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    Press Release Template

    Uploaded by

    GeorgeC.Cotronis
    This document provides a template for writing an effective press release in 3 paragraphs or less. The first paragraph should clearly state what is being announced, where, and its relevance. The second paragraph can provide additional details. The third paragraph is best suited for a quote that conveys important messaging. The final paragraph should wrap up the announcement concisely while providing links for more information.

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    Download as DOCX, PDF, TXT or read online from Scribd

    Press Release Template

    Uploaded by

    GeorgeC.Cotronis
    168 views2 pages
    This document provides a template for writing an effective press release in 3 paragraphs or less. The first paragraph should clearly state what is being announced, where, and its relevance. The second paragraph can provide additional details. The third paragraph is best suited for a quote that conveys important messaging. The final paragraph should wrap up the announcement concisely while providing links for more information.

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    This document provides a template for writing an effective press release in 3 paragraphs or less. The first paragraph should clearly state what is being announced, where, and its relevance. The second paragraph can provide additional details. The third paragraph is best suited for a quote that conveys important messaging. The final paragraph should wrap up the announcement concisely while providing links for more information.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    168 views2 pages

    Press Release Template

    Uploaded by

    GeorgeC.Cotronis
    This document provides a template for writing an effective press release in 3 paragraphs or less. The first paragraph should clearly state what is being announced, where, and its relevance. The second paragraph can provide additional details. The third paragraph is best suited for a quote that conveys important messaging. The final paragraph should wrap up the announcement concisely while providing links for more information.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Press Release Template

    While we’ve shared guidance around media relations and press release
    strategy in our ebook, this press release template provides a foundation
    for writing a great press release. The best press releases are simple and
    easy to digest. The following template will walk you through how to
    build one.

    FOR IMMEDIATE RELEASE


    Contact Name
    Organization (Agency or Company)
    Phone Number
    Email

    HEADLINE (ONE LINE ONLY)


    Subhead: More Detail As Needed, One Line Only

    City, State - Date: Your announcement starts here, and should lead with a
    strong first paragraph that clarifies what you are announcing, where, and its
    relevance to your industry. Don’t bury the lede: doing so makes it harder on
    reporters to find the information they need most, so get right to it in the first
    paragraph.

    The second paragraph should be used for additional information or explanation


    on the announcement. Between the first and second paragraph, are reporter
    should know that what, where, where, why and how for the announcement. That
    said, don’t try to fill the space. If all the necessary information first in the first
    paragraph, you can skip the second.

    The third paragraph is the best spot for a quote, but choose it carefully as one is
    usually all you want or need. No reporter likes reading from a sea of people
    saying the same boring thing. Leverage quotes to build the importance of your
    story but also to shape your core messages. Also important, avoid extreme
    exaggeration and expression of excitement. Your company is obviously excited
    about the news, use the quote to convey important messaging instead.

    The final paragraph should be a wrap up. It is often tempting to add fluff that
    doesn’t need to be there. Keep in mind that the goal of the release is to provide
    clear, concise context on the story--you can always include more detail or links to
    additional testimonials in your pitch emails or on your blog. Some additional
    words of wisdom:

    ● Nobody likes long blocks of content, so use bullets to your advantage to


    break up the text
    ● Use language people can actually understand: if you had to use
    thesaurus.com to find it, delete it
    ● During your final edit, be honest with yourself on whether or not you are
    truly focused on what is newsworthy about this announcement. If not,
    revise accordingly.

    About Your Company: This is a placeholder for a short, 3-4 sentence


    description of your company along with a link to your homepage. Double check to
    ensure the first sentence accurately and clearly describes your business in a
    manner that could easily be lifted and translated by a reporter.

    ###

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