Overview:: Book Title:-Strategic Management Author:-Michael A. Hitt - R. Duane Ireland - Robert E. Hoskisson
Overview:: Book Title:-Strategic Management Author:-Michael A. Hitt - R. Duane Ireland - Robert E. Hoskisson
Overview:: Book Title:-Strategic Management Author:-Michael A. Hitt - R. Duane Ireland - Robert E. Hoskisson
ISBN :-9788131520383
Pages :-658
Edition :-9
Binding :-Paperback
© Year :-2016
Overview :
The success of an enterprise is, to a considerable extent, dependent on its strategy and how it is
implemented. Many firms failed and even went into liquidation not because their executives and staff were
not working hard, or they were incompetent, but because their strategy was faulty, or though they had the
right strategy, they made major errors in its implementation. This book on strategic management introduces
you to the basic concepts of strategy and the essentials of strategy formulation and implementation. It helps
you to systematically analyse your environment, your strengths and weaknesses, and put them together into
a unique strategy that is the best for your organization. The concepts of strategy, as is the case with many
areas of management, were primarily developed in the West, and this book is written for an Indian audience,
on how to apply these concepts to the Indian context and environment. It does this through discussing the
Indian context, and by providing numerous examples of Indian companies and situations.
Table Of Content :
Chapter 2 The External Environment: Opportunities, Threats, Competition, and Competitor Analysis
Chapter 3 The Internal Organization: Resources, Capabilities, Competencies, and Competitive Advantages
Cases 1-23