Oceania Wildfires
Oceania Wildfires
Oceania Wildfires
Oceania Wildfires
The interviewer should read the following information before giving the interview
3) Whenever a candidate asks for information that isn’t contained in this case, ask them why they need it and say that
it is not relevant for this case
4) Boxes like this: are to be read to the interviewee. Boxes like this: contain the possible answers
5) The only page you share with the interviewee is the exhibit (which can be found at the end of this PDF)
6) Use the Case interview grading key to mark the interviewee throughout the case
7) Note that this is an Interviewer-led case type, in that there will be questions asked directly in the following
sections:
• Defining the problem
• Structuring your approach
• Analyzing exhibits
• Performing calculations
• Synthesizing takeaways
This case is about a province struggling with an increasing economic and environmental cost from wildfires
The central • Wildfires are causing significant and increasing economic and environmental damage and the
problem Minister of Environment is looking to improve the situation
• Causes of wildfires
Over the past couple of years, Oceania, a province on the northwest coast of North America, has been experiencing
some of the worst wildfires on record. In 2016 alone over 280k hectares of forest were destroyed at a total cost of
suppression of nearly $300 million dollars, and 2017 is faring even worse. The problems have been both an
increasing frequency of fires and an increasing cost to contain. To add to these problems, the displacement of
residents has become more impactful. Evacuations and business disruptions have resulted in an estimated total
economic cost of $1 billion. The Minister of Environment is looking to make changes. He is asking for your help in
thinking about how to improve the situation. More specifically, he wants to develop some strategies to reduce the
total economic and environmental impact of forest fires.
Question 1: How would you think about reducing the impact of forest fires in the province of Oceania?
Allow the interviewee to ask a few questions to make the problem statement clearer and then give them at most 90
seconds to create their framework for solving the problem
If critical pieces are missing, push the interviewee to try and realize the element that they are missing
If they can’t get it, share it with them
Be sure to probe the interviewee on at least one branch of their framework after they have shared their approach with you
After some discussion around their approach move forward onto the next section of the case
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Analyzing exhibits
What does it say – the candidate should provide a very brief but meaningful
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Exhibit 1: Average Wildfire size and location in overview of what the exhibit is showing
Oceania, • Wildfires are the most frequent and the largest in two regions of Oceania:
2013-20161 • The northeast and the southeast
What does it mean – the candidate should share what insights this exhibit
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contains related to the central problem
• Environmental impact and suppression cost is likely greatest in the two areas
• Economic impact is not clear from this map, though if populations are nearby
the negative economic burden is likely great
Why is it happening – the candidate should hypothesize drivers of the
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insights or further opportunities/risks that could impact the central problem
• A few possible reasons:
• Climate or environment prone to more fires regardless of human influence
• Human-related activities have increased and caused more fires in the
regions
• Less suppression resources employed leading to larger fires
What to do about it – the candidate should share next steps to test the above
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hypotheses or solidify the insights
Analysis:
• Pair this map with the population and economic data to assess which regions
are the most impacted
• Look at the causes, human vs natural, of these fires to identify potential
changes or factors driving the wildfire clusters
Client:
• Analyze the fire suppression efforts employed in these two regions and their
effectiveness
What does it say – the candidate should provide a very brief but meaningful
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overview of what the exhibit is showing
• The cost, environmental damage, frequency, and person-caused percentage
are all increasing
Exhibit 2: Oceania wildfire statistics from 2013-
20161 What does it mean – the candidate should share what insights this exhibit
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contains related to the central problem
Person- Lightning-
Total Suppressio • There seems to be a correlation with hectares damaged and cost, which is
caused caused
Year Hectares n Cost intuitive, but it is almost perfectly $1,000 per hectare
damage damage
Destroyed (millions) • There also seems to be a trend of increasing person-caused fires, increasing
(%) (%)
cost, and increasing damage
2016 280,605 $277.00 54.77% 45.23%
Why is it happening – the candidate should hypothesize drivers of the
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2015 369,168 $297.90 51.83% 48.17% insights or further opportunities/risks that could impact the central problem
2014 18,298 $122.20 31.88% 68.12% • A few possible reasons:
• Environmental – could be cyclical in nature
2013 100,366 $129.00 32.36% 67.64% • Human – could be human influenced by change of behavior, population
density, etc.
• Suppression strategies – methods and technologies employed have
become more expensive and/or less effective
What to do about it – the candidate should share next steps to test the above
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hypotheses or solidify the insights
Analysis:
• Assess a longer period of wildfire statistics to see if this is a new phenomenon
or an environmental cycle
• Identify population density, demographic, legal, etc. changes to assess any
human-driven changes causing increased frequency or impact
• Incorporate total economic costs with these figures, regionally, to focus efforts
on most impactful areas
Client:
• Determine the suppression strategies and technologies used over this time
period to see if there has been any meaningful change
Now that you have pushed the analysis past the exhibits, direct the interviewee to calculate something related to the
exhibit or something related to the overarching problem
The Minister of Environment is intrigued by the correlation of hectares damaged and cost. Additionally, the
percentage caused by people is quite shocking. He noted that a few cities in the southeastern quadrant have had
huge population increases, but no education program for the citizens on wildfire prevention. Further, the budget for
environmental patrollers, necessary for enforcing laws and levying fines, has been cut. There is an opportunity to
increase the budget by $20 million dollars in an effort to reduce person-caused fires.
Question 4: If the amount of lightning-caused damage stays the same as 2016, by what percentage would
the person-caused damage have to decrease in the southeastern region to justify the $20 million expense?
EXECUTE – this is where the candidate should get to the numeric answer and be
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walking you through their calculations as they go
𝑅𝑒𝑔𝑖𝑜𝑛𝑎𝑙 𝑠𝑢𝑝𝑝𝑟𝑒𝑠𝑠𝑖𝑜𝑛 𝑐𝑜𝑠𝑡 = 75% 𝑥 $277𝑀 = ~$210𝑀 Information to shared when asked for
REFLECTION – this is where the candidate should state the answer, link it to the
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central problem, and proposed next steps to strengthen the analysis or test hypotheses
• To make this investment financially justified, person-caused damage would have to
be reduced by 9% in the southeastern region
• The total economic cost, which was about 4x the suppression cost, and the
environmental damage avoided would reduce the necessary improvement further
• Seems like a justifiable expense
• Next steps:
• Assess how effective education and enforcement strategies can be using
benchmarks and other sources
• Develop a strategy to educate the citizens effectively and enforce the
environmental laws to realize human-caused damage reductions
The Minister of Environment is really excited about the opportunity to reduce the person-caused damage through
education and enforcement. He is wondering what some potential methods of educating the public could be.
Question 5: What are some ideas for getting the message out?
Possible solution:
Mass media:
• TV ads
• Social media campaigns – hashtags, etc.
• News features – articles and TV segments
Targeted approach:
• Event sponsorship – camping, hiking, fishing, outdoor expositions, etc.
• Outdoor stores – flyers, discount coupons, etc.
• Schools – workshops, events, etc.
Direct incentives:
• Rewards for reporting law-breakers or witnessed forest fires
• Discounts on items to suppress fires or better protect homes and businesses
• Insurance incentives
Any other approaches to education are fine as long as the answer is structured and actionable
This is the final section of the case. It is now time to push the interviewee to come to a conclusion
The Minister of Environment is needing to show progress to the other provincial and federal politicians to continue her
pursuit of wildfire impact reduction.
Question 6: What would be your recommended action for the Minister of Environment to present?
Possible solutions:
• Invest $20M in education and enforcement in the southeastern region to reduce person-caused damage
• Redesign fire suppression selection strategies to focus on the most impactful fires rather than just the
largest
The structure to the solution is more important than the solution itself