About the Korea Creative Content Agency (KOCCA)

The Korea Creative Content Agency (KOCCA), a governmental agency that oversees
and coordinates the promotion of the Korean content industry, was established in
May 2009 by integrating five related organizations, including Korean Broadcasting
Institute, Korea Culture & Content Agency, and Korea Game Agency. KOCCA is he-
adquartered in Naju, the so-called “culture and art city” of Jeolla Province, which is
also known for its abundance of white pear flowers in full bloom every March.

The footsteps that KOCCA has laid down over the past nine years have been broad,
deep and multifaceted. The agency has strived to introduce Korean content to many
around the globe, thus impressing them with its creativity. Such endeavors span a
wide range of Korean comics, webtoons, animations, characters, games, musicals,
films, and fashion, as well as K-Dramas and K-Pop, which have won the minds and
hearts of the world.

KOCCA is initiating various future-oriented projects to further sharpen the compe-

titive edge of the Korean content industry on the global stage in the era of the Fourth
Industrial Revolution. They include the production of VR, AR and other next-genera-
tion content, R&D in Culture Technology (CT), the discovery of original stories, the
development of new broadcast formats, the incubation of start-up businesses, the
cultivation of content talents, customized support for creative works, the utilization
of one source multi-use (OSMU) sharing the same intellectual property, investment
and financing programs for small content firms, mid-to long-term research in con-
tent policy, and industry analysis.

KOCCA will spare no effort until Korean creative content is recognized as the world’s
best.

This is KOCCA, a dream factory where all dreams and imaginings become reality.

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KOREA CREATIVE CONTENT AGENCY
Pursuant to Article 31 of the Framework Act on the Promotion of
Cultural Industries, the Korea Creative Content Agency (KOCCA) was founded
in May 2009 as a governmental agency that implements concerted policy
actions to promote the content industry

VISION
Develop Korea into one of the world’s top five content powerhouses

MISSION
Contribute to creating jobs and improving quality of life through
advancing the content industry

2 3
KOCCA
MAIN BUSINESSES & ACHIEVEMENTS

Main Businesses 01. Production Support 08

02. Support for Overseas Expansion 11
03. Support for Marketing & Investment Attraction 12
04. Culture Technology (CT) R&D Support 15
05. Support for Creation & Start-ups 16
06. Support for Content Firms 19
07. Talent Fostering 20
08. Cultivation of Story Industry 23
09. Promotion of Local Content Industry 24
10. Creation of Virtuous Cycle Ecosystem 27
11. Policy Development & Research 28
12. Support for Industry Infrastructure 31

Main Achievements 32

6 7
PRODUCTION SUPPORT
KOCCA supports the development and production of quality
01
content that captures the hearts and minds of the world.

Broadcasting Music Games

Documentaries, one-act plays, Recruiting of K-rookies Online/mobile, hands-on
soap operas, web dramas, MCN, (rising musicians), production of arcades, functionality, VR·AR
broadcasting formatting excellent projectmusic,concert fusion games
support

Comics Animation Character Licensing

Discovering of new cartoonists, Short films, pilots, TV series, New character development,
support for serial publication, feature film animation character merchandising,
comic book publication, comic related content production
magazines, and comic platforms support

Fashion Next-Generation Content

Support for prototype production Support for development and
and joint marketing of designer production of VR content, and
brands, and fostering of creative fusion creative projects
brands

Various production supports to enhance

8 9 the global competitiveness of the Korean content industry
 SUPPORT FOR 02
OVERSEAS EXPANSION
KOCCA accompanies the Korean content industry in making
inroads into the global market.

| KOCCA’s Strategic Bases for Overseas Business

Business Centers Marketers

London (UK)

LA (USA) Beijing Tokyo (Japan)

Shenzhen,
(China)
Abu Dhabi (UAE)

Jakarta (Indonesia)

Sao Paulo (Brazil)

One-stop support through overseas business centers for overseas activities

• Six centers in London, LA, Beijing, Shenzhen, Tokyo and Jakarta
• Dispatched marketers to Sao Paulo and Abu Dhabi

Presence in Korea Pavilions in major overseas markets

• MIPTV(broadcasting), Frankfurt Book Fair(comics), LIMA(characters), Gamescom(gamed), SXSW(music, fusion)

Support for developing emerging markets

• Develop new markets to promote, exchange, and cooperate for K-content
• Participate in local market promotion, hold road shows and showcases

Customized support for overseas expansion

• 1:1 business consulting, localization support (translating, dubbing, subtitling), overseas application

2017 SXSW (SOUTH BY SOUTHWEST) in USA 10 11

MARKETING & INVESTMENT
KOCCA helps relevant businesses market their products at home
03
and abroad, and attract investment and finance.

