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    Wrigley's Chewing Gum

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    Ever After Beautique
    Wrigley developed chewing gum as a premium to be given away with other products rather than selling it directly. As a young man, he realized premiums were effective sales tools when he convinced his father to raise the price of soap and include umbrellas as a gift. Wrigley then started his own company, using baking soda as a premium to promote soap sales. He realized the premium products were more popular, so he began selling gum which became very successful under brands like Juicy Fruit and Spearmint that are still major brands today.

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    Wrigley's Chewing Gum

    Uploaded by

    Ever After Beautique
    5K views1 page
    Wrigley developed chewing gum as a premium to be given away with other products rather than selling it directly. As a young man, he realized premiums were effective sales tools when he convinced his father to raise the price of soap and include umbrellas as a gift. Wrigley then started his own company, using baking soda as a premium to promote soap sales. He realized the premium products were more popular, so he began selling gum which became very successful under brands like Juicy Fruit and Spearmint that are still major brands today.

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    Wrigley developed chewing gum as a premium to be given away with other products rather than selling it directly. As a young man, he realized premiums were effective sales tools when he convinced his father to raise the price of soap and include umbrellas as a gift. Wrigley then started his own company, using baking soda as a premium to promote soap sales. He realized the premium products were more popular, so he began selling gum which became very successful under brands like Juicy Fruit and Spearmint that are still major brands today.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    5K views1 page

    Wrigley's Chewing Gum

    Uploaded by

    Ever After Beautique
    Wrigley developed chewing gum as a premium to be given away with other products rather than selling it directly. As a young man, he realized premiums were effective sales tools when he convinced his father to raise the price of soap and include umbrellas as a gift. Wrigley then started his own company, using baking soda as a premium to promote soap sales. He realized the premium products were more popular, so he began selling gum which became very successful under brands like Juicy Fruit and Spearmint that are still major brands today.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    Wrigley’s Chewing Gum

    Wrigley’s chewing gum was actually developed as a premium to


    be given away with other product rather than as a primary product for
    sale. As a teenager, William Wrigley Jr. was working for his father in
    Chicago selling soap that has been manufactured in his father’s
    factory. The soap was not very popular with merchants because it was
    priced at 5 cents, and this selling price did not leave a good profit
    margin for the merchants. Wrigley convinced his father to raise the price
    to ten cents and to give away cheap umbrellas as a premium for the
    merchants. This worked successfully, confirming to Wrigley that the use
    of premium was an effective sales tool.

    Wrigley then established his own company, in his company he was


    selling soap as a wholesaler, giving baking soda away as a premium,
    and using a cook book to promote each deal. Over time, the baking
    soda and cookbook became more popular than the soap, so Wrigley
    began a new operation selling baking soda, he soon decided on
    chewing gum. Once again, when Wrigley realized that the demand for
    premium was stronger than the demand for the original product, he
    created the Wm. Wrigley Jr. Company to produce and sell chewing
    gum.

    Wrigley started out with two brands of gum, Vassar and Lotta
    gums, and soon introduced Juicy Fruit and Spearmint. The latter two
    brands grew in popularity, while the first two were phased out. Juicy Fruit
    and Spearmint are two of Wrigley’s main brand this day.

    (Source: English for Academic and Professional Purposes, Learner’s Material, First Edition, 2016)

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