BBA Sem - II Syllabus - 13.112019
BBA Sem - II Syllabus - 13.112019
Teaching methodology
11 Film shows on ideation of Film shows on ideation of Preparation of a business report and Understanding of basic
business enterprise, Guest business enterprise presentation of the same in a business knowledge about how to start
lecture on how to write a Film shows of feasibility report plan competition a business enterprise,
business report, Analysis of Film on ‘Market Development’ Understanding the
market, business units and determinants of a selection of
initial size of successful a business idea,
business unit Understanding the factors
governing the selection of
size of business.
10 Films and presentations of Presentations on Retail trade and Project report on various types of supply Understanding the nature of
various forms of retail trade contribution in economic growth chain and retailing methods retail trade and how a retail
and new trends in retail trade trade works in business
Audiovisual aids giving system, different forms of
example of stages of retail trade and their
internationalization with contribution in the economy.
reference to different Understanding brief
multinational and transnational introduction to stages of
companies internationalization.
iii ) Case Study Solution Report – Importance of location and competitors analysis
iv) Project submission Presentation – Homeprenuership, BPO, KPO and One person company.
Internal Evaluation – Role Plays, Case Studies, Situation analysis, MCQ’s , Long question Suggested Add
papers etc on Course
Internal Examination
Basic managerial
30 Marks skills
Total : 50 marks
Total 50 Marks
Objectives –
1. To develop write understanding regarding marketing environment in the country
2. To develop appropriate conceptual understanding as to develop basic marketing concept
3. To develop new understanding regarding services , rural marketing and new trends in marketing
Teaching Methodology
Unit I -12 Role Play Development of Films and animations on Preparing profiles of marketing functions in Knowledge about
profiles of Indian Market various marketing different organizations functioning of modern
analysis of a Indian market Applications Developing a sketch of various marketing Indian Markets
,roles and applications in managers working in different companies
Understanding the
marketing process and
planning in international
prospects
Unit III- Analysis of successful Films on product launch Profile of event for new product launch To cultivate an appropriate
14 product launches a selection of marketing Analysis of advertising campaigns for a Product development
Study of select product media product life cycle launch of a product process launching and
failures Case study on marketing Profile in India pricing of the product
Analysis of various mix. To examine the effect of
marketing champions marketing mix and
consumer
Unit IV - Project on role of marketing Films on problems of Case study on marketing of services Developing a right and
10 economy rural market role of rural ,problems of rural markets ,developing complete understanding
Profile sketch of improving economy and growth of appropriate strategies for rural market. different types of market in
and developing a cases in services marketing. developing economy and
rural market how marketing services
improve quality of life.
Suggested References
6. Foundational Of marketing John Fahy& David Jobber Tata McGraw Hill New Delhi
Total 70 Marks
Objectives
1. To cultivate right approach towards money , finance , and their role in business
2. To develop right understanding regarding various sources of finance and their role and utility in business
3. To develop basic skills as to concept of capital structure and concept of capital structure
2 Unit 2. Sources External: - Shares, Debentures, Public Deposits, Borrowing To understand role and need of source of finance
of Finance from banks: - meaning, types, advantages and limitations of How different determinants of size and type of business
these sources, Internal: - Reserves and surplus, Bonus shares
Sources of business finance
Retained earnings,. To learn about imp features and their applications
considering their requirements in business
3. Unit 3. Capital Meaning criteria for determining capital structure, Factors To Understand how basic financial structure is designed
Structure affecting capital structure, Capitalization:- Meaning, over To know what are the constituents a financially sound
capitalization and Under Capitalization - meaning, causes, business units
consequences, remedies Analytical ability to understand implications of various
constituents of capital units
Teaching Methodology
I – (14) Presentation on how finance helps in org Short films on Finance and Estimation on financial needs To develop Competence to apply
.business successfully business activities of small and tiny business various concept in finance for
Presentation on identifying different needs of needs decision making to
finance activities Assessing financial fusibility of
a business venture
II-(13) Poster presentation on comparative analysis Films on different Developing a suitable financial To develop rational
of sources of finance institutions meeting needs assessment chart understanding regarding role and
Financial institution who provides sources of different needs of finance developing a checklist for utility of different sources of
finance developing source of fiancé finance
III-(11) Comparative analysis of different Films on over and under A report on assessing capita To understand importance of
determinants of capital structure capitalization on business needs of a business need rational and sound financial
Determining need for optimal rational unit Evaluating a balance sheet structure
capital structure Film on a sound capital Whether the firm is over or To understand role of capital as
Implications of over and under capital structure under capitalized a determinant business success
methods
IV –(10) Presentation emerging trends in business Films on contemporary A report on contribution of To have right understanding how
Micro finance and mutual funds tends in mutual fund in mutual funds in economy modern business is changing and
Profile presentation on various mutual funds India Role of leasing industry in what are the new trends in
and venture capital financers in India Films on venture capital business finance business finance
and micro finance
institutions in India
Suggested References
Solve Any 3
Objectives
1. To develop rational understanding regarding concept of cost expenditure in business
2. 2.To develop understanding how overheads influence the cost structure of cost
3. To develop skills for computation of total cost for a particular product
1 Basic concept in Concept of Cost, Costing, Cost Accounting & Cost To understand importance of costing in decision making
cost – Accountancy , Origin, Objectives and Features of Cost
Accounting , Difference between Financial and Cost Ability to understand importance of costing and role of
Accounting, Conceptual analysis of Cost Unit & Cost costing
Centre
2 Elements of cost Material, Labour and other Expenses, To understand how to prepare a cost statement and analyze
and Cost Sheet implication of elements of cost on total cost Ability to
Classification of Cost & Types of Costs, examine different aspects of cost as they influence total cost
Preparation of Cost Sheet structure and sales price. Ability to prepare comprehensive
cost sheet.
