University of Pangasinan1

PHINMA Education

ACTIVITY SHEET: BAM 193 Good Governance and Social Responsibility Day 27-29

Name: ________________________________________ Score: _____________________

Section: ________________________________________ Date: _____________________

Project: Class Presentation Day 27-29 ( Case Studies on Ethics, Fraud, Environmental
Activity Title: Issues, Corruption and Bribery )
To create a group presentation based on the following Case Studies Ethics, Fraud,
Environmental Issues, Corruption and Bribery ( A rubric scoring guide is provided to facilitate the
Learning Target/s: students and guide the teacher in evaluating students’ performance.)

References: FINEX Applied Ethics- a Compilation of Business Ethics Cases

Review Lesson Preview:
Describe your learnings about Metrics Based Corporate Governance FDI ( Foreign Direct Investment) in
Developing countries ( 5 minutes)

Instructions : In a group of five students teacher assigns the group with a case study for presentation
next week Four groups will be doing a presentation every meeting. A rubric scoring guide is
provided for use of the teacher and the students for evaluation purposes.
Case # 01
Unsealed Envelope
By: Nikolai Aquino
AFTER THE celebration of your birthday and recent entry into government service with friends,
you found a brown envelope under your table at a restaurant in East Avenue. The envelope was
unmarked and unsealed. With thoughts of returning this to the owner, you gave the waiter your
full name and contact number. Out of curiosity, you decided to take a look at the documents
with the intention of searching for any information about the owner of the papers and how you
may reach them. The envelope contained several documents, showing that papers has something
to do with tax payments both for the Bureau of Customs and the Bureau of Internal Revenue.
A deposit slip in the amount of Php 15 million was attached to a piece of paper with the
words “facilitation fee/other expenses.” In another sheet of paper were listed codes, initials and
names, including positions of high ranking government officials, some of who you’ve actually
seen on TV being interviewed by the media regarding their work against corruption. Your
drinking buddy mentioned that he knows a person from the bureau who can enlighten you on
the matter and another chimed in that he has a relative in law enforcement who cannot be
corrupted and therefore is the right person to give the documents to.
Early the next day, you received a phone call from a certain Mr. Ong saying that the
documents are his and will be sending over his messenger that same day with Php10,000.00 as
a reward for your efforts and kindness. Not knowing what to say with the sudden windfall, you
thanked him for his generosity and ended the conversation.
That same morning, you met with the friend of your buddy. When he saw the documents, he
explained that the documents contain information worth Php150million in uncollected revenues
for the government. He also mentioned that there is a reward system for the government for

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 whistleblowers on cases like this but it takes time for people to collect. You told him you’d
think it over and he advised you to take extra care.
After lunch and leaving the documents in a safe place, your friend escorted you to the office
of the law enforcer. After briefing him on the issue he told you to turn over the papers to him as
activities such as this are under his jurisdiction. You said that you’d take things over. His
reaction to these words was totally unexpected. He raised his voice and threatened that if you
don’t turn over the papers to him, you might even be considered an accomplice in that nefarious
activity. On your way out, the shocker came when you saw the nameplate of the official: He
had the same initials of one of the listed as a beneficiary of the questionable activity.
That evening, your neighbor made mention of a number of goons asking around about you
and your possible whereabouts.
The following are the possible course of action that you may take:
a) Take the money from Mr. Ong and run. You’ve done your duty as a private individual
to a fellow men. You’re just following the Golden Rule: “Do unto others as you would
have them do unto you.”
b) Follow the advice of your friend. Go for the reward, though you were informed that the
last person who did that has cases filed against him by the tax evader since he has the
money, connections and resources to do so.
c) Follow the Chief. Relinquish possession of the documents to the law enforcer. That
way, you can conveniently point to him as the one who has the documents in the case
the thugs of Mr. Ong goes after you . You probably can even do this in relation to the
first option. Tell the messenger of Mr. Ong if you can have the Php 10,000.00 reward
since you meant to give the papers to them. It is only through the harassment of the law
enforcer and his threats that made you give the papers to him.
d) All of the above. Take the money. Make photocopies of the documents before you turn
them over to the chief and Mr. Ong. Go for the reward thereafter using the photocopies
as basis for your claim.

Question: 1. Which course of action will you take Explain your choice in two to three sentences.

Case # 02
Art Collecting is More Fun in the Philippines
By: Jaime C. Laya
JENNIFER AMABLE turned off her cellphone, deeply worried. She had just finished talking
with a friend, Nelson Sabiendas, who called to warn her that some of the paintings on exhibit
at her art gallery may be fakes. The show had opened a week before consisting of some two
dozen 19th century portraits “ Maria Clara”, and paintings of saints and genre scenes, practically
a survey of Spanish period works, including a small Juan Luna.
She had been approached by Miguel Diestro, an artist –acquaintance who was also an art
agent on the side. He was offering two previously unknown collections. According to Miguel,
the first was owned by a Batangas family whose ancestral home was filled with portraits of
ancestors and relations with the religious works. The second was owned by an art collector who
accumulated Filipino Old Masters. The last surviving senior member of a coffee rich Batangas
family, the lady had died and her favorite niece, was suffering from cancer. The art collector
was getting on and wanted to convert his collection to cash so he could take an extended world

