factors.

Seeing the two definitions above, it can be concluded that the

production process is an activity to create or add to the use of an item or


15

service by using existing factors such as labor, machinery, raw materials

and funds to be more useful for human needs.

a. Type of Production Process

a. Continous production process

The continuous production process is the process of producing

goods on the basis of product flow from one operation to the next

without stacking in a point in the process. In general, industries that

are suitable for this type are those that have characteristics, namely

output planned in large quantities, variations or types of products

produced are low and products are standard.

b. Intermittent production process

Products are processed in product bundles rather than on the basis

of continuous flow in the product process. Companies that use this

type usually have a set of or more components that will be

processed or waiting to be processed, so that more requires the

inventory of goods in the process.

c. Mixed production process

This production process is a combination of continuous and

disjointed production process. This merger is used based on the fact

that each company seeks to utilize its capacity in full.


16

CHAPTER III

COMPANY OVERVIEW

A. History of The Company

PT. Mondrian is a national private sector company engaged

ingarment field. PT. Mondrian was established on December 19,

1992located on Jl. KH Hasyim Ashari 171 By pass Mojayan, Klaten,

Central Java.The product produced consists of local and export. For local,

it is usually calledt-shirts, such as the Dadung, Sekido, Be Gay and X-pose

shirts,the export is still in the form of orders from other companies. As

exported to USA with a sub-contract from Kristek (Bandung),

MataramTunggal (Yogyakarta), and C'n J (Solo). As has been recognized

now the garment industry has mushroomed enough in Indonesia so that

PT. Mondrian must be able to compete with other garment industries

invarious CBOs in Indonesia, for example the cities of Bandung,

Yogyakarta and Solo.To be able to compete with other garment indtries,

PT. Mondrian mustcan provide a better quality guarantee than its

competitors. This mattercaused by consumers always looking for products

with good qualityregardless of the garment industry in the area where the

product is producedSo that the role of product quality becomes important

that is the product that hasMaximum and consistent performance, varies

the minimum and the mostuma is able to meet specifications according to

consumer demand.
17

B. Vision and Mission

a. Vision of the PT Mondrian Klaten

Producing apparel to meet consumer needs with quality products,

affordable prices, and service gratifying friendly.

b. Mission of the PT Mondrian Klaten

Maintaining the survival of the company by trying efficiently and

productively to overcome industrial market competition

C. Job Description

Job description of organizational structure at PT. Mondrian

1. The Production Director of Duty from the Production Director is:

a. Planning

The director as a planner in determining the outlines to start with the

road:

1. Determine the policy.

2. Plan time to do work plans.

3. Determine who will carry out the work plan.

d. Organizing

The director as an organizer is in charge of directing his subordinates

in carrying out their work responsibilities for the purposethe

company can be achieved.


18

c. Controlling

the duties of the next Director is to control the performance of its

employeesso that the tasks of each part can run as expected by the

company.

2. Staff Specialist

The task of the specialist staff is almost the same as accounting, which

is to assist the Director in running the corporate administration. His

jobare:

a. Carry out work related to recording or recording transactions that

occur at PT Mondrian.

b. Journalize and post and make financial reports.

c. Responsible to the Director.

3. Manager

a. Marketing manager or merchandiser, the job is to accept orders

ordocuments from the buyer in the form of: size specification,

original sample and fabrics sample, and coordinating with

productionparts of cutting, sewing, finishing and Quality control.

b. PPMC Manager planning production and management control,the

task is to do production planning and make detailed orders or

booking orders according to information from marketing.

c. Production Manager, his job is to oversee the course of production,

do the elaboration of the production process and perform


19

performance analysisby comparing actual production data and

comparing with standard time.

d. Manager Quality, the job is to check in every production operation.

4. Planning Section

The task of this section is to make production planning andshipment,

make order details based on information from the marketing manager.

5. Pattern Maker

Its main task is to create and duplicate patterns, and to arrange panels in

markers to optimize efficiencyuse of fabric fabrics.

6. Sample section

This section has responsibility for making garment product samples

before entering the production department.

7. Purchasing Section

Purchasing raw materials, threads, accessories and looking for

suppliers,and make a list of the raw requirements for Bill of Materials

8. Cutting Parts

This section is the first part in the production process which has the

main task of cutting material including: fabrics, lining orinterlining to

be used as a panel ready for sewing.

9. Sewing Section

The task is to make the garment manufacturing process by

connectingsome panels become a product in the form of clothes, shirts,

dresses, pants, vest, skort, jacket or other garment products that


20

conform to specificationsdetails that have been determined by the

buyer.

10. Finishing Section

Is the last part of the sequence of the production process which has the

main task of ensuring that the product to be sent is in a state which is

good and perfect in terms of quality, appearance and suitabilitypacking

that has been determined by the buyer.

