Internship Report

Course Code – INT-599

Apex footwear limited (Head Office)

Submitted By
Md. Erfan Muntasir
ID. 16173201053
Fall-2018-19
Department of Accounting
Submission Date- 01/12/2019

Submitted To
MS. Kanij Fahmida
Assistant Professor
Department of Accounting
Bangladesh University of Business and Technology (BUBT)
 Letter of Transmittal

01 December, 2019
MS. Kanij Fahmida
Assistant Professor
Department of Accounting
Bangladesh University of Business and Technology (BUBT)

Subject: Submission of Internship Report on “Activity of Apex footwear limited.”

Dear Madam,
It is my great pleasure to submit the Internship report entitled “Activity of Apex footwear
limited.” to you. As per requirement of MBA, I have completed the Internship in Apex
footwear Limited. I have tried to exert all the knowledge that I gathered through my working
with this company. Working for three months (20th March to 19th June) in the Apex footwear
limited, Head office helped me to fulfill the requirements of obtaining practical learning and
subsequently prepare of this report. My internship in Apex footwear Limited was a
worthwhile experience and the exposure of such an organization would be valuable for me.
Before facing the real business world, I have gathered prior knowledge about the organization
culture.

Thank you very much for your kind co-operation without which this Internship Report cannot
be completed. I like to take every opportunity to express my gratitude of indebtedness to you.
Thank you very much for your kind co-operation.

Sincerely yours,

Md. Erfan Muntasir

ID. 16173201053
MBA 40th intake
Department of Accounting
Bangladesh University of Business and Technology (BUBT)

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 Student Declaration
I am Md. Erfan Muntasir a student of MBA program, Bangladesh University of Business &
Technology (BUBT), hereby declare that the internship report titled “Activity of Apex
footwear limited.” is prepared after the completion of my internship at Apex Footwear
Limited at Gulshan Head Office under the intensive supervision and guidance of MS. Kanij
Fahmida, Assistant Professor, Department of Accounting, Bangladesh University of
Business & Technology (BUBT), after completing of 3(three) months of internship period in
Apex Footwear Limited, existing activities and implementation. I declare that this report is
my original work of my experience and prepare for academic purpose which is a part of
MBA Program and in this paper, I used in actual present scenario of the organization.

Md. Erfan Muntasir

ID-16173201053
MBA, 40th Intake
Department of Accounting
Bangladesh University of Business & Technology (BUBT)

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 Certificate Of Supervisor
This is to certify that Md. Erfan Muntasir, student of MBA, ID NO: 16173201053 has
successfully completed his Internship Program entitled “Activity of Apex Footwear Limited”
under my supervision as the partial fulfillment for the award of MBA degree. He has done his
job according to my supervision and guidance. She has tried his best to do this successfully. I
think this program will help him in the future to build up his finer career. I wish him success
and prosperity.

MS. Kanij Fahmida

Assistant Professor
Department of Accounting
Bangladesh University of business & Technology (BUBT)

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 ACKNOWLEDGEMENT

The study on Activity of “Apex Footwear Ltd.” Is an attempt to examine the objectives, the
human resource activities, the problems, the prospect and also the achievement of the
company. Behind this program, I acknowledge the co-operation and assistance of numerous
personalities and institutions. First of all, I acknowledge with deepest sense of gratitude and
indebtedness to my supervisor, whose timely suggestions and guidance at every stage of the
report and above all, whose ceaseless follow-up and encouraging, cordial, friendly behavior
reached me to the success. I also express my gratitude to General Manager, HR Manager,
Executive officers, Account officers of the company who supported me by providing
necessary data and information. I am also grateful to all other officers of the company for
their constructive discussion and cordial co-operation.

I have taken much help from different, journals and magazines during preparing the report.
Finally, I thank to my best friends and Parents for their generous support during typing and
printing my report.

Though I have paid careful attention in preparing the report, there may have some unexpected
errors in the report. I beg an apology for any mistake. If any user gets any benefit from this
report, my efforts will be successful.

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 Executive Summary

This report is prepared based on my three-month practical experience at Apex Footwear

Limited. Apex Footwear Limited is a manufacturing company that deals with both
manufacturing unit and retail unit and these two units need to maintain a strong internal
communication to ensure an effective operation. As there are many shoe brands in the local
market and they are also providing good quality products to their customers, Apex Footwear
Ltd. needs to ensure a strong position in the market by providing extra-ordinary services and
maintaining a good relationship with their customers. The workforce of Apex will
undoubtedly perform their level best if their basic requirements are communicated to the
upper level. Here, the internal communication plays an extensive role. The leather, leather
goods and footwear industry has become second highest foreign exchange earning export
sector in Bangladesh and Bangladesh has been positioned 8th in the footwear sector all over
the world according to World Footwear Yearbook 2017. The footwear industry in
Bangladesh is one of the quickest developing sectors. Apex Footwear Limited is the one that
earned 6th position and Apex Leather Craft Fashion and Accessories Ltd. has earned the 7th
position among the Bangladeshi footwear industries. As the supply chain of the industry is
lengthy and there is no fastest communication channel these industries are facing cumulative
challenge in the domestic and international market. Market demand of the product is also
changing rapidly. Unless a firm communication channel is introduced, it will no longer be
able to sustain in the dynamic market.