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 tour and divide whatever is left among his heirs. Miguel added that he wanted to remain
anonymous, but both were in a hurry and were willing to part with their property cheap and that
a couple of big collectors were after them.
Old Masters have been difficult to come by and Jennifer was close to herself with excitement,
confident that she would be able to sell them quickly at a large markup. However, total costs
was almost Php 15 million and she wanted to make sure of her authenticity. She asked for
and was given a week to think it over. She went to Danielle Malcriada, an art history professor
at the University of St. Expeditus and who Miguel said was a well known authority in the field
having written a book on Simon Flores dela Rosa. Danielle looks at the work and estimated
the market value of the two collections at Php 25 million . She issued a Certificate of
Authenticity for each work charging a fee of 2% of her estimated values.
With the certifications, Jennifer paid and in consultation with Miguel, devised a Marketing
Strategy to tap the well-heeled . They approach Nick Credulo, president of the charitable
organization, Amigos de los Perdidos, with an idea. The Amigos, they suggested, would invite
their supported and friends and encourage them to buy the masterpieces, Jennifer offered
Amigos 15% of all sales proceeds. Credulo thought it was an excellent fund-raising idea and
agreed.
Jennifer began preparations for the exhibit. Miguel, who had also been regularly supplying
Jennifer with other works, mainly of famous artist also consigned a large painting by Damian
Domingo, known as the Prince of Filipino painting that he owned.
The marketing plan was implemented. The Amigos sent out letters to their donors and to the
presidents of large corporations, emphasizing that the newly discovered works would add luster
to the corporation’s image and that part of the proceeds were to accrue to the Amigos. Jennifer
invited her own clients and her PR made sure that announcements came out in the media with
photographs of the most expensive works
With all the publicity, a glittering crowd attended the opening diplomats, Amigos officers
and donors, corporate and government officials, politicians and socialites. Most of them were
not really into art and depended on dealers like Jennifer and Miguel and on authentication
papers. In her remarks, Jennifer explained that all the works had been authenticated by Danielle
. By the end of the evening, the show was practically a sell-out, including Miguel’s consigned
piece. Jennifer and Nick were all smiles.
Some of the aficionados and critics present , happened to know each other and began
comparing notes. The colors, techniques, the physical characteristics and provenance, most
agreed were suspicious. After more whispering and more looking, the consensus was that most
if not all, the works were fake. It was a bit awkward and no one wanted to speak up, not even
Jennifer’s friend Nelson.
News spreads and got to friends of the people present. Some went to see for themselves since
the show was on for two weeks and the news reached even more ears. Soon the suspicion
reached Amigos Trustees.
After thinking it over, Nelson decided to confront Jennifer. Upon hearing, she wondered
why no one on the opening day said anything and pointed out that everything had been
authenticated. It was no longer a surprise when Nick called asking for a meeting. At the
meeting Nick requested that an expert be allowed to test the works.
Several days later, Nelson learned that Jennifer was confined at St. Luke’s for severe
migraine, evidently concerned over her reputation. The possibility that even the works she had
previously got from Miguel were all fakes, and the prospect of refunding not only the works

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 sold at the exhibit but also other works she had sold to her own friends among the rich and the
famous, worried her. Meanwhile, she decided against sending any work to Nick for testing.

Question : 1. What consumer right is violated in the case. Answer briefly in 2-3 sentences only.

Case # 03
Engr. Jose Mendiola is the president of an engineering firm. The firm is negotiating a contract
in another country. The engineering firm has not previously worked in this country. A high
ranking official in his country tells Engr. Mendiola that it is an established and legal custom to
give personal gifts to officials who are authorized to award contracts. This official also informs
Engr. Mendiola that no further work will be awarded to his firm without such gifts. However
this condition will not be included in the contract. (off the record.)
If Engr. Mendiola does not comply the government will also be less cooperative in the
completion of the first contract. Engr. Mendiola learns that other firms have given gifts to
officials. Some believe that there should be no internal code of ethics on gift giving and that
decisions about gift giving is provided for their use in international businesses, and that all
businesses should be required to follow rules of ethical gift giving .

Question: If you were Engr. Jose Mendiola what would you do?

