Business English Nibm Tarun Pant
Business English Nibm Tarun Pant
Business English Nibm Tarun Pant
Chennai - 020
A manager may be highly qualified and skilled but if he does not possess good communication
skills, all his ability becomes irrelevant. A manager must communicate his directions effectively to
the subordinates to get the work done from them properly.
Communications Process
Communications is a continuous process which mainly involves three elements viz. sender,
message, and receiver. The elements involved in the communication process are explained below in
detail:
1. Sender
The sender or the communicator generates the message and conveys it to the receiver. He is the
source and the one who starts the communication
2. Message
It is the idea, information, view, fact, feeling, etc. that is generated by the sender and is then
intended to be communicated further.
3. Encoding
The message generated by the sender is encoded symbolically such as in the form of words,
pictures, gestures, etc. before it is being conveyed.
4. Media
It is the manner in which the encoded message is transmitted. The message may be transmitted
orally or in writing. The medium of communication includes telephone, internet, post, fax, e-mail,
etc. The choice of medium is decided by the sender.
5. Decoding
It is the process of converting the symbols encoded by the sender. After decoding the message is
received by the receiver.
6. Receiver
He is the person who is last in the chain and for whom the message was sent by the sender. Once the
receiver receives the message and understands it in proper perspective and acts according to the
message, only then the purpose of communication is successful.
7. Feedback
Once the receiver confirms to the sender that he has received the message and understood it, the
process of communication is complete.
8. Noise
It refers to any obstruction that is caused by the sender, message or receiver during the process of
communication. For example, bad telephone connection, faulty encoding, faulty decoding,
inattentive receiver, poor understanding of message due to prejudice or inappropriate gestures, etc.
(Source: businessjargons)
Types of Communication
1. Formal Communication
Formal communications are the one which flows through the official channels designed in the
organizational chart. It may take place between a superior and a subordinate, a subordinate and a
superior or among the same cadre employees or managers. These communications can be oral or in
writing and are generally recorded and filed in the office.
Vertical Communication
Vertical Communications as the name suggests flows vertically upwards or downwards through
formal channels. Upward communication refers to the flow of communication from a subordinate to
a superior whereas downward communication flows from a superior to a subordinate.
Application for grant of leave, submission of a progress report, request for loans etc. are some of the
examples of upward communication. Sending notice to employees to attend a meeting, delegating
work to the subordinates, informing them about the company policies, etc. are some examples of
downward communication.
Horizontal Communication
Horizontal or lateral communication takes place between one division and another. For example, a
production manager may contact the finance manager to discuss the delivery of raw material or its
purchase.
Single chain: In this type of network communications flows from every superior to his
subordinate through a single chain.
Wheel: In this network, all subordinates under one superior communicate through him only.
They are not allowed to talk among themselves.
Circular: In this type of network, the communication moves in a circle. Each person is able
to communicate with his adjoining two persons only.
Free flow: In this network, each person can communicate with any other person freely.
There is no restriction.
Inverted V: In this type of network, a subordinate is allowed to communicate with his
immediate superior as well as his superior’s superior also. However, in the latter case, only
ordained communication takes place.
2. Informal Communication
Any communication that takes place without following the formal channels of communication is
said to be informal communication. The Informal communication is often referred to as the
‘grapevine’ as it spreads throughout the organization and in all directions without any regard to the
levels of authority.
The informal communication spreads rapidly, often gets distorted and it is very difficult to detect the
source of such communication. It also leads to rumors which are not true. People’s behavior is often
affected by the rumors and informal discussions which sometimes may hamper the work
environment.
However, sometimes these channels may be helpful as they carry information rapidly and, therefore,
may be useful to the manager at times. Informal channels are also used by the managers to transmit
information in order to know the reactions of his/her subordinates.
The process of communication has multiple barriers. The intended communique will often be
disturbed and distorted leading to a condition of misunderstanding and failure of communication.
The Barriers to effective communication could be of many types like linguistic, psychological,
emotional, physical, and cultural etc. We will see all of these types in detail below.
Linguistic Barriers
The language barrier is one of the main barriers that limit effective communication. Language is the
most commonly employed tool of communication. The fact that each major region has its own
language is one of the Barriers to effective communication. Sometimes even a thick dialect may
render the communication ineffective.
As per some estimates, the dialects of every two regions changes within a few kilometers. Even in
the same workplace, different employees will have different linguistic skills. As a result, the
communication channels that span across the organization would be affected by this.
Thus keeping this barrier in mind, different considerations have to be made for different employees.
Some of them are very proficient in a certain language and others will be ok with these languages.
Psychological Barriers
There are various mental and psychological issues that may be barriers to effective communication.
Some people have stage fear, speech disorders, phobia, depression etc. All of these conditions are
very difficult to manage sometimes and will most certainly limit the ease of communication.
Emotional Barriers
The emotional IQ of a person determines the ease and comfort with which they can communicate. A
person who is emotionally mature will be able to communicate effectively. On the other hand,
people who let their emotions take over will face certain difficulties.
A perfect mixture of emotions and facts is necessary for effective communication. Emotions like
anger, frustration, humour, can blur the decision-making capacities of a person and thus limit the
effectiveness of their communication.
They are the most obvious barriers to effective communication. These barriers are mostly easily
removable in principle at least. They include barriers like noise, closed doors, faulty equipment used
for communication, closed cabins, etc. Sometimes, in a large office, the physical separation between
various employees combined with faulty equipment may result in severe barriers to effective
communication.
As the world is getting more and more globalized, any large office may have people from several
parts of the world. Different cultures have a different meaning for several basic values of society.
Dressing, Religions or lack of them, food, drinks, pets, and the general behaviour will change
drastically from one culture to another.
