Retailing in India

Retailing in India
Euromonitor International
March 2019
RETAILING IN INDIA Passport I
LIST OF CONTENTS AND TABLES

Executive Summary ..................................................................................................................... 1
Urban Households Prefer Modern Retailers Due To Convenience and Product Range ........... 1
A Multi-channel Strategy Remains Key .................................................................................... 1
Changing Shopping Habits Fuel the Growth of Modern Retailers ............................................ 1
Mobile Is the Driving Force Behind Online Expansion .............................................................. 2
Positive Outlook for the Forecast Period .................................................................................. 2
Operating Environment................................................................................................................. 2
Informal Retailing ...................................................................................................................... 2
Opening Hours.......................................................................................................................... 2
Summary 1 Standard Opening Hours by Channel Type .................................................. 3
Physical Retail Landscape........................................................................................................ 4
Cash and Carry......................................................................................................................... 5
Seasonality ............................................................................................................................... 5
Payments and Delivery ............................................................................................................. 5
Emerging Business Models ...................................................................................................... 6
Market Data .................................................................................................................................. 6
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018 ............. 6
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth
2013-2018 .................................................................................................... 6
Table 3 Sales in Store-based Retailing by Channel: Value 2013-2018 ..................... 7
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2013-
2018 ............................................................................................................. 7
Table 5 Store-based Retailing Outlets by Channel: Units 2013-2018 ....................... 7
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018 ........ 8
Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018 ........................ 8
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018 ....... 8
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018 ....... 9
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth
2013-2018 .................................................................................................... 9
Table 11 Sales in Grocery Retailers by Channel: Value 2013-2018 ........................... 9
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018 ........... 9
Table 13 Grocery Retailers Outlets by Channel: Units 2013-2018 ............................ 10
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018 ............. 10
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space
2013-2018 .................................................................................................. 10
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: %
Growth 2013-2018 ..................................................................................... 11
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2013-2018 ............... 11
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-
2018 ........................................................................................................... 11
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2013-2018 ................. 11
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-
2018 ........................................................................................................... 12
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018 ........ 12
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth
2013-2018 .................................................................................................. 12
© Euromonitor International
RETAILING IN INDIA Passport II
Table 23 Sales in Mixed Retailers by Channel: Value 2013-2018............................. 13

Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018 ............ 13
Table 25 Mixed Retailers Outlets by Channel: Units 2013-2018 ............................... 13
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018 ................ 13
Table 27 Retailing GBO Company Shares: % Value 2014-2018 .............................. 14
Table 28 Retailing GBN Brand Shares: % Value 2015-2018 .................................... 14
Table 29 Store-based Retailing GBO Company Shares: % Value 2014-2018 .......... 15
Table 30 Store-based Retailing GBN Brand Shares: % Value 2015-2018 ................ 15
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2015-2018................... 15
Table 32 Non-Store Retailing GBO Company Shares: % Value 2014-2018 ............. 16
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2015-2018 ................... 17
Table 34 Grocery Retailers GBO Company Shares: % Value 2014-2018 ................ 17
Table 35 Grocery Retailers GBN Brand Shares: % Value 2015-2018 ...................... 18
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2015-2018 ......................... 18
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018 ............... 18
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018 ...... 19
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018 ............ 19
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018 .............. 20
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-
2018 ........................................................................................................... 21
Table 42 Mixed Retailers GBO Company Shares: % Value 2014-2018.................... 22
Table 43 Mixed Retailers GBN Brand Shares: % Value 2015-2018.......................... 22
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2015-2018 ............................ 23
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018 .................. 23
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value
2018-2023 .................................................................................................. 24
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value
Growth 2018-2023 ..................................................................................... 24
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2018-
2023 ........................................................................................................... 24
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth
2018-2023 .................................................................................................. 25
Table 50 Mixed Retailers GBO Company Shares: % Value 2014-2018.................... 25
Table 51 Mixed Retailers GBN Brand Shares: % Value 2015-2018.......................... 25
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2015-2018 ............................ 26
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018 .................. 26
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value
2018-2023 .................................................................................................. 27
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value
Growth 2018-2023 ..................................................................................... 27
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2018-
2023 ........................................................................................................... 28
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth
2018-2023 .................................................................................................. 28
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023 ...... 28
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth
2018-2023 .................................................................................................. 29
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023 ....... 29
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth
2018-2023 .................................................................................................. 29
RETAILING IN INDIA Passport III
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space
2018-2023 .................................................................................................. 30
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space:
% Growth 2018-2023 ................................................................................. 30
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023 .......... 30
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth
2018-2023 .................................................................................................. 30
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023 ............. 31
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-
2023 ........................................................................................................... 31
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling
Space 2018-2023 ....................................................................................... 31
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling
Space: % Growth 2018-2023 ..................................................................... 32
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-
2023 ........................................................................................................... 32
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value
Growth 2018-2023 ..................................................................................... 32
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-
2023 ........................................................................................................... 33
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth
2018-2023 .................................................................................................. 33
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space
2018-2023 .................................................................................................. 33
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: %
Growth 2018-2023 ..................................................................................... 34
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023 .............. 34
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-
2023 ........................................................................................................... 34
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023 ................ 34
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-
2023 ........................................................................................................... 35
Definitions................................................................................................................................... 35
Sources ...................................................................................................................................... 35
Summary 2 Research Sources ...................................................................................... 35
RETAILING IN INDIA Passport 1
RETAILING IN INDIA
EXECUTIVE SUMMARY
Urban Households Prefer Modern Retailers Due To Convenience and

Product Range
Both store-based and non-store retailing continued to see strong current value growth in
2018. However, consumers’ habits in India are changing. Many urban households are adopting
more modern lifestyles, especially in big cities such as Bangalore, Mumbai, Pune, Delhi and
Hyderabad. This behavioural change is impacting retailing in the country. Due to households’
hectic lifestyles and the busy schedules of working adults, most consumers in urban areas
prefer to make their monthly purchases in modern grocery retailers instead of traditional grocery
retailers. It saves time and there is a wide product choice for many different consumer groups.
Modern grocery retailers are capitalising on this behavioural change by developing new
marketing schemes and strategies to attract these households to their stores. Some are
launching interesting payment schemes and methods, whilst others are developing effective
pricing strategies to propel sales. For example, Future Group launched its payment wallet
Future Pay, which can be used in all its retail outlets. Besides, other modern grocery retailers
are investing in pricing strategies, by launching new private label products. This is mainly in
certain categories, such as packaged food, non-alcoholic drinks, beauty and personal care and
home care.
A Multi-channel Strategy Remains Key

The leading store-based retailers are increasingly deploying a multi-channel presence and are
investing heavily in developing online platforms that are also smartphone- and tablet-compatible
to drive internet sales. As a result, most of them are seeking to offer their customers a shopping
experience which provides the benefits of bricks-and-mortar outlets along with online sales,
efficient logistics networks, strong customer service and prompt delivery. During the review
period, many retailers integrated multi-channel retailing into their operations, offering customers
the possibility to make purchases via tablet or smartphone, and to choose between home
delivery, drive-in pick-up, pick-up at a railway station or retrieving purchases from the store itself
or from a dedicated collection point. By contrast, pure-play internet retailers expanded into the
store-based channel by opening bricks-and-mortar stores.
Changing Shopping Habits Fuel the Growth of Modern Retailers

There are several factors propelling the expansion of modern retailing in India, including the
improving infrastructure, a move away from the socialistic pattern of economy, better
educational opportunities and rising Westernisation and consumerism. In addition, changing
lifestyles and purchasing habits are driving the ongoing development of modern retailing in
India, with a growing number of people tending to shop once a week from hypermarkets and
supermarkets, instead of visiting traditional outlets in local neighbourhoods daily. This has
encouraged many retailers to focus on expanding their sales areas and offering new products to
attract a wider customer base. Smaller independent retailers, both grocery retailers and non-
grocery specialists, continued to dominate the landscape in 2018, but they faced growing
competition from modern outlets opening in out-of-town shopping centres.
Mobile Is the Driving Force Behind Online Expansion

Whilst internet retailing continues to take share from bricks-and-mortar retailing, a growing
share of internet retailing is composed of mobile retailing, especially from smartphones and
tablets. The growth of mobile retailing is important, in that it brings several opportunities and
challenges, from product discovery and speed, to remote payment. Given that smartphones are
already ubiquitous and play a major role in the lives of consumers, mobile internet retailing is
expected to be a strong force in the forecast period.
Positive Outlook for the Forecast Period

