Transforming Online Experiences

The Leading eCommerce & Digital Marketing Event For Luxury Brand Innovators

PRELIMINARY CONFERENCE AGENDA

October 13-15, 2015

Time & Life Building, New York, NY
www.luxuryint.com

Register
To Now: NowCall:
Register Call:888-482-6012 or 646-200-7530
416-597-4745 Web: www.luxuryint.com Email:
Web: www.luxuryint.com Email: luxuryinteractive@wbresearch.com
haley.penney@wbresearch.com
 Here’s A Snapshot Of What You Will Learn:

Who Is Buying Luxury Online

Dive into data as to who is buying luxury products online, how they are
buying, and best ways to communicate to the luxury consumer

Omni-Channel Experience
From mobile, to desktop, to in-store, you need to make your messaging and
merchandising seamless to cater to the luxury consumer

Form Versus Function

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have to drive ROI

Content Is Commerce
Make your digital stories drive a sale

2 Register
To Register
NowNow: Call:
Call: 888-482-6012 or 646-200-7530
416-597-4745 Web: www.luxuryint.com Email:
Web: www.luxuryint.com Email: luxuryinteractive@wbresearch.com
haley.penney@wbresearch.com
 *VUÄYTLK:WLHRLYZ
Joe Milano Karen Grajwer 0DUN6LPPRQV
SVP & GM E-commerce Head of International VP, Marketing and eCommerce
Saks Fifth Ave SHOPBOP Design Within Reach

Courtney Montgomery 6DUDK6DWKD\H 0DUOD7RSOLW]N\

&KLHI:HE2ƯFHU +HDGRI7UDƯF VP, ecommerce
Nicole Miller SHOPBOP Equipment/Joie/Current Elliot

Matthew Woolsey Elizabeth Brady Michelle Cutter

EVP, Digital SVP Global Brand Management VP of eCommerce and Marketing
Barneys New York Kohler Co. Tumi

Peter Malachi Heather Park *HRƪUH\%RXUQH

SVP Communications Global Executive Director, Digital & VP, Global Digital Technology
Hermès of Paris Consumer Strategy Starwood Hotels & Resorts
NARS Cosmetics
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CMO Kelly Macaulay VP, Director of eBusiness Christie’s
Gracious Home VP, Global Direct & Digital Marketing Auction House
NetJets
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CMO Heather Kaminetsky VP, e-Commerce & Interactive
Alice & Olivia VP, Marketing Americas Mandarin Oriental Hotel Group
The Net-a-Porter Group
Keiron McCammon Marc Gallagher
CTO/Head of Product Mai Nozoe VP, Digital and Ecommerce
Moda Operandi VP of Creative Services Fresh
alice + olivia
Mark P. Ramsey Anthony Milano
General Manager, Digital Retail 6WXDUW)RVWHU VP, ecommerce
Operations Vice President, Marketing, Luxury & Hugo Boss
Audi Lifestyle Brands
Hilton Worldwide
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Jennifer Marchetti VP Strategy,
CMO Alessio Rossi Nanette Lepore
Better Homes and Gardens® Real VP, eCommerce and CRM
Estate Lancome
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Director - Global Digital Strategy &
(PLO\6&XOS Jeremy Levine Integration
SVP, eCommerce & Omni-Channel VP Global Ecommerce Operations Kohler Co.
Marketing Michael Kors
5HEHFFD0LQNRƪ_%HQ0LQNRƪ
'DYLG2OVHQ
-XVWLQ6HOOPDQ VP, Global Beauty and Grooming
-HQQLIHU6FUXJJV VP of E-Commerce and Global The Net-a-Porter Group
Head of eCommerce Wholesale
John Varvatos GHURKA
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VP of Marketing & Creative
6ZDQ6LW Mary Bennett Communications
Executive Director of Strategy, Online VP, eCommerce Lilly Pulitzer
Estee Lauder Companies Viceroy Hotel Group
Debbie Johnsen
Jessica Kia (LOHHQ6KXORFN Director, Interactive Marketing
Head of Global Digital & Social VP eCommerce, The Leading Hotels of the World
Marketing Kirna Zabete
Kate Spade & Company