Case # 04
The Korean Tenant
By: Alfredo B. Parungao
YOUR PARENTS own a residential townhouse unit in an exclusive subdivision which is offered
for lease. The unit has been recently leased for Mr. Park, a Korean national, for residential
purposes. The lease is for a period of one year. The rental agreement includes a provision that
the tenant must comply with the Townhouse Rules and Regulations, a copy of which was given
to Mr. Park. Among other things, the Townhouse Rules state the unit shall not be used as a
boarding or lodging house, nor for business that is open to the public.
In addition, the Contract of Lease stipulates that a maximum of five (5) person can stay in
the townhouse.
Within the last month, your parents’ attention was called by the Townhouse Administrator
that a number of computers were delivered to your townhouse unit. When the townhouse
administrator went to inspect the unit, he found that the residents were all male Koreans with
ages ranging from 25-35 years old. When he asked what the computers were being used for,
the residents could not answer him very well because of language issues, although they did say
that they were using the computers to send-e mails.
At the request of the Townhouse Administrator, your father asked Mr. Park, who lives in
another house within the same subdivision, to explain in writing what activities were going
inside the townhouse. Mr. Park replied in writing that he understood that the lease was purely
for residential purposes only. He further stated that the tenants were his former employees
who were staying in the unit to study and learn English, and they were all to go back again in
his company in Korea. He said that there were six (6) computers inside the unit, one for each
of the five (5) persons studying English and a sixth computer which was for the Korean TV use,
hooked up to a special Internet Service Provider specializing in Korean Channels. He further

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 reassured your father that the use of the premises would not violate any of the Townhouse
Regulations whatsoever.
Although your father has received the written explanations of the lessee, he still felt
uncomfortable. He was not sure if Mr. Park was telling the truth about the nature of the activities
that were going on inside the unit. He was aware that there has been residences occupied by
Korean that were raided by the police and were found to be used for illegal activities. Your
father has consulted you about what he thinks are his actions. What would you recommend to
your father? Do you have any other options? Explain your suggested course of action.
Question: What is the ethical issue facing the landlord?

Case # 05
A Question of Entitlement : Perks and the SSS Director
DumlaoJr. Satiago F. (2012)
Background The Philippine Social Security System, (SSS) has significant investments in several local
companies which entitles it to nominate representatives to the Board of Directors of these companies.
The SSS Chairman and or President would be the designated representatives, but as it sometimes
happens, SSS is entitled to more Board seats and other SSS officers are then additionally designated.
As members of the investee Board of Directors these SSS nominees are granted various kinds of
remuneration . There is the per diem paid for attendance at the Board or committee meetings. There are
year end bonuses. Likewise, there are profit seeking schemes or bonuses where the Directors share in
the net income generated during the year by the companies they serve. Sometimes there are stock option
plans where the Directors are granted opportunity to subscribe to the common stock of the company at
option prices within an exercise period. If the market value of the stock rises higher than the option price,
it naturally becomes profitable to exercise the option and then turn around and sell at a profit or gain.
Enter P. Noy
These compensation schemes have been questioned under the Aquino administration as excessive
entitlements that constitute abuse of authority. In addition these have been labeled as corrupt by the
media at large.
The Pros and Cons
One extreme view is that he SSS nominee in the Board should not gain anything from his/her
Directorship because the payments are received in his/her capacity as SSS representative, so these
payments should be turned over to his her principal i.e. to the SSS. In this view, the Director has already
been compensated in full by the SSS.
The opposite extreme view is that the SSS nominee holds his/her office in the nature of a special privilege
and that these added entitlements are deserved compensation for the additional burden and personal
liability they take on as Directors of these investee companies.
In between these views are other opinions:
Per diems, it is said, are granted to every Director for participating and contributing in the deliberations
of the Board or its committees. The Director , therefore, is being paid for his/her work as Board
Member, not as SSS nominee. Likewise, he/she is open to potential liability for the decisions of the
Board and assumes certain collective responsibility and accountability.
Year –end bonuses, says one view, are out –of-the- ordinary payments and therefore, these should be
returned to the SSS,
Profit Sharing schemes are granted out of the income generated by the company. The profits accrue
from the SSS investment. Therefore, the profit sharing should be returned over to the SSS and not in
the pocket of the SSS nominee.

BAM 193 Day 27-29 Class Presentation pg. 5

 Stock options, says another view, arise from the investment made in the company by the investor.
Whatever gain that is made from the stock option should accrue to the investor or the SSS, and not the
SSS nominee to the Board.
One former SSS CEO once said, “ I used my own personal money to buy the stocks under the stock
option plan. SSS did not give me the funds to purchase them. Why then should the profit if any, go to
SSS? Besides there continuous to be a risk of the stock price going down.”
It is widely speculated that Malacanang has intervened in the choice of nominees to the board of
companies like San Miguel Corporation, Philex Mining and Union Bank, which have provided handsome
persks to its Directors.
A view has been expressed since the other officers of SSS have been recruited from the private sector
where the compensation is comparatively higher, the perks from the directorship serve to augment or
equalize the compensation of these SSS executives to “make up” for their reduced income after joining
the government service.
The opinion of the Department of Justice has been sought on the legality of receiving these perks as
personal benefits to the SSS nominees to the Boards of its investee companies.
According to a former SSS CEO in the opinion that peer diems are personal entitlements . As for the
other perks, whether they are to be kept or turned over to SSS is a matter of conscience.
Questions:
1. What are the ethical issues involved in the case ?
Should ethical issue be affected by the amount or size of the entitlements or payments involved?

Case # 06
A Wind Farm Come to Town
By: Gregorio S. Navarro
IN A POVERTY-STRIKEN seaside town in Sorsogon, visited by no less than 15 typhoons per
year, the Chief of Police Cesar Cruz , finds himself in a ramshackle police station barely able
to withstand the ravages of the seasons. His jail is rotting, rusting and rife with pest and rodents.
He has about ten inmates at any one time, with offences as simple as vagrancy to as serious as
homicide. He can barely feed them with his Php 10.00 per day budget for food . His electric
bills are one year overdue and there is a pending disconnection threat from the local
cooperatives. Water comes only from the shallow well that’s salty during the high tide and
brackish during the low tide. His men are all good intentioned and have not received any
reprimands or have been complained against in a number of years. They are mostly locals or
have over time relocated their families in the town and have been smoothly integrated and
respectfully ingratiated themselves into the community. The community has great respect for
Chief Inspector Cesar Cruz and his men. The town is far enough from major cities so as not
to be corrupted with vices and flesh spots. By any measure, it has remained to be a peaceful and
law abiding community in spite of a recent case of homicide which everyone suspects as fueled
by jealousy.
There has been a lot of excitement amongst the town people in the last year, as a large
company, Windy Corporation is about to put up a Wind farm along the shore similar to the one
in Banggi in the I locos region. Windy corporation has mobilized its contractors and the town
is a buzz with a lot of activities that promises a boom in business for the people. Housing, food,
laborers will be in demand and the Mayor and the Sangunian have started counting the windfall
that they are about to receive.
Last week, C/Ins. Cruz was visited by two obviously important people, they are well dressed,
equally well mannered, and definitely well-educated. They represent Windy Corporation as its
main contractor, JP Constra Inc. These men put forth a proposal to the Chief: They promise to

BAM 193 Day 27-29 Class Presentation pg. 6

 spend at least half a million pesos to rehabilitate the police station and provide the police with
a monthly stipend of Php 50,000.00, for the duration of the construction period. In exchange,
the police will act as the security guards of the project and at least two policemen will be
assigned to the jobsite on a 24/7 basis. They also expect the police to help quell any labor unrest
and prevent any attempt to organize a labor union in the construction site. These gentlemen also
insinuated that they will only be too happy to provide arms and ammunitions, motorcycles,
computers, cellphones and other needs of the police.
C/Insp. Cruz has been asked to give his agreement on this proposal in a week’s time as there
will be big shots coming to the ground breaking ceremonies , to be graced by no less than the
President.

Question: 1. What moral issue is involved in the case of A Wind Farm Come to Town. Briefly
discuss in two or three sentences.

Case # 07
The Wire Rope
By: Gregorio S. Navarro
YOU worked for Red Wire Corporation (RWC) as a financial analyst for five years. RWC has
produced wire rope under the “Red Wire” brand for more than forty years and has more than
60% share of the wire rope market in the Philippines. Its quality and reputation is reliable,
durable and safe wire rope for construction cranes, conveyors, elevators and other uses are well
deserved. However, a new entrant into the wire rope market has emerged: Green Rope Inc.
(GRI). It has been able to undercut the “Red Wire “ brand in terms of prices. However, the
quality of their wire rope is not very good although they have been using the same raw materials
as RWC.
As financial analyst of RWC , you had an opportunity to join a stock taking team and as you
were walked through the plant, the Factory Supervisor showed you the critical process and a
specially designed machine that was internally developed by the company. This special machine
and the process makes the Red Wire Rope more safe to use and accounts for the difference in
quality and price of RWC product. You found this interesting but soon forgot about all about
it.
A few months from the stock take, you resigned and worked abroad for two years. Upon
returning you applied and was hired by GRI as its finance manager. You liked the job as it pays
very well. Later you learned that GRI still has the same quality problems and is facing a
number of law suits due to the failure of their rope which has caused a number of casualties in
various construction sites.
You have an opportunity to help GRI solve their quality problem. What would you suggest
?
Question: 1. What moral issue is involved in the case of Wire Rope. Briefly discuss in two or
three sentences.

Case # 08
A Question of Utilitarian approach to a Problem Most Ethical?