The growth of the Indian economy is expected to continue over the forecast period, with low
unemployment and strong private consumption. All these factors are set to have a positive
impact on retailing. Retailing will continue to offer interesting potential for grocery retailers, a
channel which is expected to continue progressing over the forecast period. However, the
growth of non-grocery specialists is likely be negatively impacted by internet retailing, which is
expected to continue its strong development, at the expense of store-based retailers and other
non-store channels. Convenience channels such as convenience stores and forecourt retailers
are likely to continue to see healthy growth rates, as these formats can meet the demand arising
from changing lifestyles by offering more convenient shopping solutions in terms of location,
business hours and product range.
OPERATING ENVIRONMENT
Informal Retailing
 Informal retailing continued to flourish in India in 2018. It continued to account for a
considerable share of retailing in India in terms of value sales because of its easy availability
and the low prices offered by such retailers.
 Non-grocery specialists, especially electronics and appliance specialist retailers, apparel and
footwear specialist retailers and health and beauty specialist retailers, are the most affected
by informal retailing. The products available range from fake products to grey market products
to black market products. Consumers who cannot afford to buy original brands, e.g. Nike,
Reebok, adidas, Zara, Forever 21 and many others, prefer to buy them from an informal
retailer due to their aspirational desires. This has led non-grocery specialists to suffer the
most from informal retailing.
 The concept of informal retailing is popular in India because of the large rural population. Most
of the rural population in India continues to live in poor economic conditions, which is why
informal retailing is preferred – purely due to the low prices.
 Informal retailing primarily attracts consumers from the lower economic strata, as generally
the price and the quality are both low. Middle-income and affluent consumers do not tend to
use informal retailing.
Opening Hours
 Retail opening hours in India tend to vary between rural and urban areas of the country. In
India’s rural areas, the opening hours for retail outlets are generally between 07.00hrs and
19.00hrs. However, in urban areas, retail outlets are generally open for longer. Retail outlets
in India’s major metropolitan cities tend to be open between 08.00hrs and 22.00hrs. These
times, however, vary from city to city, and depend to a substantial degree on the commercial
laws of the state in which the city is located. However, in smaller Indian cities, such as
second- and third-tier cities, retail outlets are generally open between 08.00hrs and 20.00hrs.
 On national holidays, including Republic Day on 26 January, Independence Day on 15 August
and Gandhi Jayanti on 2 October, retail outlets are usually closed until 16.30hrs, at which
point they generally open as normal. However, there are no strict laws in place in India
governing the number of days per year that retail outlets can remain open.
 In India, 24-hour retailing is common mainly amongst chemists/pharmacies, although this is
generally limited to major cities and metropolitan cities. A limited number of convenience
stores in India are also open 24 hours a day; however, the number of such stores remains
quite low, and again, the spread of these outlets is restricted to India’s major cities. This is
likely to change during the forecast period, however, as increasing numbers of Indian
retailers, especially modern grocery retailers, are expected to remain open 24 hours a day, as
changing lifestyles and more intense and irregular working schedules are creating demand for
24-hour retailers in the country.
Summary 1 Standard Opening Hours by Channel Type

C 2 M Fr S S
han 4- ond iday atur und
nel hour ay- day ay
ope Thur
ning sda
? y
S N 0 0 0 1
uper o 8.00 6.00 8.00 1.00
mar - - - -
kets 23.0 23.0 22.0 17.0
0hrs 0hrs 0hrs 0hrs
C N 0 0 0 0
onv o 7.00 7.00 7.00 7.00
enie - - - -
nce 02.0 02.0 02.0 02.0
stor 0hrs 0hrs 0hrs 0hrs
es
F N 1 1 1 1
orec o 0.00 0.00 0.00 0.00
ourt - - - -
retai 22.0 22.0 21.0 21.0
lers 0hrs 0hrs 0hrs 0hrs
H N 1 1 1 1
yper o 0.00 0.00 0.00 0.00
mar - - - -
kets 22.0 22.0 21.0 21.0
0hrs 0hrs 0hrs 0hrs
F N 1 1 1 1
ood/ o 0.00 0.00 0.00 0.00
drin - - - -
k/to 22.0 22.0 22.0 22.0
bac 0hrs 0hrs 0hrs 0hrs

co
spe
ciali
sts
In N 1 1 1 1
dep o 1.00 1.00 1.00 1.00
end - - - -
ent 22.0 22.0 22.0 22.0
sma 0hrs 0hrs 0hrs 0hrs
ll
groc
ers
Ot N 0 0 0 0
her o 9.00 9.00 9.00 9.00
groc - - - -
ery 19.0 19.0 19.0 19.0
retai 0hrs 0hrs 0hrs 0hrs
lers
Source: Euromonitor International
Physical Retail Landscape

 Retailing in India still predominantly takes place in physical stores. The retailing practices
between urban and rural consumers are vastly different. For urban consumers, shopping in
high streets and shopping centres is a common phenomenon, in both specialists and
department stores. Meanwhile, in rural areas, consumers primarily shop in smaller stores,
which are more focused on product categories than brands.
 Consumers in metropolitan, first-tier and second-tier cities, and to a certain extent, third-tier
cities, do not travel to city centres or out of town to shop. Since informal retailing is prevalent
in India, consumers often find an option to buy within their budget. However, due to rising
stagnation in urban areas, retailers have slowly started to focus on first-tier and second-tier
cities, tapping into the semi-urban consumer base. This has resulted in the slow and steady
urbanisation of shopping habits amongst semi-urban consumers.
 Real estate is a major concern for retailers, due to rising rental prices across the country. The
lack of high street real estate locations led retailers to start to focus on shopping centres.
Because of high rental costs, retail outlets in India are generally smaller in size compared with
their international counterparts. On average, the sizes of stores are relatively smaller in all
channels, including hypermarkets, supermarkets, convenience stores and non-grocery
specialists.
 Shopping centres are popular destinations for shopping, as they provide consumers with the
option of shopping for both grocery and non-grocery products under the same roof, in a clean
and air-conditioned atmosphere. In addition, shopping centres have cinemas, restaurants and
other entertainment venues, which helps to attract consumers.
 Stand-alone retail outlets are preferred for premium and luxury brands. This is observed as
stand-alone stores are always used for exclusive brand outlets, which have premium designs
and are located in high-end high streets.
Cash and Carry

 The presence of cash and carry remains limited in India, with most companies involved in the
channel engaging mainly in business-to-business sales. Metro Cash & Carry has outlets in
Delhi-NCR and Bangalore, and these continue to cater exclusively for commercial and
institutional customers. These outlets still do not cover business-to-consumer retailing in
India.
 Cash and carry companies operating in India generally operate purely as business-to-
business entities, positioning themselves as inexpensive mass retailers through which
businesses can purchase stock in bulk, and save significant sums of money in the process.
 Metro Cash and Carry continued to enjoy first-mover advantage, and the expansion of the
number of outlets in the Metro chain has helped the company to enjoy strong sales for many
years.
 Access to membership is given to the cardholder on the account. Whoever has the card can
shop in any cash and carry store under the same brand in India.
Seasonality
Diwali
 Shopping season: November (Diwali).
 Primary products bought: Consumer electronics and appliances, apparel and footwear and
leisure and personal goods are the leading consumer durables purchased during the Diwali
season sales. Specialist retailers and internet retailers earn most of their year’s sales during
these two months.
 Retailer strategy: Retailers generally offer big discounts and cash back to attract consumers
to their outlets during this season. Almost every retailer and manufacturer slashes prices
during the Diwali season, and they advertise heavily via every media possible.
End of season sale

 Shopping season: June to July.
 Primary products bought: Apparel and footwear, personal accessories, eyewear and bags and
luggage are the most sought-after consumer products during this season.
 Retailer strategy: Specialist retailers and mixed retailers both enjoy strong sales during this
season, as retailers tend to slash prices by up to 70% to clear their inventory, so that they can
replenish stocks before the Diwali season.
Payments and Delivery