3 Register
To Register
NowNow: Call:
Call: 888-482-6012 or 646-200-7530
416-597-4745 Web: www.luxuryint.com Email:
Web: www.luxuryint.com Email: luxuryinteractive@wbresearch.com
haley.penney@wbresearch.com
 *VUÄYTLK:WLHRLYZJVU[PU\LK
Amy Chorew 'DSKQH6LSRV 9LQ6HKJDO
VP of Platform Development Director, Global Brand Management Lead Manager, eCommerce Marketing
Better Homes and Gardens® Real St. Regis Hotels & Resorts Riedel Crystal
Estate
Christina Bennett Ben Nash
-HQQLIHU6FRWW Director, Global PR Senior Manager - Digital Marketing
Senior Director Global Marketing & Elizabeth Arden Waterworks
eCommerce
Frette
Amanda Willinger John Kuehl
Director of eCommerce Digital Marketing Manager,
Michelle Peranteau LAGOS Sub-Zero Group, Inc.
Director of Marketing and
Communications
)HOLFLD<XNLFK Jeanice Lee
Baume & Mercier
Director, Marketing Communications National Manager, Social, Digital &
and Content, Relationship Marketing
Vikesh Dalal Four Seasons Hotels and Resorts Lexus
Sr. Director, Global Digital Marketing &
eCommerce
Elkin Nance Kyle Murdoch
John Hardy
Director, eCommerce Senior Director, eCommerce
Oscar de la Renta Marketing
Brina Ng Ritz Carlton Hotels
Director of CRM
Lauren Croke
Lacoste
Director of Web & eCommerce Milton Pedraza
Eileen Fisher CEO
0DF-RVHSK Luxury Institute
Director of E-Marketing & Social Media
Angela Gruszka
Mandarin Oriental Hotel Group
Director, Marketing + Communications 7KRPDÊ6HUGDUL
ABC Carpet & Home Director of Research & Adjunct
6WXDUW.LOH\ Associate Professor, New York
Sr. Director Technology & Marketing University
Kim Kyaw
John Matouk & Co. Stern School of Business
Manager, Digital Marketing & Social
Media
Michael Irilli Jaguar Land Rover North America 6WHSKDQ.DQOLDQ
Director of Communications & Digital Chairperson/Professor, Master’s
Moët Hennessy USA Program: Cosmetics & Fragrance
Lisa Dominish
Marketing & Management
Executive eCommece Manager
FIT
Hanky Panky

4 Register
To Register
NowNow: Call:
Call: 888-482-6012 or 646-200-7530
416-597-4745 Web: www.luxuryint.com Email:
Web: www.luxuryint.com Email: luxuryinteractive@wbresearch.com
haley.penney@wbresearch.com
 Conference Themes & Sessions
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you to download in June.

Panel Sessions

PANEL DISCUSSION: Reorganizing, PANEL DISCUSSION: Form Versus

Redeveloping And Rebranding )XQFWLRQt%XLOGLQJ$Q(ƪHFWLYH
With Responsive Design Online Shopping Experience
· Creating a consistent web and content · Creating landing pages to grab your users’
experience across every platform while attention and bring them into your brand’s
rolling your website content into a single lifestyle
code base · Performance ability: ensuring page load
· Funneling touch points to one singular speeds/site performance are fast to
view: one set of content and URL for all capture customers’ short attention span
touch points, further improving your SEO · Back to basics: providing a rich user
· Weighing your opportunity cost: expense experience with accurate search abilities
versus time saved for testing and to browse products
managing the site · Testing user experience before jumping on
· Debate: Is it worth the risk and time to the “new, hot” technology
eliminate the unique mobile experiences?