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 If we follow the maxim “ Do whatever produces the greatest good for the greatest number,
then we have to approve the death of a dozen babies in a medical experiment because the result
might be a “wonder drug” that could save millions of other babies in the future. This case can
manifest the weakness of the principle.
If we maintain the theory of utilitarianism, we would then condone the killing of other
innocent passengers in wiping out a few hijackers ( comparable to what was in the mind of the
generals in the movie Air Force One). Similarly, in strict logic, the utilitarian principle must
endorse the absolute inclusion from the Philippines of all Libyans, Iraqis, Lebanese,
Indonesians, and Iranians because of a few of them might a de facto international terrorists, but
is this way of reasoning moral?
It may happen that when the utilitarian principle is applied, several basic rights and freedom
of others are disregarded. In those cases, the utilitarian consideration cannot simply override
the basic right to life, the right to be treated equally, right to privacy, to practice religion, and
others. Business and government are duty bound to solem Phinma Corporation’s corporate
social responsibility initiatives focus on areas related to the Company’s mission of providing
quality education, aff0ordable housing, and reliable and renewable power. In addition, the
Company employees, in their personal capacity, volunteer and reach out to lo0cal communities
through socially relevant programs.
0n Education
Phinma’s commitment in Education is further demonstrated by its continued support of the
Phinma National Scholarship (PNS) program under the Phinma Foundation. From its initial
batch of 10 scholars in 2006, the PNS now has a total of 100 scholars enrolled in education,
accounting and engineering. The program has produced 45 graduates, all of whom passed their
respective board examinations with 2 ranking among the top 10 examinees.
The PNS is envisioned to produce not just graduates but leaders. To achieve this, year-round
activities to hone the students’ skills and potential, such as on-the-job training, leadership
conferences, workshops, and exchange programs, are conducted In 2013, the annual leadership
conference theme was DIY: Do-it-Yourself. How to practice PHINMA Core Values (Integrity,
Patriotism, Professionalism and Service Excellence) as a College Student. The program also
provided opportunities for the scholars to be exposed to history, arts and culture, through
educational trips to the National Museum and Ballet Philippine performances Giselle and Rock
Supremo.
in 2013, the PNS was supported by several individuals and institutions, with 10 scholars
sponsored by Phinma directors, officers and employees; 12 by Australian Aid; 3 by
Multinational Investment Bancorporation; 2 by the Doña Marta T. Hernandez Foundation; and
one each by the Provincial Governor’s Office of Sarangani, the Conrado & Ladislawa Alcantara
Foundation, and an individual sponsor. PNS is targeting to support 100 scholars every school
year.
Phinma Foundation also provided financial assistance to 81 students enrolled in Philippine
Science high schools nationwide and 30 engineering students nationwide, through the generosity
of one of the Company’s directors, and also supported 8 seminarians for the school year 2013-
2014.
Environment
Trans-Asia Oil and Energy Development Corporation’s (TA Oil) flagship CSR program,
Harnessing Energy Literacy for Planet Earth (HELP Earth), launched in 2009, aims to educate
the youth in energy conservation and environment protection. To date, TA Oil has established

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 HELP Earth interactive multimedia science exhibits and corners in 22 schools, helping over 268
Teachers and more than 7,000 students across 7 provinces.
HELP Earth’s Green and Blue initiatives focus on restoration of the environment and
ecosystems. Over 3,442 seedlings of narra, fire, and kupang trees have been planted to date
through the Green Initiative. To further ensure sustainability, TA Oil’s power plants are in the
process of building their own nurseries to raise their own seedlings. Under the Blue Initiative,
TA Oil continued Earth Day annual creek clean-up and International Coastal Day clean-up
activities along Balayan Bay in Calaca, Batangas; the coast of Quirino, Bacnotan, La Union;
and waterways in Sitio Sapang-Kawayan, Matictic, Norzagaray, Bulacan. HELP Earth will
further launch this year coastal management projects in San Lorenzo, Guimaras and Bacnotan,
La Union.
Union Galvasteel Corporation (UGC) also participated in river clean-up campaigns at
Guindaruhan river, in Minglanilla, South Cebu, and also planted 1,000 seedlings at the
Municipality of Victoria and in Calamba City as part of a greening project of the DENR.
Phinma Properties mobilized over 60 volunteers in 2013 for its own tree planting project at
Barangay Macabud, Montalban, Rizal. In cooperation with Luntiang Pangarap (Green Dream),
the company planted molave, narra and makaasim trees and provided fertilizer to ensure the
sustainability of the project.
Microtel by Wyndham® Mall of Asia took part in ABS-CBN Foundation’s Protect-A-Hectare
Program, held at La Mesa Eco Park, where Microtel employees will adopt and protect a one-
hectare forest area for a year, participating in environmental awareness lectures,
vermicomposting, and tree planting.
Shelter
UGC partnered with the Canossian Sisters in 2010 to develop homes for typhoon displaced
migrant workers on a 3-hectare rice field in Sitio Ronggot, Calamba City. In 2013, 10 more
UGC-designed shelters were constructed, which completes the target 45 shelters at Canossa
Galvaville. UGC is also constructing a multi-purpose hall also designed as an evacuation center,
for turnover in 2014.
UGC’s North Davao group rehabilitates and builds new waiting sheds in partnership with local
barangays. UGC also continued its support for Bahay ni Maria, a home for abandoned elderly
women in Laguna. In 2013, UGC completed the reroofing of the facility, and now looks forward
to repairing the chapel in 2014.
In 2012, Phinma Properties together with ABS-CBN and PEN embarked on a project involving
the provision of a home office and an education to Kesz Valdez, the 13-year old Caviteño
awarded the International Children’s Peace Prize. Kesz has helped over 10,000 street children
in the area of health and hygiene. In 2013, PHINMA Properties handed over to Kesz the key to
his new two-storey house, a home and an office for him to host his values formation seminars.
PEN on its part will provide for Kesz’s education.
Livelihood
In 2013, TA Oil inaugurated its first livelihood program in Quirino, Bacnotan, La Union. A
Food Processing initiative was identified in a joint participative planning activity as the preferred
program, with housewives of Quirino as the chosen beneficiaries. This year, TA Oil will partner
with the Province of Guimaras to draw up a sustainable livelihood and tourism plan as the
company’s subsidiary Trans-Asia Renewable Energy Development Corporation develops its
first wind farm in San Lorenzo, Guimaras.
Disaster Response

