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    Competition Dynamics

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    chirag shah
    The document discusses identifying competitors for Wagh Bakri Tea. It identifies their major competitors as HUL Brooke Bond Tea and TATA Tea. It analyzes the strengths and weaknesses of Wagh Bakri Tea, HUL Brooke Bond Tea, and TATA Tea. Some strengths of Wagh Bakri Tea include consistent product quality and affordable price, while some weaknesses include lack of global presence and weak social media presence compared to competitors. The analysis suggests Wagh Bakri Tea could attack competitors on their weaknesses like storage problems and health issues.

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    Competition Dynamics

    Uploaded by

    chirag shah
    104 views4 pages
    The document discusses identifying competitors for Wagh Bakri Tea. It identifies their major competitors as HUL Brooke Bond Tea and TATA Tea. It analyzes the strengths and weaknesses of Wagh Bakri Tea, HUL Brooke Bond Tea, and TATA Tea. Some strengths of Wagh Bakri Tea include consistent product quality and affordable price, while some weaknesses include lack of global presence and weak social media presence compared to competitors. The analysis suggests Wagh Bakri Tea could attack competitors on their weaknesses like storage problems and health issues.

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    The document discusses identifying competitors for Wagh Bakri Tea. It identifies their major competitors as HUL Brooke Bond Tea and TATA Tea. It analyzes the strengths and weaknesses of Wagh Bakri Tea, HUL Brooke Bond Tea, and TATA Tea. Some strengths of Wagh Bakri Tea include consistent product quality and affordable price, while some weaknesses include lack of global presence and weak social media presence compared to competitors. The analysis suggests Wagh Bakri Tea could attack competitors on their weaknesses like storage problems and health issues.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    104 views4 pages

    Competition Dynamics

    Uploaded by

    chirag shah
    The document discusses identifying competitors for Wagh Bakri Tea. It identifies their major competitors as HUL Brooke Bond Tea and TATA Tea. It analyzes the strengths and weaknesses of Wagh Bakri Tea, HUL Brooke Bond Tea, and TATA Tea. Some strengths of Wagh Bakri Tea include consistent product quality and affordable price, while some weaknesses include lack of global presence and weak social media presence compared to competitors. The analysis suggests Wagh Bakri Tea could attack competitors on their weaknesses like storage problems and health issues.

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    © All Rights Reserved
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    IDENTIFYING COMPETITORS

    Using the market approach, any business is in the same industry or any similar industry, or
    any business that satisfy the same customer need, can be defined as ‘Competitors’.
    Competitors can be identified on basis of a) Market point-of-view b) Industry point-of-view
    The company is ranked 3rd in the market, yet they have not captured consumers from all over
    world.
    The company is consistent in the quality and the taste of their product. Yet, the company can
    grow in the market competition by introducing more variety of products as per to desired taste of
    consumers.

    Competitors of Wagh Bakri Tea

    TATA Tea -Tata


    HUL - Red Label, Agni, Tata Gold,
    Brooke Bond Tetley, Kanan
    Taaza, Tajmahal, 3 Devan, Chakra
    Roses, Lipton Gold, Gemini

    ORGANIC SOCIETY
    INDIA - Tulsi TEA - Society,
    Amar Tea

    Jivraj, Duncans Sargam,


    C. Somabhai, Supercup,
    OTHER Girnar, Twinnings Tea
    COMPETITORS Bags, Double Tiger,
    Gulab, Umiya, Rajhans,
    Dinesh tea, etc.

    ANALYZING COMPETITORS
    After identifying competitors, a company must determine their strategies, objectives,
    strengths and weaknesses.
    A. STRATEGIES
    Strategic group mapping

    STRENGTH:
    The major competitors of Wagh Bakri are: a) HUL Brooke Bond Tea b) TATA Tea
    WAGH BAKRI TEA HUL BROOKE BOND TATA TEA
     Consistent product  Rich taste  Global presence in 50
    quality  Distinctive aroma and countries with brands
     Affordable price flavours like Tetley becoming
     Strong distribution  Decent packaging great selling brands in
    network i.e. easily  Brand visibility and UK, Canada and USA
    available in urban as consumer awareness  With presence of anti-
    well as rural areas  Product availability is oxidant properties, Tata
     Variety of products ensured by good tea is considered to be
    available as per supply chain network very healthy.
    preferences of  A trustworthy brand
    customers  High customer loyalty
     Goodness of seven
    spices perfectly
    blended giving strong
    taste
    WEAKNESS:
    WAGH BAKRI LEAF TEA HUL BROOKE BOND TATA TEA
     Doesn’t have a  Storage problems  Less market in India
    remarkable global faced by customers/  Faces a lot of issues due
    presence as compared affected by moisture to adopting labour
    to HUL and TATA  Uses traditional intensive techniques.
     Weak social media approach for  Health related issues
    presence promotion
     Domestic player and  Weak social media
    taking less risks presence

    This analysis suggests that Wagh Bakri could attack HUL and TATA on their weaknesses.
    Wagh Bakri does pricing by looking into competitors’ price which helps them gain market
    share. The company only focuses on Tea and its related products which makes them
    exclusive compared to HUL and TATA who deal in different industries as well.
    PRODUCT LIFE CYCLE (PRODUCT WISE)

    References

    References
    HUL (Hindustan Unilever Limited) SWOT Analysis, Competitors & USP. (n.d.). Retrieved from
    mbaskool.com: https://www.mbaskool.com/brandguide/fmcg/1515-hul-hindustan-unilever-
    limited.html

    Tata Tea Limited SWOT Analysis, Competitors & USP. (n.d.). Retrieved from mbaskool.com:
    https://www.mbaskool.com/brandguide/fmcg/1515-hul-hindustan-unilever-limited.html
    WAGH BAKRI PRODUCT CATALOGUE. (n.d.). Retrieved from gulfood.com:
    https://www.gulfood.com/__media/libraries/exhibitor-brochures/5C058836-5056-B775-
    A2F88284DF5E77D3-document.pdf

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