MOCCA Fact Sheet English - 0

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Maximizing Opportunities for Coffee and Cacao in the Americas

The MOCCA Program is a five-year initiative funded by the United States Department of
Agriculture (USDA´s) Food for Progress Program. Implemented in six countries where
more than 750,000 smallholder farmers produce coffee and cacao, MOCCA will help
farmers to overcome the barriers that limit their capacity to effectively rehabilitate and
renovate their coffee and cacao plants – increasing their productivity, while improving
their marketing capacity, incomes, and livelihoods within these key value chains.

CONTEXT
Across Central America and the Andean Region, old
and unproductive trees, diseases, and changing
climatic patterns are adversely impacting the
production of quality coffee and cacao, and forcing
some farmers to abandon the crops, if not their
entire farms. Rehabilitation and Renovation (R&R)
can represent practical solutions to counteract
these chronic challenges and are vital to ensuring
the longevity of these sectors without expanding
their footprints into fragile forest ecosystems.
However, at present, most farmers are not
renovating and rehabilitating their coffee and cacao
plots, or are unable to do so in a way that
maximizes their outcomes.

MOCCA Geographies THEORY OF CHANGE


Smallholder farmer profits from coffee and cacao
production are declining due to a lack of farm-level
investment in R&R and maintenance, limitations that are
driven by price risk in addition to insufficient technical
capacity, access to capital, and access to reliable genetic
material for planting. The MOCCA program seeks to
address these challenges.
MOCCA´s design is based on our theory of change, which is that if
farmers understand the benefits of R&R, possess the knowledge
and skills to conduct R&R, have access to high-quality inputs and
affordable financing, and participate in higher-value trading
models, then they will carry out low-cost rehabilitation practices
that will increase their profitability and catalyze a cycle of R&R
investments. In turn, these investments will lead to a more secure
and sustainable supply of coffee and cacao for U.S. and other
regional and international markets.

mocca.org
MOCCA Activities

Farmer Training

Build buyer-seller relationships

Augment research and dissemination

Strengthen suppliers of genetic material


for planting

Facilitate access to finance

Support trade association service


provision

Bolster platforms

MOCCA PARTNERS

OUR CONSORTIUM Consortium Leader Cacao Lead


TechnoServe will oversee all MOCCA activities and lead in
coffee value chain efforts. Lutheran World Relief (LWR) will
lead cacao value chain efforts, with Rikolto implementing
MOCCA cacao activities in Ecuador. Conservation Interna-
tional´s Sustainable Coffee Challenge (SCC) will lead in the
creation of an R&R fund. Initiatives for Smallholder Finance
(ISF) will design and implement MOCCA´s access-to-finance Other MOCCA Partners
strategy for both coffee and cacao. World Coffee Research
(WCR) and Bioversity will spearhead efforts to augment and
sustain coffee and cacao research benefiting these value
chains.

WHAT WILL MOCCA DO?


MOCCA will implement a set of activities that provide market-
based solutions to overcome the root causes that prevent
farmers from carrying out widespread R&R efforts.

MOCCA TARGETS
 Benefit more than 120,000 coffee and cacao farmers, and WE NEED YOUR SUPPORT!
1,230 organizations
MOCCA will not reach its targets without
 Integrate over 40,000 farmers into higher-value trading
collaboration from coffee and cacao market system
models
actors including buyers, trade associations, producer
 Support more than 950 nurseries and clonal gardens to organizations, research institutions, lenders,
supply high-quality genetic material for planting government offices, donors, and fellow project
 Facilitate over $64 million in loans to more than 29,000 implementers.
farmers If you are interested in collaborating with us, please
 Increase productivity by 33 percent contact mocca@tns.org.

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