Taho
Taho
Taho
Introduction
I. Product: Flavored Taho
II. Background
Tahô is a Philippine snack food made of fresh soft/silken tofu, arnibal (brown sugar and vanilla
syrup), and pearl sago (similar to pearl tapioca). This staple comfort food is a signature sweet
and can be found all over the country. The Indonesian and Malaysian equivalent of this dish is
Tahu. Through early records, it is evident that tahô traces its origin to the Chinese douhua. Prior
to the Spanish Colonization, Chinese were common traders with the natives, influencing
Philippine cuisine.
The main ingredient of taho: fresh soft/silken tofu is processed to a consistency that is very
similar to a very fine custard. Brown sugar is then heated and caramelized to create a viscous
amber-colored syrup called arnibal. Sago "pearls," purchased from the local market or
palengke, are boiled to a gummy consistency until they are a transluscent white.
IV. Description of our product
We want our taho to be special not only sold on the streets but also sold as a delicacy. Our
product which we will be calling Tahoô! is a flavored taho.We will be making different flavors
which people would love. The flavors are: Banana Caramel, Langka, Chocolate, Strawberry,
Mocha.
Feasibility Study
FEASIBILITY STUDY
Introduction
I.Product:
Flavored Taho
II.Background
Tahô is a Filipino use up provender do of alert soft/ bright tofu, arnibal (brown start
and vanilla syrup), and osseous tissue sago (similar to pearl tapioca). This staple puff food is a
mite sweet and can be put to travelher all all over the country. The Indonesian and Malaysian
homogeneous of this help is Tahu. Through betimes records, it is evident that tahô traces its
origin to the Chinese douhua. introductory to the Spanish Colonization, Chinese were common
traders with the natives, influencing Philippine cuisine.
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2. Taho products participate in the 20,000 per month direct-selling market. currently students,
children and diet conscious rarely find taho vendors selling outside establishments. The growing
number of healthy foods enthusiats are greatly increasing nowadays. Taho products allows
health conscious consumers to enjoy food without being guilty on cholesterol residues. Taho
manufacturers has placed its branches in neighborhoods and establishments with greater
contact to the consumers with hasty and rapid lifestyle.
3. Taho manufacturers target niche is healthy food products for consumers with great health
concerns. Taho is appropriate and perfect for consumers who find healthier options for dieting.
Taho would be very suitable to direct-selling markets since it is easier to make and so
consumers will not wait long for the outputs. it would also increase contacts with consumers
who can suggest different flavors and opinions for the products and the way of selling. and
because it's direct selling these suggestions will easily be approved and implemented.
4. Taho advantage over street food manufacturing companies is that it allowed the direct and
immediate catering of the consumers needs and suggestions. direct selling of Taho through
door-to-door delivery and kiosks placed in different places. it will provide a faster acquisition of
healthy foods that can enhance their given lifestyles. It also eliminates suspicions ans hesitance
on how the products were manufactured since it is being processed on the spot. The
consumers will know how clean and immediate the process is. taho's advantage is that it is
certified by food inspecting agencies like BFAD, ergo it is safe, clean and healthy.
5. Taho has gross margin of 20% and net margins of 10%, compared to other street foods
producing companies norm of 10% and 5%. Taho margins are higher because it offers a high
percentage of high-margin custom systems which allows for a lower input prices with the
patronizing companies. Taho custom product eliminate unhealthy diet foods on products
through daily Tho consumptoin people will patronize it. The company anticipate that in arly
account penetration and superior first class distributing teams will allow it to continue to have
increasing gross and net margins well in the future.
6. Taho business needs only an mount of as low as PHP20,000 for rent deposits, signage and
inventory for the branches for the months as to when the business had begun to run. Based on
surveys conducted, each kiosk should generate PHP12,000 or 60%margin sales over the first
two months of the busines. additionally, mall exposure to potential costumers should increase
year-round sales at the local stores PHP10,000 to PHP15,000. if the program is succesful, the
company plans on raising an additional PHP100,000 to open one store that will cater a higher
number of customers in no time.
7. Taho needs a total of PHP80,000 for the three mall kiosks. the company's owner and lead
investor can raise 50,000 and the company needs a PHP50,000 loan. PHP 60,000 has been
invested in two current branches. PHP 100,000 from the owner and 2 investors and a PHP
60,000 bank loan. After he round financing, the company will have PHP130,000 in investments
and PHP 110,000 in bank loans.
Posted by Cyrella Racemiflora at 4:57 AM
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Cook up the Philippines’ most popular street food – taho – right in your own kitchen with this
recipe!
Taho is a street food made from silken tofu, a concoction of brown sugar and vanilla syrup
locally calledarnibal, and tiny-sized and clear pearl sago called in the vernacular simply as sago.
It is soft and thick in texture, sweet in taste, and viewed by Filipinos in many corners of the
Philippines as a cheap, quick, and staple comfort food.
This street food is sold warm by the many taho hawkers vending their goods around
neighborhoods, school areas, and even business districts.
They carry their goods in their signature silver aluminum bins – the large one for stowing the
cooked silken tofu and the small one for storing arnibal and sago.
If you do not see them around, chances are you would hear them.
They call out for you to buy their goods with their clearly identifiable chant – “Taaaahooooo!” –
that they shout out in full and rising tone.
Sometimes, taho hawkers do give out disposable plastic teaspoons or colorful straws to help
those buyers who need to be a little careful in drinking this street food.
In the wee hours of the morning, they start cooking silken tofu until its runniness is almost like
that of your high-quality custard.
They then work on the arnibal, heating brown sugar until it is irresistibly caramelized and then
flavoring it with vanilla extracts.
Taho hawkers have become more imaginative with their recipes over time.
Some of them have added strawberry, buko pandan, langka or jackfruit, and even chocolate
flavors to their arnibal.
After they make the arnibal, they then boil their sago until it is clear and gummy.
The work does not end here and what comes next might be the toughest part of taho hawkers’
job.
They peddle their goods around the town – two large aluminum bins hanging from their
shoulders – morning and afternoon or until their goods are consumed.
More often than not, taho hawkers keep to their everyday route, making people learn by rote
at what time of the day to expect vendors to come around.
This practice has also helped taho hawkers gain loyal customers along their usual routes.
Not in the Philippines and not living along the usual routes of taho vendors?
Worry no more! You can make your own Philippine taho with this recipe.
Many taho hawkers make their bean curd pudding from scratch, meaning from quality soy
beans.
Introduction
SoyWorks is a business that will offer products made out of soy. The products that will be
manufactured by the business are soymilk, soy custard (taho), and tofu (tokwa). The business is
undertaken as a requirement in the course.
Products
Tokwa- sometimes also called bean curd, is a food made by coagulating soy milk, and then
pressing the resulting curds into blocks. The making of tofu from soy milk is similar to the
technique of making cheese from milk. SoyWorks will market frozen and flavored Tofu.
Soymilk- is actually a juice extracted from soybeans after soaking, grinding, cooking and
straining. It is generally opaque, white or off-white in color, and approximately the same
consistency as cow's milk. In some countries, it is marketed under the name soy drink, the term
milk being reserved for real dairy products. SoyWorks will apply various fruit flavors such as
mango, pineapple, and coconut.
Taho- soft, sweet, creamy soy custard is served with a sweet, thick caramel sauce, a thin syrup
laced with ginger, or served mixed with fruit or sugar syrup and chunks of coconut jelly.
SoyWorks will serve flavored chilled taho.
Market Description
The target markets of the business are the health conscious and those who loves products of
soy such as tokwa and taho. The business also targets those people that adore custard based
products.
Competition
The competitors of the business are as follows: (1) the ordinary street taho vendors (2) the
powdered taho producers (3) businesses that offer alternative products. Basically, the level of
competition in the industry is not that high since there I an abundant supply of taho here in the
region.
Suppliers Profile
The major suppliers of the firm can be found at the Naga City Supermarket. The raw materials,
Soy and Calcium Carbonate can be found here.