 Cash continues to be the primary method of payment at the checkouts of most retailers in
India. This is observed as most retailers still do not accept cards, as they do not have card-
accepting machines. Furthermore, consumers consider cash a safer method of payment than
card. However, post-demonetisation there was a definite increase in the use of payment
wallets and cards. Once the economy returned to normal, consumers returned to cash.
 The preference for cash in India is mainly due to familiarity with this payment method; hence it
has a higher level of comfort and trust. Also, acceptance of cards is still low in the country, as
informal retailing is relatively high, and these retailers continue to prefer cash to avoid paying
taxes.
 Mobile payment picked up significantly post-demonetisation. However, once liquid cash was
back in the economy consumers returned to cash. A successful result of demonetisation was
rising awareness of mobile wallets, which witnessed a distinct increase post-demonetisation.
 Shipping in India is dominated by logistics companies and retailers themselves, which have
their own delivery staff. Generally, consumers do not select the company for shipping; the
retailer already has a tie-up with a shipping company and takes care of the cost of delivery.
 The primary method of payment for goods online continues to be cash on delivery. Shipping is
always taken care of by the retailer; hence does not have a strong effect on payment or e-
commerce.
Emerging Business Models

 Subscription-based retailing practices started to pick up in 2018. Although still relatively niche,
and limited only to urban India, the subscription-based model for beauty and personal care
and consumer health became quite popular in metropolitan cities. Retailers allowed
consumers to pay for a 6-month subscription at a subsidised price, which led consumers to try
out the concept.
 These models are primarily available via online retailers. Since internet penetration has
increased across the country, and online shopping both via desktop and mobile is becoming a
more common phenomenon, the subscription model was able to tap into the growing online
consumer base.
 Omnichannel retailing became a more common phenomenon in 2018. Even though it had
existed in the country since 2011, the concept of pick-up stores from online retailers became
quite common in 2018. Flipkart Online, Actoserba Active Wholesale and Amazon.in started to
either develop their own pick-up stores or cooperated with kirana stores, so that consumers
who are not at home or in an office to accept a delivery can pick it up from a physical store
located near them.
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
INR bn
2013 2014 2015 2016 2017 2018
Store-based Retailing 24,952.3 27,908.6 30,949.2 34,220.0 37,738.6 40,807.8

Non-Store Retailing 337.4 655.6 903.4 1,364.3 1,995.4 2,443.6
Retailing 25,289.7 28,564.1 31,852.6 35,584.3 39,734.1 43,251.4
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
% current value growth, retail value rsp excl sales tax
2017/18 2013-18 CAGR 2013/18 Total
Store-based Retailing 8.1 10.3 63.5

Non-Store Retailing 22.5 48.6 624.2
Retailing 8.9 11.3 71.0
Table 3 Sales in Store-based Retailing by Channel: Value 2013-2018
INR bn
2013 2014 2015 2016 2017 2018
Grocery Retailers 16,201.5 17,939.8 19,749.8 21,675.0 23,812.0 25,363.8

Non-Grocery Specialists 8,629.7 9,828.6 11,037.9 12,356.4 13,715.3 15,201.0
Mixed Retailers 121.1 140.2 161.5 188.6 211.3 243.0
Luxury Retailing 14.3 15.8 18.1 18.6 19.6 21.4
Off-price Retailing 12.4 16.3 22.0 73.5 92.6 103.7
Note 1: Luxury retailing not included in store-based retailing total to avoid double counting as luxury retailing is a
duplicate category already accounted for within non-grocery specialists and mixed retailers.
Note 2: Off-price retailing not included in store-based retailing total to avoid double counting as off-price retailing
is a duplicate category already accounted for within apparel and footwear specialists and department
stores.
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
2017/18 2013-18 CAGR 2013/18 Total
Grocery Retailers 6.5 9.4 56.6

Non-Grocery Specialists 10.8 12.0 76.1
Mixed Retailers 15.0 15.0 100.7
Luxury Retailing 8.8 8.4 49.5
Off-price Retailing 12.0 52.9 735.2
stores.
Table 5 Store-based Retailing Outlets by Channel: Units 2013-2018
'000 outlets
2013 2014 2015 2016 2017 2018

Mixed Retailers 1.3 1.5 1.7 2.0 2.3 2.5
Luxury Retailing 0.1 0.1 0.1 0.1 0.1 0.1
Off-price Retailing 0.4 0.4 0.4 2.2 2.3 2.4
stores.
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
% unit growth
2017/18 2013-18 CAGR 2013/18 Total

Luxury Retailing 7.6 2.3 11.8
Off-price Retailing 6.4 46.8 581.0
stores.
Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018
INR bn
2013 2014 2015 2016 2017 2018
Direct Selling 87.7 97.9 108.4 119.7 128.8 137.7

Homeshopping 22.8 28.6 34.7 45.1 55.5 64.9
Internet Retailing 226.9 529.1 760.3 1,199.5 1,811.2 2,241.0
Vending - - - - - -
Foreign Internet 10.8 21.3 37.6 57.6 85.1 103.5
Retailing
Domestic Internet 216.2 507.8 722.7 1,141.9 1,726.1 2,137.5
Retailing
Mobile Internet Retailing 21.3 67.7 114.8 203.9 389.4 571.5
Non-Store Retailing 337.4 655.6 903.4 1,364.3 1,995.4 2,443.6
Note 1: Vending data captures vending systems installed in public and semi-captive environments only. For
further details refer to definitions.
Note 2: Mobile internet retailing not included in non-store retailing total to avoid double counting as this category
is already accounted for within internet retailing.
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
2017/18 2013-18 CAGR 2013/18 Total
Direct Selling 6.9 9.4 56.9

Homeshopping 17.0 23.3 185.2
Internet Retailing 23.7 58.1 887.5
Vending - - -
Foreign Internet Retailing 21.6 57.2 860.5
Domestic Internet Retailing 23.8 58.1 888.8
Mobile Internet Retailing 46.8 93.0 2,578.8

Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
2013 2014 2015 2016 2017 2018
Value sales INR bn 16,201.5 17,939.8 19,749.8 21,675.0 23,812.0 25,363.8

Outlets '000 12,432.3 12,494.6 12,561.4 12,630.1 12,701.9 12,777.6
Selling Space mn sq m 482.6 489.8 497.4 505.4 514.0 522.8
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
% growth
2017/18 2013-18 CAGR 2013/18 Total
Value sales INR million 6.5 9.4 56.6

Outlets 0.6 0.5 2.8
Selling Space '000 sq m 1.7 1.6 8.3
Table 11 Sales in Grocery Retailers by Channel: Value 2013-2018
INR bn
2013 2014 2015 2016 2017 2018
Convenience Stores 18.5 19.4 23.7 26.3 33.3 41.1

Discounters - - - - - -
Forecourt Retailers 2.4 2.6 2.7 2.9 3.1 3.3
Hypermarkets 178.0 223.2 288.5 308.6 341.4 358.7
Supermarkets 118.1 135.2 154.1 172.8 190.0 205.7
Modern Grocery Retailers 316.9 380.4 469.1 510.6 567.9 608.8
Traditional Grocery 15,884.6 17,559.4 19,280.7 21,164.4 23,244.1 24,755.0
Retailers
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
2017/18 2013-18 CAGR 2013/18 Total
Convenience Stores 23.2 17.3 122.4
Discounters - - -
Forecourt Retailers 7.2 6.5 36.8
Hypermarkets 5.1 15.0 101.6
Supermarkets 8.2 11.7 74.2
Modern Grocery Retailers 7.2 13.9 92.1
Traditional Grocery Retailers 6.5 9.3 55.8
Table 13 Grocery Retailers Outlets by Channel: Units 2013-2018
'000 outlets
2013 2014 2015 2016 2017 2018

Hypermarkets 0.4 0.4 0.5 0.5 0.6 0.6
Supermarkets 4.2 4.4 4.6 4.8 4.9 5.2
Retailers
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
% unit growth
2017/18 2013-18 CAGR 2013/18 Total

Discounters - - -
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
2013 2014 2015 2016 2017 2018

Outlets '000 2,065.4 2,196.0 2,343.7 2,527.5 2,718.1 2,925.4
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-
2018
% growth
2017/18 2013-18 CAGR 2013/18 Total

Outlets 7.6 7.2 41.6
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
INR bn
2013 2014 2015 2016 2017 2018
Apparel and Footwear 2,331.4 2,725.8 3,074.7 3,459.1 3,874.2 4,259.7

