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    Digital Marketing Course Syllabus: (SEO, SMO, SEM, SMM - Duration: 3 Months)

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    Kumara S
    The document outlines a 3 month digital marketing course syllabus covering topics like SEO, social media marketing, website creation and optimization, Google tools, Google AdWords, encryption, hosting, link building, content creation and analytics.

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    Digital Marketing Course Syllabus: (SEO, SMO, SEM, SMM - Duration: 3 Months)

    Uploaded by

    Kumara S
    608 views4 pages
    The document outlines a 3 month digital marketing course syllabus covering topics like SEO, social media marketing, website creation and optimization, Google tools, Google AdWords, encryption, hosting, link building, content creation and analytics.

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    ddd

    Original Title

    Digital Marketing Syllabus

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    The document outlines a 3 month digital marketing course syllabus covering topics like SEO, social media marketing, website creation and optimization, Google tools, Google AdWords, encryption, hosting, link building, content creation and analytics.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    608 views4 pages

    Digital Marketing Course Syllabus: (SEO, SMO, SEM, SMM - Duration: 3 Months)

    Uploaded by

    Kumara S
    The document outlines a 3 month digital marketing course syllabus covering topics like SEO, social media marketing, website creation and optimization, Google tools, Google AdWords, encryption, hosting, link building, content creation and analytics.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    Digital Marketing Course Syllabus

    (SEO, SMO, SEM, SMM | Duration: 3 Months)


    ©W3 Dream Solutions (Adwest Global )

    Introduction

     What is Digital Marketing Course?


     Why Digital Marketing Required?
     Division of Digital Marketing

    Website Planning & Creation

     Search engine (SEO) friendly website.


     Website Sitemap
     Website Contents

    Website Optimization

     URL Optimization
     Meta Tags Optimization
     Keyword Optimization
     Content Optimization
     H1 to H6 Optimization
     Image Optimization
     Interlink Optimization
     External Link Optimization
     Page Load Speed Testing
     Logo Optimization
     Broken links and Navigation
     XML Sitemap Creations
     Page Extension

    Website Launching

     Cpanel (Control Panel) and WHM (Web Host Manager)


     Website Deployment/Launching
     Website Database Configuration & Connection
     .htaccess file Introduction
     Website Server Errors
    Google Tools

     Google Webmaster Tool


     Google AdWords
     Google AdSense
     Google Analytics
     Google My Business
     Google Developer / Console Tool

    Google AdWords

     Google AdWords Introduction


     Creating Ad Campaigns
     Creating Ads Unit & Ads
     Creating Text Ads
     Creating Ad Groups
     Bidding Strategy for CPC
     Advertisement Daily/Monthly Budget
     Keywords selection
     Advertisement Target Location and Language
     Payment & Billing Management

    Website/app Encryption

     Website Encryption
     Gzip Encryption
     SSL Certificate
     Other Encryption

    Domain Registration / Hosting/Server

     What is Web Server


     Type of Web Servers
     Hosting Management
     Nameserver
     Domain Registration and Pointing Server
     Software for hosting server management

    Backlink / Link Building


     What is Backlink?
     Backlink Creation
     Anchor Text and Keyword
     HTML Backlink format
     Link Building

    Social Media Optimization

     Social media profile creation


     Generating backlink
     Sharing / Generate Post

    Social Media Marketing

     Facebook Marketing
     YouTube Marketing
     LinkedIn Marketing
     Twitter Marketing
     Instagram Marketing
     Pinterest Marketing
     Others

    Articles & Blogging

     Article and Blogs Writing


     Backlink Creation in Article & Blogs
     Blog Posting
     Backlink Creation in Blog Comments
     Blog Sharing in Social Media

    Email Marketing

     Email Ads & Template


     Bulk Emailing
    Mobile Marketing

     Bulk SMS
     Others

    Affiliate Marketing

     Introduction
     Registration and activation
     API Implement
     Management

    Web Analytics/Reports

     Website analytics
     SEO Reports
     Rank Checker
     Keyword Research
     Users Devices. Location, Times, Age, Browser, OS, IP address Reports

    Advertising

     Google Advertising
     YouTube Advertising
     Facebook Advertising
     Video and Display Advertising
     Other Social Media or other Site Advertising

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