Management
Job Classification
Michael B. Arevalo
Job Title: GENERAL MANAGER
Job Description:
He performs all the function of the manager and has knowledge in different field of
management.
a. Takes responsibility for the overall operation of the business.
b. Formulates the goals and objectives of the business.
c. Ensures that the operations of the business are correctly implemented in accordance with
the policies and goals of the partnership.
d. Implement the organizational policies on a day-to-day basis to ensure that objectives are
met.
e. Retains overall accountability.
f. Approves and disapproves all recommendations and suggestions from other managers.
g. Promotes coordination between other managers.
h. Calls for a weekly administrative meeting.
Job Specification
a. Must have the qualities and skills of a good leader.
b. Hardworking and committed to his work.
Michelle Abiog
Job Title: MARKETING MANAGER
Job Description:
Under the supervision of general manager, he performs the following functions:
a. Formulate strategies and alternative strategies in accordance with the goals and objectives of
the business.
b. Takes responsibility for the making of advertisements and promotions.
c. Responsible for supplies management.
Job Specification
a. Has a good communication skill.
b. Familiar with the labor Code of the Philippines.
Cherry Vie Saballegue
Job Title: FINANCE MANAGER
Job Description:
Responsible for making source documents.
a. Responsible for recording of transaction at the special journals and making adjustments and
making worksheet.
b. Maintains or updates the balances of books at least a month and the subsidiary ledgers.
c. Prepare the financial statements every year.
d. Responsible for filing income tax.
Job Specification:
a. Computer literate.
b. Good communication and writing skills.
January Luzada
Job Title: OPERATION MANAGER
Job Description:
a. Responsible for assisting the needs of the customers.
b. Monitors and controls the activity of the workers.
Job Specification:
a. Good communication skill.
b. Must be approachable.
Miguel Domingo
Job Title: HR Manager
Job Description:
a. Responsible for employing employees who will do all the hard work- extracting soymilk from
soy beans, solidifying soymilk through the hydrogenator, packaging the products, and
transporting products.
b. Responsible for the maintenance of machineries and equipments.
Job specification:
Must be approachable, willing to learn and hardworking.
Must have good communication skills and able to work under pressure.
Pricing decision is quite hard yet the most important decision the management must take. So
much consideration has been looked upon before setting the price of the service. This had been
carefully done to meet the business objective, to make profit.
First, The business must be sure that the set price will meet and recover the cost included in the
service and also the desired mark-up.
Second, the price of the competitors had been considered. Of course, no one will avail of the
service if the set price is more than the price of the existing candle shop.
The third is the customers’ demand to be assumed that the market with regards to their
demand will patronize the set price for the service.
A company’s objective is to always profit in the business. To meet this, the pricing method
focused on the ability of the business to meet such.
Humanitarian decision is included in this because the researchers believe that they have to
think not only of the welfare of the business but also the welfare of the client.
· Avoid overpricing
The business will make sure that the products will be of reasonable price. This is because it
would want to capture those who are not willing to spend much with candles. The prices of the
candles will range from Php30.00 to Php300.00 depending on the design and size.
Place of Distribution
1. Grab every opportunity (i.e. trade fairs, etc)
A good source for selling soy products is through fund raisers with local organizations. This is a
“win win” situation for both parties since payment typically is received at the time goods are
sold. This lets you start to build a local following in the community with the fund raising
organization serving as “sales representatives.” The good thing is that after the event is over,
many people still will be interested in purchasing our products.
Included in the government agencies which support the Small and Medium Enterprise is TESDA.
We would also grab opportunities for product promotion during Bikol Business Weeks, and
during Local and international trade fairs. This idea is to be able to let the market know about
the existence of the product- its quality and its health benefits.
Promotions/advertising
1. Have a good website.
A well designed web site is always a good idea too. The thing that we will be doing is to ensure
that the website is easily accessible by the public. That way, SoyWorks can go global.
Cold Taho or Cold Soy Custard with different fruit flavors such as mango, strawberry,
pineapple, etc. The business also adds Honey, nata de coco, and big sago. The shelf life of
the taho is 2 weeks if it is kept in the refrigerator.
Ready-to-drink Soy milk is also offered by the business. The buiness offers a lot of choices
for soymilk- the pure soymilk and fruit-flavored soymilk.
