A SUMMER INTERNSHIP PROJECT REPORT

On

“ BUSINESS DEVELOPMENT”

At

PLANET GREEN ENTERPRISE, DIBRUGARH, ASSAM

By

Abhilesh Dowarah

MBA
(Innovation and Entrepreneurship)

Batch 2018-2020

Under the Guidance of

Prof. Swapnil Pandey

Submitted to

In partial fulfillment of the requirement for the award of

Degree of Master in Business Administration (MBA)

Submitted through

MIT-WPU‟s Faculty of Management (PG), Pune

12th September 2019

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 DECLARATION

I, Abhilesh Dowarah hereby declare that the project is the record

of authentic work carried out by me during the academic year
2019-2020. This project is plagiarism free and has not been
submitted to any other University or Institute towards the award
of any degree.

Signature

Abhilesh Dowarah

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 ACKNOWLEDGEMENT

This project work, which is my first step in field professionalism,

has been successfully accomplished. I would like to sincerely thank my
project guide Prof. Swapnil Pandey who gave her time from her busy
schedule to guide and give me the most valuable inputs and feedback
during preparation of this project and providing a platform to understand
the corporate culture. I would like to sincerely thank „Planet Green‟
which has provided me with this valuable opportunity for which I am
extremely grateful to management. I would also like to thank my
company guide Mr.Mashud Zaheer Khan (Chairman) and the people
related to the company for providing me all the required knowledge and
support. And last nut not the least my family members for supporting me
through my studies and providing me with everything I could possibly
want.

Abhilesh Dowarah

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 INSTITUTE CERTIFICATE

This is to certify that Mr. Abhilesh Dowarah MIT-WPU‟s Faculty of Management

has successfully completed the project work titled “Study on Awareness of
Development of Incubation Centre” in partial fulfillment of requirement for the
award of MBA prescribed by the MIT World Peace University, Pune from 4th May
to 3rd July.

This project is the record of authentic work carried out during the academic year
2018-2019.

Prof. Swapnil Pandey Dr.T.J Vidyasagar Prof Dr. Saylee Gankar

Internal Project Guide Head of school Dean
Faculty of Management Faculty of Management Faculty of Management

(P.G) (P.G) (P.G

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 INDEX

S. No Particulars Page No.

1 Executive Summary 6
2 Introduction 9
3 Objectives 10

4 Industry / Sector Profile 12

5 Company Profile 23
6 Literature Review 25
7 Research Methodology 27
8 Data Analysis 30
9 Observations / Findings 32
10 Suggestions / Recommendations 33

11 Conclusions 34

12 Contribution to Host Company 36

13 Biblography 37

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 CHAPTER 1

EXECUTIVE SUMMARY

The project is on “Business Development in Startup Enterprise”, helping the

small businesses grow and cover large market area. I successfully completed a
two-month internship (4th May 2019 to 3rd July 2019) at Planet Green, a sustainable
interior an furniture firm in Dibrugarh, Assam. As a part of the organization, my
task was to help the business enterprise grow in different managerial areas and
provide individual ideas for the development of the same. The business is on
environment sustainability where different home décor items including furnitures
and utility products are made from products using the concept of upcycling.

The main motive of the organization is to reduce the annual carbon foot-
print from the industrial sector in Assam which will be a big contributing factor in
the overall idea about sustainable practicing and environment security. The
materials are gathered from scrap vendors, most of which are used tyres, beer
bottles, barrels, shipping containers, waste materials like bamboo, clay, steel
sheets, plastic wrappers etc gathered from construction sites and elsewhere.

The organization is run by two brothers- Mr Taushif Khan (CEO) and Mr

Mashud Khan in Dibrugarh, Assam. It was started in 2014, mostly as a home-
based business, later developed into a fully fledged sustainable practiced business
firm. Recently, the Government of Assam has given acknowledgement to this firm
for their business ideals based on this noble theme of earth care and people care
and has been conferred recognition among the top 15 start-ups in Assam.