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 In late 2013, UGC responded to the aftermath of Super Typhoon Yolanda, forming Task Force
Yolanda, initially conducting relief operations in Bantayan, Northern Cebu, and providing
carpentry tools for rebuilding at Barangay San Joaquin, in Palo, Leyte. The next month, UGC
in coordination with the Phinma Foundation, visited Tacloban and identified Marasbaras
Community School as a beneficiary, committing to rebuild 6 school buildings, regreen the
school grounds, and replace some of the schools’ computers. With contributions from the
Phinma Group companies and employees, UGC also led the efforts for the reroofing of the Palo
Cathedral in Leyte.
UI, on the other hand, welcomed to its campus more than 800 individuals from nearby Ortiz and
Maria Clara who sought refuge from the typhoon. UI subsequently adopted Barangay Batad, a
coastal community in Northern Iloilo heavily damaged by the typhoon. With the support of local
government, the PHINMA Foundation, and various parties, UI distributed relief packs to the 24
affected barangays and provided roofing to rebuild the 14 damaged schools. To help families
recover from the ordeal, UI also contributed materials and skills training assistance for the
building of 200 fishing boats. UI in partnership with the local government and private
organizations will work with Barangay Batad throughout 2014.
Manila-based Phinma Group employees served as marshals and clothing distributors in Oplan
Salubong, the reception operation at Villamor Airbase for typhoon Yolanda survivors, while
employees based in Leyte and Iloilo distributed relief goods to surrounding communities.
In Palo, Leyte, the Palo Metropolitan Cathedral sustained massive destruction at the height of
the typhoon. Phinma Foundation Inc,, in coordination with the Archdiocese of Palo, Leyte
initiated the reconstruction and rebuilding of the roofing structure of the Cathedral with UGC as
the lead coordinator for the Group. The project was chosen as an important symbol of restoring
the spirit and morale of the victims of the typhoon. The reconstruction is focused on the design
and restoration of the Cathedral’s dome structure and the retrofitting and reinforcement of the
main roof and altar to maintain structural integrity. The project will also include repairs and
rereoofing of the other facilities in the cathedral complex and is scheduled for completion in
April 2014..
Individual Social Responsibility
PHINMA is committed to provide opportunities for its employees to join its effort in nation
building. Among these avenues is the PHINMA HERO Network, the employee volunteer
program of the PHINMA Group. The HERO Network seeks to inspire, equip, and mobilize
PHINMA employees to make life better through volunteering and giving.
In the past year, over 400 volunteers in Manila contributed their time, talent, and resources in
over 60 outreach programs, including activities for elementary and high school students, Brigada
Eskwela classroom repair and cleanups, tree planting activities, and mentoring sessions with
PHINMA scholars. In Boston, colleagues at Fuld continued their own annual outreach programs,
donating to the Pine Street Inn program for the homeless as well as to the Cradles to Crayons
charity, and hosting their annual pie decorating contest to raise funds for a special school in the
Boston area.
In 2014 the HERO program strengthened its commitment to develop volunteer leaders. In
partnership with the PHINMA Foundation, the program launched Spark Projects, a grant
program that will enable employee volunteers to design and implement their own outreach
projects in their personal advocacies.
The HERO program will continue to partner with schools, nonprofit institutions, and the
PHINMA group’s adopted beneficiaries to provide more meaningful avenues for employee

BAM 193 Day 27-29 Class Presentation pg. 10

 volunteers. Through these efforts, HERO continues to work towards achieving 100% volunteer
participation within the PHINMA group by 2016.
Question:: Enumerate in bullet form at least five best practices of Phinma in terms of
education, environment , livelihood, disaster prevention, and shelter. ( Use the space provided
for your answers.nly respect human dignity and the basic human rights. Pointless to say, human
dignity is the most central issue in ethical decision making

Question:
1. Explain briefly in 2-3 sentences why utilitarianism is problematic in terms of the
measured results. .

Case # 09
Phinma Corporation’s corporate social responsibility initiatives focus on areas related to the Company’s mission of providing quality education,
aff0ordable housing, and reliable and renewable power. In addition, the Company employees, in their personal capacity, volunteer and reach
out to lo0cal communities through socially relevant programs.

0n Education

Phinma’s commitment in Education is further demonstrated by its continued support of the Phinma National Scholarship (PNS) program under
the Phinma Foundation. From its initial batch of 10 scholars in 2006, the PNS now has a total of 100 scholars enrolled in education, accounting
and engineering. The program has produced 45 graduates, all of whom passed their respective board examinations with 2 ranking among the
top 10 examinees.

