Republic of the Philippines

CAVITE STATE UNIVERSITY

Tanza ǀ Trece Martires City ǀ Gen. Trias City Campus
 235-7997 ǀ  410-5247 ǀ  437-0693
www.cvsu.edu.ph

TRECE MARTIRES CITY CAMPUS

Department of Management

CRUISE LINE INDUSTRY

SUBMITTED BY:
Agustin, Daniela
De Leon, Raylenemarie
Esmerio, Lyka
Ilano, Merlyn
Mallo, Floramae
Tarinting, Lenard

SUBMITTED TO:
Mr. Aldrin M. Roderos
THMC 50 Instructor
 CRUISE LINE INDUSTRY

INTRODUCTION:

Over the last decades, the modern cruise industry has responded to
extensive market and consumer research with the presentation of innovative
naval design concepts, new ship lengths, ever more exotic destinations
around the globe, and new on-board and on-shore activities and themes,
developed to offer a vacation alternative that satisfies the expectative of
everyone.

The cruise market is one of the fastest growing segments in the travel
and tourism industry and can make a significant contribution to a destination’s
economy. As cruise lines are increasingly looking for new destinations, cruise
tourism can offer opportunities to Developing countries with harbor facilities
and an interesting hinterland. However, barriers to entrance are high as cruise
tourism requires a lot of investments in accessibility and competition is fierce.
Furthermore, cruise tourism can also bring negative impact on a destination,
for example environmental pollution.

PRODUCT DESCRIPTION:

Cruise tourism is a form of travelling for leisure purposes, involving an

all-inclusive holiday on a cruise ship of at least 48 hours, according to a
specific itinerary in which the cruise ship calls at several ports or cities.

CRUISE LINE INDUSTRY

A cruise can be a one-way or a round trip and generally has several
ports of call where passengers can come ashore to explore and experience
the attractions, activities, culture, nature and shopping of that town, city or
region. Sometimes travelers first fly to a specific destination, take a cruise trip
from there and then fly back, the so-called ‘fly & cruise’.

CLIA Cruise Lines International Association

Established in 1975, Cruise Lines International Association (CLIA) is
the world’s largest cruise industry trade association, providing a unified voice
and leading authority of the global cruise community. CLIA supports policies
and practices that foster a safe, secure, healthy and sustainable cruise ship
environment and is dedicated to promoting the cruise travel experience.
https: //cruising.org/about-the-industry/about-clia
CLIA’s Mission:
• CLIA is the global organization that fosters our members' success
by advocating, educating and promoting the common interests of
the cruise community.
• CLIA represents the interests of the cruise industry community.
• 50+ Cruise Lines – From ocean to specialty cruise ships, CLIA lines
represent more than 95 percent of global cruise capacity.
• 340+ Executive Partner Members – As key suppliers and partners to
the cruise lines, executive partners play a major role in the successful
operation of cruising, including ports & destinations, ship development,
suppliers and business services.
• 15,000 Global Travel Agency and 25,000 Travel Agent Members – Our
travel agency members include the largest agencies, hosts, franchises
and consortia in the world.
• CLIA Cruise Lines serve more than 24 million passengers annually.
https://cruising.org/about-the-industry/about-clia

THE CRUISE LINE INDUSTRY

FACTS ABOUT THE INDUSTRY
• For Cartwright and Baird (1999), the definition focuses on the
motivation, and cruises must not be considered as a mere travel
between origin and destination, but as part of a whole of services
offered by leisure and holiday companies.
• For Butler (2003), the central element of cruising is the onboard
accommodation and services, and not the cruise ship as a mean of
maritime transport.
• Douglas & Douglas (2004) understand the cruise as a type of sea
voyage in which the vessel travels from and to the same place,
providing leisure and recreation services to its passengers.
Nevertheless, this definition excludes cruise ships with itineraries
between different ports, and the passengers that may embark or
disembark the cruise during the route.
• The Cambridge Dictionary (2005) defines a cruise ship as a large ship,
like a hotel, on which people travel on for pleasure.
http://www.windrosenetwork.com/The-Cruise-Experience-Definition-and-Conceptualization
Mega Ships – 1,500+ sleeping rooms
• These new breed of ships have revolutionized the concept of cruising
with innovative features like shipboard “neighborhoods” and loft suites.
The mega ships offer unique recreational activities ranging from Zip
Line rides suspended over nine decks and challenging ropes courses,
to surf simulators and skating rinks. They boast the greatest variety of
onboard dining venues and big-name entertainment options. Planners
will find dedicated conference rooms and the widest variety of meeting
spaces. Because of their size, the mega ships call on the larger, more
popular eastern and western Caribbean ports.