Specialist Retailers
Electronics and 2,023.7 2,219.2 2,423.3 2,605.1 2,777.0 2,910.8
Appliance Specialist
Retailers
Health and Beauty 800.0 934.4 1,040.1 1,157.1 1,292.0 1,445.7
Home and Garden 1,089.2 1,195.1 1,336.7 1,450.4 1,570.7 1,725.8
Leisure and Personal 2,265.7 2,619.5 3,013.8 3,519.6 4,020.4 4,659.7
Goods Specialist
Retailers
Other Non-Grocery 119.8 134.6 149.4 165.2 181.0 199.3
Specialists
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
2017/18 2013-18 CAGR 2013/18 Total
Apparel and Footwear Specialist 10.0 12.8 82.7

Retailers
Electronics and Appliance Specialist 4.8 7.5 43.8
Retailers
Health and Beauty Specialist Retailers 11.9 12.6 80.7
Home and Garden Specialist Retailers 9.9 9.6 58.4
Leisure and Personal Goods Specialist 15.9 15.5 105.7
Retailers
Other Non-Grocery Specialists 10.1 10.7 66.4
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
'000 outlets
2013 2014 2015 2016 2017 2018
Apparel and Footwear 740.2 812.0 886.7 978.9 1,071.9 1,168.7

Electronics and 170.4 175.2 179.8 183.7 188.6 194.1
Retailers
Health and Beauty 673.1 703.6 744.3 801.8 860.4 932.9
Home and Garden 167.3 171.8 179.5 188.0 198.5 206.9
Leisure and Personal 204.3 220.7 237.7 256.1 276.9 298.2
Goods Specialist
Retailers
Specialists
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
% unit growth
2017/18 2013-18 CAGR 2013/18 Total

Retailers
Retailers
Retailers
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
2013 2014 2015 2016 2017 2018
Value sales INR bn 121.1 140.2 161.5 188.6 211.3 243.0

Outlets '000 1.3 1.5 1.7 2.0 2.3 2.5
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
% growth
2017/18 2013-18 CAGR 2013/18 Total

Outlets 12.2 14.9 100.4
Table 23 Sales in Mixed Retailers by Channel: Value 2013-2018
INR bn
2013 2014 2015 2016 2017 2018
Department Stores 121.1 140.2 161.5 188.6 211.3 243.0

Mass Merchandisers - - - - - -
Variety Stores - - - - - -
Warehouse Clubs - - - - - -
Mixed Retailers 121.1 140.2 161.5 188.6 211.3 243.0
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
2017/18 2013-18 CAGR 2013/18 Total
Department Stores 15.0 15.0 100.7

Mass Merchandisers - - -
Variety Stores - - -
Warehouse Clubs - - -
Table 25 Mixed Retailers Outlets by Channel: Units 2013-2018
'000 outlets
2013 2014 2015 2016 2017 2018

Mixed Retailers 1.3 1.5 1.7 2.0 2.3 2.5
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
% unit growth
2017/18 2013-18 CAGR 2013/18 Total

Table 27 Retailing GBO Company Shares: % Value 2014-2018
% retail value rsp excl sales tax

Company 2014 2015 2016 2017 2018
Walmart Inc - - - - 2.3

Amazon.com Inc 0.2 0.6 0.9 1.3 1.6
Future Group 0.5 0.5 0.5 0.6 0.6
Reliance Group 0.5 0.5 0.5 0.5 0.6
Tata Group 0.5 0.5 0.5 0.5 0.5
One97 Communications Ltd - - - 0.3 0.4
Avenue Supermarts Ltd 0.3 0.3 0.3 0.3 0.3
Aditya Birla Group 0.2 0.2 0.2 0.2 0.2
Landmark Group 0.1 0.2 0.2 0.2 0.2
K Raheja Corp 0.1 0.1 0.1 0.1 0.1
Dell Inc 0.1 0.1 0.1 0.1 0.1
Jasper Infotech Pvt Ltd 0.4 0.3 0.2 0.1 0.1
Amway Corp 0.1 0.1 0.1 0.1 0.1
LG Corp 0.1 0.1 0.1 0.0 0.0
Flipkart Online 0.8 0.9 1.3 1.9 -
Services Pvt Ltd
Others 96.2 95.7 95.0 93.8 93.0
Total 100.0 100.0 100.0 100.0 100.0
Table 28 Retailing GBN Brand Shares: % Value 2015-2018

Brand Company (GBO) 2015 2016 2017 2018
3rd Party Merchants Walmart Inc - - - 1.8

3rd Party Merchants Amazon.com Inc 0.6 0.9 1.3 1.6
Myntra Walmart Inc - - - 0.4
Paytm Mall One97 Communications Ltd - - 0.3 0.4
Big Bazaar Future Group 0.4 0.4 0.4 0.4
Reliance Digital Reliance Group 0.2 0.2 0.3 0.3
D-Mart Avenue Supermarts Ltd 0.3 0.3 0.3 0.3
Tanishq Tata Group 0.2 0.2 0.2 0.3
Shoppers Stop K Raheja Corp 0.1 0.1 0.1 0.1
Lifestyle Landmark Group 0.1 0.1 0.1 0.1
More Aditya Birla Group 0.1 0.1 0.1 0.1
Dell Dell Inc 0.1 0.1 0.1 0.1
3rd Party Merchants Jasper Infotech Pvt Ltd 0.3 0.2 0.1 0.1
Reliance Footprint Reliance Group 0.1 0.1 0.1 0.1
Reliance Reliance Group 0.2 0.1 0.1 0.1
Amway Amway Corp 0.1 0.1 0.1 0.1
LG Shoppe LG Corp 0.1 0.1 0.0 0.0
3rd Party Merchants Flipkart Online 0.8 1.0 1.6 -
Services Pvt Ltd
Myntra Flipkart Online 0.1 0.2 0.3 -
Services Pvt Ltd

Others 96.3 95.8 94.6 93.8
Total 100.0 100.0 100.0 100.0
Table 29 Store-based Retailing GBO Company Shares: % Value 2014-2018

Company 2014 2015 2016 2017 2018
Future Group 0.5 0.5 0.6 0.6 0.6

Reliance Group 0.5 0.5 0.5 0.5 0.6
Tata Group 0.5 0.5 0.5 0.5 0.5
Landmark Group 0.1 0.2 0.2 0.2 0.2
K Raheja Corp 0.1 0.1 0.1 0.1 0.1
Apollo Hospitals 0.1 0.1 0.1 0.1 0.1
Enterprises Ltd
LG Corp 0.1 0.1 0.1 0.0 0.0
Others 97.6 97.5 97.4 97.4 97.3
Total 100.0 100.0 100.0 100.0 100.0
Table 30 Store-based Retailing GBN Brand Shares: % Value 2015-2018


Apollo Pharmacy Apollo Hospitals 0.1 0.1 0.1 0.1
Enterprises Ltd
Others 98.1 98.1 98.1 98.0
Total 100.0 100.0 100.0 100.0
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
sites/outlets
Brand (GBO) Company (NBO) 2015 2016 2017 2018
Apollo Pharmacy Apollo Hospitals 1,822 2,506 2,686 3,042

Enterprises Ltd
Reliance Digital Reliance Retail Ltd 1,380 1,630 1,850 2,020

(Reliance Group)
More (Aditya Birla Aditya Birla Retail Ltd 500 506 523 543
Group)
Reliance (Reliance Reliance Retail Ltd 480 450 423 430
Group)
Big Bazaar (Future Future Retail Ltd - 231 259 270
Group)
Reliance Footprint Reliance Retail Ltd 215 225 255 265
(Reliance Group)
Tanishq (Tata Group) Titan Co Ltd 184 226 239 251
D-Mart Avenue Supermarts Ltd 89 110 141 167
LG Shoppe (LG Corp) LG Electronics India 102 100 95 90
Pvt Ltd
Shoppers Stop (K Shoppers Stop Ltd 67 72 80 85
Raheja Corp)
Lifestyle (Landmark Lifestyle International 48 54 65 78
Group) Pvt Ltd
Big Bazaar (Future Future Value Retail Ltd 211 - - -
Group)
Big Bazaar (Future Pantaloon Retail India - - - -
Group) Ltd
Tanishq (Tata Group) Titan Industries Ltd - - - -
Others Others 14,901,724 15,153, 15,415, 15,698,
492 665 238
Total Total 14,906,822 15,159, 15,422, 15,705,
602 281 479
Table 32 Non-Store Retailing GBO Company Shares: % Value 2014-2018

