CHAPTER 1

COMPANY PROFILE

1
 COMPANY PROFILE

INFOWIZ is a nationally recognized IT company which is committed to provide highly

customized integrated IT solution to clients and also renowned for superior training
programs delivered by an enviable team of qualified experts and highly experienced
trainers.

INFOWIZ is a 8 years young organization which has won the NATIONAL AWARD for
3 consecutive years 2014-15 and 2015-16 for BEST Industrial Training from Hon’able
GOVERNOR of Punjab and Haryana Sh. Kaptan Singh Solanki. INFOWIZ is a member
of Confederation of Indian Industry (CII membership number- N4654P) and also with an
ISO Certification which has been working in the field of CSE, IT, ECE, MECHANICAL,
CIVIL and EE, BBA & MBA.

Our skilled team of professionals make sure that the product is developed as per the
customer’s needs and keeping the customer informed about the development of their
project from time to time.In INFOWIZ our Research & Development arm offers SEO
tools for SEM professionals.

INFOWIZ also provides Technical Support & Consultancy to Software Companies like
JIA Group, Newzealand, Sagitech solutions Panchkula, Jarc infotech Mohali, Infonet
Solution, Delhi etc.

Company Strategy

Purpose :- To be a leader in IT industry by providing enhanced services relationships

and profitability. We continuously strives to deliver exceptional services and achieve
excellent results throughout different sectors.

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 Our Mission

To grow through creativity invention and innovation and to build long term relationships
with our clients and provide exceptional customer services by pursuing business through
innovation and advances technology.

OUR VISSION

Our vision is to be recognized as a leading provider of quality services that exceed the
expectations of our esteemed clients.

OUR VALUES

 Putting Customers First.

 Taking pride in what we do.
 Respecting Others.
 Striving to be the Best.
 Acting with Integrity.

Our Hottest Clients & Projects:-

PROJECTS URL's COUNTRY

Viva Sales www.infowiz.in/vivasales UK

Mds Creative www.mdscreative.com Germany

Liddle TV www.filmon.com UK

Paradigms( Android) Running Australia

Printcost www.popgraphics.net UK

PSTDO Bootstrap www.bootstrap.achieversperfect.com USA

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Essencesoftwares www.essencesoftwares.com Australia

Dashboard(Wordpress) Running USA

Realstate www.realestate.infowiz.in Russia

Dealpartners(WordPress) dealpartners.co.uk.gridhosted.co.uk UK

Littletonvineyard littletonvineyard.net USA

Gpakoffshore gpakoffshore.com UK

OUR TEAM:-
Real Generosity toward the future consists in giving all to what is present.
INFOWIZ’s consultative approach can transform your challenge into dynamic business
positives.

1) Mr. Kamaljot Kansal

( C.E.O. )
He is the backbone of INFOWIZ and a man with more than 11 year rich practical
experience; who believes the Idea that “if you don’t design your own life plan chances
are you will fall into someone else plan”.

2) Dr. Seema Kansal

( C.T.O. )
A woman believes that "the harder you work the luckiest you become." She has more
than 8 years experience in Business Field .

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3) Mr. Surneel Goyal
( Managing Director )
A man who strongly feel that " opportunities Don't happen, you create them ". A
very committed team leader who has been professionally attached with Multinational
companies for more than 5 years and has lead the marketing teams in all states of North
India.
4) Mr. M.S. Kaushik
( Manager )
A man who believes that "Things work out best for those who make the best of how
things work out." He has more than 4 years solid industrial experience in a software
companies & is very dashing and innovative in His technical approach.

5) Ms. Navneet Kaur

( Technical Head )
A woman who posses element of talent which is the most crucial ingredient of recipe
of success. She has more than 3 years experience in business development.

6) Er. Nandini Garg

( HR Manager )
She has more than 3 years industrial experience and smooth handling of the entire
business.

7) Er. Akshay Sharma

( BDM )
A man who firmly believes that "In life, where you reach largely depends upon
where you start." He joined this branch in the year 2015 and has given his immense
inputs in bringing the company to its present status.