3. Overheads Meaning and Definitions, Classification of Overheads, To understand concept of overhead as it contributes to total
Collection, allocation, apportionment and cost of a product or service
reapportionment of overheads 3.4 Under and over
absorption – Definition and Reasons Ability to ascertain ability to distinguish different types of
overheads as it influences he total cost in a given situation
Teaching Methodology
Unit I -12 Demonstration of costing as basic Film on costing Preparing a statement of cost , How to use cost of concept
decision input understanding different aspects cost
and financial accounting
Unit – I I Filling the banks and match the pairs related with different concepts of cost ,II presentations on cost accounting in different org
III cases study on role of cost accounting in profit determinations
Unit – I. Application based questions on –different components elements of cost ,preparing charts on different types of cost sheet
II
Unit – III I. Application based questions on classification of overheads , II MCQ on concept of overheads ,III practical questions on
reapportionment on classification of overheads ,Preparation of chars on classification of overheads
Unit – IV MCQ on contact and process cost , II interpretations based questions on different types of cost
III Practical based questions on contact based costing
Suggested References
Total 70 Marks
Objectives:
1. To understand role and importance of statistics in various business situations
2. To develop skills related with basic statistical technique
3. Develop right understanding regarding regression, correlation and data interpretation
2 Measure of Central 2.1 Concept and meaning of Measure of Central Tendency, Objectives of Measure of Central 8
Tendency Tendency, Requirements of good Measure of Central Tendency.
2.2 Types of Measure of Central Tendency, Arithmetic Mean (A.M), Median, Mode for discrete
and Continuous frequency distribution, Merits & Demerits of A.M., Median , Mode,
Numerical Problem.
2.3 Determination of Mode and Median graphically.
2.4 Empirical relation between mean, median and mode.
2.5. Combined Mean
2.6. Numerical Problems.
Suggested References
MAXMARKS:-70
Instructions:
Q2. Attempt any four of the following (Four out of Six) [4 X4=16]
Q3. . Attempt any four of the following (Four out of Six) [4 X4=16]
Q4. . Attempt any four of the following (Four out of Six) [4 X4=16]
Objectives:
1. To develop concept of information and their role in modern businesses
2. To develop rational approach as to how computers can be used in data process analysis in business
3. To develop understanding regarding cautions to be taken security, safety and security while using net based service
1 Introduction to Introduction, Characteristics of Computers, Block diagram of To understand role and importance of computers in
Computers computer, Booting Process, Types of Programming business processes
Languages-Machine Languages, Assembly Languages, High
Level Languages, Data Organization, Drives, Files, To develop understanding regarding role of
Directories, Storage Devices, Primary Memory, RAM , computers in business operations.
ROM, Secondary Storage Devices - FD, CD, HDD, Pen
drive
I/O Device- Monitor
and types of monitor, Printer and types of printer,
Scanners,Digitizers,Plotters
Number Systems-Introduction to
Binary, Octal, Hexadecimal system
Types of computers
Demo Lecture for the following topics by the teachers. The students are supposed to submit a written assignment and Presentations
on the given topics.
The evaluation of students must be on the following grounds. (20 marks)
1. Understanding of the subject
2. Content
3. Selections of the topic and application of the theory
4. Overall confidence & Presentation skills
Note:
Students should be well informed about the tutorials and sufficient time
must be given to the students to fulfill the requirements of the tutorials.