Bath and Shower in India PDF
Bath and Shower in India PDF
Bath and Shower in India PDF
Euromonitor International
June 2019
BATH AND SHOWER IN INDIA Passport i
© Euromonitor International
BATH AND SHOWER IN INDIA Passport 1
PROSPECTS
Popular Natural Skin Care Ingredients Make Their Way Into Bath and
Shower Products
Consumers in India are increasingly embracing healthy lifestyles, due to which there is
growing demand for natural and herbal bath and shower products. As bathing is perceived as a
therapeutic activity to help relax the mind and body, established brands such as Biotique, Khadi
Naturals, Forest Essentials and Kama Ayurveda are leveraging the natural trend by
incorporating plant- and food-based ingredients such as plum, almond, pomegranate, lime,
rosewater and turmeric, commonly found in skin care products into bar soaps and shower gels.
Examples of such products include Biotique Bio Almond Oil Bar Soap, Khadi Natural Haldi
Soap, Khadi Gold Sandalwood & Honey Body Wash and Forest Essentials Iced Pomegranate
and Kerala Lime Body Wash. Going forward, the New Age shoppers, who are predominantly
well-informed young consumers, are anticipated to scrutinise labels to understand the ingredient
mix for bath and shower. As a result, more companies are expected to focus on communicating
the product formulation and reposition their products with natural elements.
© Euromonitor International
BATH AND SHOWER IN INDIA Passport 2
traditional grocers and beauty speciality retailers. Whilst these distribution channels continue to
account for the majority of sales, internet retailing registered the highest growth in 2018. As the
increasing number of SKUs and convenience are incentivising consumers to shop online, more
companies are making their products available through this channel. In addition to established
e-commerce companies such as Amazon and Flipkart, young consumers are increasingly
shopping from beauty specialist retailers such as Nykaa.com and Purplle.com. In 2018, online
grocery retailer bigbasket.com forayed into this category with the launch of its online beauty
store. Over the forecast period, internet retailing is anticipated to maintain strong momentum,
fuelled by new customers in smaller cities, increasing convenience and growing product
availability.
COMPETITIVE LANDSCAPE
CATEGORY DATA
Table 1 Sales of Bath and Shower by Category: Value 2013-2018
INR million
2013 2014 2015 2016 2017 2018
© Euromonitor International
BATH AND SHOWER IN INDIA Passport 3
© Euromonitor International
BATH AND SHOWER IN INDIA Passport 4
(India) Ltd
Nirma Ltd 1.5 1.2 1.0 0.9 0.8
Jyothy Laboratories Ltd 0.8 0.7 0.7 0.6 0.6
Anchor Health & Beauty 1.1 0.9 0.6 0.5 0.5
Care Pvt Ltd
Amway India Enterprises 0.5 0.5 0.4 0.4 0.4
Pvt Ltd
Glenmark 0.2 0.2 0.3 0.4 0.4
Pharmaceuticals Ltd
Dabur India Ltd 0.3 0.3 0.3 0.4 0.4
Helene Curtis India 0.5 0.5 0.4 0.4 0.3
Ltd, J K
Oriflame India Pvt Ltd 0.4 0.4 0.4 0.3 0.3
Colgate-Palmolive India 0.2 0.3 0.3 0.3 0.3
Ltd
CavinKare Pvt Ltd 0.4 0.4 0.3 0.3 0.3
McNroe Chemicals Pvt Ltd 0.3 0.3 0.3 0.3 0.3
Zydus Wellness Ltd 0.2 0.3 0.3 0.3 0.3
Heinz India Pvt Ltd 0.2 0.2 0.2 0.2 0.2
Marico Ltd 0.0 0.0 0.0 0.0 0.0
Henkel India Ltd - - - - -
Others 12.5 11.8 11.3 10.7 9.9
Total 100.0 100.0 100.0 100.0 100.0
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
© Euromonitor International
BATH AND SHOWER IN INDIA Passport 5
INR million
2018 2019 2020 2021 2022 2023
Table 7 Forecast Sales of Bath and Shower by Category: % Value Growth 2018-2023
© Euromonitor International
BATH AND SHOWER IN INDIA Passport 6
- Intimate Wipes - - -
Liquid Soap 10.4 10.0 61.3
Talcum Powder -8.3 -7.1 -30.8
Bath and Shower 1.1 1.2 6.2
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 8 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
© Euromonitor International
Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.
Alternative Proxies: