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    Marketing Plan Summary

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    Choi Jade
    Red Ribbon is a growing bakery chain in the Philippines known for cakes, breads, and pastries. They aim to bring joy to celebrations and everyday moments. Their market analysis shows competitors like Goldilocks and opportunities in their loyal customer base and merit card program. Their marketing strategies include focusing on product quality and customization. They locate stores strategically like in busy malls. Red Ribbon offers a variety of cakes and pastries priced affordably. They promote through various channels and loyalty programs to target customers of all ages and socioeconomic classes who enjoy sweets, especially for occasions.

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    Marketing Plan Summary

    Uploaded by

    Choi Jade
    2K views3 pages
    Red Ribbon is a growing bakery chain in the Philippines known for cakes, breads, and pastries. They aim to bring joy to celebrations and everyday moments. Their market analysis shows competitors like Goldilocks and opportunities in their loyal customer base and merit card program. Their marketing strategies include focusing on product quality and customization. They locate stores strategically like in busy malls. Red Ribbon offers a variety of cakes and pastries priced affordably. They promote through various channels and loyalty programs to target customers of all ages and socioeconomic classes who enjoy sweets, especially for occasions.

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    Red Ribbon is a growing bakery chain in the Philippines known for cakes, breads, and pastries. They aim to bring joy to celebrations and everyday moments. Their market analysis shows competitors like Goldilocks and opportunities in their loyal customer base and merit card program. Their marketing strategies include focusing on product quality and customization. They locate stores strategically like in busy malls. Red Ribbon offers a variety of cakes and pastries priced affordably. They promote through various channels and loyalty programs to target customers of all ages and socioeconomic classes who enjoy sweets, especially for occasions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    2K views3 pages

    Marketing Plan Summary

    Uploaded by

    Choi Jade
    Red Ribbon is a growing bakery chain in the Philippines known for cakes, breads, and pastries. They aim to bring joy to celebrations and everyday moments. Their market analysis shows competitors like Goldilocks and opportunities in their loyal customer base and merit card program. Their marketing strategies include focusing on product quality and customization. They locate stores strategically like in busy malls. Red Ribbon offers a variety of cakes and pastries priced affordably. They promote through various channels and loyalty programs to target customers of all ages and socioeconomic classes who enjoy sweets, especially for occasions.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    1.

    Marketing plan summary

    Red Ribbon is one of the fastest growing bake shop chain in the country that serves great-tasting
    Cakes, breads and pastries. Bringing back the memories of joy and togetherness, family and home. In every Filipino
    celebration, whether it’s an everyday family gathering or grand feast,
    Red Ribbon continues to make each moment sweeter to people of all ages.

    2. Market analysis

     COMPETTITORS
    Goldilocks
    Calea pastries and coffee
    Julie’s bakeshop
    Patty cakes
    Other local bakeshop

     People
    Customer service
    Working students

     SWOT
    Target market
    Market needs
    Market trends
    Market growth
    Low market shares
    High market attractiveness
    Red Ribbon merit card (happy plus card)

    3. MARKET STRATEGIES

    PRODUCT/ SERVICE
    To give and meet the customers expectation and to have a high service evaluation.
    Its mission is to bring the joy of eating to everyone through its great-tasting food and superior quality.

    LOCATION
    The current location of Red Ribbon is within City Mall San Carlos City. Considering that the market output that Red
    Ribbon may get, there is a big chance of consumer activity there especially since City mall has the only mall that
    opens 9am to 9:30pm. But the threat for that area is the existence of competitors. There are other pastry shops on
    that area aside from Red Ribbon.

    Since City Mall San Carlos city is in the “heart” of the city is it nearly at the schools, Public Market and terminal are
    easily accessible to everyone who are in hurry for quick grab of pasalubong and sweets.
    (They do have websites and delivery hotlines for bulk orders)

    RED RIBBON 4P’S


    PRODUCT
    Red Ribbon is geared towards bringing families and friends together with its specialty cakes and products. It is
    mainly a bakeshop that offers pastries like mamon, ensaymada, sweets, a wide variety of specialty cakes, and Red
    Ribbon rolls. The store also offers made-to-order and themed cakes.

    Premium ingredients such are real butter, high quality cake flour and its unique red ribbon cream are to be use will
    also offer products accordingly to the request of the customer when it comes to sugar content and customize.

    PACKAGING

    Provide unique Red Ribbon brand package that will give comfort and convenience to the customer with
    environment friendly materials.

    PRICE

    Each product uses different sets of ingredients and pricing may vary according its size and flavors.

    Round cakes Jr/reg- 350.00-600.00


    Dedication cakes Jr/reg / large-365.00-800.00
    Rolls half/full-200.00-300.00
    Breads and pastries- 21.00- 39.00

    PROMOTIONS
    flyers, brochure, TV ads, radio ads, print ads, websites and social media
    Promo discount, privilege and loyalty cards (happy plus card, senior citizen card and PWD)

    MARKET SEGMENTATION
    DEMOGRAPHIC

     Male and Female


     Children, teenager, students, workers and adults who love to eat sweets foods
     Consumers in classes C and D

    PSYCHOGRAPHIC

     What do they buy? Breads, pastries and cakes.


     When they buy? Everyday mostly in all occasions
     Why do they visit? Pasalubongs, gifts, order cakes for occasions and meetings
     Where is store located? inside City Mall at food court area
    “WHATEVER THE CELEBRATION IS, IT’S MORE BEAUTIFUL
    WITH RED RIBBON”

    BUDGET- CONFIDENTIAL

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