Company 2014 2015 2016 2017 2018
Walmart Inc - - - - 40.6

Amazon.com Inc 8.6 21.4 24.7 26.3 27.5
One97 Communications Ltd - - - 5.1 7.8
Dell Inc 4.9 4.0 2.9 2.1 1.7
Jasper Infotech Pvt Ltd 16.1 10.8 5.2 2.5 1.5
Network18 Group 2.3 2.2 1.8 1.4 1.2
SHOP CJ Network Pvt Ltd 0.8 1.2 1.2 1.1 1.0
Amway Corp 3.7 2.2 1.5 1.1 1.0
Herbalife Nutrition Ltd - - - - 0.7
FNS E-Commerce Ventures 0.0 0.1 0.2 0.3 0.7
Pvt Ltd
Manash Lifestyle Pvt Ltd 0.0 0.1 0.2 0.3 0.6
Eureka Forbes Ltd 1.4 1.1 0.8 0.6 0.6
Avon Products Inc 1.0 0.9 0.7 0.6 0.5
Oriflame Cosmetics SA 1.1 0.9 0.7 0.4 0.3
Tupperware Brands Corp 1.0 0.8 0.5 0.4 0.3
Naaptol Online Shopping 0.3 0.2 0.2 0.2 0.2
Pvt Ltd
Apple Inc 0.2 0.2 0.2 0.2 0.1
TVC Skyshop Ltd 0.3 0.2 0.1 0.1 0.1
Modi Group KK 0.2 0.2 0.1 0.1 0.1
AMC International Alfa 0.1 0.1 0.1 0.1 0.1
Metalcraft Corp AG
Flipkart Online 32.9 31.4 33.2 38.6 -
Services Pvt Ltd

Herbalife Ltd 2.0 1.7 1.2 0.8 -
eBay Inc 0.1 0.1 0.0 - -
Rocket Internet GmbH 2.0 1.7 - - -
Times of India Group, The 0.2 0.2 - - -
Indiaplaza India Pvt Ltd 0.1 0.1 - - -
Others 20.6 18.5 24.4 17.9 13.5
Total 100.0 100.0 100.0 100.0 100.0
Note: Vending data captures vending systems installed in public and semi-captive environments only. For
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2015-2018

3rd Party Merchants Walmart Inc - - - 31.4

3rd Party Merchants Amazon.com Inc 21.4 24.7 26.3 27.5
Myntra Walmart Inc - - - 7.9
Paytm Mall One97 Communications Ltd - - 5.1 7.8
Dell Dell Inc 4.0 2.9 2.1 1.7
3rd Party Merchants Jasper Infotech Pvt Ltd 10.8 5.2 2.5 1.5
Jabong.com Walmart Inc - - - 1.3
HomeShop18 Network18 Group 2.2 1.8 1.4 1.2
ShopCJ SHOP CJ Network Pvt Ltd 1.2 1.2 1.1 1.0
Amway Amway Corp 2.2 1.5 1.1 1.0
Herbalife Nutrition Herbalife Nutrition Ltd - - - 0.7
Nykaa.com FNS E-Commerce Ventures 0.1 0.2 0.3 0.7
Pvt Ltd
Purplle.com Manash Lifestyle Pvt Ltd 0.1 0.2 0.3 0.6
Eureka Forbes Eureka Forbes Ltd 1.1 0.8 0.6 0.6
Avon Avon Products Inc 0.9 0.7 0.6 0.5
Oriflame Oriflame Cosmetics SA 0.9 0.7 0.4 0.3
Tupperware Tupperware Brands Corp 0.8 0.5 0.4 0.3
Naaptol Naaptol Online Shopping 0.2 0.2 0.2 0.2
Pvt Ltd
App Store Apple Inc 0.2 0.2 0.2 0.1
TVC Skyshop TVC Skyshop Ltd 0.2 0.1 0.1 0.1
3rd Party Merchants Flipkart Online 27.7 26.9 31.4 -
Services Pvt Ltd
Myntra Flipkart Online 3.7 4.9 5.9 -
Services Pvt Ltd
Herbalife Nutrition Herbalife Ltd 1.7 1.2 0.8 -
Jabong.com Rocket Internet GmbH 1.7 - - -
Indiatimes Shopping Times of India Group, The 0.2 - - -
Others 18.9 26.1 19.4 13.6
Total 100.0 100.0 100.0 100.0
Note: Vending data captures vending systems installed in public and semi-captive environments only. For
Table 34 Grocery Retailers GBO Company Shares: % Value 2014-2018

Company 2014 2015 2016 2017 2018
Future Group 0.6 0.7 0.7 0.8 0.9

Reliance Group 0.4 0.3 0.2 0.2 0.2
National Dairy 0.1 0.1 0.1 0.1 0.1
Development Board
RPG Group 0.1 0.1 0.1 0.1 0.1
Others 98.3 98.1 98.2 98.2 98.1
Total 100.0 100.0 100.0 100.0 100.0
Table 35 Grocery Retailers GBN Brand Shares: % Value 2015-2018


Spencer's RPG Group 0.1 0.1 0.1 0.1
Others 98.3 98.4 98.5 98.5
Total 100.0 100.0 100.0 100.0
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
sites/outlets
More (Aditya Birla Aditya Birla Retail Ltd 500 506 523 543
Group)
Reliance (Reliance Reliance Retail Ltd 480 450 423 430
Group)
Big Bazaar (Future Future Retail Ltd - 231 259 270
Group)
D-Mart Avenue Supermarts Ltd 89 110 141 167
Spencer's (RPG Group) Spencer's Retail Ltd 136 129 123 120
Big Bazaar (Future Future Value Retail Ltd 211 - - -
Group)
Group) Ltd
Others Others 12,559,970 12,628, 12,700, 12,776,
680 436 045
Total Total 12,561,386 12,630, 12,701, 12,777,
106 905 575
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
selling space '000 sq m
Big Bazaar (Future Future Retail Ltd - 911.4 990.5 1,032.5

Group)
More (Aditya Birla Aditya Birla Retail Ltd 207.6 210.4 219.2 223.8
Group)
Reliance (Reliance Reliance Retail Ltd 370.7 146.3 144.3 146.7
Group)
Spencer's (RPG Group) Spencer's Retail Ltd 108.9 87.9 96.2 90.3
Big Bazaar (Future Future Value Retail Ltd 848.2 - - -
Group)
Group) Ltd
Others Others 495,642.5 503,745.7 512,119.9 520,833.0
Total Total 497,424.9 505,411.1 513,966.6 522,795.9
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018

Company 2014 2015 2016 2017 2018
Reliance Group 0.7 0.7 0.8 1.0 1.2

Tata Group 1.2 1.2 1.1 1.1 1.1
Future Group 0.4 0.3 0.3 0.3 0.3
Apollo Hospitals 0.2 0.2 0.2 0.3 0.3
Enterprises Ltd
Vijay Sales Ltd 0.2 0.2 0.2 0.2 0.2
Landmark Group 0.1 0.2 0.2 0.2 0.2
Medplus Health Services 0.1 0.1 0.1 0.2 0.2
Pvt Ltd
Godrej Group 0.2 0.2 0.2 0.2 0.2
Asian Paints Ltd (APL) 0.2 0.2 0.2 0.2 0.2
Bata Ltd 0.2 0.2 0.2 0.2 0.2
Samsung Corp 0.2 0.2 0.2 0.2 0.2
LG Corp 0.2 0.2 0.2 0.1 0.1
Tribhovandas Bhimji 0.2 0.2 0.1 0.1 0.1
Zaveri Delhi Pvt Ltd
Univercell 0.1 0.1 0.1 0.1 0.1
Telecommunications
India Pvt Ltd
Raymond Ltd 0.1 0.1 0.1 0.1 0.1
adidas Group 0.1 0.0 0.0 0.0 0.0
Videocon Industries Ltd 0.1 0.1 0.0 0.0 0.0
S Mobility Ltd 0.1 0.1 0.0 0.0 0.0
Sony Corp 0.1 0.0 0.0 0.0 0.0
Essar Group 0.2 0.2 0.1 0.0 -
Others 95.1 95.3 95.4 95.3 95.2
Total 100.0 100.0 100.0 100.0 100.0
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018


