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1 www.perfumepower.co.za
The World of Perfume
2 The World of Perfume
“A great perfume is a work of art, it can lift our days, haunt our
nights and create the milestones of our memories. Fragrance
is liquid emotion. And that never goes out of fashion.”
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The Egyptians developed aromatic oils and essences 5000 years ago. Great perfume lovers,
they used almond and rose oil, frankincense and myrrh, cedar, mimosa and lily, nutmeg, sweet
balsam, cassia, benzoin and labdanum, galbanum and opopanax in such diverse preparations as
aphrodisiacs, medicines, cosmetics and incense. In fact, the art of perfumery in Ancient Egypt was
so sophisticated that when archaeologists opened Tutankhamen’s tomb in 1922 they discovered
The study of fragrance, developed in the Nile Valley, was to inspire other ancient cultures. In
Greece, athletes anointed their bodies with aromatic oils, and at banquets Romans refreshed
themselves between courses with flowerscented water. It was the Persians who developed the use
of exotic ingredients and the technique of extracting oils from flowers through distillation. This
The word comes from the Latin, meaning ‘a sweetsmelling fluid containing the essence of flowers
and other substances’. But perfume has its origins in ancient Roman ritual. In the temples of Rome,
crushed flowers, leaves, wood shavings, spices and aromatic resins were thrown onto burning
coals as offerings to the gods. Their scent was released through smoke, ‘per fumum’ in Latin.
“To be a ‘nose’ is not anything mysterious,” said the celebrated perfumer Edmond Roudnitska.
“The thing you have to reach is not only the memory of a smell, but the memory of a smell in
combination - otherwise you are just mixing at random and that is not creating. The creation of
a perfume is cerebral, not nasal.” Roudnitska always insisted that “time is essential to a creative
perfumer. It can take several years to come up with a great perfume. You can’t keep sniffing the
scent you are working on day after day until you reach perfection ... often you must leave the
A perfumer is rarely a soloist. The conductor of the orchestra, the head of a perfume
house, plays a critical role. Like a great symphony, a truly great perfume evolves with a
sensory message so emotional, it moves the hearts of women and stirs the senses of men.
The process behind making a fragrance involves various materials being mixed together in
the hope that they will produce a pleasing effect. Professional perfumers may have several
years’ worth of training and experience behind them, but they never know exactly how a
scent is going to smell until they physically create it (or weigh it) in their labs. Trial and error
and tweaking is the very core of all perfumery, and a fragrance may go through several
modifications before producers decide that it’s ready for the market place.
and blossoms are the most common source, such as jasmine, rose and tuberose, among many
others. Other plant sources include fruits (mostly citrus such as oranges, lemons and limes, but
also vanilla and juniper berry, leaves and twigs (lavender, sage and rosemary), bark (cinnamon),
wood oils (sandalwood, cedar, pine). There are various other natural aromatic sources including
Synthetic compounds are used for scents that are not easily extracted from natural sources such
as orchids and strawberries. Also think of the synthetic aroma notes as the perfumer’s notes,
created in laboratories to add originality, character and tenacity to nature’s notes. The result was
Chanel No 5, the first floral aldehydic perfume; a bouquet dominated by the soft, clean notes of
synthetic aldehydes intertwined with the costliest jasmine and may rose from Grasse.
“With synthetics, one can achieve the same odour and leave
most of the flowers in the field.”
physical extraction (as in the case ofcitrus oils, which are pricked out of the fruits’ skins by
thousands of tiny needles) and complicated methods involving the application of heat and the
use of machinery.
Today’s fragrances contain extremely high percentages of synthetics. Generally, the best perfumes
contain a balance of natural and synthetic materials, though that is not always the case. Some
of them may not contain any naturals at all, but this does not necessarily affect the quality of the
perfume: synthetics range in price, beauty and quality in the same way that naturals do. When
used by skilled perfumers, they can yield all manner of interesting affects.
Perfumer Edmond Roundnitska summarizes the natural versus synthetic debate beautifully.
“It is well known that there are natural essences that cost very little, other chemical aroma notes
that cost a huge amount. It is therefore not a matter of economy if we use chemical products for
If we use them, it is that we do not want to dispense with the glorious nuances of scent that simply
do not exist in nature and which only chemistry can provide us with. Often a synthetic smell is
more beautiful that a real one - think of a flower, when you pick it, it only smells good for a day
or so, then it begins to smell awful. With synthetics, one can achieve the same odour and leave
The ideal number of perfume ingredients It varies. A perfume may contain 10, 50, 100 or more
different materials but it doesn’t necessarily follow that a fragrance made with 300 is superior
to one containing 10. The key is how the different ingredients blend together to ‘talk’ to you.
Perfumers today tend to prefer short formulae. The notes are purer, the quality easier to maintain.
PERFUME CONCENTRATIONS
These terms refer to the strength of the fragrance, or more specifically, to how much high
grade alcohol and/or water has been added to the fragrance oils. Parfum (generally the most
concentrated form you can buy) has 15-25% perfume oil dissolved in alcohol. Any mixture with
Some companies use different notes, or different proportions of notes, in the different forms of
fragrance they offer. In addition, some companies reserve costly fragrance oils for their parfum,
and use synthetic substitutes in lighter concentrations. Expensive raw materials don’t necessarily
last longer than cheap raw materials, and a fragrance’s lasting power is not necessarily a sign
Top or head notes provide the first scent impression of a fragrance once it has been applied
to the skin. They are usually lighter, more volatile aromas that evaporate readily. Their scent
Middle or heart notes make up thecore body of the blend. They will usually take 15 to 30 minutes
to fully develop on the skin. They are the notes that classify the fragrance family (floral, oriental,
chypre). This is explained below in Michael Edwards’ Fragrance Family Classification System.
Base or bottom notes are those with the greatest molecular weight. They last the longest,
and are also important as fixatives, that is, they help slow down the evaporation rates of the
lighter notes, giving the fragrance holding power. Common base notes include oakmoss,
patchouli, woods, musk and vanilla. When a perfume reveals its base notes it is also known as
a ‘drydown’. They create the memory that makes the theme linger in your mind, and make the
A fragrance which does not have traditional top, middle and base notes is usually
described as ‘linear’. These perfumes may present the same smell from start to finish,
with minimal development. Other fragrances may develop a ‘patchwork’ upon which
several contrasting ideas can be detected at the same time.
classification systems that assign individual fragrances into olfactory groups based on their
predominant characteristics.
A familiar comparison is that fragrances, like wines, are grouped into families. Chardonnays,
Sauvignon Blancs, Rieslings and Chenin Blancs, for example, are different families or varieties of
white wine. Each is superb in its own right, but usually there will be one that you prefer. Likewise,
Floral Orientals, Soft Orientals, true Orientals, and Woody Orientals are all fragrances families
within the major Oriental classification. They are all Orientals but each fragrance family will
have a characteristic scent, a different mood. Instinctively, you will prefer fragrances from some
The most common use of the classifications is to help people find fragrances they might like
without wasting time smelling perfumes that aren’t a good match. It simplifies the process and
reduces the risk in buying the incorrect perfume. Being an expensive luxury this education will
The best way to learn the fragrance families is to just test as many perfumes as you can. Keep a
record of the perfume notes and fragrance families as you buy or test your perfumes. Eventually
There are many classification systems but the one that most perfume experts refer to is Michael
Edwards’ Fragrance Wheel. Each fragrance family of the wheel is clarified below.
character.
WATER these conjure sea breezes and rainstorms, the beach and
freshwater lakes.
traditionally extracted.
a true oriental.
From the most exotic of all the families, these fragrances are
AROMATIC citrus and lavender, sweet spices and oriental woods. Many
(FOUGERE)
male-oriented fragrances come from this family, but blends
referred to as ambrette.
Absinthe: A strong herbal liqueur distilled with herbs like anise, licorice, hyssop,
Absolute: Also known as an essence, this is the material extracted from a plant or
Accord: A perfume is more than the sum total of its parts. An accord is a combination
of two or more different materials that create a novel effect that smells very
fragrance is determined by its basic accord. For instance, the accord between
patchouli and a cotton candy note gives Thierry Mugler Angel, Prada Eau de
Agar wood: From the Aquilaria tree, and also called Oud or Aloes wood. The tree, when
been used in the Middle East as a source of incense and perfume. Currently
Aldehydic: A general term that usually refers to metallic and starchy notes like the top
because they are perceived to be old-fashioned, but a trace presence can give
a beautiful sparkling effect. For instance, the aldehydic flourish in the top notes
of Lalique Encre Noire Pour Elle lights up this osmanthus and rose composition.
bitter almonds. Vanillin is probably the most commonly used aldehyde material
Ambrette: The oil obtained from these seeds has a musklike odor and is frequently
used as a substitute for true musk.
Anosmia: The inability to smell odors. Many people have selective anosmias, for
Attar: Attar is the English form of itr, the Arabic word for fragrance or perfume. A
traditional attar is made from the distilled essence of floral or other fragrance
Baies Rose: Pink peppercorns, from the tree Schinus Molle, also known as the Peruvian
or California pepper tree. These are actually dried berries and not ‘true’
peppercorns, and you will sometimes see them listed as ‘pink berries’.
Balsam of Peru: A tree resin from Central America, so named because it was historically
shipped from Peru. Balsam of Tolu is from a closely related species of tree
grown farther south; both resins are said to smell like vanilla and cinnamon.
Bay Rum: A traditional men’s cologne made from the leaves of the Pimenta
Racemosa (or Bay Rum tree) distilled in a mixture of rum and water.
Benzoin: A balsamic resin from the Styrax tree. It has a sweet odor that is
sometimes described as smelling like root beer.
Bergamot: The tangy oil expressed from the nearly ripe, non edible bergamot
orange (a variety of bitter orange). The oranges are grown mostly in
Italy and are also used to flavor Earl Grey tea.
Calone: An aroma chemical that adds a ‘sea breeze’ or marine note, and first
used in large quantities in Aramis New West (1988).
Cashmeran: An aroma chemical with a spicy, ambery, musky, floral odor. Meant
to add a powdery, velvet nuance that invokes the smell or feel of cashmere.
Often listed in fragrance notes as ‘cashmere woods’.
Cassie: Floral note from acacia farnesiana (sweet acacia), a member of the mimosa family.
Castoreum: A secretion from the Castor beaver, or a synthetic substitute. Used to impart a
Champaca: A flowering tree of the magnolia family, originally found in India, also called the
‘Joy Perfume tree’ as it was one of the main floral ingredients in that perfume.
Chypre: Pronounced ‘sheepra’, French for ‘Cyprus’ and first used by François Coty to
chypre fragrances generally had sparkling citrus and floral notes over a dark,
fragrances usually use less (or no) oakmoss because of regulatory restrictions;
Civet: The African civet cat looks like a fox, and is related to the mongoose. Civet
musk is produced by a gland at the base of the cat’s tail. Pure civet is said to
have a strong, disagreeable odor, but in small quantities to add depth and
Clary sage: An herb of the salvia family; the essential oil is described as smelling sweet
Coumarin: A compound that smells like vanilla. Usually derived from the tonka bean,
but also found in lavender, sweetgrass and other plants. Coumarin is banned
as a food additive in the United States due to toxicity issues, but is used to
Cypriol: An essential oil derived from the roots of Cyperus Scariosus, (Indian Papyrus)
Factice: A perfume bottle made for commercial display only. The contents are not
actually perfume.
‘pillar fragrance’ For instance, J Lo Glow was followed by the flanker scents
Miami Glow and Love at First Glow. Many flankers are released as limited
editions. Some flanker scents are variations on the original fragrance (i.e.
they might share certain notes), others share nothing more than the name.
Flankers are usually packaged in the same bottle as the original (or ‘pillar’)
fragrance, but the bottle might be done in a different color or finish, or have
considered flankers.
jasmine family)
Frankincense: A gum resin from a tree (Genus Boswellia) found in Arabia and Eastern
leaks out and is left to harden over a period of months before it is collected.
Gourmand: In perfumery, describes fragrances which evoke food smells, such as chocolate,
honey, or fruits.
The oil is steam distilled from a South American tree that produces the hardest,
Hedione: An aroma chemical said to have a soft but radiant jasmine aroma, and also
Heliotrope: Botanically speaking, this refers to more than one type of flower, but in
perfumery, it refers to the flowers of the family heliotropium, which are said to
Indole: A chemical compound which smells floral at low concentrations, fecal at high
notes, such as jasmine, tuberose and orange blossom. The term ‘indolic’ usually
Karo Karounde: (sometimes karo karunde) a flowering shrub from Africa. The scent, which is
apparently very potent in the wild, has been described as somewhat similar
to jasmine, but woodier, spicier and more herbal. Found in L’Artisan Timbuktu,
Labdanum: An aromatic gum that originates from the rockrose bush (Genus Cistus). The
sweet woody odor is said to mimic ambergris, and can also be used to
Licorice: A shrub native to Europe and Asia. The roots are used for candy and
flavoring, and are said to be 50 times sweeter than sugar. Almost all
licorice candy sold in the United States, however, is flavored with anethole,
Myrrh: A gum resin produced from a bush found in Arabia and Eastern Africa.
Nag Champa: The name of perfume oil originally made in the Hindu and Buddhist
Neroli: Oil from the blossoms of either the sweet or bitter orange tree. True
neroli is created using steam distillation, whereas ‘orange blossom’
is usually extracted with solvents.
apparently very potent in the wild, has been described as somewhat similar
to jasmine, but woodier, spicier and more herbal. Found in L’Artisan Timbuktu,
Opoponax: Also known as ‘sweet myrrh’ and ‘bisabol myrrh’. Has a sweet, balsam-like,
Osmanthus: A flowering tree native to China, valued for its delicate fruity apricot aroma.
Oud: Sometimes spelled oudh. The Arabic word for wood, in perfumery usually
Ozonic: Used to describe aroma chemicals that are meant to mimic the smell of
fresh air. Frequently described as the smell of air right after a thunderstorm.
Patchouli: A bushy shrub originally from Malaysia and India. Supposedly the
leaves were folded into the cashmere shawls shipped from India to
England during Victorian times in order to protect the fabric from moths;
eventually, the scent became a badge of authenticity and customers
refused to buy unscented shawls. Patchouli has a mustysweet, spicy-
earthy aroma; modern patchouli is often molecularly altered to
remove the musty components.
de Opium.
Pikaki: A form of jasmine (Jasmine Sambac) grown in Hawaii and used for making
leis. Also known as Arabian jasmine, and widely used to make jasmine tea.
Sandalwood: Oil extracted from the heartwood of the Sandal tree, originally found in India.
One of the oldest known perfumery ingredients, the powdered wood is also
Silage: The trail of scent left behind by a perfume. Fragrances with minimal silage are
Soliflore: A fragrance which focuses on a single flower, or which tries to recreate the
Tagetes: Marigold.
Tonka Bean: A thumb-size pod from a plant native to Brazil, said to smell of vanilla
with strong hints of cinnamon, cloves and almonds. Cheaper than
vanilla pods, and sometimes used as a vanilla substitute outside of
the United States.
Vanilla: Vanilla is derived from the seed pod of the vanilla orchid, a flowering
vine which is native to Mexico (although most of the vanilla available
today comes from Madagascar). The vanilla orchid flower itself is
scentless. True vanilla requires extensive hand-processing, and is
therefore expensive.
moist earth with woody undertones. The grass is also grown in many countries
Wormwood: Diverse family of plants, so named because at one time they were used to
Yuzu: A citrus fruit grown in Japan. It looks like a smallgrapefruit; the flavor has
Ylang Ylang: The Malayan term for Cananga Odorata, an Asian evergreen tree. Its
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