Internship Report on

Marketing Practices of Vintage Group (PVT) Ltd.

Submitted to:

Ms Farah Israt
Lecturer
Department of Marketing
Faculty of Business Studies
Premier University, Chittagong.

Submitted by:

IqramulIftehar Sharif
ID: 180-272-080-3064
Major: Marketing
Program: MBA, Batch: 27th
Premier University

Premier University, Chittagong

Date:

To

Ms. Farah Israt

Lecturer of Marketing Department,

Premier University.

Subject: Submission of Internship Report

Sir,

I have the pleasure to inform you that, I have accomplished my internship report on
VINTAGE GROUP. I tried to know about the Implication ofmarketing practices in VINTAGE
GROUP. I have tried to give my best efforts and concentration during preparing the report. I
would like to thank you for your prolonged support and guidance during my Internship and
preparing the report. And I hope that you would be kind enough to see inconveniences or
mistakes that may have appeared beyond my knowledge.

Sincerely Yours,

Iqramul Iftehar Sharif

ID: 180-272-080-3064

Department of Marketing

Premier University.
 Supervisor’s Declaration

This is to certify that, the Internship Report Title on “Marketing practice in Vintage Group
Ltd” is completed by Iqramul Iftehar Sharif, ID: 1802720803064, students of MBA, under
my supervision.

He has been submitted all proof requirements to prepare the report. He has spared much
time and effort. His thirst over seeking depth of every aspect is satisfactory. I recommended
for internship report acceptance.

I wish his success in every sphere of life.

__________________

Ms. Farah Israt

Lecturer of Marketing Department,

Premier University.
Executive Summary
Table of Content
 Chapter one

1.1 Introduction…………………………………………………………………………….

1.2 Objectives of the study……………………………………………………………

1.3 Scope of the study……………………………………………………………………………

1.4 Methodology…………………………………………………………………………………..

1.5 Primary sources……………………………………………………………………………….

1.6 Secondary Sources…………………………………………………………………………...

1.7 Limitations of the study……………………………………………………………

1.1 Introduction

Like other 3rd world countries Bangladesh is a developing country. Bangladesh depends
firstly on agriculture and secondly on industry. Although Bangladesh is not developed in
industry, it has been enriched in garment industries in the recent past years. For Bangladesh
readymade garment export industry has been the proverbial goose that lays the golden eggs
for over fifteen years now. Traditionally the jute industry dominated the industrial sector of
the country until the 1970s. Since the early 1980s, the RMG industry has emerged as an
important player of the economy of the country. In the field of industrialization garment
industry is a promising step. It is making significant contribution in the field of our export
income and in the economic development of our country. At present government of our
country earns billions of dollars by exporting readymade garment products. We have not
achieved this success over the night, we have some elements that help us to achieve this
success. At present we are competing with our neighboring country; India and China. We
are earning a handsome amount of profit each year from this sector, the readymade
suffering with a lot of problems. We should solve this negative situation by ensuring proper
steps.

1.2 Objectives of the study

 To analyze the theoretical aspect of the marketing practices.

 To explain the marketing practices of Vintage Group (pvt) LTD.
 To detect the problem of marketing practices of Vintage Group (pvt) LTD.
 To recommend some suggestions to overcome the identified problems.

1.3 Scope of the study

As an intern in Vintage Group (PVT) Ltd. I was assigned to various departments from time
to time, but I spend quality time working with the marketing Department of the company.
The marketing department of Vintage Group (PVT) LTD deals with marketing planning,
product planning, pricing, pricing strategy, segmentation, new product development
,seeking potential customer etc. Direct Interviews were conducted based on face to face
conversation. The Secondary Data was collected from different books, journals, website
and periodicals. The data collected for the research contained qualitative data. I had the
pleasure of working under Mr. Iqbal Uddin Sharif and with histeam. They were the officials
who dealt with marketing related matters and so it was an opportunity for me to directly
observe the marketingrelated facts and learn from them. Their relentless support and
cooperation helped me a lot in getting information about the marketing practice in Vintage
Group (pvt) LTD.
1.4 Methodology

The objectives of this research called for a descriptive research. For this particular research,
the data source both primary and secondary.

Data collection method: In this research both primary and secondary data are used. The
sources are:

 Primary sources
 Secondary Sources

1.5 Primary sources

 Face to face conversation with the employees.

 Conversation with respective officers of the company.
 Practical work exposures on marketing department of the company.
 Personal interview.

1.6 Secondary Sources

 Annual Report VINTAGE GROUP (PVT) LTD.

 Different Policy book.
 Different paper and manual of Vintage Group (pvt) LTD.
 Visiting the company website.
 Periodical reports published by BGMEA.
 Different publications and websites regarding RMG policies.
1.7 Limitations of the study

Each and every effort has limitations of its own and the study was not out of this. Although
several obstacle are existed on the way of my work, but I received a great opportunity to
learn the reality of the practices. Fairly I observed the marketing practices of the
organization. Some of the constraints are as follows:

 Major constraint of the study is inadequate access to information that hampered the
scope of the analysis required for the study.
 Confidential information of high importance was not allowed to provide.
 As the organization work as a unit of the main company some information remained
unknown to Manager and executives. As a result this information was kept out of the
study.
 Though all the employees were cooperative to me, but sometime due to excessive work
load they were unable to provide sufficient time. So sufficient analysis could not be
made.
 Inexperience of mine was one of the main constraints of the study.
 Chapter two

2.1 Company Profile…………………………………………………………………………..

2.2 Mission………………………………………………………………………………………..

2.3 Vision………………………………………………………………………………………….

2.4 SWOT Analysis…………………………………………………………………………….

 VINTAGE GROUP (PVT) LTD

2.1 Company Profile

VINTAGE GROUP (PVT) LTD is a casual wear manufacturing company known for its state of
the art production facility, extensive and unique research and development center and high
skilled human resources which has enabled a small garment factory established in 2007 into
a competitive institution of casual wear manufacturing house. At present VINTAGE GROUP
(PVT) Limited is one of the known premium casual wear manufacturers, employing 450
people, producing over 3 million casual wears every year and exporting to over 5 countries.
With continuous focus on quality improvement and value addition, adoption of top of the
line technology, commitment towards maintaining safe and healthy workplace for the
workers and strict adherence to customer‘s compliance requirements, this company has
gained the prefer ability as a known suppliers of the leading global fashion retailers. At early
years VINTAGE GROUP (PVT) LTD had to pass very difficult time. It still exists only for its
honesty, integrity, moral scruples and for its business ethics. And for that reason this
organization is in a successful and stable situation in the subsequent years. VINTAGE GROUP
(PVT) LTD never miss to meet future challenges. This organization always tries to give its
best to achieve professional competence and reliability. It always Tries to give something
better than its customer‘s expectation. For this reason it’s not only treated as a trusted
supplier of readymade garments but also as a caring partner toward all its buyers and
customers. Now meeting the extraordinary requirement of the customer become a custom
for this organization and also a matter of pride for this organization. This organization is also
adapting some important policies like getting official approval of ISO.

2.2 Mission

To maximize profit while creating an environment in which can provide the best value and
the best services to our customers, while developing ourselves to our maximum potential in
a pleasant, clean and professional atmosphere.

2.3 Vision

To be the leading legend in the garment industry of Bangladesh.

2.4 SWOT Analysis

SWOT analysis of VINTAGE GROUP (PVT) LTD

With my gathered knowledge, I am analyzing the SWOT of VINTAGE GROUP (PVT) LTD.

Strength:

 Getting enough orders of RMG products for a long time.

 Good reputations on keeping commitments.
 Strong HR and compliance department.
 Structural and financial infrastructure.
 Good cooperative relation with BGMEA.

Weakness:

 Limitation in own backward linkages.

 Limitation in producing raw materials.

Opportunities:

 Great pricing capability.

 Strong rise of knitting sector.
 Trade war between china and America.
 Good reputation of product quality.

Threats:

 Labor unrest in RMG sector.

 Political situation of the country.
 Long distance from the market.
 Rise of excessive competition.