A Summary Report ON Training Undertaken at Suresh Rathi Securities in Initial Public Offering (Ipo)
A Summary Report ON Training Undertaken at Suresh Rathi Securities in Initial Public Offering (Ipo)
A Summary Report ON Training Undertaken at Suresh Rathi Securities in Initial Public Offering (Ipo)
SUMMARY REPORT
ON
TRAINING UNDERTAKEN AT
OF THE REQUIREMENT
Submitted to - Submitted by -
Dr. VANDANA GUPTA NEELU CHANDAK
Assistant Professor
DECLARATION
NEELU CHANDAK
MBA III SEM
ACKNOWLEDGEMENT
NEELU CHANDAK
PREFACES
In the economy for tightening Business nuts and bolt of any company
industries or enterprises it is necessary to measure it market position in a certain
time interval with ever changing theories and the concept of market.
For this assessment we need the robust methodology of survey. Although
surveys do not reveal the absolute solution of any objectives, but it provides the
inclination towards a good output.
SURESH RATHI, a good share trading company in Indian market. In this
project, we compare the future of this company. Find the awareness level,
market potential of this company etc.
The preparation of this report provides you great pleasure in releasing our
work and market experiences in few pages which shows overall and
experienced knowledge and the practical approach about the style of a
professional and thing which we found various affecting to our marketing and
product image.
The project termed as “Stock Exchange & Online Share Trading at
Nirmal Bang” has made an effort to find out the issues concerning with the
SURESH RATHI SECURITIES PVT
INDEX
6. TYPES OF IPO
12. CONCLUSION
INTRODUCTION TO COMPANY:
Suresh Rathi Pvt. Ltd. is a Member of Stock Exchange Mumbai and was incorporated on
June 19, 1997 and it commenced business on December 29, 1997. Earlier Stock Broking
Business was done in the name of our erstwhile firm M/s Suresh R & Co. since 1989. The
company is in business of Stock Broking and allied activities and is providing services like
Equity Broking, Investor Guidance & Education, and Mutual Fund & IPO distribution. The
company is a Depository Participant of Central Depository Services Ltd, since June 1999
with a DP branch at Jodhpur & 6 other cities. CDSL’s ‘easiest’ facility has been recently
provided to facilitate the instructions through internet.
The company is also a Member of National Stock Exchange of India. It is also a
trading member in the Futures & Options Segment of NSE and Derivatives Segment of BSE.
Internet trading facility has also been made available for investors on BSE. Needless to
mention, our entire back- office operations are fully computerized, giving us that
technological edge to service the clients effectively. The company has Network of around 50
Business Associates all over Rajasthan and Mumbai. The company has experienced and
professional personnel managing effective risk control and operations.
Suresh Rathi is a Company includes the fields like Mutual Funds, Derivatives,
Equities, IPO, Depository, Insurance etc. the stock market also takes place to carry out the
functions of BSE and the functions of NSE i.e. Bombay Stock Exchange and National Stock
Exchange for trading of shares by investors in the company. Suresh Rathi opens demat
accounts through CDS (Central Depository Services) and also by NDS (National Depository
Services) of various potential customers. Suresh Rathi has various objectives by which it can
attract various investors in the city and formats the Daily Sales Report. It is also covered
through various competitors like Reliance Power, Indiabulls etc. Suresh Rathi is basically a
part of Stock Market where all its transactions are being carried out with proper efforts which
is performed by the persons working in the company.
At Suresh Rathi Securities Pvt Ltd (SRSPL) , we have a dedicated team of
experienced and professionals on the desk to cater services to our esteemed institutions. Our
experts for institutional desk are also strongly backed by our research analyst covering
multiple sectors and come out with new ideas across different segment of companies. We
frequently come out with reports on industry research and company research in large cap as
well mid cap segment. This strong backing by our research department helps to cater services
to our institutions by way of giving them detailed view on various sectors, companies and
markets.