The report has chiefly covered the background of the footwear industry, it’s various
Departments, functions and their performance analysis which evaluates the communication
process and gap compared to the other industries. This report is a culmination of the
experience gathered during the internship period. It granted me a big opportunity to
Practically learn about HR activities. It also provides the opportunity to analyze their Annual
Report for the year of 2018-19.

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 Table of Contents

Serial No Topics Page No.

01 Letter of Transmittal I
02 Student Declaration II
03 Supervisor Letter III
04 Acknowledgement IV
05 Executive Summary V
06 Introduction of Footwear industry 01
07 Organizational Overview 02-05
08 Plan of my Intern program 06
09 Duties and Responsibility 07-08
10 Learning Experience 09
11 Problem Identification and Solution 11-12
12 Conclusion 13
13 References 14
14 Appendix 15
Introduction of Footwear industry:
The Footwear Industry has entered Bangladesh since the colonial era, but its modernization
took place in the late 1980s (RMG Bangladesh, 2017). Bangladesh has already stepped into
the next manufacturing hub for the global footwear industry. The leather goods market in
Bangladesh has huge potential with the increasing disposable income of the middle and upper
middle class families. The GDP growth at over 5% over the last decade shows the strength of
the economy and its resilience. Strong export growth despite the global recession shows the
competitive advantage of the entire industry' thanks to mostly the availability of the superior
quality raw materials and cheap labor.

Overview of Organization:
The journey of Apex Footwear Limited started more than two decades ago, the main
inspiration was leather business & later curving. Then it entered into shoemaking. Today it
has become the largest shoemaker in the subcontinent, Apex Footwear Limited holds its 15%
share of leather footwear export in Bangladesh from $1.1 billion leather export. Shoemaking
represents a highly labor intensive job and in Bangladesh cheap labor force can be managed
easily. Apex Footwear Limited is home to 5500 workers which includes mostly women in the
shoe manufacturing. Apex follows the latest international footwear trend. The core values are
set with the belief of valuing people through continuous development & making a path for
higher achievements.

Operating since 1990, Apex is a leading ODM (original design manufacturer) footwear
manufacturer that offers private label as well as branded footwear solutions to major retailers
and brands globally.

Apex is built on their core strengths of leather development, best in class Italian product
design and development capabilities, integrated, vertical and sustainable manufacturing and
most importantly a team more than 13000 dedicated members.

Apex launched its domestic retail, distribution and branding business in 2007 which led to
the creation of our in-house contemporary brands- Apex, Venturini, Mouchie, Nino- Rossi,
Maverick, Sprint, Twinkler and School Smart. These brands are all designed in-house and
have quickly developed a loyal following in the Bangladeshi market.

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The leather and footwear industry in Bangladesh has ranked the 2nd highest foreign exchange
earning export sector reaching almost USD 1.5 billion in last financial year including
significant value addition and employment generation. The Bangladesh Bureau of Statistics
(2016) shows that the domestic footwear market is valued at approximately USD 2 billion
and there is big opportunity to grow in our local market consistently. AFL was able to
generate almost 13% growth in its export sales revenue 2017-18 though the market condition
was highly challenging. A combination of improved product design and development
capability, intense marketing efforts helps to avoid the large drops in exports. AFL export
growth continues to be depressed by lack of world class local supply chain for the footwear
industry. Competitors in neighboring countries are able to turn around much faster their
export orders due to in country supply chain and also faster transit it their key markets and
suppliers. AFL is ensuring 12% growth in the domestic market last year. Leather shoes are
under threat globally as the demand of the market changes rapidly and there are a lot of
varieties in the market to satisfy customer’s demand. For 2018-19 the main concern of AFL
are as follows:
1. Investing more in training and human resource development
2. Strengthen production team
3. Improve margin recovery
4. Reduce cost and process loss
5. Boost productivity
6. Strengthen quality management team and system
7. Become more customer centric
8. Continue to move towards higher design content and sustainability
9. Improve supply chain management to reduce inventory levels at all stages
10. Improve capacity utilization

AFL milestones since July 2017 are as follows:

1. The company achieved “Alliance Standard” in workplace safety.
2. The company’s tannery unit achieved the ISO 9001: 2015 certification which reflects
the standard in quality management system of the company
3. The company achieved Worldwide Responsible Accredited Production (WRAP) Gold
Certificate of Compliance
4. The Company entered into a strategic partnership with “zLabels” largest German
a. e-commerce Company.
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Apex is a leading developer, manufacturer and retailer of quality footwear, operating in all
major export markets such in Europe, North America and japan as well as in domestic market
in Bangladesh.

Plan of my Intern Program:

During my internship program I was posted into Apex Footwear Limited at Gulshan Head
Office. In Head office there are thousand plus employees. From March 20, 2019 to June 19,
2019 I was posted in Apex Footwear Limited as an intern trainee. Though I was posted in
accounting & finance division but I got the opportunity in other division also.

Duties and Responsibility:

Week 1:
➢ I was joined in Apex Footwear Limited at Gulshan (Head Office) and start my
training program.
➢ Meet my supervisor Mr. Md. Asadujjaman.
➢ Greeting instruction how to work, cooperate with peers, and basic knowledge.
➢ Meet with all departments in charges as well as all employees.
➢ Greeting instruction how to work, cooperate with peers.

Week 2:
➢ Greeting instruction how to work, cooperate with peers, knowledge about Apex
Footwear Limited.
➢ Documents need to open new employee accounts -Learn which documents is required
for account opening, how to fill up account opening form.
➢ Documents need to open accounts.
➢ Start employee account open for new entry on IFS program.

Week 3:
➢ Input new employee’s personal information on IFS program.
➢ Segregate different types of employee’s file and put into different folder.

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Week 4:
➢ Receive monthly letter on employee’s performance from Head Office.
➢ Maintain letters and attached on employee’s personal file.

Week 5:
➢ Arranging file with serial number

Week 6:
➢ Update employee’s file for those who have selected as permanent from provisional
period.
➢ Segregate different types of employee’s file and put into different folder.

Week 7 & 8:
➢ Receive increment letter of employee’s.
➢ Update payroll on IFS program.

Week 9:
➢ Receive leave form and update on IFS program.
➢ Maintain and keep those letters.

Week 10 & 11:

➢ Update employee’s mobile banking number for salary purpose.
➢ Identify mismatch or missing number and ensure the accurate number over phone.

Week 12:
➢ Report preparation and discussions with supervisor for intern program and about its
progress.
➢ My supervisor checked my report and provide correction.

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Learning Experience:
Knowledge Acquired:
In my intern period I have learn so many things, and I am grateful to all so that all people
help me a lot at my intern session. In my intern I start work with Accounts and HR
department. Along with work learned a lot about organizational environment and corporate
culture during my internship period.

Skill learned:
During my working time in Apex footwear, I learned how to write an employee account
opening form, documents required for opening new employee account. File fill up and
documentation process. Develop interpersonal skill on intra group work.

The most challenging task I performed:

In my intern I faces a big challenge and that is IFS. IFS is a computer program which is used
for keep and update all kind of information about the company. This program is very
complex specially for us who have used it for the first time. Moreover, I did not get much
knowledge about it from my supervisor due to lack of his free time.

Problem Identification and Solution:

1. Problem Identification-
1. Apex Footwear Limited suffers from internal communication gap.
2. Lot of departments and the inter-connection is poor Poor.
3. Suffers from the shortage of employees.
4. Higher work pressure.
5. Software are not use appropriately for update.

2. Solutions-
1. Apex Footwear Limited must create a strong communication channel for every
employees so that their voice get heard to the top level management. The mid-
level managers and other employees should visit the retail shops and factory
most often. Apart from this, Apex Footwear Limited should also maintain a
resilient.

2. he survey results indicate that comparatively is an internal communication gap

in the organization. Though Apex tries to follow flat organization structure,
there remains a hierarchical structure, where bureaucracy is practiced. So this
creates an internal communication gap among the employees. So Apex
Footwear Limited can encourage employees to innovate things and make them
participate in the decision-making process.

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 3. To create strong communication medium Apex Footwear Limited should
make easier communication way towards their employees. Employees are not
aware of their perceptual knowledge, they are more focused on following the
specific guidelines given by their supervisors. In the findings it is visible that
25% respondents face the perceptual barriers. If they are being communicated
proper instruction, it would have been easier for them to understand their work
and develop efficiency.

4. As Apex Footwear Limited deals with the employees of different levels, the
communication approach should be different also. Employees are emotional and
sensitive. Different medium and methods can ensure a strong communication
channel. If the organization tries to communicate with all the employees using the
same approach it will not be an effective way of communication. To handle every
situation Apex Footwear Limited should have practiced appropriate way of
communication that.

5. As consistent communication and trustworthiness linked with each other,

strong communication should be ensured by practicing communication
through scalar chain, it gives a proper support to the employees. It also works
as a communication bridge among the top level and the lower level
management. It boosts up the overall performance of the employees and
creates transparency.

Conclusion
Now-a-days employees of an organization expects to get the basic values and benefits they
are promised to have. If the internal communication becomes strong enough, the turnover rate
of the employees get reduced which helps to save a valuable manpower of the organization as
well as helps to avoid the unnecessary recruitment cost.

The main limitation of this study is that data are inadequate from different relevant sources. It
is desirable to re-evaluate this result when a longer evaluation period is prevalent. The
direction for prospective research would insert one or more valuables over and above
observation on the particular sector.

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References
https://www.apex.com
https://en.wikipedia.org/wiki/apex