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 It has absolutely been a wonderful learning experience for me, especially as
a fresher intern. I am greatly indebted to this organization for giving me the space
and knowledge to experiment with ideas and creativity and have extensively
pushed me to generate many concepts relating to business development. By the end
of my tenure as an intern in Planet Green, I was empowered with practical
knowledge of different principles of management, customer relation, idea
generation, decision making and teamwork.

My work as an intern required me to visit the firm‟s workshop where the

main task of storing scrap materials, making items of home décor and furnitures
from these scraps are centrally carried out by a task force.

I also had the opportunity to attend the Annual Conference of Start-Up

Assam conducted by the Government of Assam on 7 th June 2019. It was a
delightful experience for the organization at a whole new level as we were selected
for incubation programme out of a total number of 1047 registered start-ups along
with being provided the assurance of state government technical, logistical
assistance and funds for business development and expansion.

Apart from business and profits, this organization also actively takes part in
social causes like providing food and financial assistance to flood and quake
affected victims, getting various women self-help groups to contribute to the
organization while they are in turn provided health care and other facilities.

It also contributes in occasions like world environment day by organizing

activities like tree sampling plantation in schools and parks. Government projects
like children parks have also been constructed by them with funds sanctioned
directly by the Deputy Commissioner. The company is now aiming at expanding
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their business base to various states of northeast India as per their convenience,
capacity and time limits.

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 CHAPTER 2

INTRODUCTION

A sustainable business is a business that is environmentally responsible, and

ensures that it has no negative impact on the environment. For example, a
sustainable business takes necessary steps to ensure that it does not pollute the air,
water, and soil around us. We are increasingly asking company management to
show greater commitment to sustainable business practices.

Entrepreneurs are creating a green industry, which helps to solve environmental

problems through the development of innovative solutions. Some companies go
green either to reduce environmental harm or to gain consumer support.

Green startups face additional challenges brought on by their inherent “triple

bottom line,” social responsibility, economic value, and environmental impact.
However, these ventures typically have founders with the passion and drive to rise
above challenges, and they can grow fast while helping to protect the health of
humanity and Earth. Green startups are attracting venture capitalists and are
gaining new support from socially responsible investors, green investors, and
popular crowdfunding platforms.

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 CHAPTER 3

OBJECTIVES

1] The primary objective of the business enterprise is to promote the notion of

environment security through making use of the concept of upcycling waste
materials to produce goods of higher values, which directly contributes to the
overall reduction of carbon foot-print in the industrial sector of Assam.

2) The emphasis will always be on quality, efficiency and effectiveness – Total

Quality Management. The organization will be managed professionally. A quality
product at a reasonable price will be offered.

3) The larger goal is to revolutionalise the furniture and home décor industry by
promoting eco-friendly and recyclable products to contribute to reduced waste
generation.

4) To popularize and promote social service and the concept of NGO for
community development amongst the socially conscious people, particularly in the
north eastern part of the country.

5) To create effective employment opportunities for the youth and women of

North-East India with the larger goal of national interests and priorities.

6) Promote the local cottage industries of Assam that deal with making of earth
friendly handicrafts and handloom.

7) To create investments in the sector of Research and Design.

8) At least 30% of the permanent workforce will always constitute of the

disadvantaged groups. Similarly at least 30% of the product will be marketed

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through the disadvantaged groups. This will ensure that our secondary objective of
social welfare is not diluted but at the same time, helps in the sustainability of the
project.

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 CHAPTER 4
Industry / Sector Profile

Small-scale industry comprises of a variety of undertakings. The definition of

small-scale industry varies from one country to another and from one time to
another in the same country depending upon the pattern and stage of development,
Government Policy and administrative set up of the particular country.

As a result, there are nearly 50 different definitions of SSIs found and used in
75 countries. All these definitions either relate to capital or employment or both or
any other criteria. We trace here the evolution of the legal concept of small-scale
industry in India. There can be two bases for defining small business and these are:

I. Scale of Business: The size or scale of business can be measured in various

ways like :

(i) Investment on plant and machinery

(ii) Employment generation.

