Ledger
Ledger
EPGP-10-078
1.What are the differences in the approach to customers of the Sun Belt City Star and
Northlands Ledger?
Ans. Hierarchy which is similar to bureaucracy at Northlands Ledger and no access to top
management, while at Sun Belt City Star everyone has access to top. Lack of transparency at
Northlands. Favouritism was rampant at Northlands Ledger while transparency at Sun Belt.
Customer centricity at Sun Belt City Star, while at Northlands few elite members would
decide what the readers wanted to read. No data driven approach at Northlands.
Lack of transparency, delay in delivery of papers due delay in printing breaking news,
Unionized and inefficient delivery channel. Customer complaints not being handled
transparently.
3. Does the culture at Ledger appears conducive for Potter to simply dictate orders to
improve customer-focus? What would happen if he adopts this approach?
Culture at Ledger is not conducive for Potter to simply dictate orders to improve customer-
focus. There are many challenges which will not let the orders to be followed. There are
many departments which are responsible to give a better service to client,the advertising, to
news to be delivered, advertising dept then the customer complaint handling team.