Enterprises Ltd
Croma Tata Group 0.2 0.2 0.2 0.2
Vijay Sales Vijay Sales Ltd 0.2 0.2 0.2 0.2
Max Landmark Group 0.2 0.2 0.2 0.2
Medplus Medplus Health Services 0.1 0.1 0.2 0.2
Pvt Ltd
Interio Godrej Group 0.2 0.2 0.2 0.2
Colour Idea Store Asian Paints Ltd (APL) 0.2 0.2 0.2 0.2
Bata Bata Ltd 0.2 0.2 0.2 0.2
Samsung Plaza Samsung Corp 0.2 0.2 0.2 0.2
TBZ - The Original Tribhovandas Bhimji 0.2 0.1 0.1 0.1
Zaveri Delhi Pvt Ltd
Central Future Group 0.1 0.1 0.1 0.1
UniverCell Univercell 0.1 0.1 0.1 0.1
Telecommunications
India Pvt Ltd
Brand Factory Future Group 0.0 0.0 0.0 0.0
Home Town Future Group 0.0 0.0 0.0 0.0
Next Videocon Industries Ltd 0.0 0.0 0.0 0.0
Spice Hotspot S Mobility Ltd 0.1 0.0 0.0 0.0
The MobileStore Essar Group 0.2 0.1 0.0 -
Others 96.0 95.9 95.8 95.7
Total 100.0 100.0 100.0 100.0
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
sites/outlets
Apollo Pharmacy Apollo Hospitals 1,822 2,506 2,686 3,042

Enterprises Ltd
Reliance Digital Reliance Retail Ltd 1,380 1,630 1,850 2,020
(Reliance Group)
Medplus Medplus Health Services 1,250 1,350 1,480 1,650
Pvt Ltd
Bata (Bata Ltd) Bata India Ltd 1,096 1,100 1,293 1,375
Next (Videocon Techno Kart India Ltd 750 800 850 850
Industries Ltd)
Samsung Plaza Samsung India 430 440 445 450
(Samsung Corp) Electronics Pvt Ltd
Colour Idea Store Asian Paints Ltd (APL) 230 300 350 380
UniverCell Univercell 420 380 350 350
Telecommunications
India Pvt Ltd
Reliance Footprint Reliance Retail Ltd 215 225 255 265
(Reliance Group)
Tanishq (Tata Group) Titan Co Ltd 184 226 239 251
Max (Landmark Group) Max Fashion India 133 155 190 250
Reebok (adidas Group) Reebok India Pvt Ltd 250 234 220 225
Interio (Godrej Godrej & Boyce Mfg Co Ltd 154 170 175 180
Group)
Spice Hotspot (S Spice Retail Ltd 325 275 190 125
Mobility Ltd)
Croma (Tata Group) Infiniti Retail Ltd 97 91 105 112
Brand Factory Future Lifestyle 40 52 60 105
(Future Group) Fashions Ltd
LG Shoppe (LG Corp) LG Electronics India 102 100 95 90
Pvt Ltd
Vijay Sales Vijay Sales Ltd 65 68 73 76
Sony Centre (Sony Sony India Pvt Ltd 177 97 75 50
Corp)
Vimal (Reliance Reliance Retail Ltd 122 50 48 47
Group)
The MobileStore MobileStore Ltd, The 857 610 250 -
(Essar Group)
Others Others 2,333,636 2,516,672 2,706,847 2,913,486
Total Total 2,343,735 2,527,531 2,718,126 2,925,379
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018

Reliance Digital Reliance Retail Ltd 640.3 749.8 852.9 931.2

(Reliance Group)
Central (Future Future Lifestyle 277.3 363.4 373.0 430.3
Group) Fashions Ltd
Bata (Bata Ltd) Bata India Ltd 180.4 181.1 262.4 301.5
Colour Idea Store Asian Paints Ltd (APL) 161.0 210.0 255.0 295.0
Brand Factory Future Lifestyle 111.5 145.0 167.3 292.8
(Future Group) Fashions Ltd
Max (Landmark Group) Max Fashion India 123.5 144.1 209.0 275.0
Next (Videocon Techno Kart India Ltd 221.6 236.4 251.1 251.1
Industries Ltd)
Reliance Footprint Reliance Retail Ltd 100.0 104.7 118.6 123.3
(Reliance Group)
Enterprises Ltd
Croma (Tata Group) Infiniti Retail Ltd 87.0 81.6 94.2 100.4
Tanishq (Tata Group) Titan Co Ltd 69.5 83.7 92.9 98.4
Vijay Sales Vijay Sales Ltd 71.5 74.8 80.3 83.6
Samsung Plaza Samsung India 75.1 76.8 77.7 78.6
(Samsung Corp) Electronics Pvt Ltd
Interio (Godrej Godrej & Boyce Mfg Co Ltd 58.2 64.3 68.1 73.6
Group)
Vimal (Reliance Reliance Retail Ltd 153.7 63.0 60.5 59.2
Group)
Medplus Medplus Health Services 38.0 41.0 44.9 49.7
Pvt Ltd
Reebok (adidas Group) Reebok India Pvt Ltd 25.3 23.6 22.2 25.8
UniverCell Univercell 25.2 23.2 22.7 22.7
Telecommunications
India Pvt Ltd
LG Shoppe (LG Corp) LG Electronics India 17.2 16.9 16.0 15.2
Pvt Ltd
Sony Centre (Sony Sony India Pvt Ltd 37.9 20.8 16.1 10.7
Corp)
The MobileStore MobileStore Ltd, The 77.1 54.9 22.5 -
(Essar Group)
Others Others 200,291.9 217,918.6 236,249.3 255,113.8
Total Total 202,909.9 220,769.6 239,455.6 258,740.1
Table 42 Mixed Retailers GBO Company Shares: % Value 2014-2018

Company 2014 2015 2016 2017 2018
K Raheja Corp 19.4 19.5 19.3 19.8 20.3

Landmark Group 18.8 20.2 20.8 19.0 19.1
Reliance Group 7.9 9.0 9.9 10.8 11.7
Tata Group 9.4 9.1 8.8 9.4 9.5
Shriram Group Of 6.5 6.8 7.1 6.9 6.7
Enterprises
Fabindia Overseas Pvt Ltd 4.3 4.0 3.9 4.0 3.9
Marks & Spencer Plc 2.9 3.0 3.0 3.1 3.1
Globus Stores Pvt Ltd 1.5 1.3 1.1 0.9 0.8
Arvind Ltd 2.9 2.0 1.4 0.9 0.8
Indiabulls Group 0.7 0.6 0.4 0.4 0.3
Ebony Retail Holdings Ltd - - - - -
Vishal Retail Ltd - - - - -
Future Group - - - - -
Others 12.9 12.1 11.2 11.4 10.2
Total 100.0 100.0 100.0 100.0 100.0
Table 43 Mixed Retailers GBN Brand Shares: % Value 2015-2018


Pantaloons Aditya Birla Group 12.5 13.0 13.4 13.5
Reliance Trends Reliance Group 9.0 9.9 10.8 11.7
Westside Tata Group 9.1 8.8 9.4 9.5
Vishal Mega Mart Shriram Group Of 6.8 7.1 6.9 6.7
Enterprises
Fabindia Fabindia Overseas Pvt Ltd 4.0 3.9 4.0 3.9
Marks & Spencer Marks & Spencer Plc 3.0 3.0 3.1 3.1
Globus Globus Stores Pvt Ltd 1.3 1.1 0.9 0.8
Megamart Arvind Ltd 2.0 1.4 0.9 0.8
Store One Indiabulls Group 0.6 0.4 0.4 0.3
Ebony Ebony Retail Holdings Ltd - - - -
Pantaloons Future Group - - - -
Vishal Mega Mart Vishal Retail Ltd - - - -
Others 12.1 11.2 11.4 10.2
Total 100.0 100.0 100.0 100.0
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
sites/outlets
Reliance Trends Reliance Retail Ltd 210 271 316 345