(iii) Investment and Employment.

(iv) Volume and/or value of production.

(v) Volume and/or value of sales.

II. Qualitative Aspects: These can be:-

(i) Ownership of small business is in the hands of an individual or a few

individuals.
(ii) Management and control of small-scale firm is with the owner or owners.
(iii) Technology adopted in small-scale unit is normally labour intensive.
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(iv) Small-scale business is normally carried on in a limited or local area.

Before Second World War a small concern was defined as a unit having capital
invested upto Rs. 30,000 and those concerns having capital in excess of that
amount were classified as largescale units.

The definition of small-scale enterprise has undergone changes over years with the
ceiling raised to take into account the rising cost of machinery as well as falling
value of rupee. Various definitions of small-scale unit are as under: According to
Fiscal Commission, 1950 “A unit operating mainly with hired labour usually 10 to
50 hands.”

According to Small Scale Industries Board, 1955 “A unit employing less than 50
persons if using power and less than 100 persons without the use of power and
with a capital investment not exceeding Rs. 5 lakhs.” According to Ministry of
Commerce and Industry, 1960 “An industrial unit with a capital investment of not
more than Rs. 5 lakhs irrespective of the number of persons employed.”

 According to Ministry of Commerce and Industry, 1966 “An undertaking

having an investment in plant and machinery of not more than Rs. 20 lakhs
and 25 lakhs in case of ancillary units.”
 According to Government of India, 1985 “An undertaking having an
investment in plant and machinery of not more than Rs. 35 lakhs and not
more than Rs. 45 lakhs in case of ancillary units.”
 According to Government of India, 1991 “An undertaking having an
investment in plant and machinery of not more than Rs. 60 lakhs and not
more than 75 lakhs in case of ancillary units.”
 According to Government of India, 1997 “An undertaking having an
investment in plant and machinery of not more than Rs. 3 crores.”

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  According to Government of India, 2000 “An undertaking having an
investment in plant and machinery of not more than Rs. 1 crores.”
 It is evident from the above definitions that there was upward revisions in
the investment limit on plant and machinery in small scale sector from Rs. 5
lakhs to Rs. 3 crores over years but this limit has been reduced to Rs. 1 crore
in the year 1999-2000.

Tiny Industries : Very small industries with an investment of less than Rs. 25
lakhs are included in the category of Tiny industries. Capital investments for this
purpose means investment in plant and machinery. The location restrictions or the
setting up of Tiny Units have been removed by Small Industries Policy of 1992.
The number of persons employed in these units must be less than 50. These units
are normally operated under sole proprietorship form of ownership. These units
are managed by family members and not professionals which result in lower profit
generation.

Ancillary Units: Industrial units having an investment in plant and machinery,

whether held on ownership or by lease or by hire purchase does not exceed Rs. 1
crore and engaged or is proposed to be engaged in the manufacture or production
of parts, components, sub assemblies, tooling and intermediaries, or the rendering
of service and supply or render at least 50 per cent of its production or services as
the cases may be to one or more other industrial undertakings.

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Cottage Industries: These are also called household industries. They are
organised by individuals‟ and with the help of members of the household
(including family labour) and are pursued as full time or part time occupation. The
capital investment is small and the components used are simple. These industrial
units normally use local resources and local skills. The output produced in each
indu0strial unit is generally sold in the local market.

FEATURES OF SMALL SCALE INDUSTRIES: The following are the feature

of small scale industries:

1. Ownership: Ownership of small-scale unit is with one individual in sole

proprietorship or it can be with a few individuals in partnership.

2. Management and Control: A small scale unit is normally a one man show and
even in case of partnership the activities are mainly carried out by the active
partner and rest are generally sleeping partners. These units are managed in a
personalised fashion. The owner is actively involved in all the decisions
concerning business.

3. Gestation Period: Gestation period is that period after which teething problems
are over and return on investment starts. 6 Gestation period of small-scale unit is
less as compared to largescale unit.

4. Area of Operation: The area of operation of small scale unit is generally

localised catering to the local or regional demand. The overall resources at the
disposal of a small-scale units are limited and as a result of this, it is forced to
confine its activities to the local level.

5. Technology: Small industries are fairly labour intensive with comparatively

smaller capital investment than the larger units. Therefore these units are more

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suited for economies where capital is scarce and there is abundant supply of
labour.

6. Resources: Small scale units use local or indigenous resources and as such can
be located anywhere subject to the availability of these resources like labour and
raw materials.

7. Dispersal of Units: Small-scale units use local resources and can be dispersed
over a wide territory. The development of smallscale units in rural and backward
areas promotes more balanced regional development and can prevent the influx of
job seekers from rural areas to cities.

8. Flexibility: Small-scale units as compared to large-scale units are more change

susceptible and highly reactive and responsive to socio-economic conditions. They
are more flexible to adopt changes like new method of production, introduction of
new products etc.

OBJECTIVES OF SMALL SCALE INDUSTRIES: The small scale sector can

stimulate economic activity and is entrusted with the responsibility of realising the
following objectives:-

1. To create more employment opportunities with less investment.

2. To remove economic backwardness of rural and less developed regions of the

economy.

3. To reduce regional imbalances.

4. To mobilise and ensure optimum utilisation of unexploited resources of the

country.

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5. To improve standard of living of people.

6. To ensure equitable distribution of income and wealth.

7. To solve unemployment problem.

8. To attain self-reliance.

9. To adopt latest technology aimed at producing better quality products at lower

costs.

SMALL BUSINESS AS A SEEDBED OF ENTERPRENEURSHIP:

Seedbed refers to the preparing of soil for the sowing of seeds so that we
may have good crop. Small business is regarded as a seedbed for entrepreneurship
as it provides conducive conditions for the emergence and growth of
entrepreneurs. Small-scale units employ available technology and can be started
with less investment.

They are going to use local resources and cater mainly to local demand.
These units normally revolve round one individual who is called upon to perform
various roles. He is the owner, manager and risk bearer and hence can be called an
entrepreneur. The emergence, growth and success of entrepreneurs are linked with
the growth of small business.

The Government of India too has given small-scale industry an important

place in the framework of economic planning for economic and ideological
reasons. Thus setting up of more small scale units will create more opportunities
for entrepreneurial development and more and more educated 8 unemployed will
come forward for setting up their own enterprises.

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 It will usher in an era wherein enterprising persons will assume
entrepreneurial career in future.

Small enterprises are called seedbed of entrepreneurship due to the following

reasons:

1. Small-scale enterprises can be started with lesser investment, which can be

contributed by the promoter or arranged from friends and relatives.

2. Small-scale units carry on business on a small scale and as such the element of
risk is less.

3. Small-scale units are generally based on local resources and as such there is no
problem regarding their availability.

4. Small-scale entrepreneur adopts labour intensive technology. Thus he generates

employment for himself as well as for others.

5. Small-scale units can be located anywhere and thus help in the development of
backward areas of the country.

6. Small-scale units generally cater to local demand and necessary modifications

can be made in the products keeping in mind the changing demand of people.

7. Small-scale units provide ample opportunities for creativity and

experimentation.

8. Small-scale units have shorter gestation period and hence waiting period for
getting return on investment is less.

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9. These units are relatively more environmental friendly.

10. Small-scale units help in building achievement motivation amongst

entrepreneurs.

11. Small-scale units are viewed favorably by the government and society because
these help in equitable distribution of income and wealth.

Keeping in mind the above potentials of small scale industry as a developer of

entrepreneurial talent, the government of India has facilitated this sector by
providing it with various concessions and incentives.

IMPORTANCE OF SMALL SCALE INDUSTRIES: Small-scale industries

play an important role in industrial development of a country. It is all the more
important in case of developing countries like India. The socio-economic
transformation of India cannot be achieved without the development of small-scale
industries.