ㅣHosting of international events

Its Game (Every June) KNock (korea’s new offer for content of korea)
(Every June)
Exports exhibition of Korean contents by inviting
influential buyers from the global game industry. Kocca's New Offer For Content Of Korea, IR event to
attract investment with marketing of Korean content.

BCWW (Broadcast Worldwide) (Every August) Character & Licensing Fair (Every July)
Global content convention for broadcast programs Largest content licensing fair in Asia with
that highlights global media trends and promotes some 300 local and foreign character and licensing
broadcast content in overseas markets. companies.

MU:CON (Every September) NCC (Next Content Conference) (Every November)

Global music business convention that focuses on International forum that sheds light on cutting-edge
promoting extensive genres of K-pop to overseas CT trends used in creating and supplying content and
markets with music specialists from home and abroad offers an overview of the global market.
present, offering business opportunities.

ㅣOperation of the content value assessment center &

financial investment support
Offer content assessment and investment attraction services for promising contents Loan and
investment support at home and abroad, financial consultation.

12 13 BCWW (Broadcast Worldwide) 2017

 CULTURE TECHNOLOGY (CT)
R&D SUPPORT
04
CT backs up the dreams and future of fusion content.

ㅣCulture Technology (CT)

Culture technology (CT) means technologies related to the planning,
production and supply of various forms of content such as broadcast, video,
game, music and performance.

Music

Cultural Movie
Properties

CT
R&D

Performance Game

Art

Develop High-Value-Added Content

‘ROBOT’ Performance, Part of 2017 CKL Stage Lease Programs
KOCCA and Blanca Li Company present BLANCA LI's ROBOT 14 15
SUPPORT FOR
CREATION AND START-UPS
05
Content Korea Lab (CKL) helps evolve ideas into creations and
then into start-ups.

ㅣContent Korea Lab CKL

A platform that supports the entire process from mentoring to networking,
funding, and marketing to blend any ideas with imagination and develop
them into creations start-ups

Out-of-box Intensive Start-up Growth

Thinking Workshop Support Program Incubation

Start-ups
Systematic support
programs, such as
Start-up Farm, Content
Production of Start-up League and
prototypes Start-up Masters,
Open space and adequate to cultivate start-ups
facilities to promote
Integration of ideas creation activities

Idea Fusion Factory,

Korea Imagination Camp
and other idea fusion
Sharing of ideas programs to ignite
Support for various the imagination
community activities
to share ideas

TNW CONFERENCE EUROPE 2017 in Netherlands

16 17 (Linked to K-STARTUP GLOBAL ROADSHOW)
 SUPPORT FOR
CONTENT FIRMS
06
KOCCA operates programs to support content firms to sustain
their growth and go global.

| Global Game Hub Center Mobile Game Center

• Game incubating facilities
• Located in Pangyo, Seongnam, Gyeonggi
• Home to 57 game firms

| CKL Business Support Center

• Fusion content business incubating facility
• Located near Gwanghwamun, Seoul (Korea Tourism Organization, Seoul Center)
• Home to 41 content firms

Move-in &
infrastructure support

Investment & Distribution &

commercialization support network support

CKL LIVE TALK 2017 18 19

TALENT FOSTERING
KOCCA fosters core creative talents for the content industry.
07

Recruiting & fostering of

content talents

Industry tailored Specialized life-cycle

training training

Partnership with Content Talents Recruiting & training of creators

Apprenticeship & mentoring through Creation talents – Project-based training at
platform institutions specialized firms

Content Creation School Support for furthering capabilities of

Content creation training for teenagers Support for current content workers
content-specialized high schools Step-up training for current content workers
Content insight by foreign professionals

Content Academy (online) Operation of academies

Online training for the content sector Training on digital fusion projects Creation,
BM development, commercialization

Content Human Resources Campus

(located near Hongreung, Dongdaemun-gu, Seoul)

Educational platform that offers fusion and other training programs tailored to
lifecycle stages to nurture top 1% talents who will lead the future content industry.

Operation of various training programs

20 21 to foster core content talents.
 CULTIVATION OF
STORY INDUSTRY
08
KOCCA fosters the creators of stories, the seeds of all content
and builds an ecosystem for the story industry.

Korea Story Commercialization Of SA&F

Contest Winning Work (Story Awards & Festival)

• Workshop to discover • Pitching for production

creation materials and investment
• Creation of original • Support for K-stories to
stories expand into oversea
• Writer debut program markets
• Story-based products • Commercialization
• Fostering of space support
storytellers • Support for youth to
create content

Story Story Story Story

Planning Development Completion Commercial-
ization

Materials such as Project proposal, Novel, script, Movies, dramas,

ideas, motifs, tales, synopsis, treatment scenario comics, animation,
characters games, etc

| Seeds of Content Creation

• Discoveryof stories, the seeds of content creation, and the fostering of storytellers
• Systematic support for story discovery, planning, development, commercialization and making
inroads into overseas markets

| Story Creation Center (Ilsan Center)

• Local story lab program operation and support
• Pilot construction and operation of story distribution platform

Nurturing of story creators and

the creation of the story industry ecosystem. 22 23
PROMOTION OF
LOCAL CONTENT INDUSTRY
09
The Korean content industry can only flourish alongside
the local content industry. KOCCA is committed to
making the local content industry an important part of life.

Local Content Festival:

Operation of NCF (Next
Content Fair)

Fostering of the local

game industry through
building global game
centers in local areas

Support for operating

local story labs to
develop creative stories

Networking with relevant

local organizations and
hosting workshops

Support for region-

specific content
development and
commercialization

Cultivation of the local content industry for

balanced development of the national content industry and
activation of the local economy

24 25 - NCF (NEXT CONTENT FAIR)

 CREATION OF
VIRTUOUS CYCLE ECOSYSTEM
10
KOCCA will create an ecosystem where our content receives
more and more affection which results in sound growth.

Content Dispute Popular Culture

Mediation Committee & Art Support Center
Mediate content-related disputes to promote a fair and Support the registration of popular culture and art
transparent content transaction environment planning businesses, their training, and the protection
of the rights and nterests of content related workers,
thereby creating an industry ecosystem

Use Licensed Sound Game

Character Campaign Culture Campaign
Implement True Friend Campaign to encourage Promote a sound game culture with education and
consumers to use licensed characters only, enhance the positive social recognition of games
thereby eradicating the copycat market

CHARACTER LICENSING FAIR 2017

Campaign to use licensed characters 26 27
POLICY DEVELOPMENT&
RESEARCH
11
KOCCA analyses trends and statistics and establishes a mid-to
long-term strategy for the development of the content industry.

Analysis and statistical

research of industry
trends

Publication of magazines on White paper publication

the content industry, by genre(broadcasting,
‹N·CONTENT› games,comics,animation,
characters,music)

Forums or seminars on Preliminary research on

issues or policies of the major pending issues of
content industry the content industry
and policy development

Issue analysis of the global

content industry and the
publication of a report

28 29 2017 Story Forum

 SUPPORT FOR
INDUSTRY INFRASTRUCTURE
12
KOCCA builds infrastructure and administers one-stop service
for quality content production.

ㅣProduction Support Facilities

1 Bitmaru, Ilsan
One-stop complex facility and
1
infrastructure
2

2 DMS, Sangam
3 IP-based UHD broadcast
production studio

3 Studio Cube, Daejeon

The largest studio and support
facility in Korea

ㅣOne-stop Service
Operate the "One-stop Content Support Center" to handle complaints
and offer consulting service to content businesses

One-stop One-stop Content Enhanced

Complaints Content-
request connection
consulting Support Center related
handling function
organizations

Industry Job Dispute

Start-up Exports Finance Other fields
information openings mediation
Contents Korea Founded Contents Financial Contents
Industry Contents Support Team Export Investment Dispute
Information Academy Information Support Team Settlement
Portal Platform Committee

Various facilities to support the production of quality content 30 31

MAIN ACHIEVEMENTS
OF KOCCA
KOCCA is striving to foster and develop the
Korean content industry by engaging in a
vast spectrum of related areas, from content
production to overseas marketing and pro-
motion, the discovery and incubation of cre-
ative talents, and R&D of culture technology.

32 33
ㅣKOCCA Headquarters and Branches

Branches (Seoul) Bitmaru

(Ilsan)
Global Game Hub Center
(Pangyo)

Studio Cube
(Daejeon)

1
2 3
4

5
6

Headquarters
(Naju)

1 CKL Planning Center (Daehakro)

2 CKL Business Support Center (Gwanghwamun)
3 Contents Human Resource Campus (Hongreung)
4 DMS (Sangam)
5 Dispute Mediation Committee (Yeoksam-dong)
6 Popular Culture & Art Support Center (Yeoksam-dong)

ㅣKOCCA Social Media and Websites

Social Media Hub : sns.kocca.kr
Content Exports Marketing Platform : welcon.kocca.kr
Content Korea Lap : www.ckl.or.kr
Korea Content Academy : edu.kocca.kr
Korea Content Dispute Mediation Committee : www.kcdrc.kr
Global Game Hub Center : www.gamehub.or.kr
Storyum : www.storyum.kr

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 www.kocca.kr
35, Gyoyuk-gil, Naju-si, Jeollanam-do 58326, Korea