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    Advertising Hero: "Winning by Design" Coach Megat

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    Megat Zainurul Anuar bin Megat Johari
    Ini adalah slide sambungan dari program bimbingan Marketing and Branding di Coaching Clinic. Program ini adalah percuma sebagai aktiviti khidmat masayarakat saya membangunakan ushawan.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Advertising Hero: "Winning by Design" Coach Megat

    Uploaded by

    Megat Zainurul Anuar bin Megat Johari
    248 views23 pages
    Ini adalah slide sambungan dari program bimbingan Marketing and Branding di Coaching Clinic. Program ini adalah percuma sebagai aktiviti khidmat masayarakat saya membangunakan ushawan.

    Original Title

    ADVERTISING HERO

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    Ini adalah slide sambungan dari program bimbingan Marketing and Branding di Coaching Clinic. Program ini adalah percuma sebagai aktiviti khidmat masayarakat saya membangunakan ushawan.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    248 views23 pages

    Advertising Hero: "Winning by Design" Coach Megat

    Uploaded by

    Megat Zainurul Anuar bin Megat Johari
    Ini adalah slide sambungan dari program bimbingan Marketing and Branding di Coaching Clinic. Program ini adalah percuma sebagai aktiviti khidmat masayarakat saya membangunakan ushawan.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 23
    At a glance
    Powered by AI
    The key takeaways are the 7 rules of effective advertising, the 4 elements of effective advertising, and the 10 essential components of an advertisement.

    The 7 rules of effective advertising are visibility, frequency, familiarity, trust, engagement, like, and sale/action.

    The 4 elements of effective advertising are reach, frequency, timeframe, and message.

    ADVERTISING

    HERO
    You Can Sell Anything
    Including Yourself
    WWW.FACEBOOK.COM/COACHMEGAT

    COACH MEGAT “WINNING BY DESIGN”


    DVERTISING HERO
    WWW.FACEBOOK.COM/COACHMEGAT
    CONTENTS
    4HOURS POWER> ADVERTISING HERO >

    • The Product [What Are You Selling]


    • The Target Audience
    • The Advertising Model
    • The 7 Rules of Effective Advertising
    • The Tools that Works (Hands-On]
    THE TARGET MARKET
    4HOURS POWER> ADVERTISING HERO >

    Buying Characteristic

    Unmet Needs

    Content & Channels

    Thinking, Feeling and


    Doing

    Job Responsibility

    Firmorgraphics
    THE ADVERTISING MODEL
    4HOURS POWER> ADVERTISING HERO > PRODUCT

    ACTION

    REACTION

    Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
    THE 7 RULES OF ADVERTISING - VISIBILITY
    4HOURS POWER> ADVERTISING HERO >
    THE 7 RULES OF ADVERTISING - FREQUENCY
    4HOURS POWER> ADVERTISING HERO >
    THE 7 RULES OF ADVERTISING - FREQUENCY
    4HOURS POWER> ADVERTISING HERO >
    THE 7 RULES OF ADVERTISING - FAMILIARITY
    4HOURS POWER> ADVERTISING HERO >
    THE 7 RULES OF ADVERTISING - TRUST
    4HOURS POWER> ADVERTISING HERO >
    THE 7 RULES OF ADVERTISING - ENGAGEMENT
    4HOURS POWER> ADVERTISING HERO >
    THE 7 RULES OF ADVERTISING - LIKE
    4HOURS POWER> ADVERTISING HERO >
    THE 7 RULES OF ADVERTISING – SALE (ACTION)
    4HOURS POWER> ADVERTISING HERO >

    CRAZY

    SALE
    THE 4 ELEMENTS OF EFFECTIVE ADVERT
    4HOURS POWER> ADVERTISING HERO >

    REACH FREQUENCY TIMEFRAME MESSAGE


    HANDS-ON
    FOCUS POINT IN ADs
    4HOURS POWER> ADVERTISING HERO >
    FOCUS POINT IN ADs
    4HOURS POWER> ADVERTISING HERO >
    FONT TYPE & PERFECT FONT SPACE
    4HOURS POWER> ADVERTISING HERO > FONT SIZE VS LINE HEIGHT

    to ensure maximum clarity and distinction


    FONT TYPE & PERFECT FONT SPACE
    4HOURS POWER> ADVERTISING HERO > FONT SIZE VS LINE HEIGHT
    THE 10 ESSENTIAL COMPONENT
    4HOURS POWER> ADVERTISING HERO >

    1. Description
    2. Purpose
    3. Price
    4. Features
    5. Benefits / Prime Benefit
    6. Guarantee
    7. Prospect
    8. Offer
    9. Deadline
    10. Method of Ordering & Payment
    Note: Don’t forget to include Contact / Web and # Hashtag whenever as applicable
    AREA OF EXPERTISE
    BUSINESS & ENTREPRENEURSHIP CORPORATE TRAINING

    > Business Coaching & Mentorship (Zero to Hero) > Leadership and Team Development
    > Innovation for Commercialization > Teambuilding & Team Dynamic
    > Design Thinking and Innovation > Project Management and Supervision Skills
    > Business Model Canvas / Innovation > Strategic Planning & Business Management
    > Creativity, Problem Solving & Decision Making > Information System Strategic Planning
    > Branding, Marketing and Advertising > Conflict and Communication Management
    > Selling Champion > Knowledge Management
    > Business Pitching & Presentation Skills > Module Development (MQA Standard)
    > Business Model Canvas & Transformation > Change Management
    > Customer Service Excellent > Coaching New Manager / Supervisor
    ADVERTISING
    HERO
    You Can Sell Anything
    Including Yourself
    WWW.FACEBOOK.COM/COACHMEGAT

    COACH MEGAT “WINNING BY DESIGN”

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