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Quiz 6

The document summarizes the results of a quiz taken on search engine optimization. It indicates that the quiz was started on February 15, 2019 at 10:53 PM and completed in 5 minutes and 21 seconds. The individual received full marks, scoring 5 out of 5 points with a grade of 10 out of 10 (100%).

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mwende faiyuu
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145 views

Quiz 6

The document summarizes the results of a quiz taken on search engine optimization. It indicates that the quiz was started on February 15, 2019 at 10:53 PM and completed in 5 minutes and 21 seconds. The individual received full marks, scoring 5 out of 5 points with a grade of 10 out of 10 (100%).

Uploaded by

mwende faiyuu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Started on Friday, February 15, 2019, 10:53 PM

State Finished
Completed on Friday, February 15, 2019, 10:58 PM
Time taken 5 mins 21 secs
Points 5.00/5.00
Grade 10.00 out of 10.00 (100%)
Question 1
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1.00 points out of 1.00

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Question text

Pandora’s recommendation system is based on the Music Genome Project. This system
provides Pandora with ________ because of their ability to offer superior recommendations to
their customers.
Select one:
a. Greater access to major search engines
b. A competitive advantage
c. Semantic technology
d. Vertical search capabilities

Question 2
Correct
1.00 points out of 1.00

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Question text

________ rely on sophisticated computer programs called spiders or crawlers that surf
webpages, links, and other online content that are then stored in the search engine’s page
repository.
Select one:
a. Crawler search engines
b. Information retrieval engines
c. Semantic search engines
d. Web directories

Question 3
Correct
1.00 points out of 1.00

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Question text

________ are enhanced search listings that are more visually attractive and produce greater
CTRs.
Select one:
a. Metadata tags
b. Natural language search
c. Rich snippets
d. Vertical search

Question 4
Correct
1.00 points out of 1.00

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Question text

________ bounce rates and ________ dwell times on websites correlate with high content
quality.
Select one:
a. Fast; repeat
b. Low; long
c. Short; short
d. High; high

Question 5
Correct
1.00 points out of 1.00

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Question text
By themselves, ________ do not measure the financial performance of an ad campaign. But they
are useful for evaluating many of the decisions that go into a campaign, such as keyword
selection and ad copy.
Select one:
a. Click through rates
b. Cost of customer acquisition
c. Keyword conversion
d. Return on advertising spend

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