Large Ships – 800 – 1,500 sleeping rooms

• Formerly known as “mega” ships until the latest generation hit the
seas, these contemporary vessels feature a variety of restaurants and
entertainment venues, flexible meeting space and the latest in AV
equipment. Many upgraded and premium ships fall into this size
category and boast well-equipped health clubs and spas, specialty
restaurants, and staterooms with verandas. These seagoing resorts
offer 3 to 7-night cruises to the world’s most popular destinations -the
Bahamas, Bermuda, Caribbean, Mexico, Alaska and the
Mediterranean.
Mid-Sized Ships – 300 – 800 sleeping rooms

• Mid-sized ships range from classic style to sleek and contemporary.

These ships often fall in the “upper premium” category and can offer a
high degree of service, more inclusions, and greater exclusivity than
mega-liners. Most have ample activities and entertainment, as well as
several venues suitable for group events. They typically feature
gourmet restaurants and a more subdued, intimate on board ambiance.
Ideal for cruise ship charter, these ships offer a greater variety of
destinations than the larger ships and mega-liners.

Small Ships – 150 to 300 sleeping rooms

• Most of these ships cater to the sophisticated, well-traveled passenger

and provide the highest level of service, fine dining and deluxe
 amenities. Many vessels in this category are super premium or luxury,
boasting all-suite accommodations, Butler service, and a truly all-
inclusive experience. They are excellent for private cruise ship charters
for groups of up to 600. Because of their small size, these vessels
often feature more exotic itineraries in the Caribbean, Europe, and
Asia. Shore excursions are sometimes included.

Intimate Vessels – Fewer than 150 sleeping rooms

• Vessels in this size category run the gamut from mega-yachts and river
ships to expedition ships and sailing vessels. They typically offer an
upscale but casual on-board experience for sophisticated
travelers. Due to their intimate size, they offer an immersive experience
in more exotic destinations, and often include overnights in ports. While
they don’t offer the dining variety and entertainment choices of big
ships, they are perfect for building camaraderie through shared
experiences. Ideal for charter – you set the itinerary to suit your needs.
ENVIRONMENTAL ISSUES

The cruise ship industry has experienced an enormous growth in terms

of popularity, size and variety of destinations in the last years, with bigger and
more luxurious ships designed to meet the also growing demand for cruising
as a holiday option that offers beauty, adventure, relaxation and entertainment
to passengers from across the world.
The splendor of tourist destinations and their natural beauty are
essential to maintain such demand, so the future of the cruise industry
depends on and is inextricably linked to environmental performance and
compliance.
As cruise ships get larger and more luxurious, they also produce more
waste. Recently, U.S. Environmental Protection Agency estimated that, during
a one-week voyage, a large cruise ship with capacity for 3,000 passengers
and crewmembers can produce around 210,000 gallons (794,850 L) of
sewage stream, one million gallons (3.785 million L) of greywater, 25,000
gallons (95,000 L) of oily bilge water, 150 gallons (568 L) of hazardous
wastes, 8 tons of solid waste and a difficult-to-calculate quantity of air
pollutants, which must be multiplied by the more than 200 cruise ships
currently plying the world’s waterways 365 days a year.
In fact, it has been suggested that cruise ships constitute about 77% of
the marine pollution worldwide.
These wastes represent a significant source of pathogens and toxic
substances that, if not properly treated and disposed of, can have a serious
effect on human health, including disturbance and destruction of fishing
grounds and precious marine ecosystems such as coral reefs.