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COURSES Offered :

For CSE/IT/MCA Professionals:-

1) Web Development in PHP with LIVE Projects

2) Web Development in .NET with LIVE Projects
3) JAVA (Core as well as Advance ) with LIVE Projects
4) Android Applications with LIVE Projects
5) Web Designing (Photoshop, Coral Draw)
6) C#, Console Applications, VB.NET, ASP.NET
7) MySQL, SQL, ORACLE
8) Networking (MCSE, CCNA, RHSE)
9) SEO (Search Engine Optimization)

For ECE/EE/EIE Professionals:-

1) Robotics With Live Project

2) VLSI-VHDL with Live Project
3) Embedded System Design with Live Project
4) Microcontroller with Live Project
5) Microprocessor with Live Project
6) PCB Designing
7) AVR & PIC Family
8) PCB and layout designing
9) AUTOMATION with Live Project
10) Project development with ARM processors
For MECHANICAL Professionals:-
1) AUTOCAD (2D)
2) AUTOCAD (3D)
3) SOLIDWORKS
4) CATIA
5) PRO-E
6) NX-Cam
7) CNC PROGRAMMING
8) 3D-PRINTING
9) MANUFACTURE PROCESS (MP)
For CIVIL Professionals:-
1) AUTOCAD (2D)
2) AUTOCAD (3D)
3) STAAD-PRO
4) REVIT
5) 3Ds-MAX
6) STRAP
FOR BBA/MBA :-

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1) MARKETING.
2) HR.
3) FINANCE.

Our core strength is our timely, technically and cost effective project delivery. We also
provide customers with designs as per their demands. INFOWIZ also provide Industrial
Training of 6 Months & 6 Weeks to B.Tech & MCA students. We help students in building
their career.

SOME OF OUR CLIENTS:

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9
 CHAPTER- 2

INTRODUCTION TO THE TOPIC

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Web Marketing

INTRODUCTION

Online advertising, also called online marketing or Internet advertising or web advertising, is a
form of marketing and advertising which uses the Internet to deliver promotional marketing
messages to consumers. It includes email marketing, search engine marketing (SEM), social
media marketing, many types of display advertising (including web banner advertising),
and mobile advertising Like other advertising media, online advertising frequently involves both
a publisher, who integrates advertisements into its online content, and an advertiser, who
provides the advertisements to be displayed on the publisher's content. Other potential
participants include advertising agencies who help generate and place the ad copy, an ad
server which technologically delivers the ad and tracks statistics, and advertising affiliates who
do independent promotional work for the advertiser.

In 2011, Internet advertising revenues in the United States surpassed those of cable
television and nearly exceeded those of broadcast television In 2013, Internet advertising
revenues in the United States totaled $42.8 billion, a 17% increase over the $36.57 billion in
revenues in 2012.[2]:4–5 U.S. internet ad revenue hit a historic high of $20.1 billion for the first
half of 2013, up 18% over the same period in 2012. Online advertising is widely used across
virtually all industry sectors.[1:16

Internet marketing is like digging a gold mine. 97% people focus on 99% dirt and keep
complaining. 3% people focus on 1% gold and keep it collecting.

− Sanja Budin, Owner, smartbizprofits.com

Marketing is carried out with the intent of reaching out to a maximum number of people in
exchange of minimum cost. When Internet was still in its formative years, marketing people used
to depend on traditional media such as television, radio, handbills, billboards, newspapers, and
magazines.

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Today, the Internet is premium source for promoting your business. There has been a rapid rise
in the number of internet users since last few years. Thus Internet is the lucrative place to
promote the business.

WEB ADVERTISING

WHAT IS ONLINE ADVERTISING

Online advertising is a marketing strategy that involves the use of the Internet as a medium to
obtain website traffic and target and deliver marketing messages to the right customers. Online
advertising is geared toward defining markets through unique and useful applications.

Since the early 1990s there has been an exponential increase in the growth of online advertising,
which has evolved into a standard for small and large organizations.

Online advertising is also known as Internet advertising.

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ONLINE MARKETING

A major advantage of online advertising is the quick promotion of product information without
geographical boundary limits. A major challenge is the evolving field of interactive advertising,
which poses new challenges for online advertisers.

Online advertisements are purchased through one of the following common vehicles:

 Cost per Thousand (CPM): Advertisers pay when their messages are exposed to specific
audiences.
 Cost per Click (CPC): Advertisers pay every time a user clicks on their ads.
 Cost per Action (CPA): Advertisers only pay when a specific action (generally a
purchase) is performed.

Examples of online advertising include banner ads, search engine results pages, social
networking ads, email spam, online classified ads, pop-ups, contextual ads and spyware.

What is marketing?
As defined by the American Marketing Association, “marketing is the activity, set of institutions
and processes for creating, communicating, delivering, and exchanging offers that have value for
customers, clients, partners, and society at large”.

Marketing changes the perspective of a person. There are two approaches of marketing −

 Traditional marketing

 Online marketing

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WHAT IS ONLINE MARKETING?

Online marketing is advertising and marketing the products or services of a business over
Internet. Online marketing relies upon websites or emails to reach to the users and it is combined
with e-commerce to facilitate the business transactions. In online marketing, you can promote the
products and services via websites, blogs, email, social media, forums, and mobile Apps.

Online marketing is also termed as Internet marketing, Web marketing, or simply, OLM.

Difference between Traditional and Online Marketing

The goal of traditional marketing and online marketing are same − to attract and drive visitors
of advertise to buy the product thereby increasing the business profit. Let us see the difference
between two approaches now −

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Traditional Marketing Online Marketing

It is difficult to measure. You cannot know how It is measurable. You can know the number of
many people read your advertise and how many people who viewed the online advertise, and
took favorable action upon viewing it. the number of ones who purchased the
product.

It is not cost-effective. It is more cost-effective.

It is not so good for brand building. It is fast and efficient for brand building.

In some way, it interrupts regular activities of users It is not interrupting. The user can attend
such as television advertises interrupt the program online advertises as per his/her convenience
you are watching, billboards divert focus of the and preferences.
driver, etc.

It may leave users’ queries unanswered as printing It can provide maximum information about the
or narrating complete information about the product product or service, offers, and transactions.
or service may not be always feasible.

Online marketing is widely practiced strategy of advertising or promoting sales and name of the
business. Wise use of the online marketing strategies can take the business to unprecedented
levels of success.

Components of Web Advertising

Online marketing has various components as shown in the illustration below −

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Here in this tutorial, we will provide an insight into each of these components one by one in
detail.

Market Research

Business organizations need to set clear objectives and strong market understanding. To
research the market, you can −

 Review your website traffic.

 Review the Ad conversion rates.

 Review the queries asked by your existing customers.

 Identify the customers’ pain points that they post on various platforms such as yahoo
answers, blogs, social media, and other sites.

 Anticipate and compile a list of Frequently Asked Questions (FAQs) with their clear answers
and align them to customers’ pain points.

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  Include the fact sheet about product if required.

Keyword Research

Choosing a correct and relevant set of keywords can help design a crisp and persuasive
advertise for online marketing. Before accessing any keyword research tool, ask yourself −

 What is the purpose of this web page?

 How clearly can I state the conversion event?

 Have I clearly answered all the pain points that users might look for on this page?

 Which phrases the users might enter while looking for a solution?

 Are my keywords relevant to the users’ intent?

SEO Friendly Website

Mapping the right keywords around the users’ pain points in a hierarchical manner makes an
effective website. You need to categorize the keywords in a thematic order and then link the
respective articles to the keywords. This makes the website easy maintain.

Web Analytics

The ultimate goal of analytics is to identify actionable insights on monthly basis which can help
to make favorable changes to the website gradually. This in turn ultimately leads to strong
profits in long term.

Online Advertising

It is placing crisp, simple, and tempting Ads on the websites to attract the viewers’ attention and
developing viewers’ interest in the product or service.

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Mobile Advertising
It is creating awareness about the business and promoting it on smart phones that people carry
with them inseparably.

Optimization Search Engine (SEO)

It is the activity of optimizing web pages or complete website in order to make them search
engine friendly, thus getting higher position in the search results. It contributes to overall
rankings of the keywords through influencing factors such as appropriate titles, Meta
descriptions, website speed, links, etc.

Social Media Marketing

It includes creating profiles of your brand on social media platforms such as Google Plus,
LinkedIn, Pinterest, Twitter, Facebook, etc. It assures that you remain connected to the existing
or potential customers, build awareness about the products and services, create interest in and
desire to buy your product, and interact with the customers on their own terms and convenience.