PANEL DISCUSSION: Playing Nice

PANEL DISCUSSION: Making The With Your Global Counterparts
Marketer A Data Scientist (But Getting What You Need!)
· Forgetting the pretty: conducting A/B · Not being afraid to push back on global
testing to understand what online content
PANEL DISCUSSION: Millenial
budgets and constraints: be open and
is grabbing users’ attention Marketing—Tapping Into The honest
· How personal is too personal? Straddling Social-Obsessed Segment · Building case studies for global
the “creepy yet accurate” line of curated · Focusing on future buyers without headquarters to showcase digital
selling based on CRM alienating current customers clientelling success
· Attribution marketing models: planning · Cultivating a younger audience: using · 1HHGIRUDJLOHZRUNƮRZVXFFHVV$%
your best plan of attack and breaking SODWIRUPVWRVKRZSURGXFWVWKDWƬWLQWR testing per region versus global
down information to relay to teams their lifestyle · Balancing reports to headquarters and
· Experimenting with blending of content · Working with a millennial ambassador: recognizing the need for ownership in
DQGFRPPHUFHt\RXUFRQWHQWPRYLQJ letting them take control to push content each market
consumers around the site to discover on their terms, and the challenges that
more product come with it
· 0HDVXULQJWKHUHWXUQRQLQƮXHQFHfDQG
PANEL DISCUSSION: Experiencing
turning into investment
Accessible Luxury—Lessons To
PANEL DISCUSSION: Working &DSLWDOL]H2Q7KH$ưXHQW
With A Mobile-First Mindset For
· On demand, concierge services
eCommerce Excellence PANEL DISCUSSION: Not Just For
democratized by the internet: who is
· Catering to the on-the-go customer and Your Entertainment—Hard Social buying?
building a framework for smooth, one-click Selling · Assessing the technology: how to build
checkout · Utilizing image-based platforms as if they on-demand services, and what are the
· Resourcing talent: running a mobile site are catalogs to lead to a direct sale price thresholds calculated? Are customers
DQGRQOLQHVLWHtKRZGR\RXUEDODQFHWKH · Video: shoppable content to immerse the WXUQHGRƪE\SULFHVGXULQJSHDNWLPHV"
two? buyer into your brand’s lifestyle · Psychology behind accessible luxury:
· Is an enhanced mobile site enough? · Blogging: curating content that is to the feedback from the “renters” and “riders”
Deciphering if an app is still necessary for point, relevant, and promotes need-to-
your brand have products
· Building trust for your customers so they · Using social to engage with 1:1
know it’s safe to buy on mobile PHVVDJLQJtKRZSHUVRQDOLVWRRSHUVRQDO"

5 Register
To Register
Now Now:
Call:Call: 888-482-6012 or 646-200-7530
416-597-4745 Web: www.luxuryint.com Email:
Web: www.luxuryint.com Email: luxuryinteractive@wbresearch.com
haley.penney@wbresearch.com
 Panel Sessions Continued

PANEL DISCUSSION: Is The Self- PANEL DISCUSSION: Search C-Level Panel Discussion: Evolving
Serving Customer Appropriate For Vs. Display Advertising: Which Roles To Build Cross-Channel
Your Luxury Brand? ,QƮXHQFHV7KH/X[XU\&RQVXPHU Collaboration
· Digitally assisting the shopper during their More? · CEO: understanding the imperative need
LQVWRUHYLVLWtLVLWKXUWLQJRUHQKDQFLQJ · Search: keywords needed to drive the for omni-channel strategies and opening
their experience? purchase decision budget
· Re-training associates: how to be hands- · +RZWREHVSHFLƬFEXWQRWWRRQDUURZO\ · CMO: managing enterprise-wide
Rƪ\HWKHOSIXO focused marketing strategies lead to eCommerce
· Building content on in-store mobile sales
· Display: following the customer down the
tools: what is the appropriate amount of funnel as they discover · CTO: building technology platforms
information that needs to be provided? WKDWDOORZIRUDFFXUDWHGDWDƮRZVRI
· How long is too long to chase the sale?
· Capturing data to understand what the information for online and in-store
· Measuring success: setting up KPIs to have customer views
self-serving customer is interested in
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· CIO: curating and innovating experiences
· :KLFKPHWKRGOX[XU\EUDQGVƬQGWRKDYH based on information received
the most long-term success, and bang for
· COO: enhancing the role of logistics to
your buck
enhance customer experience from pick,
pack, and ship

The Luxury Consumer: Who They Are, How To Acquire

And Retain
Customer Acquisition Techniques: Customer Reviews: Marketing ,QƮXHQFLQJ)XWXUH%X\V%DVHG2Q
Touch-Points For Success Your Consumers’ Voice Shopping Behavior Analytics
· Social Media: building earned media to · Driving user-generated content to your · Building a personal-shopper like culture by
create stories and narratives that don’t website, building your SEO results communicating similar products available
require a big budget · How you can utilize reviews as part of your based on past purchases
· Abstracting the emotional customer product features · 6HQGLQJEDFNLQVWRFNQRWLƬFDWLRQVRI
MRXUQH\IURPVRFLDOPHGLDtWKHpZRUOGoV · Marketing customer reviews to create items consumers may have wanted
largest focus group” powerful SEO and fresh content · Creating reminders that tie with
· Mobile researchers: grabbing the attention · Adding credibility to your site for a trusted consumers’ personal life:
RIPRELOHEURZVHUVZLWKSXVKQRWLƬFDWLRQV product to buy · 5HƬOOV
and display
· Birthdays and anniversary gifts
· ([FOXVLYHSUHKROLGD\RƪHUV

Techniques Where Paid Search

3D\V2ƪ
Spot The Fake: Analyzing Who The
· Designing your budget as PPCs continue
Real Online Luxury Buyer Is
to increase
· Targeting high-net worth and ultra-high
· Implementing good search and display
net worth consumers based on web
PHGLDFRQYHUWLQJFXVWRPHUVDIWHUWKHƬUVW
behavior
click so they do not wander to competitor
sites · Analyzing CRM: what is the most relevant
and actionable data to develop and elevate
· Building look-alike models of customers
customer interaction
WRLQFUHDVHFRQYHUVLRQIURPVHDUFKtZKDW
keywords and image will drive them to · Segmenting digital messages to target
your site real, buying customers

6 Register
To Register
NowNow: Call:
Call: 888-482-6012 or 646-200-7530
416-597-4745 Web: www.luxuryint.com Email:
Web: www.luxuryint.com Email: luxuryinteractive@wbresearch.com
haley.penney@wbresearch.com
 )LJVTPUN(U6TUP6YNHUPaH[PVU>P[O6USPUL(UK6MÅPUL
Talent Management

Roadmap To Omni: Checkpoints (ƪHFWLYHO\0DQDJLQJ<RXU

For A Phased Approach Marketing Team To Optimize
· Re-mapping your organization: de-siloing
Your Presence Across Social
and re-assessing who is in charge of what Platforms
· Looking at your infrastructure to connect · Examining how to dedicate the people
WKHFKDQQHOVtZKDW\RXDEVROXWHO\QHHG on your team and allocate their talents in
for personalization to come together cross-functional roles
· Budget buckets: what components are · Ensuring consistent communication and
less important than others; and what EUDQGIHHODFURVVVRFLDOPHGLDRXWOHWVt
technology or marketing is not in-style what are the obstacles?
now · Measurement tips to decide which social
· Checks and balances: testing to ensure platforms are best for your brand to
HƯFLHQF\DQGDFFXUDF\ Utilizing Digital Customer Service concentrate on
To Assist Your Buyers · Keeping your marketing team motivated
· How to be present on your eCommerce and in alignment with your eCommerce
site to respond to consumers’ “issues” initiatives
Digitizing The Store: Bringing The
while connecting your customer service
Online Experience In-Store outlets: Incubating Ideas: Building Your
· Building a roadmap integrating mobile · Company hotline Digital Creative Team In-House
tools for sales associates to bridge the
· Product customer service · Project Managing traditional creative
RQOLQHRưLQHH[SHULHQFH
· Social customer service services and creative online: segmenting
· Becoming a self-serving store by putting
· Exploring tactics that will encourage timelines and talent
information in the hands of the customer
questions and evoke response, and then · Training in-house creative to be more
· Allowing your customers to play:
utilizing this information for SEO purposes nimble and absorb information quickly to
integrating content from online to the in-
· Getting key stakeholders to understand be as agile as the web
store experience
how a disconnect with customers can be · Combining art and science: ensuring a
· Balancing in-store technology in a subtle,
costly to the business balance, taking charge of your brand voice
elegant way to appeal to luxury customers
· Turning a complaint into a positive story to and developing business content for your
build lifetime customers brand’s site and third party sites

Online Experience

Yes, The Price Tag Is Worth It: Online Shopping Without Worries: · Implementing a seamless experience so
Educating The Consumer Online consumers do not lose interest over check-
Security Implementations And out confusion
· Showcasing the details of products: Communications · Sending follow-up email reminders of
· Curated descriptions of style and · Maintaining compliance standards for data items in cart
craftsmanship protection of your customers
· &UHDWLQJDQHQWLFLQJRƪHUWRH[HFXWH
· Magnifying technology to zoom on · Removing fear from buying big-ticket purchase
product purchases online by providing white-glove
· Augmented Reality follow-up
Implementing International
· Animation of products to make them · Working with compliance and legal to
Currency Options: Challenges And
pop and delight follow upcoming government standards to
guarantee shopper protection 3URƬWDEOH2XWFRPHV
· Moving marketing beyond the product:
immersing the customer in your brand’s · Steps needed to feature localized payment
lifestyle Avoiding The Abandoned Shopping methodology
· Implementing online customer service Cart · 0RYLQJ\RXUEUDQGoVSULFHSRLQWWRUHƮHFW
on necessary touch points to interject a payment thresholds
· Connecting with the consumer via
human experience online specialist to help with any queries · Localizing information to cater to a
· Creating an algorithm for a frequent consumers may have international buyers’ online experience
shopper that emulates a personal
shopping experience

