Scribd Logo
Upload

Welcome to Scribd!

  • 946 views

    Questionnaire

    Uploaded by

    Riya
    The document contains a questionnaire to understand consumer shopping behavior and perceptions of sales promotions. It includes questions about demographics, shopping habits, spending on fast moving consumer goods (FMCG), factors influencing purchases, reactions to different types of sales promotions, and perceptions of sales promotion effectiveness. Respondents are asked to provide opinions on a 5 point agreement scale regarding how sales promotions impact their purchasing decisions and brand loyalty.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Questionnaire

    Uploaded by

    Riya
    946 views5 pages
    The document contains a questionnaire to understand consumer shopping behavior and perceptions of sales promotions. It includes questions about demographics, shopping habits, spending on fast moving consumer goods (FMCG), factors influencing purchases, reactions to different types of sales promotions, and perceptions of sales promotion effectiveness. Respondents are asked to provide opinions on a 5 point agreement scale regarding how sales promotions impact their purchasing decisions and brand loyalty.

    Original Title

    questionnaire.docx

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document contains a questionnaire to understand consumer shopping behavior and perceptions of sales promotions. It includes questions about demographics, shopping habits, spending on fast moving consumer goods (FMCG), factors influencing purchases, reactions to different types of sales promotions, and perceptions of sales promotion effectiveness. Respondents are asked to provide opinions on a 5 point agreement scale regarding how sales promotions impact their purchasing decisions and brand loyalty.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    946 views5 pages

    Questionnaire

    Uploaded by

    Riya
    The document contains a questionnaire to understand consumer shopping behavior and perceptions of sales promotions. It includes questions about demographics, shopping habits, spending on fast moving consumer goods (FMCG), factors influencing purchases, reactions to different types of sales promotions, and perceptions of sales promotion effectiveness. Respondents are asked to provide opinions on a 5 point agreement scale regarding how sales promotions impact their purchasing decisions and brand loyalty.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 5

    Questionnaire

    Personal Details:

    Name: ______________________________

    1) Gender: a) Male b) Female

    2) Age:

    a)18-24 years b)25-32 years

    c)33-39 years d)40 and above

    3) Academic Qualification:

    a) SSLC b) Puc

    c) Degree d) Post Graduation

    e) Others

    4) Occupation:

    a) Student b) Salaried Person

    c) Businessman d) Others

    5) Family Income:

    a) Below 10,000 b) 10,000 to 20,000

    c) 20,000 to 30,000 d) 30,000 to 40,000

    e) 40000 and above

    Research Questions:

    6) Do you like shopping?

    a) Yes b) No

    7) How frequently do you go for shopping?

    a) Frequently b) Once a week


    c) Once a month d) Rarely

    8) How much time do you spend while shopping?

    a) Less than half an hour b) Half an hour to one hour

    c) 1-2 hours d) More than 2 hours

    9) Do you buy FMCG products from supermarkets?

    a) Yes b) No

    10) If yes, from which supermarket do you buy FMCG products?

    a) More b) Big Bazaar

    c) Nilgiris d) Spar

    e) Others

    11) How much do you spend on the purchase of FMCG products every month?

    a) Below Rs. 500 b) Rs. 500 – Rs. 1000

    c) Rs. 1000 – Rs. 2000 d) Rs. 2000 and above

    12) What are the factors that attract you more while shopping for FMCG products?

    a) Offers and Discounts b) Customer Service

    c) Quality d) Variety

    13) Does Sales Promotion affect your purchase of FMCG products?

    a) Yes b) No

    14) What type of Sales Promotion attracts you the most?

    a) Buy one get one free b) Price Discounts

    c) Free Samples d) Coupons

    e) Exchange Schemes f) Contests / Games

    g) Others
    15) Do you wait for Sales Promotion offers by supermarkets?

    a) Yes b) No c) Sometimes

    16) During Sales Promotion offers, do you purchase more than required?

    a) Yes b) No c) Sometimes

    17) If you get an attractive Sales Promotion offer in the product other than your choice, will you
    switch to the other brand?

    a) Yes b) No c) Sometimes

    18) According to you, which supermarket offers the best sales promotion?

    a) More b) Big Bazaar

    c) Nilgiris d) Spar

    e) Others

    19) According to you, which medium is the best to advertise Sales Promotion offers?

    a) Newspaper b) Magazine

    c) Television d) Radio

    e) Internet

    20) Please mark the option as per your opinion to the questions below during shopping:

    i) Do you search for the products that have some offers?

    a) Always b) Often c) Sometimes d) Never

    ii) Do you find the Sales Promotion offers attractive?

    a) Always b) Often c) Sometimes d) Never

    iii) Is the information readily available to you about the Sales Promotion offers?

    a) Always b) Often c) Sometimes d) Never

    21) Give your opinion to the following statements:


    i) I buy FMCG products only if it has offers or discounts

    a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree

    ii) I doubt on the quality of products on sale

    a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree

    iii) I believe that Sales Promotion offers saves my money

    a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree

    iv) The Sales Promotion offers makes me to buy the brand that I do not buy regularly

    a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree

    v) I visit the supermarkets that have Sales Promotion offers frequently

    a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree

    vi) The Sales Promotion tools of the supermarket understand my specific needs and wants

    a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree

    vii) I enjoy shopping during Sales Promotion offers

    a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree

    viii) I am satisfied with the FMCG products bought during Sales Promotion offers

    a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree

    ix) I get confused with the Sales Promotion offers

    a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree

    x) I think marketers cheat consumers through sales promotion tools

    a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree

    xi) I think advertisements published and actual sales/products differ

    a) Strongly Agree b) Agree c) Neutral d) Disagree e) Strongly Disagree

    22) your opinion on sales promotion: ______________________________________________

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy