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(CSR)

A
Specialization Project Report
On
“INDUSIND BANK CSR ACTIVITY”

In the partial fulfillment of the Degree of


Post-Graduation Diploma in Management
Approved by AICTE
By
VIRAJ SANGANI
Class: PGDM & Roll No: 38
Specialization: Finance
Batch: 2018-20
Under the Guidance of
Prof. Ms. TRUPTI JANI

ATHARVA INSTITUTE OF MANAGEMENT STUDIES


Malad-Marve Road, Charkop Naka,
Malad (West), Mumbai 400 095.
ACKNOWLEDGEMENT

I would like to express my deep sense of gratitude to all those who have directly
or indirectly contributed towards the successful completion of this project with
utmost accuracy and validity.
I would like to thank my mentor Prof. Trupti Joshi for her help and direction.
DECLARATION

I hereby declare that the project entitled “INDUSIND BANK CSR

ACTIVITY” submitted as a part of the study of PGDM Degree is my original

work and the Project has not formed the basis for the award of any other degree,

associateship, fellowship or any other similar titles.

Place:

Date:

Signature of the Student

VIRAJ HARISH SANGANI


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CERTIFICATE

This is to certify that the project entitled “INDUSIND BANK CSR ACTIVITY” is the

bonafide work carried out by VIRAJ SANGANI student of PGDM., Atharva Institute of

Management Studies, during the year 2018-2020 in the partial fulfillment of the

requirements for the Degree of Post-Graduate Diploma in Management and that the

project has not formed the basis for the award of any other degree, associateship,

fellowship or any other similar titles.

Place:

Date:

Signature of the Guide Signature of Director

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Table of Content
Serial No. Particulars Page No.
1. EXECUTIVE SUMMARY 7
2. INTRODUCTION TO COMPANY 8
3. CSR MISSION STATEMENT 12
GUIDING PRINCIPLES
FOCUS AREAS
IMPLEMENTATION
AUDITING
SUSTAINABILITY MISSION STATEMENT
4. MAJOR INITIATIVES 16
ENVIRONMENT
5. WASTE MANAGEMENT 26
6. RENEWABLE ENERGY 28
7. ASSISTED LEARNING 31
8. FELLOWSHIP PROGRAMMES 32
9. NON-FORMAL EDUCATION 35
10. SKILLS AND VOCATIONAL DEVELOPMENT 38
11. SPORTS 42

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EXECUTIVE SUMMARY

This report aims at the IndusInd bank’s CSR Activity.


IndusInd bank has marked its presence with some very significant achievements.
The results of their policies and initiatives speak for themselves.
IndusInd Bank Limited is an Indian new generation bank in Pune, established in 1994.
The bank offers commercial, transactional and electronic banking products and services.
IndusInd Bank was inaugurated in April 1994 by then Union Finance Minister Manmohan Singh.

HEADQUARTERS- PUNE
OWNER- HINDUJA GROUP
FOUNDER- S.P. HINDUJA

IndusInd Bank stands tall today as one of the reputed banking brands in the country.

The Bank has combined responsiveness with innovation to launch a wide range of banking products and
services which are unique, convenient and very relevant to Indian consumer.

IndusInd Bank is ranked 19th amongst the Top 50 Most Valuable Indian Brands 2014 as per the BrandZ
Top 50 rankings powered by the WPP and Millward Brown.

Also, the Bank has bagged the 39th rank in The Economic Times and Interbrand Best Indian Brands
Study – 2014.

For IndusInd Bank the "Customer Responsiveness" theme has always been of paramount importance to
provide customer satisfaction.

The bank prides itself of having been able to understand its customer's needs and provide such solutions.

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INTRODUCTION TO THE COMPANY

Words from the Managing Director

"At IndusInd Bank, we are committed to running our business in a way that generates value for our
customers, clients, shareholders and employees. At the same time, we recognize that our sphere of
activity and influence extends beyond the boundaries of the financial system and that as a national bank
we are also closely interconnected with the economy, society and the environment. We have strived to
assume our social responsibilities and the importance of our impact on the environment in relation to
conservation and climate change. Our commitments in these areas have taken various forms and have
included the implementation of India's first network of Solar ATMs, the provision of financial support
for charitable institutions like 'Support' and our collaboration with selected partner organizations to
foster a uniquely successful model of employee engagement in the sphere of environmental
sustainability. I now take great pride in inviting you to learn and be a part of our sustainability journey
through our newly launched CSR portal. In these pages, you will read about IndusInd Bank's
commitment to become a more sustainable business, our company's challenges and successes and the
progress of our organization toward our environmental and social goals. I look forward to hearing from
you about our CSR programs and welcome your feedback on any of the topics discussed on this site."

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Meet the Bank's CSR Committee

Mrs. Kanchan Chitale, Chairperson of the CSR Committee


Mrs. Chitale was Senior Finance Manager at SICOM before she set up her own professional
practice as a Chartered Accountant. At SICOM, she handled various functions including Project
Assessment/Appraisal and Accounts. She managed the legal and the company's Secretarial
functions and operations of the newly set up State Government Corporation MOPEC while on
deputation from SICOM during 1982-83. She also handled the overseas project assignment in
Baghdad in 1982. In her practice for nearly 20 years, her main functional areas include Internal
and Management Audits of corporates and specialized/concurrent audits of commercial banks
and financial institutions. Mrs. Chitale has had extensive Internal Audit exposure as Associate
Director of M/s M. P. Chitale & Co., a leading accounting firm in India associated with big
corporate names in infrastructure/construction and in banking industries. She has contributed
articles and given talks on professional topics at seminars and conferences.

Mrs. Akila Krishnakumar


Mrs. Akila Krishnakumar holds a Master’s degree in Management Studies. She was President –
Global Technology and Country Head until February 2013 at SunGard – a Fortune 500 Company
and a global leader in Financial Services Software. During her career spanning 30 years, she has
led Technology-driven companies which were building enterprise-scale solutions across the
world. Mrs. Akila Krishnakumar’s focus has been on operational excellence, talent engagement
and customer relevance, which repeatedly has delivered robust returns for the many businesses
she managed.
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Mr. Rajiv Agarwal
Mr. Rajiv Agarwal, B. Sc. in Physics, followed by 2 years course in Materials Science in
Cranfield Institute of Technology in the UK. Mr. Agarwal has around 38 years of
experience in ‘Small Scale Industries’ segment. Mr. Agarwal had started his career in
the family business at JG Vacuum Flasks Pvt Ltd. manufacturers of thermos flasks and
vacuum refills, with significant exports to Europe. During his career, Mr Agarwal has
been a promotor in several small-scale ventures, primarily manufacturing concerns. Mr
Agarwal is presently working as a Director in Right source Technologies Pvt. Ltd. and
Auto press India Pvt Ltd. He is also a partner in Sensory Solutions. Right source
Technologies Pvt Ltd is a Consulting Company working as a local strategic buying office
for large international company manufacturing home and kitchen appliances and
cookware. Sensory Solutions is a firm in partnership with his sons. The activity is to
conduct training programs with corporate as well as individual customers. Auto press
India Pvt. Ltd., a manufacturing company making high end cookware. Auto press was
one of the first companies to bring the Indian market “Triply” cookware “made in India”
under the brand name of STAHL. This brand, in a short period of 5 years, has pan India
presence. STAHL is there in about 1400 top retail counters across India. STAHL has
also brought to the market the first Triply Pressure Cooker to the market in India.

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Mr. Yashodhan M. Kale
Mr. Y. M. Kale, FCA (England & Wales) & FCA (India), was President of the Institute of
Chartered Accountants of India (ICAI) during 1995 – 1996. He had been Chairman of
ICAI’s Accounting Standards Board as well as the Audit Practices Committee in earlier
years, having been on the apex ICAI Council for 16 years (1982 to 1998). During 1995-
98, Mr. Kale was the India Representative in the Board of International Accounting
Standards. Since 2002, Mr. Kale is Group President, Corporate Governance &
Development, in Hinduja Group India Ltd. and is a Director in several Group Companies.
Mr. Kale had been appointed by RBI as ‘Member’ of the Group for introduction of
Concurrent Audit of banks and ‘Member’ of the ‘DBOD Working Group on Revised
Formats for Published Accounts of banks’. Mr. Kale has also served on many
Committees constituted by SEBI and by the Government of India. He was also Chairman
of a Committee for setting Accounting Norms for Trading Members of the National Stock
Exchange.

Mr. Romesh Sobti, (Managing Director and CEO)


Prior to IndusInd Bank, Mr. Sobti was the Executive Vice President – Country Executive,
India and Head, UAE and Sub-Continent, at ABN AMRO Bank N.V. He joined ABN
AMRO in November 1990 and graduated from the position of a Chief Manager to the
Country Executive over a period of 18 years. In his banking career spanning 33 years,
Mr. Sobti has been associated with ANZ Grindlays Bank Plc (now Standard Chartered
Bank) and State Bank of India in the past. He holds a Bachelor’s Degree (Honours) in
Electrical Engineering and has also done his diploma in Corporate Laws and Practice
and Secretarial Practice.

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CSR Mission Statement
At IndusInd Bank we believe that 'Good Ecology is Good Economics'. We will continue to create value for all our
stakeholders and emerge as a 'Best-in-Class' Bank that is committed to sustainable economic growth. We will ensure
that the Bank's business grows consistently and responsibly, benefitting those we directly serve while also promoting
the well-being of our employees, our natural environment and the community at large.

Guiding Principles
We recognize our on-going commitment to engage with our stakeholders to be a crucial and powerful tool for the way
we conduct business. We will pursue a process of continuous improvement of our CSR policy and practices. Our
vision is to be trusted, valued and respected for our financial, environmental and social performance. We will be
guided by the principles outlined in the National Voluntary Guidelines on Social, Environmental and Economic
Responsibilities of Business (NVGSEE) and the UN Global Compact as listed below:
i. Strengthen our governance framework with ethics, transparency and accountability
ii. Provide value to consumers through effective stakeholder engagement
iii. Promote gender equality, diversity and wellbeing of all employees
iv. Respect the protection of internationally proclaimed human rights
v. Engage with Government and Trade & Industry Associations on national and international platforms
vi. Build inclusive, healthy and sustainable communities
vii. Undertake initiatives to promote greater environmental responsibility
viii. Communicate our CSR objectives and goals to all internal and external stakeholders.

Focus Areas

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Implementation
i. The CSR Department will attend to all activities related to CSR. Consultants with
required competency and experience may also be hired from time to time.
ii. The CSR Department may take up projects directly or through any reputed NGOs, having specific
domain knowledge and work experience for a minimum period of 5 years, and/or any other
agency/respective district authorities, as may be decided with the approval of the CSR Committee
of the Board.
iii. Initiatives and projects will be selected based on their relevance to the Bank's selected areas
of focus and their alignment with the guidelines provided under Schedule VII, Section 135
of the Companies Act, 2013.
iv. Projects will be regularly monitored by the CSR department which will also be responsible
for holding quarterly reviews with the relevant Implementing Agencies, if any.
v. The CSR Committee of the board shall meet annually to review project progress and revise
the CSR policy as needed. Additional meetings may be called for by any member of the
committee or on the recommendation of the CSR Department.

Auditing

All CSR activities and expenses made thereon will be subject to audit by the Company's Auditors.
Surplus arising out of the CSR projects or programs or activities shall not form part of the
business profit of the company.

Sustainability Mission Statement

We believe that 'Good Ecology is Good Economics'. We hope to continue to create value for all
our stakeholders and emerge as a Best-in-Class Bank that is committed to sustainable economic
growth. We will ensure that the Bank’s business grows consistently and responsibly, benefitting
those we directly serve while also promoting the well-being of our employees, our natural
environment and the community at large.

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Major Initiatives

Environment
“Without environmental sustainability, economic stability and social cohesion cannot
be achieved” – Phil Harding
IndusInd Bank's belief that ‘Good Ecology is Good Economics' mirrors the above-mentioned
words of the renowned archaeologist. Environmental degradation, urban development and over-
exploitation of our natural resources has created a need for urgent interventions not just for
survival, but also for environmental stewardship for future generations. The Bank is working in
the following areas to create an impact:

Water Stewardship (IndusInd Bank Jal Jeevan)


Drawing attention to the water crisis that India is staring at, in June 2018, the Government of India’s Niti
Aayog published a report on India’s Water Management by states. The report highlights that:
• More than 600 million people face high-to-extreme water shortage.
• 75% of households do not have drinking water on premise.
• 70% of our water is contaminated; India is currently ranked 120 among 122 countries in the water
quality index. This leads to nearly 200,000 deaths each year.
• 21 cities including New Delhi, Bengaluru, Chennai and Hyderabad, will run out of groundwater by
2020, affecting 100 million people.
• If nothing changes, and fast, things will get much worse: the report estimates that by 2030, India’s
water demand will be double that of the supply, with severe water scarcity on the horizon for
hundreds of millions of people.

IndusInd Bank recognizes the urgent need for efforts in the area of Water Stewardship and is working to
improve the situation in rural and urban India. Some of our projects include the following:

Watershed Development
State: Madhya Pradesh
As a key initiative under Water Stewardship, IndusInd Bank has embarked on the Watershed Development
Programme in collaboration with WOTR (Watershed Organisation Trust), an NGO, recognised widely as a
premier institution in the field of participatory Watershed Development and Climate Change Adaptation.
Watershed Development is the multi-dimensional approach that has become a trusted tool for the overall
development of villages living within a watershed area. A watershed area is the area around the natural
drainage system (rainwater flow path) of a geographic region. Watershed Development encompasses the
conservation, regeneration and the judicious use of all the resources – natural (like land, water plants,

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animals) and human – within the watershed area. It additionally includes dimensions like equity,
sustainability, gender and peoples participation.
In the first phase, for FY 2018-19 the project is being implemented in 3 districts of Madhya Pradesh, namely
Anuppur, Mandla and Chhindwara. It covers 12 villages including 2,111 households and a population of
9,218, dominated mainly by tribes like Gonds and Baigas while the remaining belong to other backward
classes like Bairagi, Yadevas and Ahir. These clusters of villages have a combined geographical area of
5,122.92 ha. Of this, the combined Net Sown area is 3,150.86 ha and only 3.9% of this land (121.95 ha) is
irrigated. With no water bodies in the area, there is high dependency on rainfall.
Though the selected clusters receive about 700 mm to 900 mm of rainfall annually, the water flows down
the natural path, known as drainage lines, and is lost without either recharging the groundwater levels as it
should or without being captured. This leads to over exploitation of Natural Resources like ground water.
This has a ripple and detrimental effect on the environment, agricultural productivity, livestock, health and
livelihood of the local community. Increase in poverty and marginalization is a direct outcome of all this.
The sustainable solution is Watershed Development. Below is an example of how the Watershed
Development executed earlier in another project by our implementing partner (WOTR) has changed the
landscape of the region over time.
The Bank’s project in the 3 districts of Madhya Pradesh has the following steps:

Reference Image: Darewadi, Maharashtra - Transformation of Landscape through Watershed Development

Social Awareness and Mobilization


The success of this project depends on the participation of local communities and the adoption of the new
and sustainable practices. Therefore, the first step in the project was to create a Village Development
Committee (VDC) in all villages respectively. This was followed by the conducting of village meetings, to
explain the project and its activities. In addition, wealth ranking exercises are being conducted and have
been completed in 7 villages so far.
The objectives behind conducting the wealth ranking exercise before the actual implementation of the
project are to ensure:
Equal representation in the Village Development Committee (VDC) formed in all villages. Additional
support required by the Poorest of Poor (POP) category families in project implementation, is given
address equity. The process also helps to understand social dynamics, which is important for the
successful planning, monitoring and implementation of the project.

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Soil and Water Conservation (SWC)
The steps involved include:

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Initial work includes the hands-on training of the local communities, based on principle of “learning by doing” to
help them understand the various treatments, and their objectives.
As a part of this, communities have initiated Soil and Water Conservation activities identified as
appropriate for their respective areas. These include the construction of structures like:
• Loose Boulder Structures (LBS) to check the runoff velocity to capture fertile top soil that gets eroded.
Additionally, LBS Structures help to maintain water harvesting structures like check dams by
preventing silting there.
• Earthen Gully Plugs (EGPs) at the origin point of streams to reduce the speed of surface water runoff
and prevent fertile soil erosion.

Loose Boulder Structures (LBs)

Earthen Gully Plugs (EGPs)

• Stone Bunds (SB) that are mainly constructed on farm land. The stone bunds form a barrier that
slows down water runoff, allowing rainwater to seep into the soil and spread more evenly over the
land. This slowing down of water runoff helps with building-up a layer of fine soil and manure
particles, rich in nutrients.

Stone Bunds (SBs)

Participatory Net Plan (PNP) refers to the process of surveying and planning of the type of treatment that
needs to be carried out on different parts of the watershed area. In this process, the farmer couple
participates along with the VDC members and the technical expert. The survey number wise plan is
compiled at village level and shared with entire community.

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Execution of Soil and Water Conservation (SWC) has begun in one of the clusters with the creation of
Water Absorption Trenches (WAT) and will also include the creation of Continuous Contour Trenches
(CCT). Both these treatment methods will reduce the water run off velocity, check soil erosion and recharge
the ground water. In addition, Afforestation (the planting of trees) is being carried out where necessary.

Building Water Absorption Trenches

Water Absorption Trenches

Water Resource Development


This will include the creation of 6 water harvesting structures, primarily check dams, before the onset of the
next monsoons.
Introduction of Sustainable Agricultural Practices
Villagers are trained and encouraged to take up sustainable agricultural practices through field schools and
demonstrations. Recently, they have been trained on creating formulations of organic fertilizers and
pesticides like amrit pani, dashparni, neemastr and amrit khaad through locally available materials.
Demonstrations will be organized in the Rabi season.
IMPACT: Watershed Development Programmes are long-term projects and the intended and projected
impact is manifold. The biggest primary benefit of Watershed Development is increase in the ground water
table that will have a ripple effect like an increase in the area under irrigation.
• Greater availability of water for irrigation, lowering of input costs on adoption of sustainable
agricultural practices and higher yield with sowing in both rabi and kharif seasons will lead to higher
income in the communities.
• With the increase in green cover, availability of fodder will increase, resulting in healthier cattle and
higher milk production.
• Higher income would result in better standard of living for all and more affordability of basic
necessities. Purchase power will increase, positively impacting the local economy.
• With the cropping in both, the Rabi and the Kharif season, agriculture employment will be available
more months of the year. This will greatly reduce distress migration from these villages to nearby
towns and cities.
• Higher ground water levels mean that there is water throughout the year for irrigation and drinking. An
important social impact of this is that girl children instead of walking long distances to get water get a
chance to go to school instead.

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• As far as the environment goes, the landscape becomes greener overtime, not only increasing the
biodiversity of the region, but also increasing the availability of fodder for livestock. Greater number of
trees would also increase better air quality, cooler climate and higher rainfall.

Restoration of Water Bodies


State: Tamil Nadu and Haryana
Considering the severe water crisis building up across Indian cities, IndusInd Bank focuses on the
restoration and the conservation of water bodies, particularly in urban centres. Water bodies are an
important part of an urban ecosystem. Whether they are lakes, ponds or others, they play a vital role ranging
from being a source of drinking water, recharging groundwater, acting as sponges to control flooding,
supporting biodiversity, often serving as recreational areas, and providing livelihoods through activities like
fishing.
In Chennai, the Bank has restored the 26-acre Sholiganallur Lake, the Ramchandra Nagar Pond and
the Kulappan Nagar Pond that are 1.8 acres respectively. These water bodies saw a decline in their water
holding capacities due to encroachment, siltation, dumping of waste among other things. Through its
implementing partner -- Environmentalist Foundation of India (EFI) – IndusInd Bank embarked on the
restoration of these water bodies using a scientific approach and community engagement for sustainable
results. The interventions included:
• Deepening through desilting.
• Cleaning through the removal of invasive plants and garbage through community involvement.
• Formation and strengthening of bunds respectively.
• Creation of recharge pits.
• The creation of a G-shaped island in the centre of Sholinganallur lake as a nesting spot for birds.
• Fencing to prevent encroachments.
• Regulation of inlets from households around the ponds.
• Employee Engagement activities for garbage-removal, beautification through wall painting and the
plantation of trees of native species.
In Gurugram, IndusInd Bank has refurbished a 2.2 km stretch of the Wazirabad Drain. This nallah was
built to serve as a storm water drain and recharge system that was meant to channel the rain water that
flowed from the Aravalli hills. However, over time, this was blocked and contaminated with the dumping of
construction debris and garbage from surrounding residential colonies and slums, making it with sewage
disposal from surrounding villages and residential colonies, leading to adverse environmental and hygiene
hazards.
Through its implementing partners -- IAmGurgaon and Centre for Environmental Research and Education
(CERE) – the Bank has cleaned the drain and refurbished its embankments. The interventions included:
• Removal of all the debris and garbage.
• Fortifying the slopes of the embankment.
• Securing the periphery with fencing to prevent encroachments.
• Planting trees of native species through employee volunteering, and the involvement of local school
children

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IMPACT
Chennai:

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• Over 100,000 beneficiaries.
• Close to 19.8 million litres of additional water storage capacity created.
• Ground water level to increase due to percolation of retained water.
• By reducing the inward flow of sewage and waste water, there is now better quality of water at the
surface and percolating to the ground.
• Engagement and sensitisation of local communities to make the initiative sustainable.
Gurugram:
• A huge quantity of plastic and debris were removed totalling to 105 Trucks. That made
the nallah free-flowing again.
• Over 10,200 trees of 50 native species were planted to beautify the embankment and prevent soil
erosion. This will support the biodiversity of the area.
• With the stench leaving with all the debris and garbage that was removed, this has now become a
recreational spot and a thoroughfare for cyclists and those on foot.
• The free-flowing drain is now able to perform its duty of carrying rain water, thus preventing flooding
and recharging the ground water.

Water ATMs
State: Rajasthan and Uttar Pradesh
Around 200,000 Indians die each year because they have no access to safe drinking water (Niti Aayog,
2018). Besides causing fatalities, waterborne diseases add to the financial burden of rural households.
Understanding the imperativeness of the issue, IndusInd Bank is setting up Water ATMs in 35 villages
across five districts of Rajasthan and Uttar Pradesh, as an intervention to provide access to safe drinking
water.
In a convergence model, that involves respective Gram Panchayats and the community, IndusInd Bank is
installing state-of-the-art, community level purification plants for providing safe drinking water. For the
distribution of the purified water, a unique wall-mounted Water ATM is installed on the face of the plant. At
a one-time cost, a Radio Frequency Identification (RFID) card and a bubble-top bottle is provided to each
household respectively. The use of technology makes access to the water cashless and transparent, thus
ensuring that no beneficiary is overcharged.
Each household can use their card to purchase the RO purified water at an affordable cost of just 30 paise
per litre. To ensure inclusiveness, for households below the poverty line, a further concession will be
provided to make the cost a nominal 10-15 paise per litre.
Our implementing partner for this programme is Piramal Swastya, who collaborate with Piramal Sarvajal
for their technical expertise. Jointly they conduct the feasibility assessment of a central location in the
villages selected by the Bank. Once the location is decided, the respective Gram Panchayat is responsible
for providing land for the plant, obtaining necessary local clearances and for providing power and raw water
connections for the plant. The Bank undertakes the drilling of the bore-well, installation of the RO plant,
construction of the shelter room, creation of a recharge pit and the installation of the Water ATM.
In addition, community engagement is undertaken to build awareness about safe drinking water and its
impact on health, in order to encourage adoption of this programme by households.
For sustainability of the programme, capacity building is carried out for members of the community, who
are selected by the Gram Panchayat or the Village Water Committee. They are trained as entrepreneurs

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on how to operate the plant. On completion of the project tenure (one year), the plant will be handed over
entirely to the Panchayat or the Village Water Committee. Technical maintenance and support will continue
as an optional paid service.
IMPACT:
• Over 156,000 people to benefit across these 35 villages.
• Access to safe drinking water will result in better health and lower mortality due to waterborne
diseases. As a result, the burden of associated medical expenses on household finances will reduce.
• Reducing women’s drudgery in spending several hours and walking long distances each day
carrying heavy containers of water.
• Livelihood creation: Each drinking water installation generates 2-3 sustainable livelihood
opportunities for the local community.
• Sustainability: The convergence model involving the Gram Panchayat and community, and the
capacity building to hand it entire plant back to the Panchayat makes the programme sustainable.
This increases the potential for long-term success.

Rooftop Rain Water Harvesting


State: Rajasthan
As another intervention to provide access to safe drinking water, IndusInd Bank is constructing Rooftop
Rain Water Harvesting Structures (RRWHS) known as Tankas (underground cisterns) in 30 villages of
Jaitaran block of Pali District in Rajasthan. For a drinking water source, 34.7 percent of households in
western Rajasthan depend on Rooftop Rain Water Harvesting. However, these are mainly families that can
afford to build the Tanka.
The Bank is undertaking the construction of RRWHS for 650 households across the 30 villages. The
beneficiaries are poor families who depend on daily wages for their livelihood. Once filled, safe drinking
water will be available for a family of four to five members for a period of five to six months. The water can
be manually withdrawn using a hand pump.
In addition, capacity building is being carried out through awareness camps to promote the importance of
safe drinking water for better health and well-being.
IMPACT:
• Over 3,500 people from poor families to benefit across these 30 villages.
• Access to safe drinking water will result in better health and lower mortality due to waterborne
diseases. As a result, the burden of associated medical expenses on household finances will reduce.
• Reducing women’s drudgery in spending several hours and walking long distances each daycarrying
heavy containers of water.
• Livelihood creation: The construction of these Tankas requires labour, and therefore creates
livelihood opportunities for members of the local community.
• Additional water availability: Over six million litres (6,000 m3) of safe drinking water will be available
for five to six months. This also means that the same amount of groundwater is saved from being
extracted.

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Afforestation
In the quest for development, environment is often the casualty. By 2030, more than 40% of India’s
population will live in urban centres. Yet, many Indian cities fall well below the World Health Organisation
(WHO) recommended standard of 9 m2 of green space per capita. This includes Mumbai (1.24 m2/person),
Chennai (0.81 m2/person), Kolkata (2.0 m2/person) and Jaipur (2.30 m2/person). As the conflict between
the environment and development unfolds, these numbers will only worsen, unless more and more trees
are planted for every one cut.
Urban Afforestation Programme
State: Maharashtra, Delhi, Haryana, Rajasthan
IndusInd Bank believes that ‘Good Ecology is Good Economics’. Through its implementing partner CERE
(Centre for Environmental Research & Education), from 2015-2018, the Bank has planted 41,000 native
trees across 31 locations across 7 cities where it operates. These are Mumbai, Delhi NCR, Gurgram, Pune,
Nashik, Jaipur and Bikaner. The aim of this project is threefold:
• To restore and promote biodiversity in urban spaces by planting only indigenous tree species as they
promote local biodiversity and support the growth of healthy ecosystems.
• To promote awareness on the importance of planting trees, by involving IndusInd Bank employees,
local school children and the local community in the plantation activities, which includes an
orientation.
• To fight against Climate Change through the mitigation of Green House Gases (GHG) as these
plantations will act as a soaking pit for these.
The project involves 5 essential steps.
• Firstly, a Feasibility Assessment of potential plantation sites were conducted, which involved
checking water availability, soil quality and the availability of gardening labour for the maintenance of
saplings.
• Once the locations were confirmed, the second step was Planning to determine the species to be
planted, number and the distribution of tree saplings (a minimum of 4 feet tall) to be accommodated
on the selected site.
• The Land Preparation was the third step, which included pit digging and the removal of
undergrowth.
• The Plantation of the Saplings either by Volunteers or Labourers was the fourth step.
• Monitoring of the saplings at each plantation is the final and a vital step for a high survival rate.
IMPACT
• It has been certified that IndusInd Bank’s Urban Afforestation Programme which involved the
plantation of 41,000 native trees has a Carbon Sequestration Potential of 10,975.39 MT of CO2
(offsetting over 15 years). This is important as GHG mitigation is an important step in the fight against
Climate Change.
• Another important impact that the Bank wants to achieve through this programme is the increase in
Ground Water levels. Our cities are facing a severe depletion of ground water levels, especially on
account of the reduction in the green cover.
• The use of native species of trees in the programme gives a boost to the reducing habitat for local
birds, animal and insects, thus protecting the biodiversity of the area.

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• The trees planted will help to purify the air, which is highly polluted in our cities.
• The trees will beautify the city and make the locality cooler.
• The plantations will help to prevent or reduce the chance of local flooding during heavy rains as trees
increase the absorption of water into the ground.

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28

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Education
“Education is the most powerful weapon which you can use to change the world.”
– Nelson Mandela
These words of the famous world leader reverberate in IndusInd Bank’s focus in giving
education opportunities to under-privileged and weaker sections of society.

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Assisted Learning
Enhanced Education Programme
State: Uttar Pradesh and Jharkhand
Over 5,000 under-privileged children have so far benefitted from a group tuition programme that IndusInd
Bank has been supporting since FY 2017-18. The Bank has partnered with Cashpor (a section 8 company),
in collaboration with Pratham to conduct tuition support classes in 6 districts of Uttar Pradesh & Jharkhand.
These are areas where the school drop-out rates are very high and where children are unable to graduate
secondary school without external help.
In FY 2017-18, this programme was run across 100 education centres. In FY 2018-19, IndusInd Bank is
supporting the setting up of an additional 300 centres across these 2 states that will benefit approximately
15,000 children. Besides children, the programme entails capacity building for teachers and outreach to
parents through both, field visits and meetings at the centres. The aim of this outreach is to sensitize parents
on the importance of education, health and hygiene and to encourage continuous attendance of their
children.
The learning levels of children are assessed in English and Mathematics. Achievements have been
recorded and compared against the Baseline learning levels. Learning levels are categorised into 5 grades:
From Grade 1 (Knows virtually nothing) to Grade 5 (Reaching levels of Standard 5 in reading & writing
paragraphs and advanced arithmetic standards).
IMPACT: The qualitative aspect of this programme has created significant impact for these 5,000+ children.
For example, if we take the English subject, Grade 1 will indicate no knowledge/absolutely new to the
subject while Grade 5 is for those who can read and write paragraphs. There were 1,800 students at Grade
1. Post the intervention, 715 children have moved to knowing the letters of the alphabet, while 40% moved
up from Grade 4 (relatively easy reading and writing) to Grade 5 (reading and writing paragraphs).
Similarly, in Mathematics, 30% of the children who enrolled moved up from Grade 1 (knew nothing in
Mathematics) to Grade 2 (knowledge of addition and subtraction). 20% moved up from Grade 4 (efficient
in division and multiplication) to Grade 5 (knowledge of advanced arithmetic).
Through this initiative, IndusInd Bank aims to infuse the interest and confidence in these under-privileged
children to take up higher education for better employability. Through this, the Bank further aims to break
the cycle of inter-generational poverty that persists in the rural and semi-urban areas of these districts
despite access to micro-finance.

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Non-formal Education
Legal Literacy Programme for Women
State: Madhya Pradesh
29% of women in rural India are victims of Domestic Violence according to the National Family Health
Survey (NHFS-4) released by the Union Health Ministry.
IndusInd Bank, in partnership with Samhita (a section 8 company), has been conducting a legal literacy
programme in Madhya Pradesh since FY 2015-16. The objective has been to build awareness among these
women by training and educating them on their legal rights, entitlements, and protective laws on the issues
of domestic violence and gender discrimination. 93% of these participants are married and 6% are widowed.
More than 55% of them are in the age group of 18-35 years and 49% of the participants belong to socially
marginalized communities (SC & ST).
Besides training, the project has built a cadre of ‘Community Catalysts’. They are the face of Samitha at the
grass-root level and are specially trained in counselling and as para-legal volunteers and work with women
in distress, to improve their situation. For many of these women, this programme has, for the first time,
given them a voice they can use to fight domestic violence, challenge societal norms and e¬ffect change.
The impact of this initiative is monitored regularly to assess its efficacy and identify any gaps therein.
IMPACT: Over 45,000 women have benefitted till date. Empowerment through awareness has been the
biggest impact of this programme.
• From just 6% of the participants knowing the Women’s Helpline number at the start of the
programme, 90% of participants knew the number at the end.
• From 56% of the women initially agreeing that violence at home was not a big issue, only 11%
agreed on completion of the programme.
• Awareness of any protection measures against violence increased from 36% of the participants at the
commencement of the programme to 95% by the culmination.

PMGDISHA (National Digital Literacy Programme)


States: Maharashtra, Rajasthan, Madhya Pradesh, Gujarat, Uttar Pradesh, West Bengal, Haryana, Punjab,
Jharkhand, Chhattisgarh & Odisha
IndusInd Bank is a technology-driven Bank and has been a pioneer of several digital products and
services in the Banking Industry in India. Therefore, understanding the importance of Digital Literacy in
inclusive nation-building, IndusInd Bank supports The Pradhan Mantri Gramin Digital Saksharta Abhiyaan

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(PMGDISHA). This is the national scheme that aims to capacitate 6 Crore people living in rural areas with
digital literacy skills by 31st March 2019.
In support of PMGDISHA, IndusInd Bank collaborated with the Ministry of Electronics & Information
Technology through their Special Purpose Vehicle, CSC e-Governance Services India Limited. The project
commenced in FY 2017-18 to train 3,00,000 candidates through Village Level Entrepreneurs (VLEs), in 11
states, including Maharashtra, Rajasthan, Madhya Pradesh, Gujarat, Uttar Pradesh, West Bengal,
Haryana, Punjab, Jharkhand, Chhattisgarh, and Odisha.
IMPACT: With IndusInd Bank’s support, over 2,00,000 individuals have already been trained. The direct
result of this capacity building in the digital space is inclusive growth through the creation of sustainable
livelihoods by enhancing access to micro-finance, business opportunity, employment, education, and
healthcare resources.

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34
Skills and Vocational Development
Skill Development of Rural Youth
State: Rajasthan
In 18 villages of Jaitaran Block in Pali District, IndusInd Bank is providing skill development that results in
Livelihood for 450 young girls and boys who are unemployed despite having studied till the XII Std. This
programme offers guaranteed employment through a placement service, with an average salary of INR
12,000 per month. The on-ground implementing partner for this initiative is Ambuja Cement Foundation.
Based on needs, a baseline study and the mapping of the Pali district, Micro Finance Executive,
Customer Relations Executive and Unarmed Security Guard are the three trades selected for skill
development training. For this, about 1,000 boys and girls will be mobilised for skills training from the 18
villages, out of which 450 registered youth will be trained and placed during the year; under each trade
150 youths would be trained based on National Skills Development Corporation (NSDC) guidelines. This
is a 260 hours residential training.
The mobilization of the youth is done through awareness activities like meetings, camps, individual & group
awareness sessions and engaging with family members in target villages. The selection process for
choosing the youngsters who will reap the benefits of the programme the most involves counselling, one-
to-one discussions to assess who will be the right fit and for which trade. In addition, training is imparted to
boost interpersonal, technical and critical thinking skills.
IMPACT
Through this programme, IndusInd Bank believes that it is impacting local communities in the targeted
villages in the following ways:
• Access to good quality Vocational Training in rural area: Free programmes bridging the gap of
the education system with industry needs is rare in rural India. Through this programme, the youth of
these villages have access to such a programme.
• Guaranteed Employment: An assured livelihood after the successful completion of this programme,
that too with a guaranteed income of INR 12,000, is great value for each youngster for the time and
effort invested by them respectively. This is contrary to what they would have experienced with their
mainstream qualification that did not help them secure a livelihood. For those that prefer not to take
up a job, this programme encourages their entrepreneurial spirit to set up their own enterprise.
• Positive impact to individual, family and community: With employment, the possible outcomes
include affordability of basic needs, increased well-being, reduced vulnerability and a sense of dignity
for the individual and the family. Increase in purchasing power also helps the local economy and
contributes to the prosperity of the community. A livelihood also decreases the risk of possible crimes
that a community might have to face due to the frustration of unemployment.

35
Healthcare
“It is not Utopian thinking to say that every man, woman and child should have
access to healthcare as a right and not as a privilege.”– US Senator Bernie Sanders
Despite strong economic growth in India over last several years, many continue to live in
poverty, with no proper access to basic needs like good primary healthcare. Therefore, under its
Healthcare CSR focus area, IndusInd Bank has initiated several programmes to provide
accessibility to better healthcare to the poorest of poor and those from lower income groups
than they normally have access to. Our programmes are aimed at mainly benefiting those
belonging to rural areas of India.

36
37
Sports
“Sports has the power to change the world. It has the power to inspire. It has the
power to unite people in a way that little else does. It speaks to youth in a language
they understand. Sports can create hope where once there was only despair.” –
Nelson Mandela
Like the great leader, IndusInd Bank believes that sport is a dominant cultural force that speaks
a universal language and has the ability to attract, mobilize and inspire. Backed by this belief,
we collaborate with organizations dedicated to propagating inclusiveness and social
development through sports.
Our focus is to provide talented individuals from economically weaker sections of society the
access to opportunities and facilities that will condition them to compete and win laurels at
national and international levels.
Khelo India is one of the National Priority Areas laid out by the Government of India as it
believes that “Sports is an extremely important component for the overall development of our
nation.” IndusInd Bank’s CSR Programmes in Sports aligns with two verticals of Khelo India as
outlined by the Government.

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Khelo India: Sports for Women
IndusInd Girl Power Programme
State: Girl Athletes are from Chhattisgarh, Haryana, Jammu & Kashmir, Karnataka, Kerala, Madhya Pradesh,
Manipur, Punjab, Uttarakhand, Tamil Nadu, Telangana
In this programme, IndusInd Bank supports 60 talented girl athletes from across India, mostly belonging
to low-income families, to be developed into National and International champions in the disciplines of
Boxing, Judo and Wrestling.
For this, the Bank has partnered with JSW Foundation’s Inspire Institute of Sport (IIS), which is a world-
class, high-performance sport training facility primarily to scout and train junior athletes. The long-term
vision of the institute is to produce Olympic and World Championship medalists across the disciplines of
Judo, Boxing, Wrestling, Track & Field and Swimming. IIS also boasts of a strong coaching team consisting
of renowned foreign coaches as Head Coaches for each discipline respectively.
The coaching staff through their network scout high-potential talent in respective disciplines from across
India. These girls, after discussion with their parents, get a 100% scholarship at IIS for a residential
programme. Besides providing international-standard athletic development for these athletes, the
programme covers various other aspects and facilities. These include twin-sharing, air-conditioned
accommodation in the IndusInd Bank Girls Hostel, sports psychology, sports science, physical conditioning
and nutrition specific to one’s respective discipline and need.
Besides their development as athletes this programme also focuses on their emotional and academic
development as well. They are provided with a tailor-made education, where they have to mandatorily
complete their studies at least till the XII Std. For this, they have on-campus classes at a learning centre
created for the same. However, girls are always encouraged to study further and several of the girls are
studying beyond the XII Std.
As these girls are young (aged from 9-22 years) and are staying away from their parents, the programme
also caters to their emotional development under the institute’s foster care programme.
Through this programme, the Bank is hoping that with sporting excellence and fame that these girls achieve,
their lives and the lives of their family sees an improvement. On its part, for any of the athletes who have
gone on to represent India at international sporting events, the Bank has promoted these athletes in the
public domain with the hope of inspiring many others and garnering support through digital awareness
campaigns like #WinLikeAGirl.
IMPACT:
• Based on the past record of IIS, we expect that at least 10% of these girls will turn out to be future
champions for India, especially at the Olympics and respective World Championships.
• Through this programme, IndusInd Bank has given wings to the dreams of these girl athletes, who
might have otherwise not had the opportunity due to their socio-economic background.
• With Corporate Spending in Sports other than cricket increasing in India over the last few years, the
Bank hopes that at least the successful athletes will stand to benefit.
• We believe that, every time one of these will go on to win a medal at a major sporting event, their
story will inspire many other girls like them to chase their dream for sporting excellence.
• Recognition and fame for winning athletes, the Bank hopes that parents across the nation will find the
confidence to encourage their young girls to take up sport. This will only improve the gender ratio in
sports in India in the years to come.

39
Some of the achievements of these athletes are as follows
YOUTH OLYMPIC GAMES (JUDO)
• Tababi Devi - Silver Medal
CADET WORLD CHAMPS (WRESTLING)
• Sonika Sood - Bronze
ASIAN CADET CHAMPION (JUDO)
• Tababi Devi - Gold Medal
U23 NATIONALS (WRESTLING)
• Gesu Rahangdale - Bronze
• Freedom Yadav - Silver
• Reshma Mane - Gold
NATIONAL CADET AND YOUTH CHAMPIONSHIPS (JUDO)
• Maibam Indubala Devi - Gold
• Tababi Devi - Gold
• Chanam Rebina Devi - Bronze
• Pinky Balara - Gold
• Thakhellambam Inunganbi - Gold
JUNIOR AND YOUTH NATIONAL CHAMPIONSHIPS (BOXING)
• Astha Pawa - Gold
• Neharika Gonella - Silver
• Manjeet - Bronze

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Khelo India - Sports for People With Disabilities
IndusInd Para Champions Programme
State: Athletes belong to Bihar, Haryana, Karnataka, Maharashtra, New Delhi, Odisha, Punjab, Rajasthan,
Tamil Nadu, Uttarakhand, Uttar Pradesh, West Bengal
In this pioneering initiative, IndusInd Bank has partnered with GoSports Foundation to make a visible
difference in the life of Indian Para-athletes. This is an on-going initiative that commenced in FY 2016-17
and is titled the Para Champions Programme. Many of these athletes are from lower income or poor homes
and have little or no income. In addition to this, they are also emotionally, mentally and physically fighting
the challenges and social perceptions that come with their disability. In FY '17-18, IndusInd Bank supported
32 para-athletes with their various needs that include nutrition, fitness & conditioning, medical support,
domestic & international training stints, coaching fees, competition expenses, sports science, living
expenses, equipment & gear, apparel and mentorship. In 2018-19, the number of athletes supported under
this programme has gone up to 45.
Through this programme, IndusInd Bank helps these athletes break psychological and physical barriers,
that serve to inspire other differently abled individuals to follow suit and think differently about their condition.
In addition, through awareness campaigns the bank not only promotes these athletes and para- sports, but
it also intending to change the social perception about the differently abled.
IMPACT: By creating awareness of these athletes and their achievements against all odds, the bank
believes and hopes that it will help in considerably improve the financial condition and standard of living
through rewards and endorsements.
From the athletes in this programme:
• Several have represented the country and some have even won medals at several international
events including the Summer Paralympics in Rio in 2016, the Para-athletics Championship in London
in 2017, and 2018 Commonwealth Games in Australia.
• 39 were a part of the contingent at the 3rd Para Asian Games in 2018.
• Shooters Manish Narwal & Deepender Singh have respectively secured the Paralympic quota place
in the 10m Air Pistol event.
• Devendra Jhajharia was conferred the Khel Ratna and Varun Bhati, Manoj Sarkar and Ankur Dhama
were conferred the Arjuna Award respectively in 2017 and 2018, for their achievements in different
para-sports .

IndusInd Blind Cricket Programme


State: Athletes belong to Andhra Pradesh, Gujarat, Haryana, Jharkhand, Karnataka, Kerala, Madhya Pradesh,
Odisha, Tamil Nadu, West Bengal
IndusInd Bank has adopted the Indian Blind Cricket Team as the Principal Sponsor with the Cricket
Association for the Blind in India (CABI). CABI is the sporting arm of Samarthanam Trust, a National Award
winning NGO that works for the empowerment of persons with disabilities and the underserved.
Since FY 2016-17, the Bank supports the team for their coaching, equipment, training, and fitness needs.
Importantly, all potential players come from marginalised backgrounds, and are given the opportunity to
enhance their social assimilation and economic status through this programme.
Through this programme, IndusInd Bank helps these athletes break psychological and physical barriers,
that serve to inspire other differently abled individuals to think differently about their condition and follow

41
suit. Using the medium of cricket, that visually impaired athletes can be taught to have an optimistic outlook
towards life, build-up their confidence and strive for victory.
Through its award-winning awareness campaign #TheOtherMenInBlue, the bank not only promotes these
athletes and garners support for blind cricket, but it also intends to change the social perception about the
differently abled.
Prime Minister Shri Narendra Modi also tweeted his congratulations to the team saying, “...They make our
nation proud and inspire every other Indian with their game as well as phenomenal attitude. True
champions!”
IMPACT: Playing the game of cricket boosts the self-confidence of these visually challenged, athletes. In
addition, they are exposed to other facets of the sport like discipline, teamwork, fitness, strategic planning,
leadership and the spirit of competition. This naturally translates into all aspects of leading a productive life
of dignity and pride.
Some of the achievements of this team are as follows:
• The team clinched their second T20 Blind Cricket World Cup in 2017 by beating Pakistan in the Final.
• In 2018, they became Champions of the ODI Blind Cricket World Cup by once again beating Pakistan
in the Final.
• In addition, the team won the two Bi-lateral series with Sri Lanka in 2018 (home and away). While in
Sri Lanka, they were later called to share about their success and journey with the President of Sri
Lanka.
• In 2018, the team also claimed the winners title in the Tri Series with England and Sri Lanka

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