7 Register
To Register
NowNow: Call:
Call: 888-482-6012 or 646-200-7530
416-597-4745 Web: www.luxuryint.com Email:
Web: www.luxuryint.com Email: luxuryinteractive@wbresearch.com
haley.penney@wbresearch.com
 Content Creation And Management
Leveraging And Repurposing Creating Video To Market Across
Content Across Channels Platforms, Enhancing SEO
· Utilizing content created to market across · Creating stories and showing detail in a
various channels and partner outlets captivating way
· Organizing the bandwidth to quickly · Video creation: which video platforms are
create valuable content and spread to appropriate for your product, and how to
digital channels reduce the expensive cost by using free
· Deciding which channel is best to begin social-video platforms
marketing the content: start with one · +RZHDFKYLGHRSODWIRUPGLƪHUHQWLDWHV
FKDQQHODQGƬOWHUWKURXJKRUUHOHDVH (YouTube, Instagram, Vine), and which has
content all at once? the biggest return
· Measuring qualitative and quantitative · Marketing and re-purposing your video
.3,VtZKLFKKROGVPRUHZHLJKWIRUVRFLDO across all social platforms to enhance SEO
channels? and virality
· 'HFLGLQJZKLFK.3,VWRXVHWRHƪHFWLYHO\
measure for ROI

Mobile
Examining Consumers’ Mobile Analyzing Mobile KPIs For Developing Geotargeting
Purchase Journey Customer Lifetime Value Marketing Programs For Mobile
· $QDO\]LQJWKHGLƪHUHQWVWDJHVRIWKH · Tracking which mobile sites or publishers Applications
buying process: DUHGULYLQJWRSFRQYHUWHGWUDƯFWR\RXU · Assessing what applications are needed
· Research: how are your consumers site IRUHƪHFWLYHORFDWLRQEDVHGPDUNHWLQJ
searching for a product online · Analyzing real-time information around · Connecting with your customer via
· Buying stage: what content is mobile- how users are looking at products on location-aware technology to drive them
ready to inform the consumer, mobile to a store
persuading them to buy · Engaging with your consumers while · 6HQGLQJ\RXUFXVWRPHURƪHUVDQG
· Checkout: creating a seamless, secure VKRSSLQJRQPRELOHVLWHWRLQƮXHQFHWKH promotions based on location to increase
experience for your consumers buy customer loyalty
· What cues are used on mobile to tie back · 3XVKQRWLƬFDWLRQV · Tracking your customer inside your in-store
WRWKHSXUFKDVHGHFLVLRQtDQGGR\RX · Geotargeting and analyzing their shopping behavior
design the mobile content for those cues?
· E-mail
· A/B testing the UI/UX experience based on
· Breaking down usage pattern data to send
top mobile behavior
personalized messages via mobile

Managing Social Media

Leveraging Social Media To Drive Encouraging Your Consumers Empowering Social Media For
7UDƯF7R<RXU:HEVLWH To Share Content To Drive C2C Relationship Building
· Utilizing social platforms to curate your Marketing · Setting up team infrastructure to manage
product with snackable information · Motivating followers to share with response time for 1:1 social engagement
· Assessing which platforms are appropriate their friends your social content, and · Measuring feedback from social challenges
for product information, answering UHFRJQL]LQJWKRVHLQƮXHQFHUV to evaluate customer service KPIs
questions and misnomers · Understanding which content people · Assessing tools to help monitor what the
· Creating subtle calls to action for followers VKDUHDQGZK\WKH\VKDUHLWtZKLFK customer is saying about your brand
to buy a product onsite, and further share sentiments to capitalize on · Looking at qualitative analysis of brand
with friends · 8VLQJVRFLDOPHGLDWRRƪHUSURPRWLRQV VHQWLPHQWVtNQRZLQJFXVWRPHUVoSDVVLRQV
· Tracking “vanity metrics” (likes, follows, shares, exclusively to fans, and tracking the special and desires
tweets) to produce targeted social ads code back to sale for a hard metric
· Getting buy-in from senior management · Capturing the demographics of brand
to prove social is a need to have, not a nice advocates to build look-alike modeling
to have