It has been estimated that the small-scale industries contribute about 47 per
cent of gross value of output manufactured in the country. Their importance can be
further highlighted by noting that SSIs provided nearly five times the employment
as compared to the large-scale sector. SSI is an important segment of the economy
contributing substantially in the form of production, employment and export. Let
us now discuss the various 14 advantages of small-scale industries to highlight the
importance of this sector.

The main advantages are as follows:

1. Generation of Employment: The small-scale industries are labour intensive i.e.

the ratio of labour to investment is very high in their case. A given amount of
capital invested in a smallscale industry provided more employment than the same

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amount of capital invested in a large-scale industry. Since capital is scarce and
labour abundant in India, the generation of employment is the advantage that can
be put forward for the support of small-scale industries in India. Moreover, these
industries can be set-up at the very doorstep of workers and, thereby, provide work
for the unemployed, more work for the underemployed and supplementary work
for the seasonally unemployed workers.

2. Self Employment: The small-scale industries offer almost limitless

opportunities for self employment and hence are particularly suited to a developing
country like India where there is a big problem of unemployment and
underemployment.

3. Lesser Capital Requirement: Another advantage of smallscale industries is

that they need relatively lesser amount of capital than that required by large-scale
industries. As capital is very scarce in an underdeveloped country like India, it may
be used to greater advantage in small-scale sector.

4. Mobilisation of Capital: Small-scale industries not only make economies in the

use of capital but also mobilise capital that would not otherwise have come into
existence. Large-scale industries cannot mobilise the savings from rural areas,
while this task can be effectively accomplished by setting up a network of small-
scale industries in such areas.

5. Mobilisation of Entrepreneurial Skill: Another advantage of small-scale

industries is the lesser requirement of skill and expertise, which is also scarce in a
developing country like India. Further, large-scale industries cannot utilise a
number of entrepreneurs who are spread over small towns and villages of the

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country. On the other hand, small-scale industries can effectively mobilise such
entrepreneurial skills.

6. Equitable Distribution of Income: Small-scale industries secure a more

equitable distribution of income and wealth. They are particularly suitable for the
fulfillment of the objective of social justice. This is ensured because the ownership
of small-scale industries is more widespread and they offer a much longer
employment potential as compared to the large-scale industries. The development
of large-scale industries tends to concentrate large incomes and wealth in a few
hands.

7. Balanced Regional Development: Small-scale industries utilise local resources,

bring about dispersion of industries and promote balanced regional development.
The growth of large-scale industries on the other hand have a tendency towards
concentration of industries at a few places leading to many evil consequences such
as overcrowding, pollution, creation of slums, etc. Concentration of industries at a
few places is undesirable from the point of view of national defence also, as during
war times, there is a greater risk of destroying different industries concentrated at
one place.

8. Saving in Foreign Exchange: Another advantages of the small-scale industries

are the savings they offer in the scarce foreign exchange resources of the country.
Firstly, small-scale industries do not require much foreign exchange resources for
their 16 establishment and secondly, these industries can contribute to the foreign
exchange resources of the country through adding to exports.

9. Quick Investment: The time lag between the execution of investment project
and the start of production of goods is relatively short in case of small-scale

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industries. These quick investment type of industries are particularly suitable for
developing countries like India.

10. Beneficial to large-scale industries: Large-scale industries can also prosper

and develop, if small-scale industries manufacture and supply their small parts and
semi-finished goods required by them. Infact, small-scale industries are a must for
the development of large-scale industries.

ROLE OF SMALL SCALE INDUSTRIES IN INDIA

Small-scale and cottage industries have been playing an important role in

Indian economy in terms of employment generation and growth. It is estimated that
this sector has been contributing about 47 per cent of the gross value of output
produced in the manufacturing sector and the generation of employment by the
small-sector is more than five times to that of large-scale sector.