What are the biggest issues facing the cruise industry today?
 • Geopolitical, terrorism and extreme weather will also continue to
provide challenges. Cruise tourism growth needs to be
environmentally sustainable supported by adequate port infrastructure,
especially with some new ships scheduled to carry over 6,000
passengers and 3,000 crew members.
Lucia Rowe, head of A-ROSA UK
• One of the major challenges for river cruise operators is how to keep
the river concept appealing, as well as making it exciting for new
markets.
Giles Hawke, CEO Cosmos, Avalon Waterway, Archers Holidays
• The biggest issue is the perennial one of encouraging those who are
yet to cruise to take their first step. There are still the common
misconceptions to overcome and our challenge continues to be sharing
the breadth of product offering available, the range of experiences and
the things that can be done on board and ashore.
https://www.cruisetradenews.com/what-are-the-biggest-issues-facing-the-cruise-industry-today/

The 10 Best Cruise Lines In the World

10. Royal Caribbean International

• Average Price: About $150 per day or less
• FindTheBest calls Royal Caribbean International "The Innovative Ship."
It has the biggest ships in the cruise industry and provides everything
you would expect from a cruising experience: bumper cars, water
slides and musical theater all onboard.
• Young couples in their 20s and families with young kids tend to take
this cruise line. It sails to the Caribbean, Hawaii and Mexico among
other places.
9. Norwegian Cruise Line
• Average Price: About $150 per day or less
• Norwegian Cruise Line offers a very relaxed atmosphere, which is why
FindTheBest dubbed the line "The Freestyle Cruise." Travelers dress
casually and enjoy onboard activities including comedy shows,
musicals and food events like a Chocoholic's Buffet.
• The line attracts a lot of family travelers. It sails to the Caribbean,
Mexico and the West Coast of the U.S. among other places.
8. Seabourn Cruise Line
 • Average Price: $301 - $450 per day
• Seabourn is a luxury cruise line for "The Well-Traveled Cruiser,"
according to FindTheBest. It offers sophisticated onboard activities like
wine tastings and lectures. The ships have high marks for health and
safety.
• Couples tend to take this cruise line. It sails to Asia, the Caribbean and
the Mediterranean among other places.
7. Crystal Cruises
• Average Price: $301 - $450 per day
• Crystal Cruises is a luxury line that sails ships with more spacious
cabins for each traveler. This line, characterized as a "Luxury Big-
Ship" experience by FindTheBest, hosts frequent guest lectures by
celebrities like Regis Philbin, Linda Ellerbee and Carol Channing
• You can book a trip that lasts up to 89 days. The line sails to Africa,
Hawaii and the Caribbean among other places.
6. Silversea Cruises
• Average Price: $301 - $450 per day
• Silversea Cruises is a luxury line that offers travel to any of the seven
continents. Its all-inclusive fares, which tend to include airfare and pre-
cruise accommodations, helped earn it "The Luxury Ship" title on
FindTheBest.
• Middle-aged singles and couples often opt for this line. It offers a world
cruise option in addition to several individual locations across the
continents.
5. Regent Seven Seas Cruises
• Average Price: About $701 per day or more
• Regent Seven Seas Cruises is a luxury line that FindTheBest
calls "The Most All-Inclusive Cruise." It includes shore excursions and
drinks in the boarding price. It provides a first-class experience with
personalized service throughout the trip.
Travelers on Regent tend to be in their 50s or older. The line sails to India,
Europe and South America among other places.
4. Oceania Cruises
• Average Price: $301 - $450 per day
• Oceania Cruises calls itself a country club with a casual ambiance.
FindTheBest even calls it "The Floating Country Club." Trips on the line
include low-key onboard activities like cooking or painting classes and
 personalized service. It does employ a strict no-smoking policy
throughout the ship.
• Travelers tend to be middle-aged couples or friend groups. Oceania
sails to Australia, Canada and the Aegean among other places.
3. Cunard Line
• Average Price: $151 - $300 per day
• The Cunard Line offers a British cruising experience. There are pubs
and afternoon tea onboard. FindTheBest calls it "The Transatlantic
Cruise" that caters to families vacationing with older children. But it
offers a host of children's programming as well.
• You can book a trip that lasts up to 64 days. The line sails to Africa,
Russia and the Persian Gulf among other places.
2. Azamara Club Cruises
• Average Price: $451 - $700 per day
• Azamara Club Cruises appeals to older singles and couples. There is
minimal programming onboard. The ship's primary appeal is its extra
long port stops, allowing travelers more time to explore each city.
There's an overnight stay at dock, which earned it the title of "The
Destination Immersion Cruise" on FindTheBest.
• The cruise sails to the Black Sea, British Isles and Panama Canal
among other places. It also offers transatlantic and transpacific
journeys.
1. Disney Cruise Lines
• Average Price: About $150 per day or less
• Disney Cruises are chock-full of your favorite Disney characters
walking around deck. FindTheBest dubbed the line "The Family
Cruise." The whole trip includes Disney-themed events like marathons
of the brand's classic movies or seeing their stories acted out on stage.
• The cruise attracts a lot of younger children and has a perfect safety
score. It sails in Alaska, the Caribbean and Western Europe among
other places.

2019 CRUISE TRENDS & INDUSTRY OUTLOOK

TREND OUTLOOK:
INSTAGRAMMABLE CRUISE TRAVEL
Instagram photos are driving interest in travel around the world. With
onboard connectivity, cruise passengers are filling Instagram feeds with
diverse travel experiences both onboard and on land from several cruise
destinations.
TOTAL RESTORATION
Stressed out from fast-paced lives, travelers are seeking ways to check
out from daily responsibilities and rejuvenate more than ever before. Cruise
lines are responding by offering total wellness in the form of restorative spa
experiences, onboard oxygen bars, healthy menu choices for a wide variety of
diets, and the latest in fitness innovations.
ACHIEVEMENT OVER EXPERIENCES
Experiential travel has evolved into achievement travel as vacationers
are looking for experiences beyond sightseeing. Bucket lists have become
goal-oriented and cruise lines are meeting these demands. Passengers can
conquer Machu Picchu or complete culinary workshops hosted by Le Cordon
Bleu chefs.
ON-BOARD SMART TECH
Travelers use tech in daily lives and are expecting smart tech when
vacationing as well. Cruise lines have adopted technology for cruise
travelers—including keychains, necklaces, bracelets, apps and more—in
order to provide a highly personalized travel experience while on and off the
ship.
CONSCIOUS TRAVEL
Travelers want to see the world in a conscious, mindful way. The cruise
industry is more conscientious than ever, working to local destinations to local
cultures, landmarks and minimize environmental footprints.

ACCESS IS THE NEW LUXURY

Travelers are setting sights on destinations that were previously out of
reach – some only accessible now by cruise ship – from the Galapagos
Islands to Antarctica.

GEN Z AT SEA
Generation Z is set to become the largest consumer generation by the
year 2020—outpacing even Millennials. This generation like the one before,
prefers experiences over material items and is seeking out travel. The appeal
of multiple destinations and unique experiences, such as music festivals at
sea, is attracting this new category of cruisers.

OFF PEAK ADVENTURES

The off-peak season is rising in popularity whether travelers want to
escape the cold in a tropical locale or embrace the chill in a new destination.
Cruising offers some once in a lifetime experiences during colder months
including excursions to see the Northern Lights, visiting a penguin colony and
touring European Christmas markets.
WORKING NOMADS
Combining work with leisure time is on the rise. Straying far from the
notion of device-free travel, many modern travelers or “digital nomads” are
opting for trips where they can work remotely which cuts down on time off and
lost wages. With WiFi, desks and work-friendly cafes, travelers can keep up
with work while enjoying a cruise vacation.

With the number of female travelers growing, many tourism and travel
companies are creating female-centered itineraries based on interests and
connecting women with other women. Female-centered cruises can create a
female empowerment community at sea while allowing travelers to experience
the world around them, as well as famous feminist landmarks.

GOING SOLO
With more Google searches for “solo travel” and “traveling alone” than
ever before, solo traveling is rising in popularity. Cruising allows for solo travel
without the worry of arranging a ton of details while visiting even the most far-
reaching destinations and connecting with other travelers, forming community
bonds and once-in-a-lifetime experiences.