8 Register
To Register
Now Now:
Call:Call: 888-482-6012 or 646-200-7530
416-597-4745 Web: www.luxuryint.com Email:
Web: www.luxuryint.com Email: luxuryinteractive@wbresearch.com
haley.penney@wbresearch.com
 E-Mail

Crafting Personalized E-mails VIP E-mail Content To Further

Derived From Online Behavior Drive Loyalty
· %HLQJPRUHHƪHFWLYHZLWKEXGJHWQR · Personalized e-mails showing products
more “blast and batch emails” that appeal to the consumer based on past
· Automating personalized e-mail based purchase data
upon search and shop behavior · 5HFHLYLQJSHUVRQDOL]HGVSHFLDORƪHUVDQG
· Building a lead-generation database: what discounts as a valued customer
product to “pitch” based upon CRM search · Creating events and invites to VIP evenings
and shop data in store
· Creating inviting dialogue to shop: enticing · Encouraging social interaction
the shopper knowing what their needs · Recognizing loyalty
are, or special milestones to play on an
· Writing reviews of their products
emotional aspect
· Social platforms promotions
· Looking at the lifetime value of the
FXVWRPHU\RXDUHFRPPXQLFDWLQJZLWKt
are they responding to your messages?

“Luxury Interactive is really a unique conference helping luxury and fashion

businesses bridge into digital marketing with a clear sense of best practices”
-Prof. Jean Marc Rejaud, Fashion Institute of Technology

CRM And Data Management

Converting Data For Dynamic Examining Lookalike Modeling To

Customization Attract New Customers
· Building onsite technology to track · Knowing what KPIs to analyze and
shoppers’ search and purchase patterns understand behaviors to create lookalike
· Leveraging search and past purchases to FXVWRPHUSURƬOH
showcase a personalized landing page · Utilizing lookalike modeling for predictive
· Implementing a data segmentation analytics to uncover spending trends on
program online to showcase products that what and where
the consumer will have interest in · Once lookalike model is created, building
· Moving the consumer along the path WDFWLFVWRƬQGQHZFOLHQWVDQGGULYHWKHP
to purchase by pushing personalized to eCommerce site
information to the online shopping
experience

9 Register
To Register
Now Now:
Call:Call: 888-482-6012 or 646-200-7530
416-597-4745 Web: www.luxuryint.com Email:
Web: www.luxuryint.com Email: luxuryinteractive@wbresearch.com
haley.penney@wbresearch.com
 Operating Omni-Channel Experiences

Balancing A Luxurious World In An Tracking The Jump From Online To

Omni-Channel Environment 2ưLQH
· 0HDVXULQJWUDƯFIURPGLJLWDOWRLQVWRUHt · Following the customer across touch-
how is the jump made? points: tying together in-store CRM, in-
· Implementing logistics for in-store pick-up store data and email marketing
or buy online, return in-store · Storing data points by building a holistic
· Promoting local in-store events online and FXVWRPHUSURƬOHLPPHGLDWHO\NQRZLQJ
through email while cultivating data based what the customer wants
on RSVPs · Training in-store sales people to be more
· Training in-store associates to understand HƯFLHQWE\OHYHUDJLQJVWRUHGGDWD
WKH\DUHWKHFRQVXPHUVoƬUVWSRLQWRI · Understanding the relationship between
contact even if they bought the product mobile browsing and in-store purchases
online

More Instant, More Integrated: Connecting Clients To Call Center

Check In, Check Out: Mobile In- Crews
Technology That’s No Longer “Of
Store POS Systems · Evangelizing digital buying: building,
The Future”
· Combining Point of Presence with Point training, and aligning a premiere call center
· Product image recognition technology: of Sale by enhancing interaction between for seamless touch points to assist
take a picture and shop for the product brand and customer · Impacting the customer experience:
· Integrating beacon technology: get a full · Discover what tools you need to execute: logging information in a CRM database to
understanding of how your consumer mobile technology, store check-ins, iPads enhance 1:1 relationships
shops, boosting ROI by sending product
· (QKDQFLQJWKHFXVWRPHUSURƬOHGDWDEDVH · Selling on personal relationships: following
suggestions
by using these CRM tools up calls with personalized emails
· ,QVWDQWWUDQVDFWLRQVRQWKHƮRRU
mobile check-out to continue consumer · Implementing mobile Point of Sale
interaction technology so the interaction between sales
associate and customer is not broken up