Email Marketing
You can interact with the customers to answer their queries using automatic responders and
enhance the customer experience with your website.

You can offer the options such as signing-in to subscribe to your newsletter. You can make the
emails catchy and crisp, so that they don’t makerecipients annoyed. Also, you can use selected
best words in the subject line to boost the open rate.

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Content Marketing
It includes creation and sharing of media and publishing the content in order to acquire and
retain customers.

Blogs
Blogs are web pages created by an individual or a group of individuals. They are updated on a
regular basis. You can write blogs for business promotion.

Banners
Banners are long strips of cloth with a slogan or design. They are carried for demonstration,
procession, or hung in a public place. There are internet banners in parallel to tangible banners
for advertising.

Internet Forums
They are nothing but message boards of online discussion websites, where people posts
messages and engage into conversation.

10 Benefits to Online Display Advertising

1. Online display advertising does not really replace traditional methods of advertising, it
completes the branding circle. The Internet with its billions of users around the world has
huge potentials to open new opportunities for businesses to grow and expand.
2. Online display advertising can be as short as it is necessary. It costs less and can also give
you the opportunity to control and make changes in your campaign based on the
performance of the ads.
3. Capturing the market through remarketing/retargeting. Do you want another run to get a
second or a third chance to capture a target market? Your target market may not be

19
 converted the first time they see your banner ads; that happens quite often. Display
advertising through remarketing are a great way to remind them of your product/service
that offers a solution to a need or problem. Maybe a second visit is necessary to convert
them.
4. Look like a big fish and gain trust. You want your target market to trust your brand. That
happens when they see you have enough going for you and that not delivering your
claims can mar their brand. Being a big player carries with it the connotation of
credibility and reliability, traits that are not so easily achieved in online marketing.
5. Entice your target by knowing their interests. If you know your target demographics, you
would understand their interests and what can captivate them. Use the knowledge to
design your display ads to entice and grab their attention
6. Get the ads featured on relevant sites. Your knowledge of the interests of your typical
customer can take you further to include the knowledge of the websites that they usually
visit or content that they read.
7. Use complete transparency to your advantage. Having the ability to track or getting
feedback from your ads is critical. Other advertising forms can be hard to track;
using display ads can let you in on a weekly even daily updates.
8. Take advantage of A/B split testing. What constitutes a better strategy? Sometimes it is
hard to say even when you understand your market. This is why having control in your
advertising is good.
9. Enjoy lower marketing cost. Online display advertising is not at all expensive; tri-media
and use of billboards typically cost more.
10. Online display advertising campaigns are great strategies that can improve the visibility
of your product and brand. It is an efficient way that can help you adapt with the demands
of the times and to evolve an effective marketing plan and strategy.

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 Advantages of web marketing
1. Convenience And Quick Service
The incredible convenience of marketing online is one of the biggest advantages of internet
marketing. The internet has extremely easy accessibility with consumers using the internet and
reaching markets anywhere in the world. Because of this, purchasing goods from across borders
now reduces the cost of transportation.

2. Low Cost For Operations And A Wider Reach

One of the significant advantages of online marketing for businesses is its low operating cost.
You can advertise at a cheaper rate with internet marketing than with traditional methods of
advertisement such as ads in newspapers, on television and on the radio.

3. Measure And Track Results

An aspect of internet marketing that is rarely available with traditional marketing is the ability to
measure and track results. With online marketing, your business can utilize various tools, such as
Google Analytics, Hootsuite, Doppler and Crazy Egg, for tracking results of your advertising
campaigns.

4. Demographic Targeting
Have you ever wondered why more than 90% of users who visit a website do not necessarily get
converted into customers? Mass marketing is the answer to this. Also, the ongoing debate about
using online marketing strategies optimally and the huge list of online marketing advantages and
disadvantages need to be looked into.

5. Global Marketing
The ability to market your products and services across countries is one of the biggest
advantages of global marketing for business. Within several months of following aggressive
SEO techniques, you can expect a huge number of hits your website, secure millions of viewers
and reach audiences from across the world.

6. Ability To Multitask
One of the core benefits of online marketing is its ability to handle millions of customers at the
same time. This is also the reason why it is important for you to optimize your website to make it
device-friendly. It must be built to ensure that is accessible through any device, be it a notebook,
smartphone, or a laptop. As long as a website’s infrastructure is efficient, numerous transactions
can take place seamlessly and simultaneously.

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7. 24/7 Marketing
Internet marketing reduces cost and runs around the clock. That means that your marketing
campaigns run for 24 hours a day, 7 days a week. Compared to traditional marketing, internet
marketing does not have any limitations in terms of opening or closing hours. At the same time,
you would not have to worry about overtime pay for your staff.

8. Automated, Tech-Savvy Marketing

Another advantage of internet marketing is that marketing this way is easy with a one-mouse-
click automation. Compared to traditional offline marketing where marketers delegate various
tasks to the best hands and talents, internet marketing takes advantage of a more tech-savvy
method. For instance, you can use Customer.io to automate your emails. Similarly, you can
check out AdRoll for aggressively targeting your existing customer base. Oracle Eloqua is yet
another tool that is highly effective for running automated yet personalized marketing
campaigns.

9. Data Collection For Personalization

Transactions through the internet allow you to collect data. Whenever a customer purchases a
product through a company’s website, their data is captured. There are various ways that you can
collect customer data including customer profiles or through their behaviour while on your
website. Another way of collecting customer data is the use of internet tools or with any tracking
software. The information collected typically includes age, gender, location, how they came to
your site, what sites they visited after they left, viewed products and the pages visited on your
site.

10. Diversified Marketing And Advertising

When targeting your audience, diversification plays an important role in your marketing and
advertising campaigns. Diversification means that you can use a variety of tactics and strategies
in order to reach your prospects. With online marketing, diversification becomes a lot easier. At
the same time, it is possible for you to run varying marketing techniques simultaneously to better
implement your marketing campaign.

11. Easy Tweaking To Your Marketing And Advertising Campaigns

It is inevitable in marketing and advertising that something needs to be tweaked in order to
optimize your campaigns. Compared to traditional marketing, online advertising is much easier
to play around with. Whenever the campaign needs to be modified, online marketing allows the
modification to happen without having to worry about downtime, service interruption or even
halting the entire system.

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12. Instant Transaction Service
Executing transactions is easy and nearly instant online. You can do this through a digital
payment service so that there is no need for a cash transaction to go between the marketer and
the customer to buy and sell merchandise. This is all possible due to payment processing
solutions executed by third-party payment processing companies such as PayPal.

13. Better Sales Relationships

In traditional marketing, merchants often give their business cards or pamphlets to their
customers after or during a sale. However, what happens is often on such occasions, customers
lose the cards or misplace them. The only time the buyer would remember about the card was if
they had the intention of visiting the seller again. In the end, most customers do not remember
the seller, forget the card; hence, this marketing method does not work to convince buyers to
return.

14. Time-Effective Marketing

Unlike traditional marketing, internet marketing is easy to start and quick to implement. You can
easily set up a marketing campaign at any time that is convenient for you. In fact, you can set up
email marketing for your business within a matter of hours. Also, in the next few minutes, you
can set up an auto responder and create a marketing list for your business.

15. Continued Marketing Campaign

The lasting effects of any marketing campaign are one of the greatest advantages of internet
marketing for business. For example, content marketing efforts, such as creating SEO-optimized
blogs and websites or gaining the maximum referral traffic from your content, have the capacity
to remain functional and promote your products and services years after you started your
marketing campaign. Almost every online marketing technique has viral and long-term effects
that can continually improve your site’s traffic.

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Like any other forms of business strategies, internet marketing has some disadvantages as
well.

 For internet marketers, the chance of participating in illegal or unethical online

promotions is high.
 Online marketing is costly – It includes cost of software, hardware peripherals, website
designing, website maintenance, and online distribution cost.
 An online business can reach only less than two out of three households.
 Of the total number of visitors to a business website, most of them prefer to make live
interaction with the dealers when they buy.
 Most of the business websites are developed with a marketing view not customer view. It
may results lack of customer service and inquiry response and poor navigation.
 Not all websites can provide full security to customer dealings.
 Internet marketing is a competitive field where thousands of products with same brand
name fighting for online visibility. So getting good visibility and ranking for your
keyword is strenuous.

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 CHAPTER 3

SCOPE AND OBJECTIVE OF THE STUDY

25
SCOPE

There is a broad WEB Marketing scope at present as the digital media is the new media that
works with the help of internet and has proved to be the fastest medium of mass communication.
WEB marketing points to a bunch of techniques used in promoting or marketing products or
services on the Internet.

OBJECTIVES

The main objectives of online marketing are identification, attention, interest, desire and action.
In order to create a marketing strategy, a marketer should first know what actually he is offering.
Then, he needs to identify the target customers for his product. After identifying the customers,
the marketer should catch the attention of the customer, create interest and desire in him and
should convert that interest in to action .

All these steps are explained clearly below.

1. To study the effectiveness of web marketing at infowiz

2. To study the factors affecting web marketing.

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 CHAPTER 4

RESEARCH METHODOLOGY

27
 RESEARCH METHODOLOGY

NEED OF THE STUDY:

In today’s fast changing world, recruiting right candidate for the right job is very much needed for
the organization to achieve their goal sets and it vary from one to another. It is thus important for
me to understand, analyses the concept of recruitment and selection process and its effectiveness
in the current organization.

STATEMENT OF THE PROBLEM:

The study is conducted to find out the overall effectiveness of web advertising and marketing
process of employees for different cadre groups in each department.

PURPOSE OF THE STUDY:

The main purpose is to know the effectiveness of web advertising and marketing process is to
generate business according to the new trends.

METHODOLOGY:
This chapter describes the research methodology adopted by the researcher for the purpose of the
study.
‘Research methodology’ is a way to systematically solve the research problem. It is a science of
studying how research is done scientifically. In it, we study the various steps that are generally
adopted by a researcher in studying his/her research problem along with the logic behind them.
It includes:
 Research Design
 Data Collection
 Data Analysis

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RESEARCH DESIGN:

Descriptive Research has been used, which involves surveys and fact findings of different kinds.
The major purpose of descriptive research is the description of the state of affairs, as it exists at
present. The main characteristics of this method are that the researcher has no control over the
variable; he can only report what has happened or what is happening.

SAMPLING SIZE:
The sampling size for the study was 50 customers from various departments.

QUESTIONNAIRE DESIGN:
The questionnaire to study the effectiveness of web advertising and marketing process consists
of both open and close ended questions the researcher used Questionnaire method for the
purpose of collecting data. “A Questionnaire is a list of questions sent to a number of persons
for them to answer. It secures standardized results that can be tabulated and calculated.”

METHOD OF THE DATA COLLECTION:

The source of information is generally classified as primary and secondary.
 Primary Data: Primary data refers to information that is generated to meet the specific
requirement of the investigation at hand. The primary data will be collected through the
questionnaire from the employees of INFOWIZ-A SOFTWARE SOLUTION Pvt. Ltd.

 Secondary Data: Secondary data is information that is collected for the purpose other than
to solve the specific problem under investigation. The secondary sources of data collection

29
 were information obtained from books, magazines, websites and articles on the topic etc. In
the study, the researcher would use the secondary data to supplement the primary data.

DURATION OF THE STUDY:

The project was a detailed study on the topic “Web Advertising and Marketing” was
successfully completed within the time period of SIX MONTHS with the guidance and support
from the project guide.

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 CHAPTER- 5

DATA ANALYSIS

31
 DATA ANALYSIS AND INTERPRETATION

1. What influences you the most to try a new product or service?

OPTIONS RESPONDENTS PERCENTAGE

Advertisement 10 20
Recommendations from friends or
5 10
family

Seeing famous people use the product

10 20
or service

Personal experience 20 40
Expert advice 5 10
Total 50 100

Expert advice
Advertisment
10%
20%

Recommendatio
ns from friends
Personal or famlily
experience 10% Seeing famous
40%
people use the
product or
0% service
20%

INTERPRETATION
From this chart it shows that 20% respondents say they are influenced through advertisements

32
And 10% are recommended by their friends or family. 20% are influenced from the celebrities
and 40% have their personal experience about the product. 10% take advice from the experts.

2.How much influence do you feel web advertisement have over here buying
behavior?
OPTIONS RESPONDENTS PERCENTAGE
Large influence 20 40
Medium
influence 15 30
Small influence 15 30

Total 50 100

40
30
20
10
0

Large influence
Medium influence
Small influence

INTERPRETATION
40% respondents are highly influenced over buying behavior, 30% have medium influence
towards it. 30% respondents have very small influence towards web advertisements over buying
behavior.

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3. Advertising is beneficial to consumer to about good/services?

Options RESPONTDENTS PERCENTAGE

I agree 40 80
I disagree 10 20

Total 50 100

80

60

40

20

0
I agree I disagree

INTERPRETATION
80% respondents say that advertisements are beneficial to customer to about goods and services
but 20% respondents are disagreed with this statement of advertisements beneficial to customers.

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 4. Consumer can often become victim to web advertising through the purchase of
unnecessary items?

OPTIONS RESPONITDENTS PERCENTAGE

I agree 20 40

I disagree 30 60
Total 50 100

I agree
40%

I disagree
60%

INTERPRETATION

40% respondents are agreed with the statement that consumers can often become a victim to web
advertising through purchase of unnecessary items but 60% are not agreed with the above
mentioned statement.

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 5. The more times a web advertisement is viewed by a consumer?

OPTIONS RESPONIDENTS PERCENTAGE

I agree 40 80
I disagree 10 20
Total 50 100

WEB ADVERTISEMENT

80

60
Series1
40

20

0
I agree I disagree

INTERPRETATION

80% agree that more of the times web advertisements are viewed by the customers but out of
100% respondents, 20% are not satisfied with this statement as they disagree with this statement.

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6. What do you look out for in web
Advertising?

OPTIONS RESPONIDENTS PERCENTAGE

A brand that I am familiar with

and trust 10 20
Product information 10 20
Price information 10 20
Discounts and deals 20 40
Total 50 100

WEB ADVERTISEMENTS A brand that I am

familiar with and
trust
Discounts and deals 20%
40%

Product
information
20%
Price information
20%

INTERPRETATION

20% respondents look out for web advertisements for brand that they are familiar with and trust,
20% are look for product information and 20% for price information. 40% look for web
advertisements for discounts and deals.

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 7. Do you pay attention to online advertisement?

OPTIONS RESPONIDENTS PERCENTAGE

Yes 40 80
No 10 20
Total 50 100

80

60

40

20

Yes
No

INTERPRETATION
80% respondents pay attention to online advertisements but 20% respondents donot pay attention
to online advertisements. Out of 100% more people are concerned to watch online
advertisements.

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 8. Do any advertising methods make you feel less inclined to buy a product from
a brand?
OPTIONS RESPONDENTS PERCENTAGE
Yes 35 70
No 15 30
Total 50 100

WEB ADVERTISEMENTS

No
30%

Yes
70%

INTERPRETATION

70% respondents say yes that advertising methods make feel less inclined to buy a product from
a brand but 30% respondents say no that advertising methods make feel less inclined to buy a
product from a brand.

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 9. Which of the following is not a type of digital
marketing activity?
OPTIONS RESPONDENTS PERCENTAGE
Email marketing 15 30
social web marketing 15 30
Print advert 10 20
Viral marketing 10 20
Total 50 100

Viral marketing
WEB ADVERTISEMENT Email marketing
30%
20%

Print advert
20% social web
marketing
30%

INTERPRETATION

30% Respondents say email marketing is not a type of digital marketing and 30% say about
social web marketing. But 20% do not consider print advert as a type of digital marketing and
20% say viral marketing is not a type of digital marketing.

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Q. 10 Which population is most likely to use the Internet?

OPTIONS RESPONDENTS PERCENTAGE

High school dropouts 10 20
High school graduates 10 20
College students 15 30
College graduates 15 30
Total 50 100

High school
Chart Title dropouts
20%
College
graduates
30%

High school
College graduates
students 20%
30%

INTERPRETATION

20% population is of high school dropouts and 20% are of high school graduates. 30% are
college students and 30% are college graduates.