The PNS is envisioned to produce not just graduates but leaders. To achieve this, year-round activities to hone the students’ skills and potential,
such as on-the-job training, leadership conferences, workshops, and exchange programs, are conducted In 2013, the annual leadership
conference theme was DIY: Do-it-Yourself. How to practice PHINMA Core Values (Integrity, Patriotism, Professionalism and Service
Excellence) as a College Student. The program also provided opportunities for the scholars to be exposed to history, arts and culture, through
educational trips to the National Museum and Ballet Philippine performances Giselle and Rock Supremo.

in 2013, the PNS was supported by several individuals and institutions, with 10 scholars sponsored by Phinma directors, officers and employees;
12 by Australian Aid; 3 by Multinational Investment Bancorporation; 2 by the Doña Marta T. Hernandez Foundation; and one each by the
Provincial Governor’s Office of Sarangani, the Conrado & Ladislawa Alcantara Foundation, and an individual sponsor. PNS is targeting to
support 100 scholars every school year.

Phinma Foundation also provided financial assistance to 81 students enrolled in Philippine Science high schools nationwide and 30 engineering
students nationwide, through the generosity of one of the Company’s directors, and also supported 8 seminarians for the school year 2013-2014.

Environment

Trans-Asia Oil and Energy Development Corporation’s (TA Oil) flagship CSR program, Harnessing Energy Literacy for Planet Earth (HELP
Earth), launched in 2009, aims to educate the youth in energy conservation and environment protection. To date, TA Oil has established HELP
Earth interactive multimedia science exhibits and corners in 22 schools, helping over 268 Teachers and more than 7,000 students across 7
provinces.

BAM 193 Day 27-29 Class Presentation pg. 11

 HELP Earth’s Green and Blue initiatives focus on restoration of the environment and ecosystems. Over 3,442 seedlings of narra, fire, and
kupang trees have been planted to date through the Green Initiative. To further ensure sustainability, TA Oil’s power plants are in the process
of building their own nurseries to raise their own seedlings. Under the Blue Initiative, TA Oil continued Earth Day annual creek clean-up and
International Coastal Day clean-up activities along Balayan Bay in Calaca, Batangas; the coast of Quirino, Bacnotan, La Union; and waterways
in Sitio Sapang-Kawayan, Matictic, Norzagaray, Bulacan. HELP Earth will further launch this year coastal management projects in San Lorenzo,
Guimaras and Bacnotan, La Union.

Union Galvasteel Corporation (UGC) also participated in river clean-up campaigns at Guindaruhan river, in Minglanilla, South Cebu, and also
planted 1,000 seedlings at the Municipality of Victoria and in Calamba City as part of a greening project of the DENR.

Phinma Properties mobilized over 60 volunteers in 2013 for its own tree planting project at Barangay Macabud, Montalban, Rizal. In cooperation
with Luntiang Pangarap (Green Dream), the company planted molave, narra and makaasim trees and provided fertilizer to ensure the
sustainability of the project.

Microtel by Wyndham® Mall of Asia took part in ABS-CBN Foundation’s Protect-A-Hectare Program, held at La Mesa Eco Park, where
Microtel employees will adopt and protect a one-hectare forest area for a year, participating in environmental awareness lectures,
vermicomposting, and tree planting.

Shelter

UGC partnered with the Canossian Sisters in 2010 to develop homes for typhoon displaced migrant workers on a 3-hectare rice field in Sitio
Ronggot, Calamba City. In 2013, 10 more UGC-designed shelters were constructed, which completes the target 45 shelters at Canossa
Galvaville. UGC is also constructing a multi-purpose hall also designed as an evacuation center, for turnover in 2014.

UGC’s North Davao group rehabilitates and builds new waiting sheds in partnership with local barangays. UGC also continued its support for
Bahay ni Maria, a home for abandoned elderly women in Laguna. In 2013, UGC completed the reroofing of the facility, and now looks forward
to repairing the chapel in 2014.

In 2012, Phinma Properties together with ABS-CBN and PEN embarked on a project involving the provision of a home office and an education
to Kesz Valdez, the 13-year old Caviteño awarded the International Children’s Peace Prize. Kesz has helped over 10,000 street children in the
area of health and hygiene. In 2013, PHINMA Properties handed over to Kesz the key to his new two-storey house, a home and an office for
him to host his values formation seminars. PEN on its part will provide for Kesz’s education.

Livelihood

In 2013, TA Oil inaugurated its first livelihood program in Quirino, Bacnotan, La Union. A Food Processing initiative was identified in a joint
participative planning activity as the preferred program, with housewives of Quirino as the chosen beneficiaries. This year, TA Oil will partner
with the Province of Guimaras to draw up a sustainable livelihood and tourism plan as the company’s subsidiary Trans-Asia Renewable Energy
Development Corporation develops its first wind farm in San Lorenzo, Guimaras.

Disaster Response

In late 2013, UGC responded to the aftermath of Super Typhoon Yolanda, forming Task Force Yolanda, initially conducting relief operations
in Bantayan, Northern Cebu, and providing carpentry tools for rebuilding at Barangay San Joaquin, in Palo, Leyte. The next month, UGC in
coordination with the Phinma Foundation, visited Tacloban and identified Marasbaras Community School as a beneficiary, committing to

BAM 193 Day 27-29 Class Presentation pg. 12

 rebuild 6 school buildings, regreen the school grounds, and replace some of the schools’ computers. With contributions from the Phinma Group
companies and employees, UGC also led the efforts for the reroofing of the Palo Cathedral in Leyte.

UI, on the other hand, welcomed to its campus more than 800 individuals from nearby Ortiz and Maria Clara who sought refuge from the
typhoon. UI subsequently adopted Barangay Batad, a coastal community in Northern Iloilo heavily damaged by the typhoon. With the support
of local government, the PHINMA Foundation, and various parties, UI distributed relief packs to the 24 affected barangays and provided roofing
to rebuild the 14 damaged schools. To help families recover from the ordeal, UI also contributed materials and skills training assistance for the
building of 200 fishing boats. UI in partnership with the local government and private organizations will work with Barangay Batad throughout
2014.

Manila-based Phinma Group employees served as marshals and clothing distributors in Oplan Salubong, the reception operation at Villamor
Airbase for typhoon Yolanda survivors, while employees based in Leyte and Iloilo distributed relief goods to surrounding communities.

In Palo, Leyte, the Palo Metropolitan Cathedral sustained massive destruction at the height of the typhoon. Phinma Foundation Inc,, in
coordination with the Archdiocese of Palo, Leyte initiated the reconstruction and rebuilding of the roofing structure of the Cathedral with UGC
as the lead coordinator for the Group. The project was chosen as an important symbol of restoring the spirit and morale of the victims of the
typhoon. The reconstruction is focused on the design and restoration of the Cathedral’s dome structure and the retrofitting and reinforcement of
the main roof and altar to maintain structural integrity. The project will also include repairs and rereoofing of the other facilities in the cathedral
complex and is scheduled for completion in April 2014..

Individual Social Responsibility

PHINMA is committed to provide opportunities for its employees to join its effort in nation building. Among these avenues is the PHINMA
HERO Network, the employee volunteer program of the PHINMA Group. The HERO Network seeks to inspire, equip, and mobilize PHINMA
employees to make life better through volunteering and giving.

In the past year, over 400 volunteers in Manila contributed their time, talent, and resources in over 60 outreach programs, including activities
for elementary and high school students, Brigada Eskwela classroom repair and cleanups, tree planting activities, and mentoring sessions with
PHINMA scholars. In Boston, colleagues at Fuld continued their own annual outreach programs, donating to the Pine Street Inn program for
the homeless as well as to the Cradles to Crayons charity, and hosting their annual pie decorating contest to raise funds for a special school in
the Boston area.
In 2014 the HERO program strengthened its commitment to develop volunteer leaders. In partnership with the PHINMA Foundation, the
program launched Spark Projects, a grant program that will enable employee volunteers to design and implement their own outreach projects
in their personal advocacies.

The HERO program will continue to partner with schools, nonprofit institutions, and the PHINMA group’s adopted beneficiaries to provide
more meaningful avenues for employee volunteers. Through these efforts, HERO continues to work towards achieving 100% volunteer
participation within the PHINMA group by 2016.
Question:: Enumerate in bullet form at least five best practices of Phinma in terms of education, environment , livelihood, disaster
prevention, and shelter. ( Use the space provided for your answers.

Case # 10

PHINMA University of Pangasinan

College of Management and Accountancy
Bachelor of Science in Business Administration

BAM 193 Day 27-29 Class Presentation pg. 13

 Name of Group: Sample Name: TEAM MELLENIALS

Group Members
______________________
______________________
______________________
______________________
______________________

Topic: Case Study on Unsealed Envelope

Date:_____________________

Scoring Rubric for Case Presentations:

Total
Category Scoring Criteria Points Score
The type of presentation is appropriate for the topic and 5
Organization audience.

(15 points) Information is presented in a logical sequence. 5

Presentation appropriately cites requisite number of 5
references.
Introduction is attention-getting, lays out the problem well, 5
and
establishes a framework for the rest of the presentation.
Technical terms are well-defined in language appropriate 5
Content
for
(45 points) the target audience.
Presentation contains accurate information. 10
Material included is relevant to the overall 10
message/purpose.
Appropriate amount of material is prepared, and points 10
made
reflect well their relative importance.
There is an obvious conclusion summarizing the 5
presentation.
Speaker maintains good eye contact with the audience 5
and is
appropriately animated (e.g., gestures, moving around,
etc.).
Presentation
Speaker uses a clear, audible voice. 5
(40 points)
Delivery is poised, controlled, and smooth. 5

BAM 193 Day 27-29 Class Presentation pg. 14

 Good language skills and pronunciation are used. 5
Visual aids are well prepared, informative, effective, and 5
not
distracting.
Length of presentation is within the assigned time limits. 5
Information was well communicated. 10
Score Total Points 100

Evaluated by:___________________________
Signature over printed name

BAM 193 Day 27-29 Class Presentation pg. 15