Software Proposal

ACME Inc.
Software Proposal
for
Play Theatre
1
Background
This is Play Theatre
Play Theatre is writing software for individuals who want planned,
industry-formatted, theatre scripts for all aspiring and established
playwrights.
With the rapid growth of theatre in the last decade, the lack of
writing software catered to playwrights, we're ready to make a big
impact for playwrights around the world.
This proposal will outline our conceptualisation and growth

processes.
2
The Product
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3
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5
Pain Point
Why we came up with Play Theatre
The idea for Play Theatre came about through an opportunity to
convert our successful book series to an adapted play.
Not knowing how to write a play, we looked online and the only
writing tools were for lm or television scripts.
Having identi ed the opportunity to address a gap in the market,

we validated our ideas through surveys and focus groups involving
individuals in the theatre world.
This provided us with the knowledge that there is demand for a

product like this. Ranging from students to professionals who have
all been frustrated with current writing tools.
6
Solution
Bene ts of the product
Our product is software specially designed for all playwrights from
novices and experienced playwrights who want to plan and write
their plays without the hassles of clunky word processors and
complex lm software.
Accounting for target market's disdain for complexity, our tool is a

simple piece of software where everything you write will be
formatted to standard script formatting. along with added planning
features for playwrights to draft and plan their scripts.
Play Theatre will feature

 A play word processor with auto-formatting.
 Mind mapping software.
 Character pro le pages.
 Notes section.
 Loaded dictionary with common theatre terms and nouns.
7
Growth
8
Revenue model
Play theatre will rely on a 3 tier subscription based revenue model:
 Free version: $0 — Free limited version for users to try our

product.
 Pro: $10 monthly — 1 full license of the software with all
features.
 Business: $500 monthly — unlimited licenses and
organisational analytics for large business and schools.
This model will be assessed over time and modi ed based on

results.
9
Strategy
Our main marketing strategy involves a lean growth strategy
focused predominantly on online marketing and PR.
Some tactics include:
 Google and social media advertising.

 PR through TechCrunch and Mashable to raise our public
pro le.
 A content marketing strategy.
 Social media focused around in uencers.
We'll leverage social proof with high-pro le playwrights providing

public testimonials for our product.
10
Key metrics
Metrics for growth and performance
Key performance indicators will be measured through Google
Analytics and include:
 Monthly revenue
 Organic and paid tra c
 Cost per acquisition
 Lifetime value per customer
11
Funding
12
Financing
We forecast the following spending over the rst 12 months of the business
Product Development
Description Item Quantity Price
Product development costs $10,000.00 1 Unit $10,000.00
Developer hire $50,000.00 2 Unit $100,000.00
Designer UI/UX developer $50,000.00 1 Unit $50,000.00
Marketing Costs
Description Item Quantity Price
Marketing Budget $30,000.00 1 Unit $30,000.00
Marketing Manager Hire $70,000.00 1 Unit $70,000.00
TOTAL EXCLUDING TAX: $260,000.00
Total $260,000.00
13
About Us
14
Our team
Daelon Robkind
CEO @ ACME Marketing, Inc.
Daelon, our CEO, will be leading the team. He's a writer, designer,
software engineer and marketer. He's been a speaker at global
conferences on SEO, and last year was #1 Fictional Person in the
Forbes Top 100 Fictional Examples.
Marcelle McTantan
COO @ ACME Marketing, Inc.
15
Our COO, Marcelle McTanTan, will be marshalling the team to
deliver the project on time and on budget. He is a former Googler,
an expert rock climber, NSW Air Guitar champion and voted #1
Most Likely to Grow An Excellent Moustache by Harvard Business
Review.
16
Some of our other apps
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VIEW ONLINE
17
What do you think?
Book a meeting with us here or email us if you'd prefer.
18

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ACME Inc.

This proposal will outline our conceptualisation and growth

Having identi ed the opportunity to address a gap in the market,

This provided us with the knowledge that there is demand for a

Accounting for target market's disdain for complexity, our tool is a

Play Theatre will feature

 Free version: $0 — Free limited version for users to try our

This model will be assessed over time and modi ed based on

Some tactics include:

 Google and social media advertising.

We'll leverage social proof with high-pro le playwrights providing

Product development costs $10,000.00 1 Unit $10,000.00

Developer hire $50,000.00 2 Unit $100,000.00

Designer UI/UX developer $50,000.00 1 Unit $50,000.00

Marketing Budget $30,000.00 1 Unit $30,000.00

Marketing Manager Hire $70,000.00 1 Unit $70,000.00

TOTAL EXCLUDING TAX: $260,000.00

This video content can't be

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