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 11. Consumer price sensitivity increases when a product’s price
is greater than what?
OPTIONS RESPONDENTS PERCENTAGE
Product cost 10 20
Product value 15 30

competitive
10 20
alternatives

competitive
margins 15 30
Total 50 100

30

25

20
15
10
5
0
Product cost
Product value
competitive
alternatives competitive
margins

INTERPRETATION

20% respondents say that customers price sensitivity increases when product price greater than
product cost. 30% say product price is greater than product value.20% say product price is
greater than competitive alternatives and 30% say product price is greater than competitive
margins.

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 `12.The largest share on online advertising comes from which of the following?
OPTIONS RESPONDENTS PECENTAGE
Keywords ads 10 20
banner ads 10 20

Multi-media
ads 20 40
Classified ads 10 20

Total 50 100

Chart Title
Classified ads Keywords ads
20% 20%

banner ads
20%
Multi-media ads
40%

INTERPRETATION

20% respondents say that largest share on online advertising comes from keywords ads. 20% say
that more share is on banner ads but 40% say that largest share is on multimedia ads and 20%
say largest share of online marketing comes from classified ads.

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 CHAPTER -6

FINDINGS AND SUGGESTIONS

44
Findings

1. Using web marketing without a strategic approach is still commonplace. I'm sure many of the
companies in this category are using digital media effectively and they could certainly be getting
great results from their search, email or social media marketing.

2. Many, a majority of companies in this research do take a strategic approach to digital.

3. It's often said that digital is the "most measurable medium ever".

4. If you look at the top online brands like Amazon, Dell, Google, Tesco, Zappos, they're all
dynamic - trialing new approaches to gain or keep their online audiences.

Suggestions

1. Online marketing is more than just signing up for social media and creating a website
(although those are two important aspects of it!).

2. It’s also a great way to promote your business without breaking the bank and can be easily
measured.

3. Write strong calls to action for your search ads that directly state what you want consumers to
do. For example “Contact for a Free Estimate or “Get a 50% Coupon.”
4. Web marketing should be done to create awareness in customers.
5 .The share on online advertising comes from doing different advertisements.

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 CHAPTER -7

BIBLIOGRAPHY & QUESTIONNAIRE

46
BIBLIOGRAPHY

Books referred:

 Kotler Philip, Armstrong Gary,Agnihothri.Prafulla Y(Edition 2011)Principle of

Marketing
 Chunawalla S.A.(Edition 2008)Principles and Practice.
 Kotler Philip:Keller Kevin Lane: Koshy Abraham And Jha Mithileshwar
(13th Edition 2009)Marketing Management
 Chisnall .P(Edition1995) Consumer Behaviour,Mc Graws Hill Book Company
 Srivastava T N, Rego Shailaja (Edition 2011) Business Research Methodology

Websites:

 www.outlookindia.com

 www.outlookgroup.com

 en.wikipedia.org/wiki/outlook_(magazines)

 www.outlookindia.com/archievecontents.asp

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 QUESTIONNAIRES

1. What influences you the most to try a new product or service through internet?

a) Advertisement ( ) c) seeing famous person using product( )

b) Recommendation from family and friends ( ) d) expert advice ( )

2. How much influence do you feel web marketing have over your buying behavior?

a) Large influence c) Small influence

b) Medium influence d) not sure

3. Web marketing of infowiz is beneficial to consumers because it provides important

information about goods and services. Do you agree with this statement?

a) I agree ( )
b) I disagree ( )
c) Not sure ( )

4. Consumers can often become victims to web advertising & Marketing through the purchase of
unnecessary items. Do you agree with this statement?

a) I agree ( )
b) I disagree ( )
c) Not sure ( )

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5. Do you pay attention to online advertising of infowiz?

a) Yes ( )
b) No ( )
a) Sometimes ( )

6. . Do any advertising methods make you feel less inclined to buy a product from a brand?

a) Yes ( )

b) No ( )

7 Which population is most likely to use the Internet:

a) High school dropouts ( )

b) High school graduates ( )

c) College students ( )

d) College graduates ( )

8. The largest share on online advertising comes from which of the following?

a) Keywords ads ( ) b) multi-media ads ( )

c) Banner ads ( ) d) classified ads ( )

49