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 CHAPTER 5
Company Profile

NAME OF THE COMPANY Planet Green Enterprise

YEAR OF ESTABLISHMENT 2014
ADDRESS Seujpur, AMC Link Road, Dibrugarh,
Assam
FOUNDERS AND DESIGNATION Taushif Khan-Founder & CEO
Mashud Khan-Operations Head
ONGOING PROJECTS AND Collaboration with IIM Kolkata for new
COLLABORATIONS projects
Ongoing construction of an Eco-resort in
Silapathar, Assam
Project on full renovation of a restro-bar in
Dibrugarh, Assam

UPCOMING PROJECTS Interior redesigning of a restaurant in

Guwahati, Assam
Projects from Starup-Assam will be soon
provided after incubation.
CURRENT STATUS AND Recognised by Startup Assam amongst top
RECOGNITION 15 startups in Assam.
CENTRAL THEME OF THE Waste Management, Upcycling-Value
ORGANISATION Addition of waste materials, Interior
Decorater Firm and Furniture enterprise.

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VISION

To create eco friendly and sustainable environment among the world and create
awareness among the people about REDUCE, REFUSE, RECYCLE & REUSE
and fight against global warming. And to make INDIA a skilled and developed
nation empowering entrepreneurship development and employment generation.

MISSION

To innovate ideas and create unique and creative products and empower skill
development, sustainable development, employment generation and self
employment. Heading towards creating a cleaner and greener environment.

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 CHAPTER 6

LITERATURE REVIEW

According to Wesoluk (2018), brand reputation is dependent on the current

need of the hour and other constant factors like product quality, cost effectiveness
and value and customer service. In the present scenario, the need of the hour is
earth care. Earth-care and sustainability in business practices is gaining momentum
because of the fact that eco-friendly products are cheaper and durable, as has been
documented by many.

Rusinko (2010), puts across an interesting perspective as to how a matrix

can be developed for multilateral technical communication between curriculum
and co-curriculum and the scope of integration of sustainability in business and
management. The author in his paper address the drawbacks in current business
ethics through the language of sustainable development.

Singh notes that the goal of public policy in business ethics centrally
revolves around inculcating sustainable practices in trade management. He goes on
to differentiate between “strong sustainability and weak sustainability” and
provides ways to identify and segregate the indicators of non-sustainable
development.

DeSimone and Popoff (2005) in their book „Eco-Efficiency‟ have very

interestingly pointed out that eco-efficiency can revolutionalise the per annum
industrial productivity. He argues that the moment developed countries achieves
eco-efficiency, they would be able to multiply productivity and efficiency without
depleting the natural resource level of that region. “Weaving eco-efficiency into
the very fabric of how businesses, governments and NGO‟s and consumers think

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and act is essential if we are to reap the vast rewards of this concept and tool.”(
DeSimone and Popoff (2005).

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 CHAPTER 7

RESEARCH METHODOLOGY

The research held with respect to the chosen theme of my internship is

descriptive, applied and is not new. Under this context, my proposed research is
qualitative and it takes a new form but on an existing research model.

The information furnished in my research project have been collected on the

models of primary sources. I have made use of primary sources of data collection
through the method of participant observation, personal semi-structured interviews
and anecdots, as has been shared with me by the founders, workers and clients in
this organization.

To deconstruct the limitations of research based on primary sources, I have

also made use secondary sources of information like research articles, journals and
books to add more to my knowledge and gather a variety of perspectives with
respect to business and sustainability.

In first month of my tenure as an intern in the organization, I actively

conducted participant observation techniques in the administrative office, field
sites and workshops where the manufacturing projects are primarily carried out.
After having understood a little about the functioning characteristics of the
organization, I was shifted to the department of public relations in which I valuably
gained experience of communicating with various clients and investors which
further enabled me to gain knowledge and understand the broader perspective of
the needs of clients and customers vis-à-vis the market environment.

As a part of the organisation‟s inclination towards social issues, I as an

intern, also had the opportunity to get involved in activities which are beyond the
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pursuit of business and profits. Some my experiences in the noble social aspects of
this organization have centrally been around the themes of environment protection
and assisting the financially disadvantage groups. The organization celebrated
World Environment Day in which I had to opportunity visit various schools and
enlighten the children about issues relating to environment security and waste
management. With the corporation of young children of those schools we
successfully managed to plant 300 saplings in a day.

One of the most enriching experience that I gathered was on the day of
annual Startup Assam conference where we had the opportunity to interact with
various experts in the field of both sustainability and business. My semi-structured
interviews were responded to by the founders of the organization- Mr Taushif
Khan and Mr Mashud Khan and the experts of vocational-skill trainers of Assam
government.

I did not follow a particular research design as my work entailed diving into
various field activities as well administrative work, which also included last minute
instructions and unplanned field visits.

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 DATA OF CLIENTS VISITED

The sales of the company are pretty much average for a small business like
this as the orders are mainly accepted in bulks. Their main customers of Planet
Green are the local parks, schools, hotels in Dibrugarh and nearby areas. They will
soon launch a showroom where they can showcase their products with the aim of
attracting more customers. The profit margin is not high as the pricing requires to
be regulated at all levels so that the goods are sold at affordable rates in the market.

SL NO. CLIENT NAME COMPANY LOCATION

1 ARUSH AGARAWAL H20 RESTRO BAR DIBRUGARH
2 MAHASWETA NEWAR SAMPOORNA DIBRUGARH
SCHOOL
3 BHASKAR CHETIA ELDORADO DIBRUGARH
DHABA
4 ABHISHEK GOSWAMI DINEWAY PLATZ GUWAHATI
5 RAHUL MISHRA GARAGE 37 DIBRUGARH
6 ADITYA BHATRA APARTMENT GUWAHATI
7 KUSHAL DOLEY ECO RESORT DHEMAJI
8 BIPEN GOGOI NANDAN HOTEL DIBRUGARH
9 RHITAM DAS PANACEA GUWAHATI
VILLAGE RESORT
10 DIBISH BORAH URBAN PEEND DIBRUGARH
LOUNGE
11 ASIF ALI DILLI6 DIBRUGARH
RESTAURANT

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 CHAPTER 8
DATA ANALYSIS

SL NO. COMPANY RESPONSE

1. H20 POSITIVE
2. SAMPOORNA SCOOL NEGATIVE
3. ELDORADO DHABA POSITIVE
4. DINEWAY PLATZ POSITIVE
5. GARAGE 37 POSITIVE
6. APARTMENT POSITIVE
7. ECO RESORT POSITIVE
8. NANDAN HOTEL POSITIVE
9. PANACEA VILLAGE RESORT POSITIVE
10. URBAN PEEND LOUNGE NEGATIVE
11. DILLI 6 RESTAURANT NEGATIVE

POSITIVE
NEGATIVE

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INTERPRETATION:

Out of total 11 clients 8 were positive towards the deal and 3 were negative. The
projects of 4 clients has already been completed, 3 are ongoing and 1 is upcoming.
The clients are happy with the products, layout designs, pricing, timely completion
of the tasks and the various initiatives taken by planet green. The negative
responses were due to shortcoming of funds of the company or other personal
reasons. All the clients appreciated what Planet Green is doing for the environment
and they all were very supportive towards it.

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 CHAPTER 9

OBSERVATIONS/FINDINGS

„Someone‟s trash can be other man‟s gold‟ is what is can be related to this
company. Converting waste materials into some unique products is a very
profitable business and it is also helping the environment from depletion.

 Sustainibility is a very important requirement in the environment right

now and every waste product can be reused and can be sold. Idea
generation is the main thing behind sustainability.
 Small industries or enterprise operate in very minimalistic way where
they cover limited areas and limited number of customers. This is due
to low investment and less experience.
 Government has introduced different initiatives and schemes for the
entrepreneurs and their enterprises. They provide support through
incubation, financially and customers.
 Small industries very little means of promotion and different social
media platforms are the only way of promotions.
 Customers products which are creative and that can be customized
according to their preference which large industries cannot provide
easily due to mass production.
 Large industries are one of the main competition as they have a good
brand name and quality products and trust which a small industries
cannot provide initially.
 Customers get very interested in the products which are creative and
different.