Suresh Rathi Group is one of Leading Broking Firm in the country offers wide range of
Financial Services and Wealth Management Solutions to Retail & High Net Worth
Individuals and Domestic Financial Institutions with a track record of more than 36 years in
service to the investors.
The company has come a long way since 1981 in terms of acquiring various memberships
expanding on its product base.
Mr. Suresh Rathi, A chartered accountant by profession started his career in 1981 as a
financial consultant providing investment strategies. He is highly commended for work
ethics, information and transparency in dealings, thus providing highest levels of customer
satisfaction.
They have network spread over 50 cities with 120 business associates covering states like
Rajasthan, Maharasthra, Gujarat, Assam and Chhattisgarh. They are a Depository participant
at CDSL (Central Depository Services Ltd). Their entire back office operations are fully
computerized, giving technological service to clients effectively and making it easy for the
client to apply online.
Group Concerns are :
Suresh Rathi Securities Pvt. Ltd
Registered Office :
11- 12 Mithila ‘A’ Wing , Opp. Jankalyan Bank
J B Nagar , Andheri (E)
Mumbai .
To obtain/acquire knowledge.
MISSION
To be India's first Multinational providing complete financial services solution across the
globe
VISION
Providing integrated financial care driven by the relationship of trust and confidence.
INTIAL PUBLIC OFFERING (IPO)
Definition:
Initial public offering (IPO) is the process by which a private company can go public by sale
of its stocks to general public. It could be a new, young company or an old company which
decidestobelistedonanexchangeandhencegoespublic.
Companies can raise equity capital with the help of an IPO by issuing new shares to the
public or the existing shareholders can sell their shares to the public without raising any fresh
capital.
Initial public offering is process of selling securities to public in primary markets. It majorly
Raise a capital and it is a process is directed towards both institutionals and retail investors.
Initial public offering (IPO) or stock market launch is a type of public offering in which
shares of a company are sold to institutional investors and usually also retail (individual)
investors; an IPO is underwritten by one or more investment banks, who also arrange for the
shares to be listed on one or more stock exchanges. Through this process, colloquially known
as floating, or going public, a privately held company is transformed into a public company.
Initial public offerings can be used: to raise new equity capital for the company concerned; to
monetize the investments of private shareholders such as company founders or private equity
investors; and to enable easy trading of existing holdings or future capital raising by
becoming publicly traded.
After the IPO, shares are traded freely in the open market at what is known as the free float.
Stock exchanges stipulate a minimum free float both in absolute terms (the total value as
determined by the share price multiplied by the number of shares sold to the public) and as a
proportion of the total share capital (i.e., the number of shares sold to the public divided by
the total shares outstanding). Although IPO offers many benefits, there are also significant
costs involved, chiefly those associated with the process such as banking and legal fees, and
the ongoing requirement to disclose important and sometimes sensitive information.
Details of the proposed offering are disclosed to potential purchasers in the form of a lengthy
document known as a prospectus. Most companies undertake an IPO with the assistance of an
investment banking firm acting in the capacity of an underwriter. Underwriters provide
several services, including help with correctly assessing the value of shares (share price) and
establishing a public market for shares (initial sale). Alternative methods such as the Dutch
auction have also been explored and applied for several IPOs.
Largest IPOs
Company Year of IPO Amount Inflation adjusted
The Government of Saudi Arabia is considering IPO of Saudi Aramco and selling around 5%
of them. The IPO has been predicted by Forbes to have a price of $100 billion.
qualifications of those managing the company? Do the top level managers have
qualifications of those managing the company? Do the top level managers have
Business plan Check the progress made in terms of land acquisition, clearances
from various departments, purchase of machinery, letter of credits etc. A higher initial
investment from the promoters will lead to a higher faith in the organization.
Financials Why does the company require the money? Is the company floating
more equity than required? What is the debt component? Keep a track on the profits,
growth and margins of the previous years. A steady growth rate is the quality of a
fundamentally sound company. Check the assumptions the promoters are making and
Risk Factors The offer documents will list our specific risk factors such as the
company’s liabilities, court cases or other litigations. Examine how these factors will
The historical record of the firm providing the Initial Public Offerings
Promoters, their reliability, and past records
Products offered by the firm and their potential going forward
Whether the firm has entered into a collaboration with the technological firm
Project value and various techniques of sponsoring the plan
Productivity estimates of the project
Risk aspects engaged in the execution of the plan.
Why may company need an IPO?
To meet short-term requirements, the company may approach banks, lenders or may even
accept fixed deposits from the public/shareholders. To meet its long-term requirements, funds
can be raised either through loan from lenders, Banks, Institutions etc., (which carry financial
burden) or through the issue of capital. Capital can be raised through private placement of
shares, public issue, rights issue, etc. Public Issue means raising funds from the public.
Promoters of the company may have plans for the company that may require infusion of
money. The main purpose of the public issue, amongst others, is to raise money through the
public and to get its shares listed at any of the recognized stock exchanges in India.
Types of IPO:
I. Fixed Price Offering
Under fixed price, the company going public determines a fixed price at which its shares are
offered to investors. The investors know the share price before the company goes public.
Demand from the markets is only known once the issue is closed. To partake in this IPO, the
investor must pay the full share price when making the application.
The traditional method of doing IPOs is the fixed price offering. Here, the issuer and the
merchant banker agree on an ―issue price‖. Then the investor has a choice of filling in an
application form at this price and subscribing to the issue. Extensive research has revealed
that the fixed price offering is a poor way of doing IPOs. Fixed price offerings, all over the
world, suffer from `IPO under pricing'. In India, on average, the fixed-price seems to be
around 50% below the price at first listing; i.e. the issuer obtains 50% lower issue proceeds as
compared to what might have been the case. This average masks a steady stream of dubious
IPOs who get an issue price which is much higher than the price at first listing. Hence fixed
price offerings are weak in two directions:
dubious issues get overpriced and
Good issues get under priced.
A mechanism period for which the IPO is open, bids is collected from investors at various
prices which are above or equal to the floor price (the minimum price). The final price of the
share is determined after the bid closing date, based on certain evaluation criteria.
The SEBI (Disclosure and Investor Protection) Guidelines, 2000, define the term `book-
building' in a rather complex language as "a process undertaken by which a demand for the
securities proposed to be issued by a body corporate is elicited and built-up and the price for
such securities is assessed for determination of the quantum of such securities to be issued by
means of a notice, circular, advertisement, document or information memoranda or offer
document.''
Book building process is a common practice used in most developed countries for marketing
a public offer of equity shares of a company. However, Book building acts as scientific as
well as flexible price discovery method through which a consensus price of IPO‘s may be
determined by the issuer company along with the Book Running Lead Manager (i.e.
merchant banker) on the basis of feedback received from individual investors as well as most
informed investors (who are institutional and corporate investors like, UTI, LICI, GICI, FIIs,
and SFCI etc). The method helps to make a correct evaluation of a company‘s potential and
the price of its shares.
In simple terms, book-building is a mechanism by which the issue price is discovered on the
basis of bids received from syndicate members/brokers and not by the issuers/merchant
bankers.
IPO Advantage and Disadvantage
Advantages
Increased Capital
A public offering will allow a company to raise capital to use for various corporate purposes
such as working capital, acquisitions, research and development, marketing, and expanding
plant and equipment.
Liquidity
Once shares of a company are traded on a public exchange, those shares have a market value
and can be resold. This allows a company to attract and retain employees by offering stock
incentive packages to those employees. Moreover, it also provides investors in the company
the option to trade their shares thus enhancing investor confidence.
Prestige Increased
Public companies often are better known and more visible than private companies, this
enables them to obtain a larger market for their goods or services. Public companies are able
to have access to larger pools of capital as well as different types of capital.
Valuation
Public trading of a company's shares sets a value for the company that is set by the public
market and not through more subjective standards set by a private valuator. This is helpful for
a company that is looking for a merger or acquisition. It also allows the shareholders to know
the value of the shares.
