Scribd
Upload
434 views

Creating An Elevator Pitch

Creating an elevator pitch involves identifying your goal, explaining what you do in an interesting way, highlighting your unique selling proposition, engaging the audience with a question, and practicing your pitch. For example, one pitch describes developing mobile training apps for businesses, visits each client to understand needs, and asks how the audience handles training. The key is crafting a short, memorable pitch to spark interest in your organization.

Uploaded by

Irtaza Zafar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
434 views

Creating An Elevator Pitch

Creating an elevator pitch involves identifying your goal, explaining what you do in an interesting way, highlighting your unique selling proposition, engaging the audience with a question, and practicing your pitch. For example, one pitch describes developing mobile training apps for businesses, visits each client to understand needs, and asks how the audience handles training. The key is crafting a short, memorable pitch to spark interest in your organization.

Uploaded by

Irtaza Zafar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 5

Creating an Elevator Pitch

It can take some time to get your pitch right. You'll likely go through several
versions before finding one that is compelling, and that sounds natural in
conversation.

Follow these steps to create a great pitch, but bear in mind that you'll need to
vary your approach depending on what your pitch is about.

1. Identify Your Goal


Start by thinking about the objective of your pitch.

For instance, do you want to tell potential clients about your organization? Do
you have a great new product idea that you want to pitch to an executive? Or
do you want a simple and engaging speech to explain what you do for a
living?

2. Explain What You Do


Start your pitch by describing what your organization does. Focus on the
problems that you solve and how you help people. If you can, add information
or a statistic that shows the value in what you do.

Ask yourself this question as you start writing: what do you want your
audience to remember most about you?

Keep in mind that your pitch should excite you first; after all, if you don't
get excited about what you're saying, neither will your audience. Your
pitch should bring a smile to your face and quicken your heartbeat. People
may not remember everything that you say, but they will likely remember
your enthusiasm.

Example:
Imagine that you're creating an elevator pitch that describes what your
company does. You plan to use it at networking events. You could say,
"My company writes mobile device applications for other businesses." But
that's not very memorable!

A better explanation would be, "My company develops mobile


applications that businesses use to train their staff remotely. This results in
a big increase in efficiency for an organization's managers."

That's much more interesting, and shows the value that you provide to
these organizations.

3. Communicate Your USP


Your elevator pitch also needs to communicate your unique selling
proposition , or USP.
Identify what makes you, your organization, or your idea, unique. You'll
want to communicate your USP after you've talked about what you do.

Example:
To highlight what makes your company unique, you could say, "We use a
novel approach because unlike most other developers, we visit each
organization to find out exactly what people need. Although this takes a bit
more time, it means that on average, 95 percent of our clients are happy
with the first beta version of their app."

4. Engage With a Question


After you communicate your USP, you need to engage your audience. To
do this, prepare open-ended questions (questions that can't be answered
with a "yes" or "no" answer) to involve them in the conversation.

Make sure that you're able to answer any questions that he or she may
have.
Example:
You might ask "So, how does your organization handle the training of new
people?"

5. Put It All Together


When you've completed each section of your pitch, put it all together.

Then, read it aloud and use a stopwatch to time how long it takes. It should
be no longer than 20-30 seconds. Otherwise, you risk losing the person's
interest, or monopolizing the conversation.

Then, try to cut out anything doesn't absolutely need to be there.


Remember, your pitch needs to be snappy and compelling, so the shorter it
is, the better!

Example:
Here's how your pitch could come together:

"My company develops mobile applications that businesses use to train


their staff remotely. This means that senior managers can spend time on
other important tasks.

"Unlike other similar companies, we visit each organization to find out


exactly what people need. This means that, on average, 95 percent of our
clients are happy with the first version of their app.

"So, how does your organization handle the training of new people?"

6. Practice
Like anything else, practice makes perfect. Remember, how you say it is
just as important as what you say. If you don't practice, it's likely that
you'll talk too fast, sound unnatural, or forget important elements of your
pitch.
Set a goal to practice your pitch regularly. The more you practice, the more
natural your pitch will become. You want it to sound like a smooth
conversation, not an aggressive sales pitch.

Make sure that you're aware of your body language as you talk, which
conveys just as much information to the listener as your words do. Practice
in front of a mirror or, better yet, in front of colleagues until the pitch feels
natural.
As you get used to delivering your pitch, it's fine to vary it a little – the
idea is that it doesn't sound too formulaic or like it's pre-prepared, even
though it is!

Tip 1:
You may want to keep small takeaway items with you, which you can give
to people after you've delivered your pitch. For example, these could be
business cards or brochures that talk about your product idea or business.

Tip 2:
Remember to tailor your pitch for different audiences, if appropriate.
Key Points
An elevator pitch is a brief, persuasive speech that you can use to spark
interest in what your organization does. You can also use one to create
interest in a project, idea, or product.

It needs to be succinct, while conveying important information.

To craft a great pitch, follow these steps.

 Identify your goal.


 Explain what you do.
 Communicate your USP.
 Engage with a question.
 Put it all together.
 Practice.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy