1

WINTER INTERNSHIP REPORT

ON
How to increase sales in Pune region & what retailers think about Gits products

Submitted by-
Md Shahjahan Alam
PRN No: DM18F26
Roll No: CM222

Under the guidance of:

Prof. Chetna Mehta Mr. Hemant Patil
(Internal Mentor) (External mentor)
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Table of Content
Sr. No. Chapter Page No
1 Executive Summary 4
2 Introduction 6

3 Present Company 9
4 SWOT analysis 11
5 Growth Drivers for food processing industry 13
6 Opportunities & Challenges in Food Processing in India 14
7 Company Profile 15
8 Need of study and Its Background 17

9 Objective & Scope of Project 17

10 Research Methodology 18
11 Research Plan 19
12 Data Interpretation 20
13 Findings 25
14 Learning & Suggestion 26
15 Conclusion 27
16 Reference 28

17 Questionnaires 29
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Acknowledgment

I would like to express my thanks to the people who have helped me most throughout
my project. I am grateful to my college Pune institute of business management and
my teacher (Prof. Chetna Mehta and Mr. Hemant Patil sir) for nonstop support for
the project.

A special thank of mine goes to my colleague who helped me out in completing the
project, where they all exchanged their own interesting ideas, thoughts and made
this possible to complete my project with all accurate information. I wish to thank
my parents for their personal support or attention who inspired me to go my own
way.

At last but not the least I want to thank my friends who treasured me for my hard
work and encouraged me and finally to God who made all the things possible for me
till the end.
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EXECUTIVE SUMMARY
How to increase sales in the Pune region and what retailers think about Gits products
Organization: GITS FOOD PRODUCTS PVT. LTD.
Reporting Officer: Shri. Hemant Patil
Faculty Guide: Dr. Chetna Mehta
Name of the Student: Md Shahjahan Alam
The study was conducted on GITS Food product private Ltd Pune, "How to increase sales in Pune
region and what retailers think about Gits products"
The company GITS food products private Ltd. is the manufacturer, exporter and service provider
of instants mixes, ready-to-eat and dairy products. GITS Food Products Pvt. Ltd. is a market
leader in a Gulabjamun instant mix in Pune city Market. Company aims to target the good location
base market to develop their business in order to increase sales. GITS is provided good quality
service in India.
As the title makes clear the study was done on retailer perception about GITS products and
competitor's products marketing activity followed by company for marketing of instant mixes
and ready-to-eat. The main objective of this study was to investigate the various marketing efforts
involved in marketing of instant mixes and ready-to-eat and also suggesting the best possible
improvement for the same.
The study was conducted for period of one month (18 December 2018 to 18 January 2019) in
major potential area of Pune city (Viman-Nagar, Kalyani-Nagar, Katraj, Kelewadi, Rautwadi,
Pound road, Aanandnagar, Kothrud, Kasbapeth, Bhugaow and Sadshivpeth. etc.)
In this one-month period of project. Collect relevant data through the retailers meeting in existing
markets. Also find out the different strategies, skims, policies adopted by main nearest
competitors. Like MTR, Chitale, Suhana, Aashirvad, and Cook Well etc.
The main objective behind the study is to find out what is the problem of retailer's expectation
regarding the instant mixes and ready-to-eat products of GITS in the Pune market. Along that
find out the retailer's perceptions and satisfaction level of the GITS products.
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Sampling method which is followed for the study and find out what is problem behind decreases
GITS Instant mix sales and other products in the market, find out the retailer’s perception and
satisfaction level of GITS products.
Sampling method is followed for the study is the stratified sampling method by using
questionnaire as a research instrument. Primary data collected through interview, personal
contact, questionnaire and observation. The data has been done to depict the overall pictures of
the survey. There is good response for GITS products because of good awareness about Gits
products customers and retailers in Pune market. This study found that GITS has good image in
existing market.
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INTRODUCTION
The food processing industry is one of the largest industries in India and ranks fifth in terms of
production, consumption and exports. In FY16* (till December 2015), food processing industry
constituted 14 per cent to India’s GDP through manufacturing

The Indian food industry is poised for huge growth, increasing its contribution to world food trade
every year. In India, the food sector has emerged as a high-growth and high-profit sector due to
its immense potential for value addition, particularly within the food processing industry. In
FY17* India’s exports stood at US$ 1.3 billion.
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Accounting for about 32 per cent of the country’s total food market, The Government of India
has been instrumental in the growth and development of the food processing industry. The
government through the Ministry of Food Processing Industries (MoFPI) is making all efforts to
encourage investments in the business. It has approved proposals for joint ventures (JV), foreign
collaborations, industrial licenses, and 100 per cent export oriented units.
The Indian food and grocery market is the world’s sixth largest, with retail contributing 70 per
cent of the sales. The Indian food processing industry accounts for 32 per cent of the country’s
total food market, one of the largest industries in India and is ranked fifth in terms of production,
consumption, export and expected growth. It contributes around 8.80 and 8.39 per cent of Gross
Value Added (GVA) in Manufacturing and Agriculture respectively, 13 per cent of India’s
exports and six per cent of total industrial investment. The Indian gourmet food market is
currently valued at US$ 1.3 billion and is growing at a Compound Annual Growth Rate (CAGR)
of 20 per cent. India's organic food market is expected to increase by three times by 2020
Investments
According to the data provided by the Department of Industrial Policies and Promotion (DIPP),
the food processing sector in India has received around US$ 7.54 billion worth of Foreign
Direct Investment (FDI) during the period April 2000-March 2017.
Government Initiatives
Some of the major initiatives taken by the Government of India to improve the food processing
sector in India are as follows:
 The Government of India aims to boost growth in the food processing sector by leveraging
reforms such as 100 per cent Foreign direct investment (FDI) in marketing of food products
and various incentives at central and state government level along with a strong focus on supply
chain infrastructure.
 In Union Budget 2017-18, the Government of India has set up a dairy processing infra fund
worth Rs 8,000 crore (US$ 1.2 billion).
 The Government of India has relaxed foreign direct investment (FDI) norms for the sector,
allowing up to 100 per cent FDI in food product e-commerce through automatic route.
 The Food Safety and Standards Authority of India (FSSAI) plans to invest around Rs 482 crore
(US$ 72.3 million) to strengthen the food testing infrastructure in India, by upgrading 59
existing food testing laboratories and setting up 62 new mobile testing labs across the country.
 The Indian Council for Fertilizer and Nutrient Research (ICFNR) will adopt international best
practices for research in fertilizer sector, which will enable farmers to get good quality
fertilizers at affordable rates and thereby achieve food security for the common man.
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Opportunities
There is an opportunity for large investment in food and food processing technologies, skill
and equipment, especially in areas of instant mixes and ready-to-eat food product, specially
processing and packaging of food industry. Tasty food and health food supplement are rapidly
rising segment of this industry, which is a gaming vast popular amongst the health conscious.
The food processing industry has huge market, now the middle class people, who are willing
to buy processed food because they have the money and they don't have time to make
something at home. It will be extent demands of ready-to-eat products.

Staggering facts
India has 184 million hectares of cultivable land, and the country produces 90 million tons of
milk (highest in the world), 150 million tons of fruits and vegetables (second largest), 485
million livestock (largest in the world), 204 million tons of food grains (third largest), 6.3 tons
of fish (third largest), 489 million poultry and 45,200 million eggs. In spite of having a vast
production base, and 45,200 million eggs. In spite of having a vast production base, the
processing level of the food sector is very low, for example, 2% for fruits and vegetables, 26%
for marine products, 6% for poultry and 20% for buffalo meat. India is one of the world’s major
food producers but accounts for less than 1.5% of international food trade. There lies an
immense potential for investment and development in this sector, which indicates a vast scope
for investors and exporter
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Present Company-

Gits Food Product limited:

Gits Food Products Pvt. Ltd. produces packaged food

products. It offers ready meals, instant mixes, savories, and
dairy products. The company was founded in 1963 and is
based in Mumbai, India. Gits pioneered the convenience
packaged food segment by being the first company to
introduce the concept of Instant Mixes in India. Since
inception, the quality policy, as set by the founders is
simple & valuable: “We will not sell what we don’t relish
ourselves”.

MTR:

Started in 1924 with the establishment of the MTR

restaurant, MTR Foods today stands tall as an Indian
heritage brand. A household name, MTR Foods has
consolidated its market leadership in the south of the
country and is all set for a strong pan-India presence,
beginning with forays into the northern, western and
eastern regions.
MTR Foods has taken major steps to revitalize its brand
appeal and establish its presence in the homes of modern
consumers across India. With an all-new brand presence and a unique brand identity, MTR
Foods seeks to own the instant food category in India, with Spices as a constant focus in
the southern regions.
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ITC India (Kitchens of India):

With brands such as Kitchens of India that sell ready-to-cook

curries, rice dishes you just have to heat and serve, pickles
and the likes, it’s indeed an easy-peasy foray into the gourmet
world and really not that difficult to ask for delicious goodies
almost every day, sans the trouble of cooking them.

Kohinoor Foods Limited:

Kohinoor Foods Limited is a global Indian food processing
company. The company was established in 1989. It holds
Guinness record for making the ‘world’s largest biriyani’. The
company offers one of the finest basmati rice brands. Other
food products of this company include wheat flour, ready- to-
eat curries and meals, simmer sauces, cooking pastes to spices
and frozen food.
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SWOT analysis of — food processing industry

Strengths:

1. Today high demand in India to the food processing product so that Hugh market to that
types of foods.
2. Different type’s agriculture production has increased in India so that raw material available
to the food processing industries in India.
3. The Government has agreed to provide facilities to the food processing industries in India.
4. The India has big country in the world so that more employment required to the food
processing industries.

Weakness:

1. The main weakness of these industries is non-availability of infrastructure facilities and

modern equipment in India.
2. Indian agricultural has depend upon the monsoon so that raw material also available in
seasonal so that there is no guaranty to continuous of food processing work in this
industries.
3. High competitions in those food processing industries in India.
4. Lack of requirement of working capital. 5)There is no modern and adequate quality control
and testing method and only use traditional method for quality control in India.
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Opportunities:

1. The Indian life style changing today so that Indian people interested in rudiments food
product for eating so that there is more scope to food processing industries in India.
2. Today India has accepted Global economy so that export markets are available to food
processing industries in India.
3. Indian peoples have rising income level and changing consumption pattern so that receiving
high demand to the food processing product in the market in India.
4. The Indian children’s attitude has changed and they are attracted to the rudiment food
product and fast product.

Threats:

1. Indian cultural has traditional so that they have preferred a fresh food and they have less
interested in packed food so that the limitation to the food processing industries in India.
2. Government taxation rate is high so that price of the food processing industries continuously
increases. It is a not acceptable to poor people in India.
3. The inventory carrying cost such as transport, insurance, storage and packaging cost are
high level so that lack of capital invested.
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GROWTH DRIVERS FOR FOOD PROCESSING INDUSTRY:

Changing Lifestyle of People:

People prefer homemade or fresh products, which are cheaper than branded products.
However, over the last couple of years, private players have started taking enormous interest
in the sector, with many MNC's already testing the waters. Their efforts have been aided by
the fact that urban India is showing a marked shift towards ready-to-eat food. With urban
incomes increasing and urban consumers squeezed for time, they are slowly demanding more
of the products they consume. Also, the hygiene factor is facilitating growth. With 200 million
people expected to shift to processed and packaged food by 2015. This presents an opportunity
for makers of branded product

Growth in Retail:
The Indian retail industry is one of the fastest growing in the world. Retail industry in India is
expected to grow to US$ 1,100 trillion by 2020 from US$ 672 billion in 2017. India is the fifth
largest preferred retail destination globally. The country is among the highest in the world in
terms of per capita retail store availability. India’s retail sector is experiencing exponential
growth, with retail development taking place not just in major cities and metros, but also in
Tier-II and Tier III cities.

Food Retail:
Food retail has surpassed the dominating apparel and accessories sector. Contrary to the belief
that fashion is the largest segment of organized retail in India, food & beverages is the major
segment, worth Rs 8.97 lakh crore. Growing at the rate of 30 per cent, the Indian food retail is
going to be and no doubt is the major driving force for the retail industry. The percentage of
income spent in households will drive growth in the food market. Food accounts for the largest
share of consumer spending. Food and food products account for about 50 per cent of the value
of final private consumption. This share is significantly higher compared to developed
economies, where food and food products account for about 20 per cent of consumer spending.
Currently, the retail food sector is Rs. 3500 billion and is expected to rise to Rs. 7500 billion
by 2025. Food has the largest consumption in the Indian economy and will remain the single
largest category.
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Opportunities in Food Processing in India:

Diverse agro-climatic conditions lead to a wide-ranging and large raw material base suitable
for food processing industries in India. Currently a very small percentage (less than 2%) of
these is processed into value added products, leaves opportunity to explore in the sector.
 One of the biggest emerging markets, with more than 1 billion populations and 250 million
strong middle class sets a large consumer base within the country.
 India is the seventh largest country, with extensive administrative structure and independent
judiciary, a sound financial & infrastructural network. Stable and flourishing democracy is also
an opportunistic attribute of the country.
Increasing literacy, rapid urbanization and rising per capita income resulting in rapid growth
and changes in demand patterns. This is creating great opportunities for exploring the large
hidden markets.
 An average Indian spends about 40 per cent of household expenditure on food items.
 Demand for processed /convenience food is constantly increasing.
 Cheaper workforce availability can be effectively utilized to setup large low cost production
bases for domestic and export markets.
 Liberalized policies with specific incentives for high priority food processing sector provide
very favorable environment for investments and exports in the sector.

Challenges in Food Processing:

1. Unprocessed foods are susceptible to spoilage by biochemical processes, microbial attack
and infestation. The right post harvest practices such as good processing techniques, and proper
packaging, transportation and storage can play a significant role in reducing spoilage and
extending shelf life.
2. The challenges in processing lie in retaining the nutritional value, flavor, aroma, and texture
of foods, and presenting them in near natural form with added conveniences.
3. Besides, processed foods need to be offered to the consumer in hygienic and attractive
packaging, and at low incremental costs.
4. The challenges for the food preservation, distribution and processing sectors are diverse and
demanding, and need to be addressed on several fronts to derive maximum market benefits.
Presently, the organizations addressing the educational and R & D requirements are too few,
and there is a pressing need for supplementing their efforts.
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5. In the emerging scenario, the Food Engineering professional needs to develop sufficient
awareness and appreciation of the relevant principles of life sciences, and physical sciences, as
well as of a wide variety of other topics including: nutrition, preservation and storage
techniques, processing unit operations, bio-processing, waste management, distribution and
supply chain management, food laws and regulations and so on.
6. Besides, the professional needs to develop an appreciation of R&D and innovation in critical
technology areas such as: newer or novel process development in preservation and storage
techniques, theology, colloids and dispersal systems, packaging-polymers and composites,
sensors for detection and process control, bioprocess engineering etc.

COMPANY PROFILE

GITS food product Pvt. Ltd. was founded as a small family enterprise in 1963 by the partners
Gilani and Tejani. GITS is now at the forefront of the instant foods revolution in India. GITS
Produced ready-to-eat and ready-to-cook concept with a range of dehydrated soup mixes such as
tomato and vegetables. The company has also diversified into Dairy products in 1996. The
composite Dairy plant manufactures a range of Milk powder as well as Pure ghee. Skimmed milk
powder has the ISI quality mark and pure ghee has special grade AGMARK quality symbol.
During 2000-2001, GIT S developed and launched
New mixes namely Rasmalai mix, Uttapam Mix,
Moongdal vadai Mix, and Kulfi Mix for export* In
2001 Kulfi Mix was introduced in selected market in
India. More products are in pipeline including a
ready-to-eat range of Indian meal. A new range of
ready-to-eat Snacks (Namkeen) in the brand name of
GITS "MASST" snack has been introduced for export
market only. New ranges of ready-to-eat meals have been introduced initially for export in USA,
UK, Australia, Singapore and Germany. In 2007 these products are launched in local market also.
GITS has captured India’s fast growing market through its quality product, formidable
distribution network and aggressive marketing strategy.
This has GITS to roll full steam to a position of brand leadership. GIT S has won awards
consecutively over the years for its growing exports. Today, export to USA, Canada, UK,
Australia, Asia (middle East) and Europe account for 45 per cent of total revenue this
unprecedented growth was secured under the leadership of joint managing directors, Tejani and
Gilani. It is classified as Non-govt company and is registered at Registrar of Companies, Pune.
Its authorized share capital is Rs. 30,000,000 and its paid up capital is Rs. 29,760,000. Directors
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of Gits Food Products Private Limited are Sahil Raju Gilani, Sheba Mukhtar Tejani, Mukhtar
Akbarali Tejani, Raju Harji Gilani, Aasiya Mukhtar Tejani, Samana Mukhtar Tejani.

Quality:
Quality assurance in all spheres of activity is based on this philosophy. Thus, the best available
pre-cleaned raw materials are sourced and double cleaned at the factory prior to manufacture.
Physical, chemical and microbiological testing is carried out for all raw materials as well as
finished products. All employees undergo periodic health checkup right up to the management
level. The company is certified for ISO 90012000 and ISO 22000 (HACCP).

Milestone
1963- GITS launched it dehydrated soup for the first time in India.
1965- GUS introduced first time its first 4 instant mixes, once again in
the country.
1) Mali mix 2) Dosa mix 3) Gulabjamun mix 4) Vadai mix.
1968- GITS first export took place in this year. A small shipment was made to Australia.
1970-
a) In this year, GITS had developed additional instant mixes, notably sambhar mix, Bombay
halwa mix, jilebi mix, cutlet mix and many others.
b) GITS 2nd export to England to TR suterwala and sons Ltd. (TRS.) Took place in this year.
c) Mr. MA Tejani. Son of one of the founder of GITS Mr. A.K. Tejani stepped in to the business.
1975- Mr. R.H. Gilani. Son of the other founder of GITS, Mr. HZ. Gilani. Join the business.
1980- For the first time, advertisement film on TV and cinemas were screened which created
tremendous brand recognition.
1980-90 - export were established in USA, UK, Canada, South East Asia and the Middle East
Asia. GITS also launched machine made papad for the very first time in the world.
1990-2000- packaging underwent several changes. Dairy project commenced in 1994.
2000-2006 - GITS acquired its ISO 9001-2000 Quality system certification and also HACCP
certification. Which was changed to ISO 22000 in the year 2006. Namkeens were launched for
export in 2002.
GITS also introduced its ready-to-eat range in 2003. In the year 2006 packaging underwent
another revision.
2007- The GITS factory building is currently beings expanded to approximately 100000 sqft and
GMP standard stainless steel machinery is being installed.
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Need of study and Its Background

Project was about estimating market potential of GITS products covered under Pune city.
Area were Viman-Nagar, Kalyani-Nagar, Katraj, Kelewadi, Rautwadi, Pound road,
Aanandnagar, Kothrud, Kasbapeth, Bhugaow and Sadshivpeth. It serving the retailer's. That's
why we were surveyed to get deep insight into their mindset about use of instant mixes, ready-
to-eat and dairy product.
This is an instant mixes and ready-to-eat product company they have wide range of instant mixes
available in different range and their Weight range start 90gm to 1000gm and ready-to-eat means
heat and eat of product range is generally 300gm. All GITS product has one-year validity from
the date of manufacturing in instant mixes GITS Gulb Jamun, Khaman Dhokala, and Moongdal
Vada, Ready-to-eat product provide ready food but before use it requires heat for five minute the
food are natural and free from preservative. So that do not effect on health. In future day by day
mankind become very busy, so this ready food become popular. That's why this product having
high demand in consumer market. Retailer, distributer and dealer are the main supplier of the
product to the consumer from manufacture.
While the other domestic companies are trying to survive in the highly globalized Markets GITS
food products Pvt. Ltd. is one of the companies who have made in its mark by constantly offering
its quality products to the community.
There are many competitors in the field of instant mixes ready-to-eat and dairy product, costumer
is arguing that prices of this product are very high.
The main task involved in the project was to study the following aspect which will be hopefully
useful for the company in deciding the future strategies.
To study the perception about GITS packaging and price to compare with compeütors
To study which factor effect on GITS instant mixes, ready-to-eat and dairy product ghee.
To study the present position of the company in the market including its
To the strategy or competitor’s positions in markets.

OBJECTIVE & SCOPE OF PROJECT

The aim of this research is to study the retail market and how to increase sales in Pune region and
exporter of instant mixes, ready-to-eat available in India. The study will highlight the following
objectives.
 To find out the retailer’s overall perception about the GITS product with respect to other
companies in instant mixes and ready to eat
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 To find out the how many different brands available in instant mixes in different stores.
 To find out the competitors Position in markets.
 To find out price difference between GITS products and competitors, Products
Scope:
 It helps to develop marketing strategies in Pune region
 To know the competitor’s status in market.
 It helps to increase the production sale in Pune

REASEARCH METHODOLOGY
Marketing research is systematic design, collection, analysis and reporting of date relevant to a
specific marketing situation feeing an organization. Every marketer need research marketing in
wide variety of activities, ranging from markets potential and market share studies. Market survey
is all about the collection of date from the most widely used marketing research technique. To
collect specific date concerning the market that can be from the company’s internal record and
from external published source of data market survey may be of various types.
Date source: Primary data and secondary date
Area of research: Puny city
Research instrument: Questionnaire observation
Sample plan: Personal interview
Sample unit: Retailer
Sampling method: Non probability
Sample size: 100-150 individual retailer
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RESEARCH PLAN
Area of study:

The study was conducted in Viman-Nagar, Kalians-Nagar, Katraj, Kelewadi, Rautwadi, Poud
road, Aanandnagar, Kothrud, Kasbapeth, Bhugaow and Sadshivpeth of Pune.

Nature of research:

The research exploratory and qualitative in nature and the goal was to clarify the concept gather
information, gain insight and eliminate impractical ideas.

Data and its source:

The study was largely based on primary data which was collected from retailer’s, the study also
made use secondary data, which was collected from various source’s like magazines, newspaper
and World Wide Web.

Research Approach:

Primary data was collected by using the survey of retailer and filling questionnaire by research
method. This method has been found most appropriate and feasible for collecting primary data.

Research instrument

The questionnaire was used as the research instrument for the collection of primary date. The
questionnaires consisting of open and close ended question was designed and tested before put to
use for date collection.

Duration of study

The period of study was limited up to 30 days from 1 December 2018 to 18 January 2019.
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Data Interpretation and Analysis

Q1) Scale of retailer

26

55
14

Small Retailer Super Bazar Wholesaler Other

Q2) Do you keep GITS instant mixes in your shop?

21

79

Yes No

Q3) Do you keep GITS Gulabjamun?

44

66

Yes No
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Q4) Which product has maximum demand?

8
12

9
59
12

Gulab Jamun Khaman Dhokla Idli Uttapam Others

Q5) Do you keep ready-to-eat product?

28

72

Yes No

Q6) Do you keeps GITS ghee?

47

53

Yes No
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Q7) What is your opinion about GITS product packaging quality?

8
12

72

Good Fine Its ok Make attractive

Q8) What is your opinion about GITS instant mixes prices compare than competitor
product?

12

16

72

Maximum Minimum Okay

Q9) What is your expectation from company?

37
45

18

Increase Margin Replacement Policy Increase Scheme

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Q10) Which factor do you think, are the reason for increase in sales?

14

9
43

34

Good Quality Good Taste Discount/Offers Variety

Q11) How do you rate the quality of GITS products?

12

39
21

28

Very High Quality High Quality Average Quality Below Average

Q12) Do you know GITS liquid milk is available in market?

25

75

yes No
 24

Q13) How GITs will become market leader in Milk segment?

9
18

41
32

Door to Door visit Advertising Promotional Activity Other

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FINDINGS
In this limited period of one months of the study it has been gathered maximum facts about the
objects of study with the goal to clarify concepts, gather information, gain insight, and eliminate
impractical ideas.
I could learn in detail about products and company, I could also learn how company works on the
plans, promotions, and launching of new products. What does the company think or perceives
about the retailer was also one of the interesting part of the study
GITS Food Products Pvt. Ltd. having good amount of market share in the local market the main
competitors are MTR, Cookwell, Chitale, Siddhivinayak, etc. There is good response for GITS
products because of good awareness of retailer in Pune market.

Findings of the study:

