Product Report Format  

(for Expo Pakistan 2017) 

Product: SEA FOOD 

HS Code: HS CODE: 03 
Prepared by  
Name:HAMID SHAHINSHAH 
Designation :Assistant Director(PD-I)  
Date:10​th​ October,2017  
1. Industry Economic Scenario 
a) Product Description:

Pakistan exports a variety of seafood it includes ​Frozen fish (excluding fish fillets and other fish
meat of heading 0304), ​Crustaceans, whether in shell or not, live, fresh, chilled, frozen, dried,
salted or in brine, ​Fish, fresh or chilled (excluding fish fillets and other fish meat of heading
0304), ​Fish, fit for human consumption, dried, salted or in brine; smoked fish, fit for human
consumption, ​Fish fillets and other fish meat, whether or not minced, fresh, chilled or frozen,
Mollusks, fit for human consumption, even smoked, whether in shell or not, live, fresh, chilled,
Aquatic invertebrates other than crustaceans and mollusks, live, fresh, chilled, frozen, dried, and
live fish.

HS Codes:​ From 0301 till 0308

Quality of Pakistani products 

Existence of international brands.
There are several global brands

Compatibility to international quality standards/certifications 

Exporters from Pakistan get quality certifications from the Marine Fisheries Department, Government of
Pakistan which is DS2031. That is acceptable globally.

Value Chain 
Acceptance of Pakistani products in global markets​. 
Pakistani sea foods are in great demand worldwide.

Global trade in this specific product 

1. Top 05 exporting destinations 
2. Top 05Competitors (Importers) 
Global Trade in this specific Product:

a) Top Five Exporting Destinations (for Pakistan)

1. Vietnam
 2. Thailand
3. China
4. UAE
5. Korea Republic

b) Top Five Competitors(Importers):

rters etitors

1. USA 1. China

2. China 2. Norway

3. Japan 3. India

4. Spain 4. USA

5. Vietnam 5. Vietnam

Exports from Pakistan & Pakistan’s ranking : 3 years figure 

US $ ‘0000’

S.No 2014 2015 2016

355626 328732 336381

 
2. List  of  top  ten  (10)  manufacturing  companies/  exporters 
ofPakistanwith  contact  details(try  to  obtain  from  associations  or 
website). 
S
Name Company Name Tel No Email address
No
(1 ) (2) (5) (8) (10)
1 Syed M. Ifthikar People Fisheries Pvt Ltd 32311773 people@cyber.net
Zaidi

2 Syed Askhlaq Akhlaq Enterprise 32205477 asmark@cyber.net.pk

Hussain
(Pvt) Limited

3 Mr. Asim Abrar Seagreen Enterprise 3231117 emiles@fascom.com

(Pvt) Limited

4 Haji Arsala Khan Arsala Seafood 32203987 mmzzk04@cyber.net.pk

Niazi
 5 Mr. Muslim M.A.Mohammadi & C0. 32201770 mamco@super.net.pk
Mohammadi

6 Mr. Muhammad Mehran Seafood 32314922 mehranseafoods@gmail.com

Qasim

7 Mr. Ajmair Shah Sea Prince 32203689 anmair76@hotmail.com

8 Mr. Muhammad International Fisheries 32315559 farooqmir@hotmail.com

Raza
Pak (Pvt) Limited

9 Mr.Muhammad Omega Enterprises 32200142 info@oeseafood.com

Omar
Usmani

10 Mr.Muhammad Long Wharf Seafood 32201814 longwharf@hotmail.com

Hanif
Khan (Pvt) Limited
Usmani
 

3. TDAP  participation  in  international  exhibitions  in  the  subject 

product / Sector​(please use Exhibition Calendar of 2017-2018) 
1. Foodex, Jeddah, Saudi Arabia November, 2018
2. 1st China Seafood and Fisheries Expo, Qingdao, China

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Product Report Format  

(for Expo Pakistan 2017) 

Product: VEGETABLES 
HS Code: HS CODE:  
Prepared by  
Name: HAMID SHAHINSHAH 
Designation :Assistant Director(PD-I)  
Date:10​th​ October,2017  
4. Industry Economic Scenario 
b) Product Description:

Pakistan exports a variety of vegetables.

Pakistani vegetables
Bengan Aubergine/ Eggplant
Chakandar Beetroot
Mirch Chilli
Makai Corn/ Sweetcorn
Onion Pyaaz
Matar Pea
Alu Potato
Shimla Mirch Bell Pepper
Kerela Bitter Gorud
Kheera Cucumber
Paythaa Pumpkin
Sabaz Gobhi Boroccoli

Few Number of Vegetable Names

Lassan
▪ Garlic
Adrak
▪ Ginger
Kadu
▪ Butternut
Timater
▪ Tomato
Hara Pyaaz
▪ Leek
Slaad
▪ Lettuce
Shakar Qandi
▪ Tam/ Sweet Potato
Gaajar
▪ Carrot
Bhindi
▪ Okra
Phool Gobhi
▪ Cauliflower
Shaljam
▪ Turnip
HS Codes:​ From

Quality of Pakistani products 

  
Existence of international brands.
There are several global brands

Compatibility to international quality standards/certifications 

Exporters from Department of Plant Protection,Karachi

Value Chain 
Acceptance of Pakistani products in global markets​. 
Pakistani Vegetables are in great demand worldwide.

Global trade in this specific product 

Top 05 exporting destinations. 
1.U.A.E.
2.SRI LANKA
3.UNITED
4.KINGDOM
5. SAUDI ARABIA

Top Five Competitors(Importers):

SNo Importers Competitors

1 INDIA
U.A.E.

2 BANGLADESH SRI LANKA

3 SRI LANKA BANGLADESH
4 UNITED KINGDOM
5 SAUDI ARABIA
MAJOR ITEMS EXPORTED. 
MAJOR ITEMS
Value'000'
ITEMS Qnty Value
POTATOES,FRESH OR CHILLED 80,770 101,635
OTH VEGETABLES FRESH/CHILLED 38,664 42,748
ONIONS AND SHALLOTS 24,222 36,603
MUSHROOMS,FRESH OR CHILLED 2,354 2,201
GARLIC 1,405 306
147,416 183,492
Exports from Pakistan & Pakistan’s ranking : 3 years figure 
US $ ‘0000’

S.No 2014 2015 2016

1 209,092 231,728 213,304

5. List  of  top  ten  (10)  Vegetables  exporters  of  Pakistan  with  contact 
details(try to obtain from associations or website). 
1 M/s. Muhammad Din Muhammad Sharif & Co,
1058,P.I.B.Colony, New Fruit Market, University Road
Karachi
Phone: 021-36871222
Phone:021-36871333
Fax:021-36871555
Contact Person:
Bin Yamin Yousuf
M.D

2
M/s. TALHA ENTERPRISES

O.k. Marketting International, shop No. 11 to 14,Block DA1, New Sabzi Mandi,
Karachi
Mr. Nadeem Ahmed
Proprietor
0092-21-35841521
0092-300-2568500

M/s. Junaid Mustufa Trading

Mr. Junaid Mustufa,
Shop No.6,Onion Potato Wholesaler Market ,Old Sabzi Maandi,
Karachi.
921-34949304
Mob.0321-2009829
4 M/s. Lucky Global Commodities
OFFICE # M -28, Mezzanine Floor,
Cornish Building,Opp Bilawal House Clifton, Block 2, Karachi. Pakistan.
Telephone: +92 21 35370450 +92 21 35370451
E-mail: ​info@luckyglobalcommodities.biz
Mr. Deepak Sakhija 0092-3023000074
Mr. Haresh Kumar 0092-3421422972
Mr. Sadhram Sakhija 0092-3003208555
Mr. Amit Kumar 0092-3323978994
5 M/S. BHATTI BROTHERS
OFFICE NO.10,SABZI MANDI, RAVI LINK ROAD LAHORE
+92-42-37723410 +92-42-37723510
Fax. 92-042-37730906
MR. MUHAMMAD NAEEM BHATTI Proprietor
6 M/s.T.M. Commodities (Pvt.) Ltd,
Mr. Tanveer Ahmed,
 15/A, 3​rd​ Floor Namco, Campbell Street,
Karachi.
921-3260223
Mob:0300-7081514
vitalstartraders@yahoo.com
7 M/s. Imtiaz Enterprises,
Mr. Imtiaz Hussain
Shop No.27, New Fruit & Vegetables Market,
Super Highway,
Karachi.
921-3687042
Mob.0333-2111495.
info@imtiaz.biz
8 M/s. F.A. INTERNATIONAL
SUITE NO. 802, LANDMARK PLAZA
MUHAMMAD BIN QASIM ROAD,
OFF I.I. CHUNDRIGAR ROAD,
KARACHI 74200 PAKISTAN
TEL: (+92-21) 32629051 - 53 (3 Lines)
FAX: (+92-21) 32629053
E-MAIL: ​pakhalifruits@gmail.com
​rahsameer@hotmail.com

9 M/s. SABIR HUSSAIN & SONS

FRUITS AND VEGETABLES
30-A-SABZI MARKET RAVI LINK ROAD LAHORE
PH:042-37723130
10 M/s. Anchor Trading Company,
Mr. Sadiq Rajanim,
Suit No. 104,Saigal Brothers Building,
25 West Wharf Road,
Karachi
921-32200871-32315022
Mob.0322-2736960
sadiq.rajani@anchorgroup.com.pk

TDAP participation in international exhibitions in the subject product.

1. Sial Canada, Montreal, Canada May,2018

2. Foodex, Jeddah, Saudia Arabia November,2017
3. World Food Kazakhstan November,2017
4. Inter Food Jakarta, Indonesia November,2017
5. Asia Fruit Logistica, Hong Kong September,2018
6. World Food, Istanbul, Turkey September,2018
7. Fine Food Australia September,2018
8. World Food Kazakhstan November,2018
9. Inter Food Jakarta, Indonesia November,2018
10. Fruit Logistica, Berlin Feburary,2018
11. Sial Paris,France October,2018
 
 
 
 
 
 
 
 
 
 

Product Report Format  

(for Expo Pakistan 2017) 

Product: FRUIT 
HS Code: HS CODE: 03 
Prepared by  
Name:HAMID SHAHINSHAH 
Designation :Assistant Director(PD-I)  
Date:10​th​ October,2017  
Industry Economic Scenario 
c) Product Description:

d) Some fruits grown in pakistan are: Orange, Mango, Apple, Apricot, Banana, Cherry,
Dates, Guava, Peach, Lemon, Litchi, Papaya, Olive, mulbery, Plums, Pear, Pomegranate,
Strawberry, Sweet lime, and a lot of dry fruits including Almonds, Pistachios and
Walnuts.

Orange.
e) Pakistan is the sixth largest producer of Kinow (mandarin) and oranges in the world, with
2.1 million tons. Pakistan world mandarin and oranges market share during the year 1997
was 0.9 percent and 3.6 percent in terms of value and volume respectively.

f) Pakistan is also the largest producer of ‘Citrus Reticula’ variety (Kinow), this unique
variety of citrus is indigenous to this part of the world. According to an estimate approx.
95 percent of the total Kinow produced all over the world is grown in Pakistan.

g) The soil and climatic conditions in Pakistan have given the Kinnow a unique flavor
which distinguishes it from other comparable mandarins grown in the world. An ideal
condition for growing kinnow includes abundance of water, rich nitrogen content in the
 soil and relatively cool weather. Winter in the plains of Punjab province provides an
excellent atmosphere for this fruit and the resulting fruit is sweet and has a very distinct
taste.

h) Mango ( ‫) آم‬
i) Pakistan produces over 150 varieties of mango. Mango is the fruit par excellence of
Subcontinent. Pakistan is an important mango growing country in the world. The soil and
climatic conditions of Pakistan are highly suitable for mango cultivation. According to
FAO production year book of 2001, Pakistan stands FIFTH among mango growing
countries of the World.

j) Mango enjoys second position after citrus in Pakistan. It is grown in the province of
Punjab over an area of 48413 hectares out of 94121 hectares in the country (MINFAL 99-
2000). Most of the remaining acreage is planted in Sindh. At present, (1999-2000) the
total annual production of fruits in Pakistan is 58,46,342 tons. Even if all of this
production reaches to the consumers, per head per day availability of fruit is meagre 114
grams. Fresh and processed fruits and vegetables export make up less than 1 percent of
Pakistan’s total export. That is a matter of concern when the need for diversification of
export is badly felt.

k) The mango from Pakistan is well known for its taste and quality abroad. More than
53,000 tons of mango is exported to neighbouring and European countries, i.e.
Afghanistan, Bahrain, Dubai, Kuwait, Saudi Arabia, United Kingdom, France, Malayasia
and Singapore etc. fetching foreign exchange. Langra, Dusehri, Samar Behisht, Chaunsa,
Anwar Ratol are important varieties grown in Punjab. Sindhri, Bagan Pali, Suwarneka,
Neelum and Gulab Khas are leading ones from Sindh.

l) Watermelon ( ‫) ﺗﺮﺑﻮز‬

m) It’s an all time favorite fruit for most Pakistanis especially because of its sweet and
refreshing quality to combat the deadly heat. And the feeling one gets if given the middle
part, without the seeds, is quite invigorating.

n) Falsay (Grewia) ( ‫) ﻓﺎﻟﺲﮦ‬

o) Native to Southern Asia, it’s famously used as a chilled summer drink, or eaten with
sprinkled black salt. Oh, the sweet and sour taste of this fruit is heavenly!
It is a shrub or small tree growing to 8 m tall. The leaves are broadly rounded, 5–18 cm
long and broad, with a petiole 1–1.5 cm long. The flowers are venkanna in cymes of
several together, the individual flowers about 2 cm diameter, yellow, with five large (12
mm) sepals and five smaller (4–5 mm) petals. The fruit is an edible drupe 5–12 mm
diameter, purple to black when ripe.

Pakistan exports a variety of fruit9*

 HS Codes:​ From 0301 till 0308

Quality of Pakistani products 

Existence of international brands.
There are several global brands

Compatibility to international quality standards/certifications 

Exporters from Pakistan get quality certifications from the Marine Fisheries Department, Government of
Pakistan which is DS2031. That is acceptable globally.

Value Chain 
Acceptance of Pakistani products in global markets​. 
Pakistani sea foods are in great demand worldwide.

 
7.Global trade in this specific product 
1. Top 05 exporting destinations 
AFGHANISTAN
INDIA
UNITED KINGDOM
SAUDI ARABIA
INDONESIA
 
2. Top 05Competitors (Importers) 

c) Top Five Competitors(Importers):

Exports from Pakistan & Pakistan’s ranking : 3 years figure 

US $ ‘0000’

S.No 2014 2015 2016

435,293 438.501 427,025

6. List  of  top  ten  (10) Fruit  exporters of Pakistan with contact details(try 

to obtain from associations or website). 
1 Mr. A. Qadeer Khan Durrani, (Registered with Global GAP)
CEO, M/s Durrani Associates, D-25, Block-6,
FB Area Karachi Tel: 92-21-36349491- 4410508-7
Cell # 0321-8275648 Fax # 36360995- 4410509
Email: ​Durrani_associates@yahoo.com
2 Mr. Waheed Ahmed​, ​(Registered with Global GAP)
Director (Marketing),
 M/s Iftikhar Ahmed & Co. Plot # 7, New Fruit & Vegetable Market,
Super Highway, Karachi.,
Tele: 92-21-36871092-93, Fax: 3-6871121
Cell: 0321-8272772, Email: ​iac@iac-fruit.com

3
M/s. KATH TRADERS
Room # 206, 2nd Floor, Jilani Tower, GK-7/100, M.A. Jinnah
Road Karachi

Mr. Sultan Kath

Proprietor
Ph.32401642

Fax.32401645
kath_traders@yahoo.com

4 Mr. Khalid Ejaz,

M/s.Roshan Enterprises,
B-51,Rizwan Society,
Mian University Road,
Karachi.
Ph.+921-34691665-7
Fax:921-34652518
Mob: 0300 -8251062.
Roshan@roshan.com.pk
5 M/s. Sadaruddin,
D/3, Block-3,
Clifton,
Karachi
Ph:921-35059907
Fax.35869920
info@sadruddin.com
6 M/s. Zahid Kino Grading.
Mr. Shaid Sultan,
6-KM M. Kot MOMIN Road, Bhalwal,
Sargodha
Mob No. 0345-8600255.
sungold@hotmail.com
7 M/s. Shaheen Enterprises,
Haji Masood Ahmed,
Chak No. 6.S.B.
Tehsil Bhalwal,
Sargodha.
0486-643068
Mob No.0300-6068342
shaheenpk@msn.com
8 M/s. Al Mehmood Establishment,
Mr. Armughan Rabbani,
 Jummani Arcade, C-1, 3​rd​ Floor,
Main University Road,
Karachi.
921-34934382
Mob No.0300-6028119
0300-2270885
almahmoodkino@yahoo.com
almahmoodest@gmail.com
9 M/s. Iftikhar Ahmed & Co,
Mr. Waheed Ahmed,
Director Marketing,
Plot No: 7 New Fruit & Vegetable market,
Super Highway,
Karachi.
921-36871092-93
Mob.0321-8272772
iac@iac-fruit.com
10 M/s. JMB Exporters,
62-E, 11​th​ Commercial Street,
Phase-II(Ext),DHA,
Karachi.
921-35884111
sales@jmbexporters.com
 

7. TDAP  participation  in  international  exhibitions  in  the  subject 

product /

1. Sial Canada, Montreal, Canada May,2018

2. Foodex, Jeddah, Saudia Arabia November,2017
3. World Food Kazakhstan November,2017
4. Inter Food Jakarta, Indonesia November,2017
5. Asia Fruit Logistica, Hong Kong September,2018
6. World Food, Istanbul, Turkey September,2018
7. Fine Food Australia September,2018
8. World Food Kazakhstan November,2018
9. Inter Food Jakarta, Indonesia November,2018
10. Fruit Logistica, Berlin Feburary,2018
11. Sial Paris,France October,2018