Interactive Model of Communication: Highlighted

Interactive Model of Communication: Highlighted
Seminar in the Management of Communication

Educ 107
NIKKOLO PAULO E. ATABELO

MAT-English 2
Introduction
Communication is a complex process, and it is difficult to determine where or with
whom a communication encounter starts and ends. Models of communication simplify the
process by providing a visual representation of the various aspects of a communication
encounter. Some models explain communication in more detail than others, but even the
most complex model still doesn’t recreate what we experience in even a moment of a
communication encounter. However, these models still serve a valuable purpose for
everyone because they allow us to see specific concepts and steps within the process of
communication, define communication, and apply communication concepts. When you
become aware of how communication functions, you can think more deliberately through
your communication encounters, which can help you better prepare for future
communication and learn from your previous communication.
Interactive Model of Communication
As a teacher of the English language, I choose the Interactive Model. This takes the
Linear Model and multiplies it times two with a quick flip of the return message. It allows for a
feedback element because after a message is encoded and sent to the decoding receiver,
the roles then reverse and the receiver encodes and sends a response to the original sender
who has now turned receiver. That is the Interactive Model.
Schramm came out with a more interactive model that saw the receiver or listener
providing feedback to the sender or speaker. The speaker or sender of the message also
listens to the feedback given by the receiver or listener. Both the speaker and the listener
take turns to speak and listen to each other. Feedback is given either verbally or non-
verbally, or in both ways. This model also indicates that the speaker and listener
communicate better if they have common fields of experience, or fields which overlap. This
model is described in Schramm’s book “The Process and Effects of Communication”.
The interaction model is also less message focused and more interaction focused.
While the transmission model focused on how a message was transmitted and whether or
not it was received, the interaction model is more concerned with the communication
process itself. In fact, this model acknowledges that there are so many messages being sent
at one time that many of them may not even be received. Some messages are also
unintentionally sent. Therefore, communication isn’t judged effective or ineffective in this
model based on whether or not a single message was successfully transmitted and received.
The interaction model takes physical and psychological context into account. Physical
context includes the environmental factors in a communication encounter. The size, layout,
temperature, and lighting of a space influence our communication. Imagine the different
physical contexts in which job interviews take place and how that may affect your
communication. I have had job interviews on a sofa in my office, sitting around a large
conference table, and even once in an auditorium where I was positioned on the stage
facing about twenty potential colleagues seated in the audience. Whether it’s the size of
the room, the temperature, or other environmental factors, it’s important to consider the role
that physical context plays in our communication.
Great Benefits
 This model gives opportunity to both parties to give their opinions.
o Who would dispute the idea that feedback is a good thing? All can benefit from feedback. Both
common sense and research make it clear – feedback and opportunities to use that feedback helps to
improve and enhance, whether an individual, group, business, business unit, company, or
organization – and that information can be used to make better informed decisions. It also allows us
to build and maintain communication with others.
 As it is dynamic and ever changing model, it is helpful in general practice.

 Sender and receiver interchanges and both are equally active.
 Semantic noise included as a concept helps in understanding problems that can occur
during interpretation of message.
 Feedback makes it easier to know if the message is interpreted by the receiver as
intended or not.
 Concept of interpretation makes the communication effective.
 Field of experience (psychological effect) helps to understand the communication
process in many other ways than the traditional ones.
 Concept of context makes the environmental factor be included in interpretation of
message and brings change in the message value.
References
Barnlund, D. C. (1970). A transactional model of communication in K.K. Sereno and C.D.

Mortenson (Eds.), Foundations of communication theory (pp. 83-92). New York, NY:
Harper and Row.
Ellis, R. and McClintock, A. (1990). You take my meaning: Theory into practice in human
communication. London: Edward Arnold.
Schramm, W. (1997). The beginnings of communication study in America. Thousand Oaks,

CA: Sage.
Shannon, C. and Weaver, W. (1949). The mathematical theory of communication. Urbana, IL:
University of Illinois Press.

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Interactive Model of Communication: Highlighted

Seminar in the Management of Communication

NIKKOLO PAULO E. ATABELO

Interactive Model of Communication

 As it is dynamic and ever changing model, it is helpful in general practice.

Barnlund, D. C. (1970). A transactional model of communication in K.K. Sereno and C.D.

Schramm, W. (1997). The beginnings of communication study in America. Thousand Oaks,

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