Merchandising And Logistics For Online And In-Store

Seamless Experiences
No, We Don’t Do Sales— · Identifying ways to reduce cost impact More Than Merchandising: Linking
Combatting Pricing Competition: with the recovery and reverse logistics The Endless Aisle And SEO
process
· Operating your eCommerce site to · As you build an expanded assortment on
· &RQWLQXHWRVHOOWUDLQLQJLQVWRUHVWDƪWR your website, creating unique key words to
maintain a revenue-generating bottom
suggest similar items if the consumer is enhance SEO
line while being competitive with other
unhappy with the product
retailers · Building original text and imagery so your
· Identifying description issues with the products can be at the top of the search
· Pricing transparency: having the customer
product to avoid further mishaps
understand why your luxury site has · Linking socially-promoted products:
H[FOXVLYHPHUFKDQGLVHDQGZKDWEHQHƬWV working with merchandising and content
are derived through buying direct Free Shipping, Free Returns, Free keywords
· How to not alienate those that do just buy Gift…Where The Buck Needs To · Quality: ensuring you are not leading
sale: segmenting data to let them know of Stop a consumer down the wrong path by
discounts · Deciphering and testing a spending building filter options for customer
threshold to get the customer to reach the on-site search
Reducing Return Cost Impact To free shipping incentive
Your Brand · Displaying product suggestions to help
· Analyzing touch-points that can add value push the customer to spend more to reach
RQWKHSDWKWRSXUFKDVHWREHDƬUVWOLQH the threshold
defensive of post-purchase remorse · Avoiding losing a customer due to a
WKUHVKROGEHLQJWRRKLJKtVHQGLQJIROORZ
up incentives to entice the buy

10 Register
To Register
NowNow:
Call:Call: 888-482-6012 or 646-200-7530
416-597-4745 Web: www.luxuryint.com Email:
Web: www.luxuryint.com Email: luxuryinteractive@wbresearch.com
haley.penney@wbresearch.com
 Merchandising And Logistics For Online And In-Store Seamless Experiences Continued

,PPHGLDWH)XOƬOOPHQW([HFXWLQJ Rolling Out Ship-From Store Amazon.com: What You Need

Express Shipping And In-Store Methods And Technologies To Know About A New Viable
Pick-Up · Ensuring accuracy of inventory data Competitor
· Promoting product available at the closest · Training store-associates and motivating · Find out what research is being done on
location for pick-up store managers to work with eCommerce Amazon.com to compare prices
· Streamlining OMS for order placed online teams · Competing with Amazon: enhancing your
to the store to be picked and packed · Pack and ship accuracy: implementing product rank through advertising
· Managing customer expectations by technology to ensure the right products · +RZ\RXFDQHƪHFWLYHO\DGYHUWLVHRQ
sending communication as to when the are being picked and packed in a way that $PD]RQFRPWRGULYHWUDƯFWR\RXUEUDQG
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· Providing end to end customer service: negatively
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Online Marketing And Media Mix

Breaking Down High Net Worth Attribution Marketing: Targeted Building Creative Content In
Demographics For Maximized Messaging Beyond The Last Click Minutes With Real-Time Marketing
Returns On Targeted Ads · Analyzing online components that build · Analyzing how real-time, agile marketing is
· Analyzing demographic and geographic a sophisticated attribution system to coupled with targeted media
details on the ideal consumer to target identify at what point in the purchase · How to respond to real-time events within
journey a decision is made minutes with interesting content
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of exactly who you want your social · Engaging with consumers on-demand at · Structuring your teams to ensure you
messages directed to the formed “ judgment” points have the bandwidth to create creative,
· Cycling through the traditional marketing · Understanding customer behavior on shareable content in real-time
model: channels and reaching them through those
same channels
· Building brand awareness for a product
· Setting up proper success metrics to
· Increasing audience engagement by
understand the value of your digital
educating about the product
display campaigns
· Call to action to drive direct sales
· Reviewing results to see if the targeted
consumers saw the ad to lead back to
product sale

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Register
NowNow:
Call: Call: 888-482-6012 or 646-200-7530
416-597-4745 Web: www.luxuryint.com Email:
Web: www.luxuryint.com Email: luxuryinteractive@wbresearch.com
haley.penney@wbresearch.com