11. Quality Control Section

Its main task is to coordinate with representatives of buyers when

orders come in terms of ensuring the quality of garment products

andreceive and inspect raw materials for fabrics and yarns to be used

and check before being carried outpacking.


21

D. Organizational Structure
Figure 1. Organizational Structure of PT MONDRIAN Klaten
22

E. Company Products

Table 1. Company Products

Product Kind Brand

Adult Women & Men Jacket ZooVillage

Clothes Women Dress Animal

Women & Men T-shirt North Sails

Men Shirt Charles Vogeles

the Dadung,

Sekido,

Be Gay

X-pose

Baby Girl Dress Gymboree

Clothes Boy Shirt Oshkosh Bkosh

Baby short Animal

Skirt North Sails

Baby T-shirt ZooVillage

Charles Vogeles

Chicco
23

CHAPTER IV

INTERNSHIP SCOPE

A. Internship Activities

This report is the result of the Field Work Practice program held on Jl.

KH Hasyim Ashari 171 By pass Mojayan, Klaten, Central Java. This

report is the result of a five-week internship at PT MONDRIAN Klaten

starting on February 22 - March 24, 2018. The working day is 10 hours

from 07.15 to 17.15 for 5 days from Monday to Friday. During the

Internship program, the authors are placed in the Marketing Division and

are assigned several tasks by the Marketing Director to assist and the

author engage in such activities:

a. Companies Orientation

In the first step, Marketing Director introduces all parties and activities

to apprentices in general. it is included as daily routine, all divisions

and responsibilities, visiting every sub division place and all parts of

PT Mondrian Klaten. Then the Internship participants made a

presentation about their Intensity Scope to put them into their division.

b. Learn all of each division in PT Mondrian Klaten

First we have to know all the jobs from PT Mondrian Klaten like

marketing, production, adminstration, etc. And we are focused on the

marketing division and production process that include various

communication strategies in getting client and quality product.


24

c. Implementation of Marketing at PT Mondrian Klaten

PT Mondrian is a fast growing garment company, its products have

been widely known by the public because of its quality and affordable

prices. PT Mondrian's marketing area covers the islands of Java, Bali,

Sumatra, Kalimantan, Sulawesi and even abroad such as Europe,

America and China.

B. Production Process for PT Mondrian

The production process is an activity that combines the factors of

production (human, money, materials, methods) that exist to produce a

product, either in the form of goods or services that can be obtained with

more value than or benefits from consumers. The production process carried

out by PT Mondrian is :

a. Order Receiving

PT Mondrian receives fabrics from overseas textile manufacturers in

large bolts with cartons or central plastic tubes or in piles or bags. Fabric

arrived in a commercial steel shipping container and was dismantled by a

forklift. PT Mondrian has a warehouse or special area to store fabrics

between arrival and manufacturing.

b. Material Inspection

"Relax" refers to a process that allows the material to relax and contract

before being produced. This step is needed because the material is

constantly under pressure at various stages of the textile manufacturing

process, including weaving, coloring, and other finishing processes. The


25

relaxation process allows the fabric to shrink so that further shrinkage

during customer use is minimized.

PT Mondrian conducts a relaxation process using fabric inspection

mechine. Fabric inspection has bright lights to inspect every piece of

fabric in order to identify production defects such as inconsistent colors

or defects in material. PT Mondrian will also integrate quality assurance

into this process to ensure that fabric quality meets customer standards.

Fabrics that fail to meet customer standards are returned to the textile

factory.

c. Cutting

After the fabric is relaxed, the fabric is transferred to the area of the

distribution and cutting of garment factory facilities. In the process of

spreading and cutting PT Mondrian still uses manual methods. The cloth

is first cut to the same size and then stretched manually in preparation for

the cutting process. Fabrics are spread to:

a. Allow operators to identify fabric defects;

b. Control the tension and slack of the fabric during cutting

c. Ensure each ply is accurately aligned on top of the others.

The number of layers in each fabric distribution depends on the type of

fabric, method of distribution, cutting equipment, and size of garment

orders.
26

Furthermore, the shape of the garment or pattern is placed on top of the

distribution, both manually. Finally, the fabric is cut according to the

shape of the pattern using manually operated cutting equipment.

d. Embroidery and Printing

Embroidery and screen printing are two processes that occur only if

determined directly by the customer, therefore, PT Mondrian

subcontracts to off-site facilities.

e. Sewing

in the sewing section, pt mondrian has 4 types of machines namely 1

needle sewing machine, 2 needle sewing machine, overdeck machine and

obras machine. Sewing machine operators receive a bundle of cut fabric

and repeatedly sew the same portion of the garment, passing that

completed portion to the next operator. For example, the first operator of

the collar and the next operator of the sleeve to the body. Quality

assurance is carried out at the end of the sewing line to ensure that the

clothes have been properly assembled and there are no manufacturing

defects. After the sewing process is complete it will enter the inspection

stage, if there is a defective product, it will return to the stage of sewing

to be repaired.

