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MKTG 4 Handout Chap 6

This document discusses quality control and management. It defines quality as how closely a product or service meets specified standards. Quality control aims to maintain quality through establishing and meeting standards, and involves inspection of materials and products. Total quality management integrates quality efforts across an organization to allow for customer satisfaction. ISO 9000 standards expect documentation of quality systems and third-party auditing.
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0% found this document useful (0 votes)
51 views

MKTG 4 Handout Chap 6

This document discusses quality control and management. It defines quality as how closely a product or service meets specified standards. Quality control aims to maintain quality through establishing and meeting standards, and involves inspection of materials and products. Total quality management integrates quality efforts across an organization to allow for customer satisfaction. ISO 9000 standards expect documentation of quality systems and third-party auditing.
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We take content rights seriously. If you suspect this is your content, claim it here.
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Mktg 4: Production Management Mktg 4: Production Management

Chapter 6: Quality Control Chapter 6: Quality Control


6.1. INTRODUCTION 6.1. INTRODUCTION
Quality is a measure of how closely a good or service Quality is a measure of how closely a good or service
conforms to specified standard. conforms to specified standard.
6.2 QUALITY 6.2 QUALITY
Crosby defined as “Quality is conformance to Crosby defined as “Quality is conformance to
requirement or specifications”. Juran defined as “Quality requirement or specifications”. Juran defined as “Quality
is fitness for use”. “The Quality of a product or service is is fitness for use”. “The Quality of a product or service is
the fitness of that product or service for meeting or the fitness of that product or service for meeting or
exceeding its intended use as required by the customer.” exceeding its intended use as required by the customer.”

6.2.1 FUNDAMENTAL FACTORS AFFECTING 6.2.1 FUNDAMENTAL FACTORS AFFECTING


QUALITY QUALITY
The nine fundamental factors (9 M’s), which are The nine fundamental factors (9 M’s), which are
affecting the quality of products and services, are: affecting the quality of products and services, are:
1. Markets Markets
2. Money Money
3. Management Management
4. Men Men
5. Motivation Motivation
6. Materials Materials
7. Machines and Mechanization Machines
8. Modern Information Methods Mechanization
9. Mounting Product Requirements Modern Information Methods
Mounting Product Requirements
6.3 CONTROL 6.3 CONTROL
The process through which the standards are established The process through which the standards are established
and met with standards is called control. and met with standards is called control.
6.4 INSPECTION 6.4 INSPECTION
The inspection and test unit is responsible for appraising The inspection and test unit is responsible for appraising
the quality of incoming raw materials and components as the quality of incoming raw materials and components as
well as the quality of the manufactured product or well as the quality of the manufactured product or
service. service.
6.4.1 Objectives of Inspection 6.4.1 Objectives of Inspection
1. To prevent the substandard reaching the customer and 1. To prevent the substandard reaching the customer and
reducing complaints. reducing complaints.
2. To promote reputation for quality and reliability of 2. To promote reputation for quality and reliability of
product. product.
6.4.2 Purpose of Inspection 6.4.2 Purpose of Inspection
1. To distinguish good pieces from bad pieces. 1. To distinguish good pieces from bad pieces.
6.5 QUALITY CONTROL 6.5 QUALITY CONTROL
Quality Control (QC) may be defined as a system that is Quality Control (QC) may be defined as a system that is
used to maintain a desired level of quality in a product or used to maintain a desired level of quality in a product or
service. It is a systematic control of various factors that service. It is a systematic control of various factors that
affect the quality of the product. affect the quality of the product.

6.6 TOTAL QUALITY MANAGEMENT 6.6 TOTAL QUALITY MANAGEMENT


As per Feigebaum, “Total Quality Management is an As per Feigebaum, “Total Quality Management is an
effective system of integrating the quality development, effective system of integrating the quality development,
quality maintenance and quality improvement efforts of quality maintenance and quality improvement efforts of
various groups in an organization so as to enable various groups in an organization so as to enable
marketing, engineering, production and service at the marketing, engineering, production and service at the
most economical levels which allow for full customer most economical levels which allow for full customer
satisfaction”. satisfaction”.

6.7 ISO 9000 SERIES 6.7 ISO 9000 SERIES


ISO 9000 standards expect firms to have a quality ISO 9000 standards expect firms to have a quality
manual that meets ISO guidelines, documents, quality manual that meets ISO guidelines, documents, quality
procedures and job instructions, and verification of procedures and job instructions, and verification of
compliance by third-party auditors. compliance by third-party auditors.

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