Retailing is a distribution process, in which all the activities involved in selling the

merchandise directly to the final consumer. Basically, Retail is at the end of the supply
chain.
There are three types of Retailing Store, Store retailing, Non store retailing, Corporate
retailing.

Types of Retailing:

Retailing

Store Retailing Non-Store Retailing Corporate Retailing

Retailing

Store Retailing:

Department store is the best form of store retailing, to attract a number of customers. The other
types of store retailing include, specialty store, supermarket, convenience store, catalogue
showroom, drug store, super store, discount store, extreme value store. Different competitive and
pricing strategy is adopted by different store retailers.

1. Specialty store

Specialty stores carry very limited product lines with deep assortment. They offer a wide
choice in terms of models, size, style, color and other important attributes in the assortment
carried.
 2. Department store
A departmental store is a large retail outlet that handles a wide variety of lines of product.
It has a wide assortment in each line and is organized into separate departments for
purposes of buying, promotion, services and control. It is sometimes called mass
merchandising departmental store e.g., military canteens.

3. Super markets
A supermarket is designed to serve the total needs for food, laundry and household
maintenance products. It is relatively large in size. Its operation is low cost, low margin,
high volume and self-service in nature.

4. Convenience store
A convenience store is located near residential area. It is relatively small. It is kept open
for long hours. A limited lines of convenience products are offered for sale. The prices
charged are slightly higher.

5. Discount store
A discount store sells standard merchandise at lower prices. Higher volumes of sales
compensate lower margins and increase the overall profitability. Discount retailing has
moved into specialty merchandise stores such as sport goods stores, electronics stores and
book shops.

6. Off price retailer

An off-price retailer sells left over goods, over runs, and irregulars obtained at reduced
prices from manufactures or other retailers. Off price retailers may be of three types.

7. Super store

Super stores meet consumers total needs for routinely purchased food and nonfood items.

8. Hyper Markets

Hyper markets originated in France. Hyper markets combine specialty stores, limited line
stores in a single level store. Product assortment goes beyond routinely purchased goods.
It includes furniture, large and small appliances, clothing items, etc.
Bulk display and minimum handling by store personnel are the other features present in
the hyper markets. Discount is offered to customers who are willing to carry heavy
appliances and furniture out of the store.

9. Catalogue showroom
Customers order goods from a catalogue in the showroom. Then, they pick these goods up
at a merchandise pickup area in the store.

Non-store Retailing:

It is evident from the name itself, that when the selling of merchandise takes place
outside the conventional shops or stores, it is termed as non-store retailing. It is classified
as under:

1. Direct marketing:
In this process, consumer direct channels are employed by the company to reach and
deliver products to the customers. It includes direct mail marketing, catalog marketing,
telemarketing, online shopping etc.

2. Direct selling:
Otherwise called as multilevel selling and network selling, that involves door to door
selling or at home sales parties. Here, in this process the sales person of the company visit
the home of the host, who has invited acquaintances, the sales person demonstrate the
products and take orders.

3. Automatic vending:
Vending machines are primarily found in offices, factories, gasoline stations, large retail
stores, restaurants etc. which offer a variety of products including impulse goods such as
coffee, candy, newspaper, soft drinks etc.
Corporate Retailing:

It includes retail organizations such as corporate chain store, franchises, retailer and
consumer cooperatives and merchandising conglomerates. There are a number of
advantages that these organizations can achieve jointly, such as economies of scale, better
and qualified employees, wider brand recognition.
There are three Top Retailing store in Bangladesh Agora, Shawpno, Meena Bazaar.

Agora is a Bangladeshi retail superstore that operates a chain of hypermarkets, discount

department stores, and grocery stores.
Meena Bazar is one of the largest retail supermarket chain in Bangladesh with
International standard.
Sopno is the largest superstore and it is competitor of Agora.

Meena Bazaar is one of the best superstores of Bangladesh at the moment. Owned
famous industrialist Kazi Shahed Ahmed, Meena Bazaar commits to provide customer
satisfaction in a way better than competitors do. They have high opportunity of
growth. Meena Bazaar has captured a place in the consumers mind because of some
of its distinctive features. It has some special strategies from the beginning, such as; it
has own distinctive products (honey, tea etc.), which make the consumer come again
and again. They collect some grocery & vegetables items from ruler farmer. For this
reason customer get fresh & hygiene product.

Value Statement

• Every day low price.

• Get the Best products.
• Come and satisfy lenient need.

Agora, the first ever chain superstore in Bangladesh was set up by Rahimafrooz.
Rahimafrooz is one of the respected and reputed business houses in Bangladesh. It has
just crossed 50 ye ars of operation. Rahimafrooz has endured turbulences of the last 50
years and has been able to transform itself from a small trading company into a
leading diversified business house. Agora emerges as leading chain superstore in
Bangladesh, mainly covering Dhaka Metropolitan City area; carries more than 25,000
varieties of product. Agora serves customers from 10 am to 10 pm seven days a week
throughout the year. This is, indeed, a milestone, which Agora has achieved with
trust, support and dedication of all ´stakeholders, past and present, most
importantly, its customers. The project's strategic aim is to source in bulk quantities
from the producer’s or manufacturers of products.
Value Statement
• Offering a clean, healthy and a friendly environment to customers for shopping.
• To give customers confidence and establish an environment of trust.
• Offer better range of quality products.
• Establish rational prices.
• Encourage products standard and quality products, or better prices.
• Improve product packaging and presentation.
• Contribute improving living standards.

Shopno is a new dimensional superstore in Bangladesh. Although there are some

established superstore here but shopno is formed differently to this country with
new ideas. Others uperstore is situated in the famous areas in the city and there product
price is very high, so that general people cannot buy their daily products from there. But
Shopno is growing rapidly and establishing their super shop every area of the city
even the whole country. In every area they are establishing there showroom because
they want to reach all of the people in the country. There product price is similar to the
open market and they provide fresh toothier customers. As a new superstore
shopno is facing some problem although they are trying to overcome it.

Value Statement:
• Transparency & integrity in all our dealings.
• Excellence in everything we do.
• Total commitment to customer satisfaction.
• Thinking ahead and taking new initiatives.