Increased wealth
The founders of the company often have the sense of increased wealth as a result of the IPO.
Prior to the IPO these shares were illiquid and had a more subjective price. These shares now
have an ascertainable price and after any lockup period these shares may be sold to the
public, subject to limitations of federal and state securities laws.
Disadvantages
The SEC disclosure rules are very extensive. Once a company is a reporting company it must
provide information regarding compensation of senior management, transactions with parties
related to the company, conflicts of interest, competitive positions, how the company intends
to develop future products, material contracts, and lawsuits. In addition, once the offering
statement is effective, a company will be required to make financial disclosures required by
the Securities and Exchange Act of 1934. The 1934 Act requires public companies to file
quarterly statements containing unaudited financial statements and audited financial
statements annually. These statements must also contain updated information regarding
nonfinancial matters similar to information provided in the initial registration statement. This
usually entails retaining lawyers and auditors to prepare these quarterly and annual
statements. In addition, a company must report certain material events as they arise. This
information is available to investors, employees, and competitors.
Regulatory Review
The Company will be open to review by the SEC to ensure that the company is making the
appropriate filings with all relevant disclosures.
If the shares of the company's stock fall, the company may lose market confidence, decreased
valuation of the company may effect lines of credits, secondary offering pricing, the
company's ability to maintain employees, and the personal wealth of insiders and investors.
Swot Analysis :
Strengths:
Weakness:
Expanding Business.
Threats:
Why go public?
Basically, going public (or participating in an "initial public offering" or IPO) is the process
in which a business owned by one or several individuals is converted into a business owned
by many. It involves the offering of part ownership of the company to the public through the
sale of debt or more commonly, equity securities (stock).
Going public raises cash and usually a lot of it. Being publicly traded also opens many
financial doors:
Because of the increased scrutiny, public companies can usually get better rates when
they issue debt.
As long as there is market demand, a public company can always issue more stock.
Thus, mergers and acquisitions are easier to do because stock can be issued as part of
the deal.
Trading in the open markets means liquidity. This makes it possible to implement
things like employee stock ownership plans, which help to attract top talent.
Being on a major stock exchange carries a considerable amount of prestige. In the past, only
private companies with strong fundamentals could qualify for an IPO and it wasn't easy to get
listed.
The internet boom changed all this. Firms no longer needed strong financials and a solid
history to go public. Instead, IPOs were done by smaller startups seeking to expand their
businesses. There's nothing wrong with wanting to expand, but most of these firms had never
made a profit and didn't plan on being profitable any time soon. Founded on venture capital
funding, they spent like Texans trying to generate enough excitement to make it to the market
before burning through all their cash. In cases like this, companies might be suspected of
doing an IPO just to make the founders rich. This is known as an exit strategy, implying that
there's no desire to stick around and create value for shareholders. The IPO then becomes the
end of the road rather than the beginning.
How can this happen? Remember: an IPO is just selling stock. It's all about the sales job. If
you can convince people to buy stock in your company, you can raise a lot of money.
So, what are steps to tread to make an initial public offer? One should note that the entire IPO
process is regulated by the ‘Securities and Exchange Board of India (SEBI)’. This is to check
the likelihood of a scam and protect investor interest.
A company seeks guidance from a team of under-writers or investment banks to start the
process of IPO. More often than not, they take services from more than one bank. The team
will study the company’s current financial situation, work with their assets and liabilities and
then they plan to cater to the financial needs. An underwriting agreement will be signed
which will have all the details of the deal and the amount that will be raised, the securities
that will be issued. Though the under-writers assure on the capital they will raise, they won’t
make promises. Even the investment banks will not shoulder all the risks involved in the
money movement.
The Company and the under-writers together file the registration statement which comprises
of every fiscal data and business plans of the company. It will also have to declare how the
Company is going to utilize the funds it will raise from the IPO and about the securities of
public investment.
If the registration statement has compliance to the stringent guidelines set by the SEC, which
ensures that the company has disclosed every detail a potential investor should know, then it
gets a green signal.
Else it is sent back with comments. The company should then work on the comments and file
for registration again.
An initial prospectus which contains the probable price estimate per share and other details
regarding the IPO is shared with the people who are involved with the IPO. It is called a red
herring document because the first page of the prospectus contains a warning which states
that this is not a final prospectus. This phase tests waters for the IPO among the potential
investors.
Before the IPO goes public, this phase happens over an action-packed two week. The
executives of the Company travel around the country marketing the upcoming IPO to the
potential investors, mostly QIBs. The agenda of the marketing includes presentation of facts
and figures, which will drum up the most positive interest.
Based on whether company wants to float a fixed price IPO or Book Building Issue, the price
or price band is fixed. A fixed price IPO will have a fixed price in the order document, and
the book building issue will have a price band within which an investor can bid. Number of
shares that will be sold is decided. The Company should also decide the stock exchange
where it be going to list their shares. The Company asks the SEC to announce the registration
statement effectual so that purchases can be made.
On a planned date, the prospectus and application forms are made available to public online
and offline. People can get a form from any designated banks or broker firms. Once they fill
in the details, they can submit them with a cheque. Or they can submit it online as well. SEBI
has fixed the period of availability of an IPO to public, which is usually 5 working days.
After the IPO price is finalized, the stakeholders and under-writers work together to decide
how many shares will every investor receive. Investors will usually get full securities unless
it is oversubscribed. The shares are credited to their demat account. The refund is given if the
shares are oversubscribed. Once the securities are allotted, the stock market will start trading
the Company’s IPO.
To act as intermediaries between the company seeking to raise money and the
investors. They must possess a valid registration from SEBI enabling them to do this
job.
They are responsible for complying with the formalities of an issue, like drawing up
the prospectus and marketing the issue.
If it is a book building process, the lead manager is also in charge of it. In such a case,
they are also called Book Running Lead Managers.
Post issue activities, like intimation of allotments and refunds, are their responsibility
as well.
Underwriters:
Underwriters are required to register with SEBI in terms of the SEBI (Underwriters) Rules
and Regulations, 1993. In addition to underwriters registered with SEBI in terms of these
regulations, all registered merchant bankers in categories I, II and III and stockbrokers and
mutual funds registered with SEBI can function as underwriters. Part III gives further details
of registration of underwriters. In 1996-97, the SEBI (Underwriters) Regulations, 1993 were
amended mainly pertaining to some procedural matters.
Bankers to an Issue:
Scheduled banks acting as bankers to an issue are required to be registered with SEBI in
terms of the SEBI (Bankers to the Issue) Rules and Regulations, 1994. These regulations lay
down eligibility criteria for bankers to an issue and require registrants to meet periodic
reporting requirements. Part III gives further details of registration of bankers to an issue.
Portfolio managers:
Portfolio managers are required to register with SEBI in terms of the SEBI (Portfolio
Managers) Rules and Regulations, 1993. The registered portfolio managers exclusively carry
on portfolio management activities. In addition all merchant bankers in categories I and II can
act as portfolio managers with prior permission from SEBI. Part III gives further details of
the registration of portfolio managers.
The IPO Market in India is on the boom as more and more companies are issuing equity
shares in the capital market. With the introduction of the open market economy, in the 1990s,
the IPO Market went through its share of policy changes, reforms and restructurings.One of
the most important developments was the disassembling of the Controller of Capital Issues
(CCI) and the introduction of the free pricing mechanism.
This step helped in developing the IPO Market in India, as the companies were permitted to
price the issues. The Free pricing mechanism permitted the companies to raise funds from the
primary market at competitive price.
Conclusion:
One should always remember that although IPO is an opportunity to get into a good company
from the beginning but as IPOs happen once for each company, they are presented in a way
to get maximum attention. That is why avoid the hype and get into an IPO for a good
investment.