 The availability of the Gits food products is very good of the retailer’s stock food
products.
 The majority of retailer’s stock Gits food products because of its quality and
existing brand name.
 According to my distribution and selling experience majority of the customers buy
ready- to-cook and ready-to-eat food products occasionally.
 When compared with other competitive brands, majority of the respondents buy
Gits food products.
 Majority of the people say that appealing attribute which attract towards product
is the QUALITY OF THE PRODUCTS.
 As far as buying different products from existing product line all the people who
all were interviewed a maximum buy gulab jamun then khaman dhokla.
 When preference of Gits products over their competitors was surveyed, they said
they prefer Gits.
 Response towards overall ranking of Gits is satisfactory with majority of a
consumer rating has satisfactory and excellent.
 The sale promotional activities of the local brands are better than the Gits brand.
 Gits products have a good brand image in the market.
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LEARNINGS
 The main thing which I learnt was patience.
 The staffs and my colleagues used to talk only in Marathi which I am uncomfortable
with. So I had to keep asking them what does that mean? What am I supposed to do?
 I learnt Marathi a little bit.
 I learnt how the entire process of distribution is done.
 How to convince the retailers to order more products from Gits?
 How to convince the buyers, explaining them the schemes, and competitive advantage
of us upon our competitors?
 How to take orders from retailers?
 How to handle retailers at the time of delivering the products, sometime the retailers
deny to make the payments, at that time how to convince them to pay.

SUGGESTIONS
Based on the sales and distribution and survey experience, I have given following
suggestions to the company:
 The company should introduce some 50gms packets.
 Attractive packaging can also a differential factor from the competitors.
 Company should also try to give some more advertisement so as to create awareness
among its target potential customers.
 The company should also launch promotional activity.
 Various promotional measures like schemes college events can attract more and more
cutomers.
 Maintaining good relationship with retailers will pay vital role in genertaing business.
 The company should work upon improving the visibility of its products at retail shops.
 Retailers should be convinced to keep the Gits products at front display.
 Company should put a logo milk in Gulab Jamun Packet because main revenue come
from Gulab Jamun if Customer see logo of Gits milk so they also attract in Milk
 27

CONCLUSION

 Availability of Gits was studies and it was found to be easily available.

 People want value for time, money in terms of quality and variety for food products.
 Visibility of Gits was studied, there is a scope of improvement.
 The development of consumer is largely under pin by the transform role of women
from a bread-maker to a bread-winner.
 Sales of Gits was studied, there vast market potential yet to be tapped.
 Consumers perception about Gits was studied and was satisfactory.
 Sales and sales promotion activity were studied and found to be effective.
 Retailer satisfaction level about Gits food products were studied, and good level of
satisfaction was found out.
 The success of Ready-to-eat is dominated by the fact that the market is decades away
from maturity.
 The bottom line for a consumer was that processed food be offered to them in
hygienic, nutritional and attractive packaging.
 Company should make the small packet all variety of product in 50gm also.
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Reference
https://www.google.com/
https://www.gitsfood.com/
https://foodprocessingindia.co.in/
https://www.ibef.org/industry/food-industry-presentation
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QUESTIONNAIRES

NAME OF RETAILER: ______________________________

AREA: _____________________________
Q1) Scale of retailer.
a) Small retailer b) super bazaar
c) wholesaler d) other
Q2) Do you keep GITS instant mixes in your shop?
a) YES b) NO
If no, why?
a) Low margin b) No replacement c) Delivery problem
Q3) Do you keep GITS Gulabjamun?
a) Yes b) No
If no, why?
a) No consumer demand b) High price c) No scheme
Q4) Which product has maximum demand?
a) Gulabjamun b) idli
c) Khaman Dhokala d) Uttpam
e) Other (mention)………………………………
Q5) Do you keep ready-to-eat product?
a) Yes b) no
If no, why?
a) No consumer demand b) High price c) Not awareness
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Q6) Do you keeps GITS ghee?

a) Yes b) No
If no, why?
a) No customer demand b) low margin
Q7) What is your opinion about GITS product packaging quality?
a) Good b) fine
c) its ok d) make attractive
Q8) What is your opinion about GITS instant mixes prices compare than competitor
product?
a) Maximum b) Minimum
c) Ok
Q9) What is your expectation from company?
a) Increase margin b) Replacement policy
c) Increase scheme
Q10) Which factor do you think, are the reason for increase in sales?
a) Good Quality b) Good Taste
c) Discounts/offers d) Variety in products
Q11) How do you rate the quality of GITS products?
a) Very high quality b) High quality
c) Average quality d) Below average quality
Q12) Do you GITS liquid milk is available in market?
a) Yes b) No
If no, why?
a) No sales man visits b) No promotional activity
Q13) How GITs will become market leader in Milk segment?
a) Door to Door visit b) Advertising c) Promotional Activity in market
d) Other (Please mention) …………………………………………
Thank you
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