Hence it is a must that we must take these different cultures into account while communication. This
is what we call being culturally appropriate. In many multinational companies, special courses are
offered at the orientation stages that let people know about other cultures and how to be courteous
and tolerant of others.
Organisational Structure Barriers
As we saw there are many methods of communication at an organizational level. Each of these
methods has its own problems and constraints that may become barriers to effective
communication. Most of these barriers arise because of misinformation or lack of appropriate
transparency available to the employees.
Attitude Barriers
Certain people like to be left alone. They are the introverts or just people who are not very social.
Others like to be social or sometimes extra clingy! Both these cases could become a barrier to
communication. Some people have attitude issues, like huge ego and inconsiderate behaviours.
These employees can cause severe strains in the communication channels that they are present in.
Certain personality traits like shyness, anger, social anxiety may be removable through courses and
proper training. However, problems like egocentric behaviour and selfishness may not be
correctable.
Perception Barriers
Different people perceive the same things differently. This is a fact which we must consider during
the communication process. Knowledge of the perception levels of the audience is crucial to
effective communication. All the messages or communique must be easy and clear. There shouldn’t
be any room for a diversified interpretational set.
Physiological Barriers
Certain disorders or diseases or other limitations could also prevent effective communication
between the various channels of an organization. The shrillness of voice, dyslexia, etc are some
examples of physiological barriers to effective communication. However, these are not crucial
because they can easily be compensated and removed.
Other barriers include the technological barriers. The technology is developing fast and as a result, it
becomes difficult to keep up with the newest developments. Hence sometimes the technological
advance may become a barrier. In addition to this, the cost of technology is sometimes very high.
Most of the organizations will not be able to afford a decent tech for the purpose of communication.
Hence, this becomes a very crucial barrier. Other barriers are socio-religious barriers. In a
patriarchal society, a woman or a transgender may face many difficulties and barriers while
communicating.
3.Describe in detail the classification of Communication.
Ans:-Communication may be classified into several categories on the following basis:
b) Upward communication.
d) Diagonal communication.
Members of the enterprise are expected to communicate with one another strictly as per channels
laid down in the structure. For example, when the chief executive issues decisions and
instructions to the subordinates, there is a formal communication which flows downward. In the
same manner formal communication flows upward when the subordinate reports to the superior.
Such communications are generally in writing and may take any of the following forms:
(i) Policy manuals
It is needed:
(i) To get things done;
(iv) To let the members of the organization develop feeling of pride of being well-informed
about all organizational matters.
(ii) circulars
(iii) Instructions
(iv) Orders
(v) Letters
(vi) Memos
(vii) bulletins
(viii) Handbooks
2. Upward Communication:
Upward communication means the flow of information from the lower levels of the organization
to the higher levels of authority. It passes from subordinate to superior as that from worker to
foreman, from foreman to manager, from manager to general manager and from general manager
to the chief executive or the board of directors. It includes opinions, ideas, suggestions,
complaints, grievances, appeals, reports, etc.
(ii) Meetings
(iii) Interviews
(iv) Conferences
(v) Letters
(vii) Complaints
(vii) Suggestions
(viii) Surveys
4. Diagonal Communication:
The transfer of information between people who are neither in the same department nor on the
same level of organization hierarchy is called diagonal communication. For example, when the
Assistant Marketing Manager communicates with the accounts clerk directly, it is the case of
diagonal communication. This type of communication increases the organizational efficiency by
speeding up information and cutting across departmental barriers.
2. Oral communication
1. Written Communication:
Communication through words, may be in writing or oral. Written communication implies
transmission of message in black and white. It includes diagrams, pictures, graphs, etc. Reports,
policies, rules, procedures, orders, instructions, agreements, etc. have to be transmitted in writing
for efficient running of the organization.
Written communication ensures that everyone concerned has the same information. It provides a
permanent record of communication for future reference. Written instructions are essential when
the action called for is vital and complicated. To be effective, written communication should be
clear, concise, correct and complete.
(ii) Circulars
(iii) Magazines
(iv) Manuals
(v) Memoranda
(vii) Newspapers
(viii) Agreements
(ix) Rule and Procedure books
(x) Orders
(xi) Instructions
(v) It is the only means of exchanging information at distant places even beyond telephonic
range,
(viii) It is suited to convey message to a large number of persons at one and the same time.
(iv) It is rigid and does not provide any scope for making alterations for inaccuracies that might
have crept in.
2. Oral Communication:
Oral or verbal communication implies the conveying of message through spoken words. It is face
to face communication between individuals and includes communication through telephone,
intercom and public speech, etc. In every organization, a great deal of information is exchanged
orally and it is generally preferred to written communication. Theo Haimann pointed out, “the
human voice can impart the message with meaning and shading which even long pages of
written words simply cannot convey.” The important feature of oral communication is that real
meaning is conveyed by manner or tone of the voice or the facial expressions of the
communicator and the communicate.
It may take the following forms depending upon the need and situation:
(i) Face to face talks.
(iii) Interviews.
(iv) Meetings,
(v) Lectures.
(vi) Conferences,
(vii) Symposiums.
(vii) It is more flexible and the messages can be changed to suit the needs and response of the
receiver.
(vii) It does not provide sufficient time for thinking before conveying the message.
(vii) It has language problems, one may mean to convey something, but due to his way of
speaking, it may convey something else.
(viii) It cannot be used to communicate with people scattered over distant places.
It includes facial expression, movement of lips, wink of an eye, nodding of heads, movement of
hands, a sense of humour or a mere silence, etc. Gestural communication is also known as
‘Gesticulation’ and is frequently used as a supplementary method of communication. It helps of
make communication effective.
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