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    People Media

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    Jeztine Riz Cay
    people who are well-oriented to media sources and messages and able to provide information as accurate and reliable as possible. They are intermediaries who provide information to lower-end media users (people with limited access to media and information). In other words, they are the MEDIA itself as they serve as the medium for another person to learn or acquire new knowledge.

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    People Media

    Uploaded by

    Jeztine Riz Cay
    19K views2 pages
    people who are well-oriented to media sources and messages and able to provide information as accurate and reliable as possible. They are intermediaries who provide information to lower-end media users (people with limited access to media and information). In other words, they are the MEDIA itself as they serve as the medium for another person to learn or acquire new knowledge.

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    people who are well-oriented to media sources and messages and able to provide information as accurate and reliable as possible. They are intermediaries who provide information to lower-end media users (people with limited access to media and information). In other words, they are the MEDIA itself as they serve as the medium for another person to learn or acquire new knowledge.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    19K views2 pages

    People Media

    Uploaded by

    Jeztine Riz Cay
    people who are well-oriented to media sources and messages and able to provide information as accurate and reliable as possible. They are intermediaries who provide information to lower-end media users (people with limited access to media and information). In other words, they are the MEDIA itself as they serve as the medium for another person to learn or acquire new knowledge.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    People Media

     Refers to persons that are involved in the use, analysis, evaluation and production of media
    and information.
     An assembly of people with a common interest where they become the main means of mass
    communication.
     People are media themselves since they have the ability for mass communication.

    People - human beings making up a group or assembly or linked by a common interest, a body of
    persons that are united by a common culture, tradition, or sense of kinship, that typically have
    common language, institutions, and beliefs, and that often constitute a politically organized group

    Media - the main means of mass communication

    1. People as Media (media users) - people who are well-oriented to media sources and messages
    and able to provide information as accurate and reliable as possible. They are intermediaries who
    provide information to lower-end media users (people with limited access to media and
    information). In other words, they are the MEDIA itself as they serve as the medium for another
    person to learn or acquire new knowledge.

    a) Opinion Leaders
     highly exposed to and actively using media
     source of viable interpretation of messages for lower-end media users
     opinions are accepted by a group
     stated in the Two-Step Flow Communication Model (1944) by Paul Lazarsfeld,
    Bernard Berelson, and Hazel Gaudet

    *Examples: SHS Teacher, College Professor*

    b) Citizen Journalism - people without professional journalism training can use the tools of
    modern technology and internet to create, augment or fact-check media on their own or in
    collaboration with others
    Examples: Facebook Users, Independent Blogger, Classmate
    c) Social Journalism - journalists are using social media to make their content available to more
    people
    Examples: YouTubers
    d) Crowdsourcing - the practice of obtaining needed services, ideas, or content by soliciting
    contributions from a large group of people and especially from the online community
    Examples: TripAdvisor, Waze, Wikipedia

    2. People in Media (media practitioners) - provide information coming from their expert knowledge
    or first-hand experience of events to the media users. They are the people behind another form of
    media by using other forms such as text media, visual media, multimedia, etc. in disseminating
    information and imparting knowledge.

    a) Print Journalists
    b) Photojournalists
    c) Broadcast Journalists (e.g. radio commentator, news reporter)
    d) Multimedia Journalists (e.g. movie director)

    DIMENSIONS OF PEOPLE MEDIA:

    1. Entertaining to informative
    2. Purchased or subscribed
    3. Mass generated

    TYPES OF PEOPLE MEDIA:

     Idea Generators - writers


     Speakers - active people media (personal relations people, newscasters, politicians)
     Users - internet users where content is highly user-generated by everyone

    HISTORY:

     BCE - Cave paintings, Pythagoras Academy


     150 BC - Invention of paper
     382 BC - Manuscript transcription
     1450 - Printing press
     1600 - Public education
     1900s - Audiovisual (Blackboard, Radio, Projector, Television, VCR, Audio tape)
     1990s - Computers, Internet
     2000s - Laptop, Document, Camera

    IMPORTANCE:

     In every step of the development of technology and other types of media, people media was
    present, they made the existence of all types of media possible. They were the transmitters
    of information, they were the information sources, before all of the other media was made
    available. We, the people media, created every type of media (from text to multimedia and
    manipulative, etc.) - and we created them for a reason, to destroy barriers and have a wider
    reach, to impart information in an easier and faster way.

    CHARACTERISTICS OF PEOPLE MEDIA:

    1. Tech savvy - proficient in the use of technology, especially computers.


    2. Credible - able to be believed, capable of being believed, plausible. Worthy of confidence;
    reliable.
    3. Flexible - knows how to use a range of technology; able to change or to do different things.
    4. Charismatic - appeals to the senses of different people.
    5. Updated - in the know of latest information.
    6. Articulate - expressing oneself easily in clear and effective language.

    ADVANTAGES OF PEOPLE MEDIA:

    1. Flexibility - can correct mistakes last minute (thought-process)


    2. Interactive
    3. Ability to process the feelings of its media receivers
    4. Ability to maintain relationships between sender and receiver
    5. Fast feedback between sender and receiver

    APPLICATIONS (IN EDUCATION):

     Real time discussions in or outside classrooms


     Both teachers and students can act as media with their interactions
     Reportings, skits, and other educational requirements that will demand students to act as
    givers of information (media)

    ISSUES INVOLVED:

     Reliability - capable of being relied on; dependable


     Plagiarism - the practice of taking someone else's work or ideas and passing them off as
    one's own

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