Packaged Tofu or Tokwa is also offered by the SoyWorks. It is pure, clean and is being
exported to other countries.
SoyCandles is another thing but the business is still working on such.
Powderized Taho is also another product being considered by the business in the long-run.
2. The products would basically be an improvement of the “Soy” concept; adding quality, slick
design and more flavors. The consumers are assured of the good taste, cleanliness,
affordability, and consistency of the products.
The means of marketing the products are as follows:
Marketing Strategy
Taho
Marketing Strategy:Consignment to schools, and other business enterprise
Roving Vendors
Tokwa
Marketing Strategy:Consignment to the supermaket
Soymilk
Marketing Strategy:Consignment to schools, and other business enterprise and Roving Vendors
As to Tokwa, after straining the soymilk, it will undergo continuous pressing for half a day until
all liquids are strained. Then it will be cut to smaller parts, pack and put in the refrigerator.
For soymilk, there won’t be calcium carbonate involved. After straining the soymilk, SoyWorks
will get the milk and add the flavorings.
Equipments
The main equipments that will be purchased by SoyWorks in order to produce their products
are as follows:
Equipments
Grinder
2 Refrigerators
1 Chiller
Casserole
Measurement and cooking utensils
Raw materials
The raw materials of SoyWorks’ products are soybeans, fruit flavors and calcium carbonate.
Waste Disposal
Garbage Truck roams around during Wednesday and Friday. This will be the time for the
business to dispose their wastes.
Capitalization
Each partner will allocate Php20,000 from their own pocket to invest in the business. They are
not going to borrow from any money-lending and financial institutions, primarily so that it will
not result to financial obligations in case of insolvency to such institutions. Another reason is
that most of these financial institutions offer high interest.
Financial Aspect
The business conducted a financial study to determine the total project cost considering the
consumption of all equipment needed, know the initial capital requirement, identify the
availability of the sources of financing to support the propose project, generate projected
financial statement of the business, and conduct a financial analysis of the business to
determine its liquidity, profitability and solvency.
There are several products that can be manufactured out of soybean, a type of vegetable which
is a seed containing high protein, lysine, lecithin, and phosphoric acid.
Soymilk
for 130 packs
Ingredients:
1-tablespoon vanilla
Water
25 liters of hot water.
Materials:
Weighing scale
Cloth
Wooden stirrer
Bucket
Process:
1. Clean the soybean. Remove those that are stained and disfigured.
3. Throw away the water used to soak the soybean. Wash the soybean and wait until it dries.
5. Put soybean in the grinder with a proportion of 1 soybean for every 10 hot water. Maintain
the temperature of 80oC. Grind the soybeans with the proportion given.
6. Strain the soymilk using a cloth and continuously press it until the milk is fully extracted from
it.
7. Weigh the milk that has been produced. Add 1.6 kilo of sugar. Mix it well.
11. Soymilk in tetra pack has a shelf life of 24 hours if it is kept at room temperature. It will last
for 2 weeks if it is chilled in the refrigerator, and it will have a shelf-life of 6 months if it is put in
a sterilized bottle container.
Taho
Ingredients:
1 tablespoon vanilla
soymilk
Materials
Wooden stirrer
Cloth
Casserole
Bucket
Plastic cups
Grinder
Process:
2. Add the gulaman and let it again boil for another 10 minutes. Don’t stop stirring so that the
soymilk won’t be burned.
3. Mix the calcium sulfate with some water and add it in the soymilk being boiled.
4. Strain the soymilk and wait for 30 minutes.
5. Sterilize the plastic cups as the container of the taho (3.5 ounces per cup)
6. Put sago and fruit flavors such as strawberry, coconut, pineapple, and mango in the plastic
cups
7. Put the taho in each container. Seal. Don’t move it for 10 minutes- 1hour so that it wont
crack
Tokwa.
Ingredients
Soymilk
Hot Water
Materials
Grinder
Cloth
Wooden Stirrer
Casserole
Weighing Scale
Plastic bag
Process:
4. When the color of the whey (liquid part) becomes yellow, strain it using a cloth and put it in a
curd container (wooden carton).
5. Put something heaving above the curd so that the liquid will be extracted.
6. Cut, and soak it in the water to cool it and to remove the calcium sulfate.
7. If it is soaked in the water, the tokwa can last for 2-23 days at room temperature.
Adapted from "Soy Health News" written for the Indiana Soybean Board by Kim Galeaz, RD, CD,
Food & Nutrition Consultant. For comprehensive versions of this information, refer
towww.indianasoybeanboard.com.
Soyfoods are a source of high-quality protein. In addition, consumption of soy protein provides
health benefits that may help prevent or treat certain chronic diseases. Currently, a great deal
of research is being conducted to investigate possible health benefits of soy.
Childhood Obesity
Childhood obesity continues to increase at alarming rates. One way to reverse this trend is to
start early and start right by teaching your child good nutrition habits that will last a lifetime.
Starting right also means offering soyfoods. Soyfoods provide critical vitamins, minerals, fiber
and protein for growing children.
Plus, many soyfoods contain fewer calories and fat grams, making weight loss or maintaining a
healthy weight much easier. Many kid-friendly soyfoods are available today including chocolate
soymilk, frozen pizza, taco-style meat and chicken-style nuggets.
In addition, many soyfoods contain fewer calories and fat grams, making weight loss even
easier.
Weight Loss & Breakfast
Losing weight may be a lot easier if breakfast becomes a priority every day, and soyfoods may
help with weight loss efforts when substituted for higher caloric foods. Eating breakfast
provides a feeling of fullness, or satiety, which helps curb hunger and prevents overeating of
high-calorie snacks and foods. In addition, research indicates fewer calories may be consumed
at the next eating occasion or meal.
Soyfoods are perfect for breakfast, especially when trying to lose weight because they are filled
with bone-building and heart-healthy soy protein, plus they reduce overall calories and fat
grams. For example, traditional sausage links contain 160 calories and 14 grams of fat; soy
breakfast links have only 70 calories and 3 grams of fat. Other soy breakfast foods include
bagels made with soynuts and soy cereal with vanilla soymilk.
Fad Diets
Being on a low carb or the next fad diet when trying to lose weight should not come at the
expense of having a healthy heart. Eating unlimited amounts of high-protein foods loaded with
fat and saturated fat could prove detrimental over time. Soyfoods help promote healthier
eating habits with low carb diets, because many soyfoods are naturally low in fat and saturated
fat, while being high in heart-healthy protein. For example, the average soy veggie burger
provides 12 grams of soy protein with only five grams of total fat, one gram of saturated fat and
just three grams of net carbs.
Omega-3's
Certain fatty fish, like salmon and tuna, contain the best source of heart-healthy omega-3 fatty
acids. But certain plant foods, like flaxseed and soybeans, also contain these fatty acids.
Soybeans are one of the best non-fish sources of essential omega-3 fatty acids, which may help
reduce the risk of coronary heart disease. Compared to other beans like pinto beans and navy
beans, soybeans have a higher fat content, but this fat contains these heart-healthy omega-3's.
Menopause
While soy protein may or may not help reduce hot flashes for women going through
menopause, soy protein has other proven benefits extending well into post-menopausal years.
Research has found that consuming soy protein before, as well as after, menopause may help
protect bones from becoming weak and brittle. And since post-menopausal women face an
increased risk for osteoporosis, keeping bones healthy with soy protein-rich foods is critical.
In addition, soy protein may help reduce the risk of heart disease, another major concern after
menopause.
A newly released scientific study found that mothers who eat foods rich in omega-3 fatty acids
during pregnancy (and while breastfeeding), may help to significantly reduce their daughters'
risk of developing breast cancer later in life. In addition, this study found that including omega-
3 rich foods throughout childhood and teenage years may continue to help provide protective
benefits against breast cancer.
Fatty fish like tuna, salmon and mackerel are the highest source of omega-3 fatty acids, but
walnuts, flaxseed and soybeans also contain these critical omega-3's.
Breast Cancer
Including soyfoods during a teenage girl's adolescence years may provide increased protective
benefits and reduce the risk of developing breast cancer later in life. Although there is a lack of
evidence that consuming soy as an adult may reduce the risk of breast cancer, ongoing
scientific research is showing that consuming soy protein as a teenager may help reduce breast
cancer risk as an adult by nearly 50 percent. These impressive results were obtained by eating
just 11 grams of soy protein daily. Eleven grams of soy protein is found in one serving of honey
roasted soynuts or two servings of barbecued soy chips.
In addition to reducing risk of breast cancer, soy protein-rich foods may promote a healthy
heart and strong bones.
Colon Cancer
The latest medical research has found that several natural components of soy may help protect
against colon cancer, which is the second leading cause of cancer death in the United States.
The components of soy that may be helping prevent colon cancer are called isoflavones and
saponins. Both are found in soyfoods such as soymilk, soynuts, and green and yellow soybeans.
Many soyfoods are not only good sources of these isoflavones and saponins, but they are high
in fiber, and fiber-rich foods have also been associated with lower cancer risk.
Limiting high fat foods may also help reduce risk of developing colon cancer. Substituting soy
veggie burgers or tofu for higher fat protein foods will help cut fat considerably.
Diabetes
Several benefits of soy protein exist for the management of diabetes and provide support for
the importance of adding soyfoods to a diabetic diet.
First, many soyfoods have a lower glycemic index. Foods with a low glycemic index help keep
blood sugar levels more stable, making diabetes much easier to control. Soyfoods like canned
yellow soybeans and frozen green sweet soybeans have a lower glylcemic index than other
soyfoods.
Secondly, many soyfoods are high in dietary fiber, and fiber also helps stabilize blood sugar
levels. Everyone - including people with diabetes - should aim for at least 25 grams of fiber
daily. Roasted soynuts contain six grams of fiber and a soy veggie burger has four grams.
Plus, soyfoods can provide additional benefits for controlling one of the most prevalent
complications of diabetes - heart disease.
Mang Pedro's Taho is not your usual neighborhood taho. They serve flavored taho
wherein the flavor is infused in the taho itself. (Other taho vendors offer flavored options
via toppings or syrups.) They supply taho to hotels and restaurants, and also joined
Mercato Centrale once.
I just love the milkiness of their taho and their almond taho flavor. You can buy their
product in bulk, which comes in 4-Liter to 12-Liter special containers that you can bring
to potluck parties or family gatherings.
Congratulations to Mang Pedro's Taho for doing well in Rockwell's UTT!
The Story of Mang Pedro's Taho
by Sharon Fangon
Taho (is) one of the favorite snack foods in our country. What is this wonderful treat?
Taho is basically made of soft and silken (tofu that comes with) sweet brown syrup to
add flavor. Don’t forget the cute circles of gelatinous sago!
As a child, I always loved (eating/drinking) Taho early in the morning as a source of
energy for breakfast, and as a yummy treat in the afternoon. Every time I hear the call of
the mangtataho in the street, I would run down and try to catch him to buy a cup of his
delicious taho. I thought, why not make my own Taho in a better and improved way?
So, back in February 2009, I started to experiment on perfecting the softest and silkiest
taho. I wanted my Taho to be creamy. After months of trial and error..., I finally came up
with the ultimate Taho, which I knew (would be a hit with) the taste buds of Filipinos
today. I had the finalized product, but I (had yet to) come up with a fabulous name. I
decided to call it Mang Pedro’s Taho -- derived from the ‘Mang’ in mangtataho and
‘Pedro’ since it is a (popular) name...here in the Philippines. And thus, by the 28th day
of August in the year 2009, Mang Pedro’s Taho was born.
Mang Pedro's Taho Pricelist
TAHO
4 Liters (good for 10-20 persons) - P350.00
6 Liters (good for 20-30 persons) - P650.00
8 Liters (good for 30-40 persons) - P750.00
12 Liters (good for 40-50 persons) - P1,100.00
CATERING
*Prices include the caterer, cart, cutlery
150 pax - P4,025.00
200 pax - P5,200.00
Mang Pedro's Taho
Contact: Sharon Fangon
Telephone: +632 340-6420