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    Danna
    This study aims to propose a theoretical framework for crafting internationalization strategies for small and medium enterprises (SMEs), specifically looking at small and medium hotels in Slovenia. It addresses what internationalization strategies can be applied to hotels, how strategies are applied to SME hotels in Slovenia, and what strategic decisions small and medium hotels can make to operate and enter international markets. The document analyzes case data on the dimensions of operations, markets, products, and time to derive an overview of internationalization states and strategies between companies. It finds differences in modes, markets, and time dimensions between the hotel companies studied and recommends SME hotels form strategic alliances to jointly enter and operate in foreign markets.

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    Case Data

    Uploaded by

    Danna
    23 views2 pages
    This study aims to propose a theoretical framework for crafting internationalization strategies for small and medium enterprises (SMEs), specifically looking at small and medium hotels in Slovenia. It addresses what internationalization strategies can be applied to hotels, how strategies are applied to SME hotels in Slovenia, and what strategic decisions small and medium hotels can make to operate and enter international markets. The document analyzes case data on the dimensions of operations, markets, products, and time to derive an overview of internationalization states and strategies between companies. It finds differences in modes, markets, and time dimensions between the hotel companies studied and recommends SME hotels form strategic alliances to jointly enter and operate in foreign markets.

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    case study theoretical framework for crafting the internationalization strategies of SMEs a

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    Case data

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    This study aims to propose a theoretical framework for crafting internationalization strategies for small and medium enterprises (SMEs), specifically looking at small and medium hotels in Slovenia. It addresses what internationalization strategies can be applied to hotels, how strategies are applied to SME hotels in Slovenia, and what strategic decisions small and medium hotels can make to operate and enter international markets. The document analyzes case data on the dimensions of operations, markets, products, and time to derive an overview of internationalization states and strategies between companies. It finds differences in modes, markets, and time dimensions between the hotel companies studied and recommends SME hotels form strategic alliances to jointly enter and operate in foreign markets.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    23 views2 pages

    Case Data

    Uploaded by

    Danna
    This study aims to propose a theoretical framework for crafting internationalization strategies for small and medium enterprises (SMEs), specifically looking at small and medium hotels in Slovenia. It addresses what internationalization strategies can be applied to hotels, how strategies are applied to SME hotels in Slovenia, and what strategic decisions small and medium hotels can make to operate and enter international markets. The document analyzes case data on the dimensions of operations, markets, products, and time to derive an overview of internationalization states and strategies between companies. It finds differences in modes, markets, and time dimensions between the hotel companies studied and recommends SME hotels form strategic alliances to jointly enter and operate in foreign markets.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Statement of the Problem

    This study aims to propose a theoretical framework for crafting the internationalization strategies of

    SMEs and to investigate the study’s findings in the context of the Slovenian small and medium hotels.

    Furthermore, this study aims to address the following:

    1) What are the different internalization strategies that can be applied to hotels?

    2) How are the strategies applied to small and medium sized hotels in Slovenia?

    3) What are the combination of the different strategic decisions for small ang medium sized

    hotels to operate and enter into the international market?

    Analyzing Case Data

     operation , market, product and Tine

     Operation modes: Market entry mode selection is a particular case of wider decision processess.
    Once a company starts in a international business it will gradually change its entry mode
    decisions in a fairly predictable fashion.

     Market Pattern: The greater the differences and the smaller the firm's level of knowledge about
    the traget country, as some of the most critical resources needed for international involvement.

     Product Pattern: Another strategic issue when entering foreign markets concerns products and
    adaptaion of promotion in differing product-market context and product standardization.

     Time Pattern: The time dimension of internalization is crucial as it represents a bridge between
    incremental internationalization and internationalization at inception and a strategic choice in
    decision-making regarding the decision for entry and exit from specific markets.

     The framework in investigating international strategies includes the four proposed dimensions.
    By examining the above dimensions it is possible to derive a substantial overview of the state of
    internalization of a company , which could then form the basis of comparison with others.

     The mode dimension measures all the four hotel firms used just one operation mode for their
    international operations.

     In all four companies, the operation mode currently used was the same as their entry mode in
    foreign markets. The results differed between the companies. Even if the entry and operations
    modes had differed, what they have in common is that they do not involve any (significant)
    investment.

     Operation mode differs between companies with regard to the resources used and involved, all
    of them are involved in just one operation type.

     In market selection, the psychic distance phenomeon can be confirmed by all four companies.
     The analysis of the time dimension of internationalization show that all four hotels companies
    started with their international activities very soon (within 5 years) after their inception.

     The patterns that differ most are the mode, market and time dimensions.

     it is hard to identify any internationalization strategy. They differ most in the number and groups
    of markets they are operating.

     Analysis shows that there is no uniform internationalization strategy and that each company
    should follow its own strategy , based in the resources available to it and oppurtunities
    stemming from their micro and macro environment

    Analyzing Relevant Case Data

    Profile:

    In the context of internationalization, The resource scarcity of SMEs may impact their ability to enter
    foreign markets and can also limit smaller firm’s ability to reach advanced stages of
    internationalization. As we can see, insurmountable obstacles for SMEs may occur when starting with
    international activities. Compared to larger competitors, SMEs seem to have to overcome greater
    obstacles but by utilizing SME’s specific advantages and discovering niche markets , they may able to
    compensate for their disadvantage.

    Our impact on the community

    Recommendation

    We suggest that SMEs form some strategic alliance with equal positions with other small and
    medium hotels from the same region with the aim to prepare a common strategy how to enter and
    operate on foreign markets.

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