(Reliance Group)
Pantaloons (Aditya Aditya Birla Fashion & - 191 255 280
Birla Group) Retail Ltd
Fabindia Fabindia Overseas Pvt Ltd 189 214 265 274
Vishal Mega Mart Airplaza Retail 172 179 204 245
(Shriram Group Of Holdings Pvt Ltd
Enterprises)
Westside (Tata Group) Trent Ltd 93 106 123 130
Raheja Corp)
Group) Pvt Ltd
Megamart (Arvind Ltd) Arvind Retail Ltd 119 95 75 75
Marks & Spencer Marks & Spencer 47 56 62 65
(Marks & Spencer Plc) Reliance India Pvt Ltd
Globus Globus Stores Pvt Ltd 36 39 40 40
Store One Store One Retail India 40 35 35 36
(Indiabulls Group) Ltd
Pantaloons (Aditya Pantaloons Fashion & 129 - - -
Pantaloons (Future Pantaloon Retail India - - - -
Group) Ltd
Others Others 551 653 730 872
Total Total 1,701 1,965 2,250 2,525
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018

Pantaloons (Aditya Aditya Birla Fashion & - 387.5 517.3 568.1

Reliance Trends Reliance Retail Ltd 293.0 378.0 440.8 481.3
(Reliance Group)
Shoppers Stop (K Shoppers Stop Ltd 333.1 358.0 404.1 429.4
Raheja Corp)
Lifestyle (Landmark Lifestyle International 216.2 258.5 311.2 373.4
Group) Pvt Ltd
Vishal Mega Mart Airplaza Retail 195.7 203.7 232.1 278.8
Enterprises)
Westside (Tata Group) Trent Ltd 189.7 200.3 232.4 245.6
Store One Store One Retail India 59.1 51.7 51.7 55.4
Marks & Spencer Marks & Spencer 36.3 43.2 47.8 50.1

Megamart (Arvind Ltd) Arvind Retail Ltd 34.4 26.0 20.5 20.5
Pantaloons (Aditya Pantaloons Fashion & 298.9 - - -
Group) Ltd
Others Others 285.6 400.4 476.4 719.7
Total Total 2,019.3 2,392.9 2,830.9 3,320.6
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
INR bn
2018 2019 2020 2021 2022 2023

Non-Store Retailing 2,443.6 2,922.2 3,488.5 4,148.4 4,930.9 5,853.3
Retailing 43,251.4 46,389.9 49,329.9 52,384.5 55,604.4 59,080.1
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Note: Forecast value data in constant terms.
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
% constant value growth, retail value rsp excl sales tax
2018/2019 2018-23 CAGR 2018/23 Total

Retailing 7.3 6.4 36.6
trade sources
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
INR bn
2018 2019 2020 2021 2022 2023

Mixed Retailers 243.0 267.8 292.1 314.3 334.8 351.8
Luxury Retailing 21.4 - - - - -
Off-price Retailing 103.7 - - - - -
trade sources
Note 1: Forecast value data in constant terms.
stores.
Note 4: No forecast data available for luxury and off-price retailing.
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
2018/2019 2018-23 CAGR 2018/23 Total

Luxury Retailing - - -
Off-price Retailing - - -
trade sources
stores.
Table 50 Mixed Retailers GBO Company Shares: % Value 2014-2018

Company 2014 2015 2016 2017 2018
K Raheja Corp 19.4 19.5 19.3 19.8 20.3

Landmark Group 18.8 20.2 20.8 19.0 19.1
Reliance Group 7.9 9.0 9.9 10.8 11.7
Tata Group 9.4 9.1 8.8 9.4 9.5
Shriram Group Of 6.5 6.8 7.1 6.9 6.7
Enterprises
Fabindia Overseas Pvt Ltd 4.3 4.0 3.9 4.0 3.9
Marks & Spencer Plc 2.9 3.0 3.0 3.1 3.1
Globus Stores Pvt Ltd 1.5 1.3 1.1 0.9 0.8
Arvind Ltd 2.9 2.0 1.4 0.9 0.8
Indiabulls Group 0.7 0.6 0.4 0.4 0.3
Ebony Retail Holdings Ltd - - - - -
Vishal Retail Ltd - - - - -
Future Group - - - - -
Others 12.9 12.1 11.2 11.4 10.2
Total 100.0 100.0 100.0 100.0 100.0
Table 51 Mixed Retailers GBN Brand Shares: % Value 2015-2018


Pantaloons Aditya Birla Group 12.5 13.0 13.4 13.5
Reliance Trends Reliance Group 9.0 9.9 10.8 11.7
Westside Tata Group 9.1 8.8 9.4 9.5
Vishal Mega Mart Shriram Group Of 6.8 7.1 6.9 6.7
Enterprises
Marks & Spencer Marks & Spencer Plc 3.0 3.0 3.1 3.1
Megamart Arvind Ltd 2.0 1.4 0.9 0.8
Store One Indiabulls Group 0.6 0.4 0.4 0.3
Pantaloons Future Group - - - -
Others 12.1 11.2 11.4 10.2
Total 100.0 100.0 100.0 100.0
Table 52 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
sites/outlets
Reliance Trends Reliance Retail Ltd 210 271 316 345

(Reliance Group)
Pantaloons (Aditya Aditya Birla Fashion & - 191 255 280
Fabindia Fabindia Overseas Pvt Ltd 189 214 265 274
Vishal Mega Mart Airplaza Retail 172 179 204 245
Enterprises)
Westside (Tata Group) Trent Ltd 93 106 123 130
Raheja Corp)
Group) Pvt Ltd
Megamart (Arvind Ltd) Arvind Retail Ltd 119 95 75 75
Marks & Spencer Marks & Spencer 47 56 62 65
Globus Globus Stores Pvt Ltd 36 39 40 40
Store One Store One Retail India 40 35 35 36
Pantaloons (Aditya Pantaloons Fashion & 129 - - -
Group) Ltd
Others Others 551 653 730 872
Total Total 1,701 1,965 2,250 2,525
Table 53 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Pantaloons (Aditya Aditya Birla Fashion & - 387.5 517.3 568.1

Reliance Trends Reliance Retail Ltd 293.0 378.0 440.8 481.3
(Reliance Group)
Shoppers Stop (K Shoppers Stop Ltd 333.1 358.0 404.1 429.4
Raheja Corp)
Lifestyle (Landmark Lifestyle International 216.2 258.5 311.2 373.4
Group) Pvt Ltd
Vishal Mega Mart Airplaza Retail 195.7 203.7 232.1 278.8
Enterprises)
Westside (Tata Group) Trent Ltd 189.7 200.3 232.4 245.6
Store One Store One Retail India 59.1 51.7 51.7 55.4
Marks & Spencer Marks & Spencer 36.3 43.2 47.8 50.1
Megamart (Arvind Ltd) Arvind Retail Ltd 34.4 26.0 20.5 20.5
Pantaloons (Aditya Pantaloons Fashion & 298.9 - - -
Group) Ltd
Others Others 285.6 400.4 476.4 719.7
Total Total 2,019.3 2,392.9 2,830.9 3,320.6
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
INR bn
2018 2019 2020 2021 2022 2023

Retailing 43,251.4 46,389.9 49,329.9 52,384.5 55,604.4 59,080.1
trade sources
Table 55 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
2018/2019 2018-23 CAGR 2018/23 Total

Retailing 7.3 6.4 36.6
trade sources
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
INR bn
2018 2019 2020 2021 2022 2023

Mixed Retailers 243.0 267.8 292.1 314.3 334.8 351.8
trade sources
stores.
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
2018/2019 2018-23 CAGR 2018/23 Total

trade sources
stores.
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
'000 outlets
2018 2019 2020 2021 2022 2023

Mixed Retailers 2.5 2.9 3.2 3.6 4.1 4.5
trade sources
stores.
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
% unit growth
2018/19 2018-23 CAGR 2018/23 Total

trade sources
stores.
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
INR bn
2018 2019 2020 2021 2022 2023
Direct Selling 137.7 144.0 148.8 152.1 154.6 157.0

Homeshopping 64.9 74.3 83.6 92.0 99.0 104.5
Internet Retailing 2,241.0 2,703.8 3,256.0 3,904.2 4,677.3 5,591.9
Vending - - - - - -
Foreign Internet 103.5 123.0 146.2 173.0 204.9 242.7
Retailing
Domestic Internet 2,137.5 2,580.8 3,109.8 3,731.3 4,472.4 5,349.2
Retailing
Mobile Internet Retailing 571.5 770.6 976.8 1,229.8 1,543.5 1,929.2
trade sources
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
2018/2019 2018-23 CAGR 2018/23 Total
Direct Selling 4.6 2.7 14.0