f. Washing

Some customers request that the clothes be washed completely after

being sewn and assembled; therefore, PT Mondrian has a washing place

and section. PT Mondrian's washing section has three types of machines,


27

namely washing machines, spinners and dryers. Some machines also

have the ability to carry out special treatments, such as stones or acids

washing.

g. Finishing

At this stage the clothes will be ironed using a steam iron. This is done to

remove wrinkles in the garment. In the finishing stage, tags are also

installed, such as price tags and hang tags attached to the garment using

rifles or kimet threads. In finishing also carried out inspection, and if

there are still defects, repair activities are carried out in finishing by

operating a sewing machine there, but there are also those who finish by

returning to the sewing production section.

h. Packaging

Garments can be placed in a protective plastic bag, either manually, to

ensure that the material is kept clean and pressed during shipping.

Finally, the clothes are placed in a cardboard box to be continued at the

shipping stage. But before entering the shipping stage there is still an

inspection by the consumer to avoid physical defects.


28

Figure 2. Production Process of PT MONDRIAN Klaten


29

C. FINDINGS

After conducting Internship Activities with related parties the author found

that

1. PT Mondrian has a fabric warehouse that is less adequate than a large

amount of production so that the stacked fabric is not in accordance

with the company's operational standards.

2. In the process of cutting PT Mondrian is still using manual method.

This results in frequent cuts so that a lot of fabric is wasted.

3. There is often an error in the stitches so that it can extend the

production process and not reach the production target


30

BAB V

CONCLUSION AND SUGGESTIONS

A. Conclusion

Based on the evaluation of the implementation of working pratices in the

PT Mondrian Klaten regarding the product strategy this company . it can

be concluded that :

1. PT. Mondrian is a garment company. One of the products produced is

T-shirts, jumpers, jackets, children's clothing etc. Fashion products

from PT. Mondrian is known as the Carter Oshkos brand and

Gymbore.The production process carried out by PT Mondrian is

receiving fabrics.

2. The production process carried out by PT Mondrian range from order

receiving, material inspection, cutting, embroidery and printing,

sewing, washing, finishing and the last step is packaging

3. The production process at PT Mondrian still has some problems such as

an unadequate fabric warehouse, and some problem in production

process in cutting and sewing.


31

B. Suggestions

After the author observe and evaluate about the product strategy at PT

Mondrian Klaten then the authors want to provide suggestions that my be

useful as input fot the PT Mondrian Klaten company is :

1. PT Mondrian should expand or add a fabric warehouse so that the

fabric is neatly arranged and there are no defects in the fabric, so that

it can be in accordance with the company's operational standards.

2. Need to start using an automatic cutting machine so that the fabric can

be cut effectively and not much cloth is wasted due to wrong cuts. PT

Mondrian must emphasize to all employees related to goods that are

often lost to carelessness.

3. Tighten the selection of employees who work according to expertise

and provide guidance to employees, especially the sewing machine

operators, to pay more attention to the sewing procedure correctly.


32

BIBLIOGRAPHY

Ahyari, Agus. 2002. Manajemen Produksi Perencanaan Sistem Produksi, Edisis


4, Yogyakarta, BPFE.
Buchari Alma, 2005. Manajemen Pemasaran dan Pemasaran Jasa. Cetakan 5.
Bandung : CV Alfabeta
Kotler, Philip.1997. Marketing Management. 9th edition. New Jersey: Prentice
Hall International Inc.
Kotler, Amstrong. 2001. Prinsip-prinsip pemasaran, Edisi keduabelas, Jilid 1.
Jakarta: Erlangga
Kotler, Philip dan Armstrong, Gary. 2011. Marketing an Introduction, 10th
Edition. Indonesia: Perason.
Rivai, Veithzal dan Deddy Mulyadi. 2012. Kepemimpinan dan Perilaku
Organisasi, Edisi Ketiga. Jakarta : PT. Rajagrafindo Persada.
Sumarni, Murti dan John Soeprihanto. 2010. Pengantar Bisnis (Dasar-dasar
Ekonomi Perusahaan), Edisi ke 5. Yogyakarta: Liberty Yogyakrta
Tjiptono, Fandy. 2008. Manajemen Jasa, Edisis 2, Andi Offset, Yogyakarta

Tjiptono, Fandy. 2008. Strategi Pemasaran, Edisis 3, Andi Offset, Yogyakarta


33

APPENDICES

PT MONDRIAN Office Klaten


34

Photo in the office


35

Companies Products
36

Sewing Process
37

Ironing Process
38

Packing Process

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