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 CHAPTER 10

SUGGESTIONS / RECOMMENDATIONS

 The business is still an enterprise, it is a high time to change it into Private

Limited Company to attact investors and procure government funds.
 The quality of some products is needed to be improved mainly in the paint
section.
 There is a more requirement of manforce as the company is growing and the
orders are increasing so in order to deliver the products in time more
employees are required.
 Better digital marketing is required.
 A space is required to showcase the products so that customers can
personally see the products instead of seeing pictures.
 A better guide to management and investment will give this business a high
position in thr market.

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 CHAPTER 11
CONCLUSION

To be successful in sustainable business practices often requires

entrepreneurship and innovation. This project provides an overview of
entrepreneurship and innovation as it relates to sustainable business. The
discussion is most relevant to sustainable businesses focused on offering
new products and services in response to societal concerns. The importance
of entrepreneurship and innovation also applies to companies that change
how they produce products and services. The latter companies can use
innovative practices and entrepreneurship to establish their brand name and
to be market leaders in doing things that create shared value for society and
their companies and also, over time, contribute to changes in practices in
their industry.

Planet Green Enterprise is a different kind of startup where their main

motive is to save the environment. There are very few companies in this
field and they are mainly startups. The company provides different products
and services that are helpful for the environment and they also provide
entrepreneurship consultancy. With little guidance and good investment the
business can grow big and there are plenty of ideas and innovation that are
yet to be introduced.

The internship provided me enough knowledge of operations of a startup

which will help in business in future. I also got the opportunity to indulge
myself in social activities and spreading environmental awareness and meet

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different investors and attend different programs organized by the Govt. of
Assam. My task was help the business with new ideas and provide
suggestions in different fields and also search for possible markets and
competition. I was accepted as a part of the company instead of an intern and
in was given the full freedom doing my tasks by my employers. This has
helped me in many different aspects of business.

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 CHAPTER 12

CONTRIBUTION TO THE ORGANISATION

My contribution to the organization was mainly of my

willingness to find out the problems and provide better ideas for
the same. The owners and staff have guided me in every step to
bring out best in tasks. My ability to manage the task was
greatly appreciated. I suggested different ideas in different areas
to help the business grow.

I also shared my concern towards the better alternatives of few

material the company was using such as paints, clay etc. I also
searched for commercial spaces and empty plot of lands for
lease so that the company can expand to the area of operation.

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 CHAPTER 13

BIBILOGRAPHY

1) Cathy A Rusinko (2010): “Integrating Sustainability in Management and

Business Education: A Matrix Education”, Academy of Management Learning
and Education, Sustainability in Management Education, Volume 9, Issue 3.
2) Doug Wesolek (2018): “How Sustainability in Business Can Improve Your
Brand Reputation and Bottom Line”, Sunpower.
https://businessfeed.sunpower.com/business-feed/sustainability-in-business-
improves-reputation-bottom-line
3) Katar Singh: “Strategies for Sustainable Development”, Rural Development:
Principles, Policies and Management, SAGE Journals.
4) Livio D. Simone and Frank Popoff with the World Business Council for
Sustainable Development, “Eco-Efficiency-Business Link to Sustainable
Development”, MIT Press, Cambridge, London, England.

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 PHOTOS

Fig1: Planet Green details

Fig 2: Bottle flower pots

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 Fig 3: Hanging flower pots.

Fig 4: An initiative on the ocassion of Earth Day.

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Fig 5: Tea table and stool made from tires.

Fig 6: Restaurant designed by Planet Green.

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Fig 7: Restro-bar designed by Planet Green.

Fig 8: Tea table made from tire.

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 Fig 9: Tree trunk sitting benches.

Fig 10: Startup Assam incubation initiative.

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