Homeshopping 14.5 10.0 60.9
Internet Retailing 20.6 20.1 149.5
Vending - - -
Foreign Internet Retailing 18.8 18.6 134.4

Domestic Internet Retailing 20.7 20.1 150.3
Mobile Internet Retailing 34.8 27.5 237.6
trade sources
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
2018 2019 2020 2021 2022 2023

Outlets '000 12,777.6 12,847.7 12,918.8 12,987.5 13,054.7 13,122.8
trade sources
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-
2023
% growth
2018/19 2018-23 CAGR 2018/23 Total

Outlets 0.5 0.5 2.7
trade sources
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
INR bn
2018 2019 2020 2021 2022 2023

Hypermarkets 358.7 394.2 435.6 485.7 547.9 627.4
Supermarkets 205.7 218.5 230.5 240.2 247.6 253.1
Retailers
trade sources
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
2018/2019 2018-23 CAGR 2018/23 Total

Discounters - - -
trade sources
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
'000 outlets
2018 2019 2020 2021 2022 2023

Hypermarkets 0.6 0.7 0.7 0.8 0.8 0.9
Supermarkets 5.2 5.3 5.4 5.5 5.6 5.7
Retailers
trade sources
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
% unit growth
2018/19 2018-23 CAGR 2018/23 Total

Discounters - - -
trade sources
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
2018 2019 2020 2021 2022 2023
Outlets '000 2,925.4 3,129.4 3,337.2 3,567.4 3,811.6 4,059.5

Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth
2018-2023
% growth
2018/19 2018-23 CAGR 2018/23 Total

Outlets 7.0 6.8 38.8
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
INR bn
2018 2019 2020 2021 2022 2023

Electronics and 2,910.8 3,013.2 3,090.7 3,148.6 3,191.7 3,223.7
Retailers
Health and Beauty 1,445.7 1,595.2 1,736.3 1,913.1 2,116.5 2,330.3
Home and Garden 1,725.8 1,843.0 1,977.0 2,112.4 2,247.1 2,383.8
Leisure and Personal 4,659.7 5,354.1 6,150.1 7,013.6 7,974.5 9,057.5
Goods Specialist
Retailers
Specialists
trade sources
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
2018/2019 2018-23 CAGR 2018/23 Total

Retailers
Retailers
Retailers
trade sources
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
'000 outlets
2018 2019 2020 2021 2022 2023

Electronics and 194.1 199.0 203.7 208.8 213.6 218.4
Retailers
Health and Beauty 932.9 996.2 1,057.5 1,134.4 1,221.6 1,308.9
Home and Garden 206.9 214.5 223.5 233.1 242.4 251.5
Leisure and Personal 298.2 323.4 350.4 380.4 412.6 446.2
Goods Specialist
Retailers
Specialists
trade sources
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
% unit growth
2018/19 2018-23 CAGR 2018/23 Total

Retailers
Retailers
Retailers
trade sources
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
2018 2019 2020 2021 2022 2023
Value sales INR bn 243.0 267.8 292.1 314.3 334.8 351.8

Outlets '000 2.5 2.9 3.2 3.6 4.1 4.5
trade sources
Note: Forecast value data in constant terms
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-
2023
% growth
2018/19 2018-23 CAGR 2018/23 Total

Outlets 12.9 12.4 79.8
trade sources
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
INR bn
2018 2019 2020 2021 2022 2023

Mixed Retailers 243.0 267.8 292.1 314.3 334.8 351.8
trade sources
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
2018/2019 2018-23 CAGR 2018/23 Total

trade sources
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
'000 outlets
2018 2019 2020 2021 2022 2023

Mixed Retailers 2.5 2.9 3.2 3.6 4.1 4.5

Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023
% unit growth
2018/19 2018-23 CAGR 2018/23 Total

DEFINITIONS
Explanations of words and/or terminology used in this report are as follows:
 Kirana stores: Independent small grocers.
Other terminology:
 GBO refers to global brand owner, which is the ultimate owner of a brand.
 NBO refers to national brand owner, which is the company licensed to distribute a brand on
behalf of a GBO. The NBO may be a subsidiary of a GBO or it may be a separate company.
Share tables at both GBO and at NBO level are provided in the report. Reference to shares in
the report analysis is at NBO level.
SOURCES
Sources used during the research included the following:
Summary 2 Research Sources

Official Sources Ministry of Statistics & Programme
Implementation
Trade Associations Clothing Manufacturers'

Association of India, The
Indian Direct Selling Association
Internet & Mobile Association of

India (IAMAI)
Retail Association of India
Retailers Association of India
Trade Press Business Standard
Domain B
E Retail Biz
Economic Times, The
Equity Master, The
Financial Express
Food & Beverage News
Hindu Business Line
ICICI Direct
IIFL
Images Retail
India Retail News
India Retailing
IndiaRetailBiz
Inside Franchising
Money Control
Nam News
News 4 sites
Newsvision
Pitch
Retail Angle
Retail Yatra
Retailbiz
Retailing 360
Telegraph
The Economic Time
Source: Euromonitor International

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LIST OF CONTENTS AND TABLES

Table 23 Sales in Mixed Retailers by Channel: Value 2013-2018............................. 13

Urban Households Prefer Modern Retailers Due To Convenience and

A Multi-channel Strategy Remains Key

Changing Shopping Habits Fuel the Growth of Modern Retailers

Mobile Is the Driving Force Behind Online Expansion

Positive Outlook for the Forecast Period

Summary 1 Standard Opening Hours by Channel Type

bac 0hrs 0hrs 0hrs 0hrs

Source: Euromonitor International

Physical Retail Landscape

Cash and Carry

End of season sale

Payments and Delivery

Emerging Business Models

Store-based Retailing 24,952.3 27,908.6 30,949.2 34,220.0 37,738.6 40,807.8

Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018

% current value growth, retail value rsp excl sales tax

2017/18 2013-18 CAGR 2013/18 Total

Store-based Retailing 8.1 10.3 63.5

Table 3 Sales in Store-based Retailing by Channel: Value 2013-2018

Grocery Retailers 16,201.5 17,939.8 19,749.8 21,675.0 23,812.0 25,363.8

Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018

% current value growth, retail value rsp excl sales tax

2017/18 2013-18 CAGR 2013/18 Total

Grocery Retailers 6.5 9.4 56.6

Table 5 Store-based Retailing Outlets by Channel: Units 2013-2018

Grocery Retailers 12,432.3 12,494.6 12,561.4 12,630.1 12,701.9 12,777.6

Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018

Grocery Retailers 0.6 0.5 2.8

Table 7 Sales in Non-Store Retailing by Channel: Value 2013-2018

Direct Selling 87.7 97.9 108.4 119.7 128.8 137.7

Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018

% current value growth, retail value rsp excl sales tax

2017/18 2013-18 CAGR 2013/18 Total

Direct Selling 6.9 9.4 56.9

Mobile Internet Retailing 46.8 93.0 2,578.8

2013 2014 2015 2016 2017 2018

Value sales INR bn 16,201.5 17,939.8 19,749.8 21,675.0 23,812.0 25,363.8

Value sales INR million 6.5 9.4 56.6

Table 11 Sales in Grocery Retailers by Channel: Value 2013-2018

Convenience Stores 18.5 19.4 23.7 26.3 33.3 41.1

Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018

% current value growth, retail value rsp excl sales tax

2017/18 2013-18 CAGR 2013/18 Total

Convenience Stores 23.2 17.3 122.4

Table 13 Grocery Retailers Outlets by Channel: Units 2013-2018

Convenience Stores 0.9 0.8 0.8 1.0 0.9 1.0

Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018

Convenience Stores 20.0 1.9 9.8

2013 2014 2015 2016 2017 2018

Value sales INR bn 8,629.7 9,828.6 11,037.9 12,356.4 13,715.3 15,201.0

Value sales INR million 10.8 12.0 76.1

Table 17 Sales in Non-Grocery Specialists by Channel: Value 2013-2018

Apparel and Footwear 2,331.4 2,725.8 3,074.7 3,459.1 3,874.2 4,259.7

Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018

% current value growth, retail value rsp excl sales tax

2017/18 2013-18 CAGR 2013/18 Total